consumer behaviour
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National Institute of Science & Technology A PRESENTATION ON “Consumer Decision Making in Online Shopping Environments” NATIONAL INSTITUTE OF SCIENCE AND TECHNOLOGY PALUR HILLS, BERHAMPUR, ORISSA – 761008, INDIA Presented by Rajesh Kumar Sahu MBA(201380043) ID-MB_03 Under the guidance of Mrs.Sanjukta Mohapatra Mr. Chinmaya Sahu
Transcript of consumer behaviour
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A PRESENTATION ON
“Consumer Decision Making in Online Shopping Environments”
NATIONAL INSTITUTE OF SCIENCE AND TECHNOLOGYPALUR HILLS, BERHAMPUR, ORISSA – 761008, INDIA
Presented by Rajesh Kumar Sahu MBA(201380043) ID-MB_03 Under the guidance of Mrs.Sanjukta Mohapatra Mr. Chinmaya Sahu
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The internet has played a significant role in our daily life in that people can talk through the internet, can send email around the clock, can search information, can play game with others, and even can buy things online..
•Internet shopping has been widely accepted as a way of purchasing products and services.•Online shopping has been shown to provide more satisfaction to modern consumers seeking convenience and speed.•It also provides consumer more information and choices to compare product and price.
Introduction To Online Shopping
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Motivations That Lead Consumer To Buy Online
There are many reasons why people shop online. For examples, •Consumers can buy anything at anytime without going to the store.• They can find the same product at a lower price by comparing different websites at the same time.•They can avoid in store traffic jam.
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• To study the awareness of online shopping among the customers.
• To know that which kind of shopping is more effective among customer.
• To have an understanding about the advantages and disadvantages of online shopping.
• To find out the factors behind customer hesitation on online shopping .
• To study the impact online shopping on buying behavior of customer.
Objectives of the study:
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The Online Shopping Decision
•Psychographic research:• Divides market into groups based on social class,
lifestyle, and/or personality characteristics
•Five stages in the consumer decision process:• Awareness of need• Search for more information• Evaluation of alternatives• Actual purchase decision• Post-purchase contact with firm
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The Consumer Decision Process and Supporting Communications
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Factors That Motive Towards Online Shopping
•Convenience:-Consumers not only look for products, but also for online services (24*7).•information :-online sellers normally provide more product information that customers can use when making a purchase .•available products and services:-Consumers can find all kinds of products and services which might be available only online from all over the world. •cost and time efficiency:-online shopping customers are often offered a better deal, they can get the same product as they buy at store at a lower price with minimum time period.
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TOP 5 LARGEST ONLINE RETAILERS
1.AMAZON.COM INC.Online Sales: $48,080,000,0002011 Growth: 40.60%2.STAPLES INC.Online Sales: $10,600,000,000 2011 Growth: 3.90%3.APPLE INC.Online Sales: $6,660,000,0002011 Growth: 27.40%4.WALMART.COMOnline sales: $4,900,000,0002011 Growth: 19.70%5.DELL INC.Online sales: $4,609,728,000 2011 Growth: – 4%
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e-shopping is comfortable in doing:
5%
79%
5%8% 3%
STRONGLY AGREE
AGREE
NOT SURE
DISAGREE
STRONGLY DISAGREE
Interpretation- from the above pie chart, it shows that 79% are agree ,5% not sure, 8% disagree, 3% strongly disagree and 5% are strongly agree.
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Recommendation-:•The server on the sites have to be secured and duly certified by certifying authority.
•Complexity during assessment of sites is one of the major cause which is require to be simple.
•There are lots of people who likes to see the product so that online shopping provider should focus and try to solve this problem.
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This study has provided an empirical glimpse into the minds of consumers as to what factors are perceived differently by consumers who prefer online shopping and those who prefer offline shopping. The results revealed that five factors were perceived differently between these two groups of consumers. These factors were: (1) perceived risk with online shopping,(2) past experience with online shopping, (3) perceived benefits of online shopping, (4)perceived ease of online shopping, and (5) perceived uncertainty of online shopping. Determining such factors may provide online businesses with a base level awareness of online consumers’ perceptions and of what factors into preferences for online or offline shopping avenues.
Conclusion:
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THANK YOU..
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