Bulletin 1007

12
this year, the theme for the Budget Consultation 2011 was set as “Together, Striving towards a High Income Economy” and REHDA submitted a memorandum with proposals aimed towards that purpose. At the Budget Consultation held on 6 July 2010, REHDA President Dato’ Michael Yam addressed the Chairman of the forum, Prime Minister Dato’ Seri Najib Tun Razak, urged the administration to recognise the significant economic contributions of the sector as a national core economic driver and introduce reforms to unlock its potential in providing a substantial boost to the country’s economy. Dato’ Michael highlighted that the property and real estate sector is no longer purely a simplistic socio-economic tool, but has grown into, and therefore should be viewed as, a commercially vibrant and sustainable economic driver and enabler with a strong multiplier effect, with linkages spanning across 140 industries across the value chain. Such potential had however been muted by archaic and deterring conditions imposed by Federal and State Governments, local authorities and utility companies that weigh upon the industry. This includes the requirements for cross-subsidy of low-cost housing, quotas for housing allocated for Bumiputera, discounts for Bumiputera, various contribution costs, requirements to fund and build public infrastructure, and so on and so forth. These overbearing conditions have resulted in low margins and low rewards that are not commensurate to the hard work involved, resulting in low talent retention and fewer entry of the younger generation into the industry. Conducting further reviews, adjustments and updating outdated laws and conditions can unleash the multiplier effect that the industry is capable of creating. At present, the industry only constitutes less than 4% of GDP. The sector should rightly be moving into 8–10% of the country’s economy, but are held back by these difficulties. Dato’ Michael Yam expressed that higher price for higher quality and specifications are not necessarily a negative situation. As the nation is moving towards a higher income economy, higher salaries are required to pay for the skills and expertise employed. REHDA submitted the following proposals: 1. National Home Ownership Campaign A campaign launched by the Government with REHDA as the accredited agent for affordable home ownership; Stamp Duty Waivers; Reduced end financing rates by financial institutions; Discounted legal fees; For the bottom 40% households and to advocate a ‘one family one house’ concept. 2. Abolishment of the mandatory delivery of low-cost houses Mandatory delivery of a given percentage of low-cost houses by developers be withdrawn. Substituted by the delivery of low-medium cost houses. 3. Revision of EPU Guidelines It is proposed that the threshold price be revised back to RM250,000.00 from RM500,000.00. This is in line with the 10th Malaysia Plan under the Section, ‘Reforming the Labour Market to Transform Malaysia into a High Income Nation’ and in particular the sub-section covering ‘Simplifying Procedures and Providing Better Incentives to Attract Foreign Talent’. 4. To provide furth er incentives for the adoption of ‘Industrialised Building System’ (IBS) Sales tax exemption for all accredited IBS material. Double tax allowance for all machinery and equipment incurred by developers in the production of all IBS material. 5. To Provide furthe r Incentives for the Adoption of ‘Green Technology’ by Developers Sales tax exemption for all accredited ‘green technology’ material. Double tax allowance for all cost incurred in providing ‘green technology’. 6. Exemption of Construction Contracts from Ad Valorem Duty REHDA proposed that construction contracts should be reclassified from being a service contract and that it should incur a nominal stamping fee of RM50.00 only. 7. Reducing Cost of Home Ownership It is proposed that all interest incurred on end financing to finance the cost of purchase of corresponding house can be fully offsetted against personal income tax. 8. Revision of the Bumiputera Quota Policy The Bumiputera quota should be standardised across all states, and should not exceed 30%. Implementation of a standardised, structured and transparent Bumiputera quota release mechanism. The automatic release of unsold Bumiputera units to the open market shall be given upon: 50% to be released after 6 months from the sales launching date, 25% to be released after 12 months, and the balance 25% to be released after 18 months; Blanket release for all completed unsold Bumiputera lots; Developers should not be penalised with any form of levy or payment to any authorities or their agencies as a result of these quotas not taken up by the target group. No imposition of new conditions on titles for Bumiputera units. Bumiputera quota achieved based on sales. Propert y price cap for Bumiputera discounts. For more details on the Budget Memorandum 2011, please visit http://www.rehda.com. Prop ert y Sector: A Key Economic Driver for a High Income Economy tow ar ds sustainable development  july 2010 pp9309/12/ 2010 (026294)

Transcript of Bulletin 1007

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this year, the theme for the Budget

Consultation 2011 was set as “Together, Striving

towards a High Income Economy” and REHDA

submitted a memorandum with proposals

aimed towards that purpose.At the Budget Consultation held on 6 July

2010, REHDA President Dato’ Michael Yam

addressed the Chairman of the forum, Prime

Minister Dato’ Seri Najib Tun Razak, urged the

administration to recognise the significant

economic contributions of the sector as a

national core economic driver and introduce

reforms to unlock its potential in providing a

substantial boost to the country’s economy.

