CONSIDERATIONS IN THE DESIGN CONSIDERATIONS IN THE DESIGN OF A COMMERCIAL PRODUCTOF A COMMERCIAL PRODUCT

1.1. SAFETYSAFETY

2.2. COMMERCIAL ENTERPRISECOMMERCIAL ENTERPRISE

3.3. ECONOMICSECONOMICS

4.4. MARKET OPPORTUNITYMARKET OPPORTUNITY

5.5. PLANNED OBSOLESCENCE PLANNED OBSOLESCENCE

SAFETYSAFETY

Relates to all Relates to all aspects of the aspects of the product in useproduct in use

Safe from sharp Safe from sharp edges etc when edges etc when handlinghandling

Safe when in use Safe when in use any productany product

Safe from fumesSafe from fumes Lead free paintLead free paint

Compliance with Compliance with regulationsregulations

EEC European EEC European regulations. BS regulations. BS British StandardsBritish Standards

Electric, Gas, MOTElectric, Gas, MOT Legal rights to Legal rights to protect customer & protect customer &

designer designer LITIGATIONLITIGATION

COMMERCIALCOMMERCIAL ENTERPRISEENTERPRISE

How to make more money by How to make more money by recognising an niche in the market.recognising an niche in the market.

A spin off from an established ideaA spin off from an established idea Radical re-thinking of a product ie the Radical re-thinking of a product ie the

dyson sweeping the hoover away.dyson sweeping the hoover away. See-through computersSee-through computers Radical use of cinema to influence Radical use of cinema to influence

books, toys, music, food stuffs etc.books, toys, music, food stuffs etc.

ECONOMICSECONOMICS Top to bottom – bottom to top all Top to bottom – bottom to top all

aspects of producing and selling a aspects of producing and selling a new productnew product

Cost of designCost of design Testing Testing ManufactureManufacture Materials Materials MarketingMarketing Packaging & DistributionPackaging & Distribution

ECONOMICSECONOMICS 22

All of the factors have to allow the All of the factors have to allow the product to reach the market place at a product to reach the market place at a price that will sell and can have an price that will sell and can have an effect on the final design.effect on the final design.

Economies of scale is a technical term Economies of scale is a technical term for large productions / sales can allow for large productions / sales can allow lower pricing and cost. Manufacturing lower pricing and cost. Manufacturing geared up for distribution to outlets.geared up for distribution to outlets.

MARKET OPPORTUNITYMARKET OPPORTUNITY

Market niche is identified and quickly Market niche is identified and quickly exploitedexploited

Examples, scooters, mountain bikes, Examples, scooters, mountain bikes, mobile phones, low cost flights.mobile phones, low cost flights.

Fitness equipment health clubs.Fitness equipment health clubs. Green issues global & environmental Green issues global & environmental

concerns. Selling pointsconcerns. Selling points

PLANNEDPLANNED OBSOLESCENCEOBSOLESCENCE

A PRODUCT HAS A BUILT IN LIFE SPAN.A PRODUCT HAS A BUILT IN LIFE SPAN. This is achieved by, design. This is achieved by, design. Choice of components.Choice of components. Quality of construction.Quality of construction. Type of material.Type of material. Fashionable design style.Fashionable design style. Consumers will want or need to replace Consumers will want or need to replace

the product within the planned time scale.the product within the planned time scale. This will allow the company to attain This will allow the company to attain

higher profits and produce more products. higher profits and produce more products.

CONSIDERATIONS IN THE CONSIDERATIONS IN THE DESIGN OF A COMMERCIAL DESIGN OF A COMMERCIAL

PRODUCTPRODUCT

1.1. SAFETYSAFETY

2.2. COMMERCIAL ENTERPRISECOMMERCIAL ENTERPRISE

3.3. ECONOMICSECONOMICS

4.4. MARKET OPPORTUNITYMARKET OPPORTUNITY

5.5. PLANNED OBSOLESCENCEPLANNED OBSOLESCENCE