How the Financial Press Decides What Makes Economic News

By Constance Mitchell FordGIC Abroad in Ireland

June 11, 2007

The Demographic Profile of WSJ Readers

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GENDER

Source: 2007 Wall Street Journal Subscriber Study

Base: Total respondents

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AGE

Source: 2007 Wall Street Journal Subscriber Study

Base: Total respondents

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EDUCATION

Source: 2007 Wall Street Journal Subscriber Study

Base: Total respondents

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PRIMARY BUSINESS

Source: 2007 Wall Street Journal Subscriber Study

Base: Those employed in business/professions

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JOB TITLE

Source: 2007 Wall Street Journal Subscriber Study

Base: Those employed in business/professions

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COMPANY SIZE - EMPLOYEES

Source: 2007 Wall Street Journal Subscriber Study

Base: Those employed in business/professions

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AVERAGE HHI

Source: 2007 Wall Street Journal Subscriber Study

Base: Total respondents

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Base: Household holds any of investments listed

AVERAGE VALUE OF INVESTMENTS

Source: 2007 Wall Street Journal Subscriber Study

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AVERAGE HH NET WORTH

Source: 2007 Wall Street Journal Subscriber Study

Base: Total respondents

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Best Read Columns and FeaturesTop 20 in 2007

1. What’s News on Page One 2. Personal Finance in PJ3.Features Stories in A4. Health in PJ5. Heard on the Street6. Travel in PJ7. Abreast of the Market8. Travel in Weekend9. Gadgets10.Technology

11. Review and Outlook12. Travel in Pursuits13. Reviews in Weekend14. Leisure & Arts15. Books16. Entertainment/Culture17. Weekend Advisor18. Politics & Economics19. Leading the News 20. Home & Family

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NBC-WSJ Poll (April 2007)

Which one or two of these items do you think should be the top priorities for President Bush?

The War in Iraq 50% Health care 23 Illegal immigration 21 Terrorism 18 Energy and cost of gas 18 Job creation and economic growth 16 The environment and global warming 12 Reducing the federal budget deficit 8 Other 1 All equally 5

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Top WSJ Articles Viewed this year on WSJ.Com

1. Stocks Slide Worldwide2. Threat for Big Media: Guerrilla Video Sites3. Your Home isn’t the Investment You Think 4. Vista: Worthy, Largely Unexciting5. Trouble on West Outer Drive6. A Billionaire Divorce7. Digital Brush Fire Spurs Fall of Imus8. Finding a Replacement for Imus won’t be easy9. CEO Compensation Scorecard10.From PC to TV, via Apple

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Top Viewed Economic Articles on WSJ.COM

116. Fashion Faux Pas Hurts Wal-Mart117. Economy Poised for Rebound, Forecasters Say118. Is Investing in Real Estate Justified

148. Will Al Gore Melt?149. Greenspan Warns of Possible Recession150. Avoiding Junk Programs on Your New PC

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WSJ.COM’s New Economics Blog

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WSJ.COM’s Federal Reserve Monitor