Dato’ Michael highlighted that the property

and real estate sector is no longer purely a

simplistic socio-economic tool, but has grown

into, and therefore should be viewed as, a

commercially vibrant and sustainable economic

driver and enabler with a strong multiplier

effect, with linkages spanning across 140

industries across the value chain.

Such potential had however been muted by

archaic and deterring conditions imposed by

Federal and State Governments, local

authorities and utility companies that weigh

upon the industry. This includes the

requirements for cross-subsidy of low-cost

housing, quotas for housing allocated for

Bumiputera, discounts for Bumiputera, variouscontribution costs, requirements to fund and

build public infrastructure, and so on and so

forth. These overbearing conditions have

resulted in low margins and low rewards that

are not commensurate to the hard work

involved, resulting in low talent retention and

fewer entry of the younger generation into the

industry.

Conducting further reviews, adjustments

and updating outdated laws and conditions can

unleash the multiplier effect that the industry is

capable of creating.

At present, the industry only constitutes

less than 4% of GDP. The sector should rightly

be moving into 8–10% of the country’s

economy, but are held back by these difficulties.

Dato’ Michael Yam expressed that higher price

for higher quality and specifications are not

necessarily a negative situation. As the nation is

moving towards a higher income economy,

higher salaries are required to pay for the skills

and expertise employed.

REHDA submitted the following proposals:1. National Home Ownership Campaign

• A campaign launched by the

Government with REHDA as the

accredited agent for affordable home

ownership;

• Stamp Duty Waivers;

• Reduced end financing rates by

financial institutions;

• Discounted legal fees;

• For the bottom 40% households and to

advocate a ‘one family one house’

concept.2. Abolishment of the mandatory delivery of 

low-cost houses

• Mandatory delivery of a given

percentage of low-cost houses by

developers be withdrawn.

• Substituted by the delivery of 

low-medium cost houses.

3. Revision of EPU Guidelines

• It is proposed that the threshold price

be revised back to RM250,000.00 from

RM500,000.00.

• This is in line with the 10th MalaysiaPlan under the Section, ‘Reforming the

Labour Market to Transform Malaysia

into a High Income Nation’ and in

particular the sub-section covering

‘Simplifying Procedures and Providing

Better Incentives to Attract Foreign

Talent’.

4. To provide further incentives for the

adoption of ‘Industrialised Building System’

(IBS)

• Sales tax exemption for all accredited

IBS material.

• Double tax allowance for all machinery

and equipment incurred by developers

in the production of all IBS material.

5. To Provide further Incentives for the

Adoption of ‘Green Technology’ by

Developers

• Sales tax exemption for all accredited

‘green technology’ material.

• Double tax allowance for all cost

incurred in providing ‘green technology’.

6. Exemption of Construction Contractsfrom Ad Valorem Duty

• REHDA proposed that construction

contracts should be reclassified from

being a service contract and that it

should incur a nominal stamping

fee of RM50.00 only.

7. Reducing Cost of Home Ownership

• It is proposed that all interest incurred

on end financing to finance the cost of 

purchase of corresponding house can

be fully offsetted against personal

income tax.8. Revision of the Bumiputera Quota Policy

• The Bumiputera quota should be

standardised across all states, and

should not exceed 30%.

• Implementation of a standardised,

structured and transparent Bumiputera

quota release mechanism.

• The automatic release of unsold

Bumiputera units to the open market

shall be given upon:

50% to be released after 6 months

from the sales launching date, 25%to be released after 12 months, and

the balance 25% to be released

after 18 months;

Blanket release for all completed

unsold Bumiputera lots;

Developers should not be penalised

with any form of levy or payment to

any authorities or their agencies as

a result of these quotas not taken

up by the target group.

• No imposition of new conditions on

titles for Bumiputera units.

• Bumiputera quota achieved based on

sales.

• Property price cap for Bumiputera

discounts.

For more details on the Budget Memorandum

2011, please visit http://www.rehda.com.

Property Sector: A Key Economic Driver for aHigh Income Economy

t o w a r d s s u s t a i n a b l e d e v e l o p m e n t  

july 2010

pp9309/12/2010 (026294)

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contentscover story> Property Sector: A Key Economic Driver

for a High Income Economy 1

announcement > REHDA Management Portfolio 2011 2> Time to Rebrand 8

urbanisation> Unlocking KL’s Potential 4–5

market updates> Property Market Statistics, Q1 2010 6–7

industry matters> Housing Industry: Opportunities 7

mapex> MAPEX July 2010: “Fullfilling Higher

Expectations” 9> Upcoming MAPEX 9

branch news> Selangor Branch – Seminar on Planning

Guidelines for Development on Hilly and

Highland Area in the State of Selangor 9

diary> June 2010 10

chairman

Dato’ Michael KC Yam

membersDatuk Eddy Chen

Pn Rusnani Abd Rahman

Ms Debbie Loh

rehda bulletin is published by

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editorial committee

june was an important month as the Association

submitted a wishlist for the Budget Consultation 2010

that incorporated key issues being pursued for the

benefit of the industry. Details of REHDA’s proposalsare recorded as the cover story.

