Constant Contact Toolkit - Events and Promotion
-
Upload
frithjof-petscheleit -
Category
Business
-
view
115 -
download
0
description
Transcript of Constant Contact Toolkit - Events and Promotion
![Page 1: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/1.jpg)
Campaigns That Drive Action: Events and Online Registration
© 2014
![Page 2: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/2.jpg)
2
Accredited Local Expert, Constant Contact
Frithjof Petscheleit
facebook.com/BusinessBlueBird
@BlueBirdBC
![Page 3: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/3.jpg)
3
Grow with Constant ContactGet results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Events& Registrations
Offers& Promotions
Newsletters& Announcements
Feedback& Surveys
![Page 4: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/4.jpg)
4
Agenda
Types of events
Why run an event?
Event promotion
Online registration – why bother?
Post-event actions & follow-up (survey!)
Next steps
![Page 5: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/5.jpg)
Types of Events| Why run one? | Promotion | Registration | Post-event | Next Steps
![Page 6: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/6.jpg)
6
marketing
Types of events
At its core, marketing is abouteliciting a physical and measureable
response
![Page 7: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/7.jpg)
7
Pull response
Types of events
What are
campaigns?
Push content
![Page 8: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/8.jpg)
8
Pull registrations
Types of events
What are
campaigns?
Push invitations
![Page 9: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/9.jpg)
9
Types of events
Seminarsand lectures
Workshops and classes
Social and networking
Conferences
Fundraisers and galas
![Page 10: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/10.jpg)
Types of Events| Why run one? | Promotion | Registration | Post-event | Next Steps
![Page 11: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/11.jpg)
11
Why run one?
What’s your goal?
Raise money or drive purchases
Create engagement
Celebrate milestones
Reward loyalty
Grow your list
Educate
![Page 12: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/12.jpg)
12
Why run one?
To charge or not…
Don’t be afraid to charge for your event!
50.50%
29.00%
10.04%
0.01%
Date/timeconflict
LocationOther Cost
200,000 RSVPs x .01% = 20
![Page 13: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/13.jpg)
13
A note about engagement…
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!”EXPERIENCE
![Page 14: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/14.jpg)
Types of Events| Why run one? | Promotion | Registration | Post-event | Next Steps
![Page 15: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/15.jpg)
15
Promotion
Timing matters
Create buzz (5-6 weeks out)
Increase registration (3-4 weeks out)
Maximize attendance(2 weeks out to event date)
Save the date!Allow time for planning, booking travel, donations, etc…
![Page 16: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/16.jpg)
16
Promotion
Timing matters
Create buzz (5-6 weeks out)
Leverage your newsletter
![Page 17: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/17.jpg)
17
Promotion
Timing matters
Create buzz (5-6 weeks out)
Leverage your newsletter
Feature event info on website
![Page 18: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/18.jpg)
18
Promotion
Timing matters
Create buzz (5-6 weeks out)
Leverage your newsletter
Feature event info on website
List your event publicly
Event directoriesEvents in AmericaLocal paperLocal event calendarsCo-marketing
![Page 19: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/19.jpg)
19
Promotion
Communication schedule
Increase registration (3-4 weeks out)
![Page 20: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/20.jpg)
20
Promotion
Communication schedule
Increase registration (3-4 weeks out)
Social media posts & sharingFacebook events app
Invitations: paper and email
Registration formEvent homepage
![Page 21: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/21.jpg)
21
Promotion
Communication schedule
Maximize attendance(2 weeks out to event date)
![Page 22: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/22.jpg)
22
Promotion
Communication schedule
Maximize attendance(2 weeks out to event date)
Provide tickets or confirmation
Send email reminders
Reminder on event website or homepage
Updates and reminders on social media
![Page 23: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/23.jpg)
Types of Events| Why run one? | Promotion | Registration | Post-event | Next Steps
![Page 24: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/24.jpg)
Offline Paper
39%
%
Exc
el &
oth
er
spre
adsh
ee
ts 37%
Ph
one
25%
Ou
tloo
k a
nd
oth
er
emai
l
23%P
ost
al s
ervi
ce
12% 12%
Fa
x o
r “n
o
resp
ons
e g
ive
n”
6%
Oth
er
![Page 25: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/25.jpg)
Registration
“Online” registration
%
Guest informationMeal requestsEvent feesCommunications
![Page 26: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/26.jpg)
26
Registration
Information all in one place
Easier.Available 24/7RSVPs and declinesPaymentsSell items, track donations
![Page 27: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/27.jpg)
2750%Percentage of invitees(who received paper invites) that want to register online-- Direct Marketing Association
Registration
The more it’s used…
![Page 28: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/28.jpg)
28
Registration
Keep it simple: invitationThe subject line matters!
Event details
Logo or simple
graphics
Compelling message, why to attend
![Page 29: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/29.jpg)
29
Registration
No kitchen sinks (please!)
14Separate pieces of information requested
![Page 30: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/30.jpg)
30
Registration
Do they know it’s you?
![Page 31: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/31.jpg)
31
Registration
Keep it simple: registration page
Event details
Logo or simple
graphics Brief description of event
Event name
Simple form fields
Presentation Design Workshop
Wondering how to make your next presentation the best you've ever delivered? Attend this workshop and learn how to approach developing your content, the design process (including some PowerPoint power tips) and the delivery of your story. Laptops and questions are welcome!
![Page 32: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/32.jpg)
32
Registration
1: What should you collect?
Demographics
Bringing guests?
