Big technology for small businesses, how to build your marketing toolkit - Tamsin Fox-Davies,...
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Transcript of Big technology for small businesses, how to build your marketing toolkit - Tamsin Fox-Davies,...
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Halfmoon Yogag
B•B•Q
BIG TECHNOLOGY for small businesses
Build your marketing toolkit
© 2014
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Small Business Evangelist, Constant Contact
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Tamsin Fox-Davies
constantcontact.com/TamsinsTips
@tamsinfd
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Marketing has changed Setting good marketing goals and objectives 4 Pillars of Marketing Success How you can get started
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Agenda
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Marketing | Goals & objectives | 4 pillars | Next steps
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Marketing You have an advantage You can be your authentic self
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Facebook LinkedIn Instagram Twitter Pinterest Youtube
Marketing
Where are you today?
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marketing
Marketing
At its core, marketing is about eliciting a physical and measureable
response
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Marketing
Marketing has changed.
Find
Marketing then. Marketing now.
Convert
Keep
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Marketing
Engagement is the new word of mouth
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Marketing
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!” EXPERIENCE
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Marketing
Small business marketing isn’t Color schemes
Catchy slogans Super Bowl ads “Pretty” emails
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Marketing
Small business marketing is Getting
measureable results
Delivering on your promise
Nurturing relationships
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Marketing | Goals & objectives | 4 pillars | Next steps
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Goals & objectives
Marketing objectives new customers, donors Reach
repeat business, support Drive
leads and relationships Nurture members, advocates, volunteers Engage
donations, revenue Increase
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Goals & objectives
Get more specific with goals
donations this month Drive
content to tradeshow leads Deliver
seats on a Sunday Fill
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Goals & objectives
Is it a good objective? Three questions to ask
Will achieving this objective help my business grow?
1 2
Is this objective attainable?
3
How will I measure it, or my progress towards it?
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Marketing | Goals & objectives | 4 pillars | Next steps
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4 Pillars
Getting found & discoverability
Engage & nurture
relationships Campaigns that
drive action Analytics &
making decisions
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4 Pillars
Getting found & discoverability
Engage & nurture
relationships Campaigns that
drive action Analytics &
making decisions
Mobile
Search & SEO
Social
Listings
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4 Pillars
Getting found & discoverability
Engage & nurture
relationships Campaigns that
drive action Analytics &
making decisions
Engagement marketing
List growth & management
Loyalty
Permission non-SPAM best practices
THANK�YOUBonusOf fer !
Mobile
Search & SEO
Social
Listings
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Engagement marketing
List growth & management
Loyalty
Permission CAN-SPAM compliance
THANK�YOUBonusOf fer !
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4 Pillars
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Getting found & discoverability
Engage & nurture
relationships Campaigns that
drive action Analytics &
making decisions
Mobile
Search & SEO
Social
Listings
![Page 23: Big technology for small businesses, how to build your marketing toolkit - Tamsin Fox-Davies, Constant Contact](https://reader038.fdocuments.in/reader038/viewer/2022103016/554f009bb4c90577698b4e51/html5/thumbnails/23.jpg)
Results & reporting
Analytics – “so what?”
Adjustment and iteration
Hypothesis testing
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Engagement marketing
List growth & management
Loyalty
Permission CAN-SPAM compliance
THANK�YOUBonusOf fer !
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4 Pillars
Getting Found & Discoverability
Engage & Nurture
Relationships Campaigns That
Drive Action Analytics &
Making Decisions
?
Mobile
Search & SEO
Social
Listings
![Page 24: Big technology for small businesses, how to build your marketing toolkit - Tamsin Fox-Davies, Constant Contact](https://reader038.fdocuments.in/reader038/viewer/2022103016/554f009bb4c90577698b4e51/html5/thumbnails/24.jpg)
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4 Pillars
Getting Found & Discoverability
Engage & Nurture
Relationships Campaigns That
Drive Action Analytics &
Making Decisions
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Engagement marketing
List growth & management
Loyalty
Permission non-SPAM best practices
THANK�YOUBonusOf fer !
Results & reporting
Analytics – “so what?”
Adjustment and iteration
Hypothesis testing ?
Mobile
Search & SEO
Social
Listings
![Page 25: Big technology for small businesses, how to build your marketing toolkit - Tamsin Fox-Davies, Constant Contact](https://reader038.fdocuments.in/reader038/viewer/2022103016/554f009bb4c90577698b4e51/html5/thumbnails/25.jpg)
Marketing | Goals & objectives | 4 pillars | Next steps
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Next steps
This is important
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Next steps
You can do this!
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Next steps
Start where you are And where your customers and relationships are.
SAVE!
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Halfmoon Yogag
B•B•Q
Get started today…
www.constantcontact.com
60-day free trial
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www.constantcontact.com/TamsinsTips
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© 2014