This issue of the REHDA Bulletin will also cover

REHDA’s “5 Re’s” as introduced by Dato’ Michael

 Yam, President of REHDA, as a roadmap to guide

future activities of the Association (Page 8).

Some of the key office bearers in REHDA also

put their heads together to comment on the

announcements of urban redevelopment in certainhotspots in the Klang Valley (Page 4 and 5). This

issue will also provide property market statistic

updates for Q1 2010 (Page 6) as well as line up the

opportunities and challenges in the industry (Page 7).

With that, we wish you pleasant reading.

 Advertisement opportunities in the

REHDA Management Portfolio 2011 – acompact multi-functional and user-friendly

management diary that is much sought after

and referred to by real estate investors and

property developers, building material

suppliers, financial institutions, relevant

ministries and government agencies,

affiliated property industry professionals

and the general public are now available.

Besides acting as a reference, the

REHDA Management Portfolio 2011 

serves as an effective marketing and

publicity tool to enhance your corporate image, as well as to promote your

development projects or products and services to the property industry.

The REHDA Management Portfolio 2011 will be distributed by end of 

November 2010.

For further information, please contact Pn Zetty at 03-7803 2978 or

download the form from www.rehda.com.

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REHDA ManagementPortfolio 2011

2 | editorial / announcement 

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in a recent media interview with The Star,

key REHDA leaders involved in property

development in the Klang Valley shared

their views on the announcements by the

Government to redevelop its assets such as

the Sungei Besi airpot, the Pudu jail, KL

Financial District and RRI Land in Sungai

Buloh.

The office bearers responding to the

questions posed were:

• Dato’ Michael Yam, President of REHDA

(DMY)

• Datuk Ng Seing Liong, Immediate Past

President of REHDA (DNSL)

• Datuk Eddy Chen, Past President and

Patron of REHDA (DEC)• Mr Ngian Siew Siong, Selangor Branch

Chairman (NSS)

• Mr NK Tong, Wilayah Persekutuan (KL)

Branch Chairman (NKT)

What you think of the government’s

plan to redevelop some of its assets

like the Sungei Besi airport, Pudu jail,

KL Financial District and RRI land in Sg 

Buloh.

DMY: REHDA applauds the Government’s

efforts in encouraging and taking

positive steps to regenerate and

redevelop otherwise existing

brown-field sites which otherwise

would have been idle, become an

eyesore and depreciate the values

of surrounding property.

The move by the Government to

initiate such large-scale urban

development in pockets around the

Klang Valley is a progressive one,

one that we hope would serve to

release a vast track of prime

potential development land toprevent overheating due to land

scarcity.

In line with the roadmap set up

under the National Key Economic

Areas (NKEA) and the New

Economic Model (NEM) such plans

will meet the resulting aggressive

anticipated demand.

Such redevelopment would

enable a wholesale repositioning of 

KL to be a world-class city,

embracing all the contemporary

features not currently available in

existing developments, which grew

out of organic demand and ad hoc

non-contiguous ventures.

Developing large parcels of land

enables better integration of 

services, infrastructure and so on,

and is generally more long term and

sustainable.

NKT: On the ground, in the wake of the

news, there are concerns by

developers that there will be a

repeat of what happened in the

1990’s – freezes on commercial land

to protect KLCC.

That aside, Kuala Lumpur is

relatively small compared to its

regional and global neighbours.

When these plans make KL more

visible and attractive on a global

perspective and when the city is

inhabited by a higher population in

more developments, more world-

class facilities and activities such

as art festivals, internationally-

acclaimed musicals can be brought

in for this larger market – turning KL

into a very interesting place to be.

An increase in the concentration

of density also bodes well with the

NKEA to make the upcoming MRT

system more sustainable and viable

when there is a higherconcentration of people to move

around.

This new initiative will spur

growth and attract a lot of interest

at both local and foreign levels.

When these few key projects are

executed well, Kuala Lumpur as a

whole can continue to be upgraded

in line with that. It is good to have

these catalyst-type projects, which

will spread throughout

developments in the city once

greater employment, foreign

investment and so on

kicks in.

Kuala Lumpur City Hall is always

keen on developing of older parts of 

KL. With these new developments

happening, property values will be

spurred on and so will the

motivation for people to improve

the city.

How should the planning and

development go about?

DMY: Obviously, development plans need

to be carefully thought out and

planned, not only to achieve profit

targets, but on more holistic

“quadruple bottom line” – Profit,

Social, Environmental and

Sustainable objectives for long-

term outcomes.

It is important that supply is of 

a high quality and value, and

developed in phases, in order not to

upset the supply and demand

equilibrium. These plans should be

demand driven, especially for those

related to mix-use developments.

A new, more effective and

efficient structure of the approval

and decision process is also

required to avoid costly delays and

falling short of targets.

Strong financial oversight,corporate governance and

supervisory measures by a

monitoring team should be

established with active private

sector participation.