Time/session requested
Event specific
information
Payment method
Plan/adjust logistics, entertainment or auctionPlan/adjust seating or monitor capacityCommunicate about openings, adjust staffing, add/remove options
Monitor meal options, clothing sizes/quantity, audience compositionPlan/adjust event finances
![Page 33: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/33.jpg)
33
Registration
2: What should you collect?
Demographics
Bringing guests?
Time/session requested
Event specific information
Payment method
Meals, giveaways (size for clothing, etc)
What school does your child attend?
Food allergies or restrictions
Emergency contact information
Any special needs
![Page 34: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/34.jpg)
34
Bad data outBad data in
Open-ended questions
![Page 35: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/35.jpg)
35
Good data out
Good data in
![Page 36: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/36.jpg)
36
Registration
You are the first test subject
2
1
3 “It should only take you ___ minutes to complete your registration.”
![Page 37: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/37.jpg)
37
Registration
You have the information. Now what?
![Page 38: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/38.jpg)
38
Registration
You have the information. Now what?
Social proof
2
1
3
![Page 39: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/39.jpg)
39
Registration
Extend the “proof”
Presentation Design Workshop
![Page 40: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/40.jpg)
40
Registration
Think beyond the event
Demographics
Bringing guests?
Time/session requested
Event specific
information
Payment method
Improve future event planningand marketing effortsBuild new customer/supporter relationshipsGrow your email list
![Page 41: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/41.jpg)
41
Registration
Payment & donation options matter
Credit cardCheck
Online payment solutions
Cash
Credit cardprocessors Check
![Page 42: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/42.jpg)
42
Registration
Payment & donation options matters
Online payment solutions
Check Credit card Cash
CheckCredit cardprocessors
![Page 43: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/43.jpg)
Types of Events| Why run one? | Promotion | Registration | Post-event | Next Steps
![Page 44: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/44.jpg)
The most important thingyou have to do after the event
Thank you.Say
![Page 45: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/45.jpg)
45
Post-event
Review statistics and data
Identify shows & no-shows
Review revenue or funds raised
Segment follow-up lists based on registration questions, activities participated in or behaviors
%
![Page 46: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/46.jpg)
46
Post-event
Collect pictures and videos
![Page 47: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/47.jpg)
47
Post-event
Review social media activityTweets over time
![Page 48: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/48.jpg)
Post-event
Get feedback with a surveySatisfaction score
Number “very satisfied”
Number “somewhat satisfied”
Total responses
![Page 49: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/49.jpg)
Post-event
Get feedback with a surveyKey insights
Event venue
Time / time of year
Food
Entertainment
Speaking program
Interests
Demographics
Newsletter sign-up
![Page 50: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/50.jpg)
Types of Events| Why run one? | Promotion | Registration | Post-event | Next Steps
![Page 51: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/51.jpg)
Make sure the host organization is very obvious, not just the logoPlace your logo left or center, use a text link
Checklist Invitations & Registration
Include date/time/location/topic
Sign-up link should be most obvious, if not ONLY option, and be above the scroll line
Don’t give details that distract from signup
![Page 52: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/52.jpg)
Reconfirm their registration
Checklist Reminder Email
Note if there is a waitlist or the event is full
Describe check-in process, where to park, what to bring, emergency contact information…
This can be a long email…really! Provide as much information as your attendees will need to ensure they have an enjoyable experience.
![Page 53: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/53.jpg)
Say “Thank you”!!
Checklist Follow-up email
Include at least one photo from the event!
Ask to participate in your survey
Ask attendees to post, tweet, comment about their experienceProvide links to your social media channelsProvide them with sample content – write out some tweets for them
Re-emphasize the call to action of the event: donate, visit your store, volunteer to help, etc.
![Page 54: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/54.jpg)
54
Easier.
Next steps
Online vs. offline
1 2 3Easily processRSVPs and collect fees
Registration is available 24/7
Collect all of your information in one place
![Page 55: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/55.jpg)
55
Next steps
Collect only what you need
2
43
Good data in = good data out
Promote“social proof”
Use data to inform future business decisions
2
SUBMIT
1SURVEY
Keep it simple, collect only
what you need 1
![Page 56: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/56.jpg)
56
Next steps
Make it easy for them
1 2 3Look like you!Brand your communications.
Payment options matter. Provide more than one!
Timing matters…give enough time to plan ahead.
![Page 57: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/57.jpg)
Q&AStrategies for a digital world
Frithjof PetscheleitBlueBird Business Consulting
YOURPHOTOHERE
YOURLOGO HERE
![Page 58: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/58.jpg)
59
![Page 59: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/59.jpg)
SPECIAL OFFERSign up for your Constant Contact Account Today• Free Campaign Design($199 value)• Free Initial Account Set-Up( $120)
• 30 Minute Consultation• List upload• List segmentation• Free Webinar or Quickstart workshop
For Existing Customers• 30 Minute Review of your last campaign($65)
• Review content• Review subject• Review results metrics• Discuss possible improvements
Frithjof PetscheleitBlueBird Business Consulting
YOURPHOTOHERE
YOURLOGO HERE
![Page 60: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/60.jpg)
61
Grow with Constant ContactGet results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Events& Registrations
Offers& Promotions
Newsletters& Announcements
Feedback& Surveys
![Page 61: Constant Contact Toolkit - Events and Promotion](https://reader033.fdocuments.in/reader033/viewer/2022061122/546fc8c9af79594c3d8b4624/html5/thumbnails/61.jpg)
Frithjof PetscheleitBlueBird Business Consulting
• Constant Contact Authorized Local Expert
http://businessbluebird.com @[email protected]
YOURPHOTOHERE
YOURLOGO HERE