On another note, the

Government can use these highly

profitable parcels as a source of 

additional income to cross-

subsidise housing for the poor –

this will provide a boost to the

public sector’s effort in ensuring

affordable housing for the low-

income group.

DEC: These mega projects should be

developments of a high-value

nature. Meaning, these

developments should aspire to lure

in foreign direct investment (FDI)

with assets and properties that are

of international standards –

comparable to the likes of 

Shanghai, for examples. Design,

technology and build should be

state-of-the-art and everything

should be value add – nothing short

of impressive.

However, the rollout should be

staggered in such a manner that it

does not affect the overall market

resulting in an oversupply situation.

With these sites earmarked as

such, we should start from scratch

to build something that can be

globally acclaimed and globally

competitive for Malaysia.

Having said that, each land areamust come under a unified master

plan that has its own unique theme

and designated role to play. This is

to avoid inter-city competition and

cannibalism, so to speak. For

Unlocking KL’s Potential

4 | urbanisation

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example, whilst one city can be a

financial district, another can be

the centre of regional headquarters

for MNCs, another area for MICE

and corporate tourism activities,

and so on – no overlaps. Another

area that can be further developed

is the area of healthcare industry

and eco-tourism.

Such cities need to be well-

planned to incorporate work and

play.

Strong linkages within and

between these cities are important.

We need state-of-the-art

infrastructure and public

transportation networks. Public

transport must be the main mode of 

travel in order not to add

congestion – these new areas give

opportunity for the Government to

plan such linkages from scratch. Agood transport disbursal system

must be in place.

With land prices relatively lower

than our neighbouring countries,

we can have the upperhand to focus

on constructing high quality

buildings.

NKT: These developments should be

market-driven and phased in

properly, and be open for everyone

to do business and add-value to

these structures. Such plans shouldbe in line with growth, such that the

market is not flooded and an

oversupply does not occur.

In line with Greater KL being a

National Key Economic Area (NKEA),

where population is expected to

experience tremendous growth,

these new areas will help achieve

that objective. Stemming urban

sprawl has always been something

that we want to work on. Such

planning will stem urban sprawl,

particularly from places like water

catchment areas.

NSS: All land should be put to productive

use. An airport at the well-

connected Sungai Besi is not

productive, and neither is Pudu jail

which is well-served with

infrastructure but totally vacant.

In such places, redevelopment

must take place. However, it must

be emphasised that its impact on

traffic generation must be looked

into. In fact, traff ic generation is

probably the most important

consideration in redevelopment.

Hence, the public transport

component is most crucial.

Otherwise, it will create more

generation of traffic through the

use of private cars.

On another note, the land use

must be compatible with its

neighbourhood.

What should be developed and who

should be roped in? How should

developers be selected?

DMY: The individual master plans can

include eco- and green features,

such as green lungs and parks, with

higher intensity developments.

Local and homegrown

developers who have contributed to

the nation should be allowed to

actively participate in these

developments, as they have much

to offer in terms of local

understand, market demand,

customer needs and relevant

experience.Proper forum and adequate

time allocated for consultation with

all stakeholders to support and take

ownership of these mega townships

and future landmarks of the nation.

DEC: We vouch for local participation in

the development of such areas, to

be done in an open and transparent

manner to give opportunity to big,

medium and small developers by

way of open tender, design and

build, and so on. Our developerscan also form a joint-venture with

the local government to build, as

we have the expertise and financial

strength to support.

We should do away with the

so-called “affirmative policy” and

not be held back by archaic policies

such as the NEP – this is not a

conducive environment for

foreigners. Policies should be open

and very transparent.

The local government could

provide incentive to the developers

of the area by lowering land costs in

favour for higher investments into

construction. Whilst in Malaysia,

the average proportion of land cost

if 20% of the total development in

KL, land cost makes up 40%. The

authorities could lower cost of land

to the best developer who is able to

invest more into the construction of 

the buildings – which should turn

out to be world-renowned

destinations in Kuala Lumpur.REHDA would like to actively

participate in the implementation

and hopes to see how its members

big and small can somehow

contribute to this development.

NSL: I would like to stress that the plans

and the development of these land

areas must be transparent and

open. The layout of the land has to

be finalised before going into an

open market tender. The criteria for

such tenders has to be clear.Private developers need only

focus on building these

developments, while the public

sector focus on housing for the

poor and low-income groups.

| 5urbanisation

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Property Market Statistics, Q1 2010Facts and Figures from the National Property Information Centre (NAPIC)

tables are adapted from Property Stock Report Q1 2010 and Property Market Status Report Q1 2010 on the following areas:

Overhang Status for Q1 2010

Residential Shop Industry

Units Units Units

Q1 2009 Q4 2009 Q1 2010 Q1 2009 Q4 2009 Q1 2010 Q1 2009 Q4 2009 Q1 2010

WP Kuala Lumpur 1,299 1,623 1,612 7 55 30 – – 0

WP Putrajaya 6 – 0 – – 0 – – 0

WP Labuan – – 0 – – 0 – – 0

Selangor 3,827 3,770 3,544 359 940 487 218 218 218

 Johor 6,513 5,415 5,667 2,333 2,267 2,185 144 144 144

Pulau Pinang 426 592 652 60 60 75 35 25 44

Perak 976 1,793 1,253 694 182 182 30 15 15

Negeri Sembilan 1,373 1,222 1,823 176 684 660 57 36 34

Melaka 1,943 1,833 1,728 212 338 416 36 36 36

Kedah 2,619 1,399 1,480 58 74 74 20 36 36

Pahang 695 465 414 261 189 163 37 29 29

Terengganu – – 0 – – 0 54 54 53

Kelantan 196 297 285 44 28 28 – – 0

Perlis 139 108 108 – – 11 – – 0

Sabah 2,590 3,227 3,803 323 223 236 29 38 141

Sarawak 654 848 795 300 225 216 10 10 10

MALAYSIA 23,256 22,592 23,164 4,827 5,265 4,763 670 641 760

Key: 

Overhang: Units completed 

with Certificate of Fitness 

for Occupation (CFO) or 

Temporary Certificate Of 

Fitness.

For Occupation (TCFO),

launched between 1st 

 January 1997 and 28th

February 2009 but remained unsold for more 

than nine months as at 

31 March 2010.

n Completions, Starts and Building Plan Approvals for

Residential, Purpose-Built Offices, Shopping Complexes and

Shop Units for Q1 2010, compared with Q4 2009 and Q1 2010;

n Existing Stock, Incoming Supply and Planned

Supply as at Q1 2010 and New Launches, and

Unsold Units of Housing for Q1 2010;

n Overhang Status

for Q1 2010.

Table 1: Overhang Status for Q1 2010

Residential Units

Stock 

 All Units as at Q1 2010 (accumulative)

Existing Stock Incoming Supply Planned Supply

WP Kuala Lumpur 400,080 48,568 33,504

WP Putrajaya 4,075 676 998

WP Labuan 10,799 962 92

Selangor 1,248,878 138,271 132,434 Johor 662,662 63,811 148,746

Pulau Pinang 343,575 41,936 39,613

Perak 378,308 32,937 37,495

Negeri Sembilan 230,973 61,634 106,387

Melaka 150,543 14,951 27,549

Kedah 255,383 36,884 36,338

Pahang 208,601 25,411 40,440

Terengganu 51,158 14,495 19,661

Kelantan 54,782 11,411 8,696

Perlis 20,402 1,455 1,657

Sabah 136,291 31,104 20,823

Sarawak 191,737 16,249 8,399

MALAYSIA 4,348,247 540,755 662,832

Table 2: Existing Stock, Incoming Supply and Planned Supply as at 31 January and New Launches, and Unsold Units of Housing for Q1 2010

more on page 7,

Key: 

Existing Stock – Accumulative 

figures of all completed units that 

have been issued with CF or TCF prior 

to Q1 2010.

Incoming Supply – Accumulative 

figures of units where physical 

construction works are in progress 

including starts and CF/TCF have not been issued up till Q1 2010.

Planned Supply – Accumulative 

figures of units with building plan

approval obtained up till Q1 2010 

from the local authority. The units 

have not started physical 

construction works.

Overhang – Units completed with

CFO or TCFO launched between 1

 January 1997 and 28 February 2009 

but remained unsold for more than 9 

months as at 31 March 2010.

6 | market updates

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the housing industry in Malaysia is unique in many ways. With the

market being predominantly driven by housing needs of the population,

it is relatively insulated from external economic shocks. However, recent

developments in the nation have brought about the surfacing of 

opportunities for the growth of the sector. At the same time, there arechallenges and impediments for such growth, which should be addressed

to remove the roadblocks for the industry.

Dato’ Michael Yam presented a paper on “Housing Industry:

Opportunities and Challenges” at the International Surveyor’s Congress

by the Institute of Surveyors Malaysia (ISM) held on 18 June 2010 at Hotel

Istana, Kuala Lumpur. This article will cover the opportunities in the

industry, whilst the August issue will cover the challenges.

Property Investment DestinationThe Global Property Guide, an Austrian-founded global property

investment guide, recommended Malaysia as the top property

investment location in Asia for the following reasons:• Good rental yields in Kuala Lumpur, at around 8.8%

• Properties in KL are relatively affordable, with prices around US1,424

per sq. mt.

• Low round-trip buy-sell costs at around 5.5%

• Sound banking system

• Healthy international reserves

• Confidence on country’s administration to improve business

processes and deliver strong economic performance

• Low budget deficits and debt

The Guide noted that the downside for investing in Malaysian

property were that capital gains are low, at 5.2%.

 Accomodative Financial Sector The banking sector in Malaysia is stable and encouraging for property

construction and property ownership:

• The Malaysian banking sector remains liquid and flushed with cash,

and banks are prepared to lend;

• Credit profile for construction players are improving as non-

performing loans are substantially lower than previous years since

2006; and

• Housing non-performing loans have been declining since 2007.

Future Plans for Urban DevelopmentThe Malaysian Government is spearheading the task of leveraging on

urban development as a key source of economic growth:

• Higher intensification of Government policies that provide

opportunity for regeneration of brownfield sites that unlock

the value of premium, underutilised land;

• The setting aside of Greater KL as a National Key Economic

Area (NKEA) with plans to bring in an influx of skilled foreign

workers;• Self-contained and economically sustainable development

policies for township development; and

• The embracing of green technology for developments in

reducing carbon footprint.

Demand-Driven MarketDemand for local housing is driven mostly by domestic demand –

specifically household formation – that continues to provide

opportunities for developers to supply housing into the market.

Based on previous the growth rates of previous years, REHDA

charted an estimate of household formation needs from 2010–

2015. Household formation represents the basic home ownershipneeds of the local market and does not include external demand.

 Year Household Formation

2010 141,579

2011 144,709

2012 147,909

2013 151,179

2014 154,522

2015 157,938

 Applies a 2.22% growth rate from 2009 figures

Living quarters formation includes additional demand.

Applying the 5-year (2005–2009) average of 153,983 units of 

houses as an assumption for future supply, there would be some

shortages in meeting demand as in the table below.

 Year Living Quarters Formation Demand vs Supply

2010 165,231 -12,404

2011 168,957 -9,274

2012 172,767 -6,074

2013 176,662 -2,804

2014 180,646 539

2015 184,720 3,955

 Applies a 2.26% growth

rate from 2009 figures

Living quarters

 formation against 

 5-Year Average

Housing Completions

(153,983)

Housing Industry: Opportunities

Q4 2009 Q1 2010p Q1 2009Residential (Units)

Building Plan Approvals 17,955 ~~

17,506 22% 22,391Starts 17,191 ~~ 19,110 13% 22,053Completions 23,903 ~~ 23,834 12% 27,080

Purpose-Built Office (sq.m.)Building Plan Approvals 4,647 239% 15,773 23% 12,787Starts 12,371 663% 94,372 129% 41,957Completions 134,695 64% 221,500 61% 136,779

Shopping Complex (sq.m.)Building Plan Approvals 73,266 98% 1,255 99% 125,653Starts 104,371 84% 16,231 82% 88,556Completions 29,694 400% 145,143 47% 98,698

Shop Units (Units)Building Plan Approvals 1,489 8% 1,367 26% 1,854Starts 926 88% 1,739 ~~ 1,837Completions 1,970 31% 1,356 50% 2,758

Table 3:

Completions,

Starts and New

Planned Supply,

Q1 2010

continued from page 6,

| 7industry matters / market updates

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the appointment of Dato’ Michael Yam Kong Choy as

President of REHDA has marked a new era to the life of theAssociation.

To set the stage for the coming years of his tenure, Dato’

Michael Yam has purposed to build on the past work of 

previous leaders by introducing five specific areas of focus

for the Association and its members. Simplistically termed as

the 5 “RE’s”, these areas will provide a roadmap for REHDA

and its activities in days to come:

Relevant

Responsible

Responsive

Respected

REHDA 

RelevantAs the voice of the housing and property development

industry, the Association activities take into account the

diverse interests of various stakeholders. As such, the

Association must play the balancing act of remaining relevant

to members as advocate, and to the Government as a

consultative NGO.

Commercially, it is also imperative for the product

offerings of members to be relevant and up to speed with

socio-demographic and economic trends of the market.

For example, in answering the global call for going green,

developers should build energy efficient projects as much as

possible matched with the affordability of its customers.

Towards that, REHDA would work with the Government in

formulating policies that are facilitative and provide incentive

for such a direction in housing.

Responsible

The Association also wishes to encourage propertydevelopers to take more responsibility for what they purport

to offer to their customers, and ensure that the delivery of 

housing is properly followed through. For example, the

profession should move increasingly towards a scenario

where the actual property matches the drawings and

advertising brochures as closely as possible.

This is possible through positive peer pressure using role

models that are already in the Association’s membership.

ResponsiveBeing responsive to customers is key to developing a strong

rapport. Prompt and helpful information coupled with

effective action will win the property developer many positive

points with customers. It is the hope of the Association to be

sensitive and responsive to the needs of consumers across

the board.

RespectedA good reputation and track record is what housebuyers

watch out for. When a property developer is known to have

products that are consistently up to standard, they reap

further rewards in future. Developers also need to support

Government initiatives and participate in various CSR

programmes.

Developers are facing a problem where the press and

media often throw negative light onto developers or builders.

Although there would always be some bad apples in a basket,

it would be unfair for such an image to be painted on the

entire sector. The Association wishes to make the market

more aware of the achievements of our members, as we have

successfully delivered 4 million houses over the years and

contributed substantially to low-cost housing. We would like

to give more respect and credit to REHDA members, whichshould cascade to the rest of the industry.

REHDA Finally, the brand name REHDA itsel f should encapsulate all

these values. Dato’ Michael Yam aspires for property

developers, by their own initiative, to progress forward to

fulfill higher expectations in the market. Good products that

are made in line with standards should be a culture, and not

just something required by the law.

For this purpose, and in consultation with the National

Council, he hopes to introduce and draw up the key

components of a “client charter” to persuade members to

keep to a code of best pract ice as a f irst step towards building

a trusted brand. This exercise would be done in consultation

with members because it needs to be all-inclusive without

excluding the main body of membership.n

Time to Rebrand

8 | announcement 

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Upcoming MAPEX

the second MAPEX Klang Valley for the year was held from 16 to 18 July at the Mid Valley

Exhibition Centre and continued to bring the best of housing and property into the

marketplace. This time with the theme of “Fulfilling Higher Expectations”, the exhibition was

participated by 37 developers showcasing 40 over developments situated within the KlangValley. Properties from Gambang, Pahang; Ipoh, Perak; and Sepang, Negeri Sembilan were

also showcased. Related companies and organisations showcasing their services were

HSBC, Kuwait, Hong Leong Bank, Malaysia My Second Home (Ministry of Tourism), National

Housing Department and the Treasury Housing Loan Division.

The exhibition attracted over 20,000 visitors and recorded sales of RM67,928,984 for

121 units. 

REHDA thanks and congratulates all REHDA members who have showcased their offerings at MAPEX:

Amalan Tepat Sdn Bhd, B&G Prestigious Property Sdn Bhd, B&G Pristine Property Sdn Bhd, Bangi

Heights Development Sdn Bhd, BBN Development Sdn Bhd, Bolton Marketing Sdn Bhd (Bolton

Berhad), Bukit Ikhlas Development Sdn Bhd, Bulletin Engineering Sdn Bhd, CB Land Sdn Bhd,

Country Heights Holdings Bhd, Daya Niaga Sdn Bhd, Dergahayu Sdn Bhd, Gema Padu Sdn Bhd,

Harp Soon Sdn Bhd, IJM Land Berhad, Lebar Daun Development Sdn Bhd, MCT Homes Sdn Bhd,

Medan Prestasi Sdn Bhd, Morubina Sdn Bhd, Mutiara Goodyear Development Berhad, Paramount

Property Development Sdn Bhd, Perbadanan Kemajuan Negeri Selangor, Perfect Eagle Development

Sdn Bhd, Platinum Victory Development Sdn Bhd, Prima Green Sdn Bhd, Prop Park Sdn Bhd, Pura

Development Sdn Bhd, Ratus Bayan Sdn Bhd, Saujana Triangle Sdn Bhd, SC Land Group, Sentoria

Harta Sdn Bhd, Seri Pajam Development Sdn Bhd, Shanghai Realty Sdn Bhd, Sime Darby Property

Bhd, TH-Properties Sdn Bhd, Titijaya Sdn Bhd and TPPT Sdn Bhd.

MAPEX July 2010: “Fullfilling Higher Expectations”

State Venue Date Contact No.

Pahang Megamall, Kuantan 23 – 25 July 09-513 3355

Melaka Mahkota Parade 30 July – 1 August 06-337 4288

Klang Valley Mid Valley Exhibition Centre (MVEC) 22 – 24 October 03-7803 2978

Pahang Kuantan Parade, Kuantan 22 – 24 October 09-513 3355

 Johor Atrium, Johor Bahru City Square 4 – 7 November 07-228 1993

Melaka Dataran Pahlawan Melaka Megamall 12 – 14 November 06-337 4288

Negeri Sembilan Seremban Parade 19 – 21 November 06-762 3317

Selangor Branch

Seminar on Planning Guidelines for Developmenton Hilly and Highland Area in the State of Selangorrehda Selangor together with Jabatan

Perancangan Bandar dan Desa (JPBD)

Selangor had successfully organized a half-

day seminar on “Planning Guidelines for

Development on Hilly and Highland Area in

the State of Selangor” on 18 June 2010 at

Concorde Hotel, Shah Alam.

The objective of the seminar was to

brief and explain the details of the “Garis

Panduan Perancangan Pembangunan

Kawasan Bukit dan Tanah Tinggi Negeri

Selangor” approved by the Selangor State

Government on 24 March 2010 as well as to

obtain views and feedback from the

participants on its implementation. The

guidelines would be used as the main

reference to consider planning applications

for developments on hilly and highland

areas by all Local Councils in Selangor. All

departments, technical agencies, local

councils, land offices, consultants and

developers had also been advised to refer

to this guidelines for planning and

development on Class 3 and Class 4 slopes.

Encik Zakaria bin Mohamad, Pengarah

 Jabatan Mineral dan Geosains Selangor

and Y.Bhg. Dato’ Mohd. Jaafar bin Mohd.

Atan, Pengarah JPBD Selangor were the

speakers for the seminar which was

attended by 260 participants comprising

of member developers, planners,

consulting engineers, architects, officers

from government agencies and local

councils.

Members who wish to refer to the

guidelines can download it from

 Jabatan Perancangan Bandar dan

Desa ( JPBD) Selangor’s website at

http://jpbdselangor.gov.my .

| 9mapex / branch news

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 June 2010date events date events

 JPN – Working Group on Rehabilitation, Revival and

Monitoring of Abandoned Housing. Attended by Dato’

Ir Soam Heng Choon and

Ms Karen Seow.

PEMANDU – National Key Economic Areas (NKEA)

Lab. Attended by Mr Chiam Soon Hock, Pn Rusnani

Abd Rahman and Ms Shirley Ho.

 JPN – Meeting on Section 10E (1) (a) Housing

Development (Control and Licensing) Act 1966.

Attended by Mr Soon Teck Giap and Ms Karen Seow.

REHDA Building Renovation Client-Consultant’s

Meeting. Attended by Tan Sri Datuk Chan Sau Lai,

Dato’ Ricque Liew Yin Chew, Consultants, Architectsand Mr Liew Kek Min.

BMAM – Meeting on Copyright Act. Attended by

Dato’ Ricque Liew Yin Chew.

MITI – Seminar on “Enhancing Industries Awareness

on Green Technology in Malaysia”. Attended by

Ir Ng Lip Khong, Mr Tiah Oon Ling and En M. Hanafi.

CLAB – Board of Directors Meeting. Attended by

Dato’ Michael Yam Kong Choy.

Meeting to Discuss Follow Up Action arising from the

Special Taskforce of Reviving Abandoned Housing.

Attended by Datuk Ng Seing Liong, Dato’ Johan

Ariffin and Ms Karen Seow.

SPAN – Discussion Meeting. Attended by Ir Teo

Ching Wee, Mr Tiah Oon Ling, Mr S. Sivanyanam,

Mr Ng Lip Chong and En M. Hanafi.

REHDA Institute – Tea Talk on GST. Attended by

Ms Karen Seow, Ms Debbie Loh and Pn Zetty.

EPU – Meeting with Malaysia Property Incorporated(MPI) on New Structure and Direction. Attended by

Datuk Ng Seing Liong.

IFRIC 15 Agreements for the Construction of Real

Estate. Attended by Datuk Ng Seing Liong, Mr Soo

Chan Fai and Ms Karen Seow.

Working Group to Review the National Housing Policy

and Way Forward of the Housing Industry Attended

Tn Hj Muztaza Mohamad and Ms Karen Seow.

Seminar on Planning Guidelines for Development on

Hilly and Highland Area in Selangor organised by

 JPBD Selangor and REHDA Selangor Branch.

Attended by En M. Hanafi.

REHDA Fellowship Dinner 2010 at Cititel Hotel.

Annual Delegates’ Conference 2010.

ACEM 47th Anniversary Dinner. Attended by

Mr & Mrs Tiah Toh Twin.

ISM 49th Annual Dinner. Attended by Mr Tiah

Oon Ling and Mr Ng.

 JPN – Meeting to Discuss 51 Category 2 Sick

Housing Projects. Attended by Dato’ Michael

 Yam Kong Choy, Datuk Ng Seing Liong and

Ms Karen Seow.

IEM – Meeting to Discuss Position Paper on

Erosion and Sedimentation. Attended by

En M. Hanafi.

 JPN – Working Group to Enhance the Law

Enforcement and Monitoring Enforcement for

Abandoned Housing Projects. Attended by

Dato’ Ricque Liew Yin Chew, Mr Ng Lip Chong

and Ms Karen Seow.

Committee Meeting on Plans for Driving Energy

Efficiency No. 2. Attended by Dato’ Ricque Liew

 Yin Chew and En M. Hanafi.

Meeting with Officials of University of Malaya.

Attended by En Musli of REHDA Institute.

REHDA Renovation Client-Consultants’

Meeting. Attended by Dato’ Ricque Liew Yin

Chew, Consultants, Architects, Pn Zetty and

Mr Liew Kek Min.

CREAM – AGM. Attended by Mr Tiah Toh Twin.

Press Conference on the Amendments to the

Copyright Act 1987 with ACCCIM, Malaysian

Retailers Association, Malaysia Retailer-Chains

Association, Building Management Associationof Malaysia and REHDA. Attended by Datuk

Eddy Chen Lok Loi and Ms Debbie Loh.

Bank Negara Malaysia – Discussion on the

Outlook for the Residential Sub-sector. Mr Teh

Boon Ghee, Mr Anthony Cho Tian Han,

Dato’ Soam Heng Choon and Pn Rusnani Abd

Rahman.

BMAM – Inaugural AGM. Attended by Datuk

Eddy Chen Lok Loi.

19

23

25

29

30

28

24

22

1

1/6–31/7

4

10

16

18

17

14

9

3

10 | diary

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