Connecting Up Conference 2015 / Social Media Tools
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Social Media Tools Scout Digital Marketing Jen Evison / Social Scout @JenEvison / @Scoutsocial
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Transcript of Connecting Up Conference 2015 / Social Media Tools
Social Media Tools
Scout Digital MarketingJen Evison / Social Scout@JenEvison / @Scoutsocial
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Social Media Tools
▪ Social media over the years
▪ Where do you start?– Understand what platforms your
audience are using– Know your organisation’s goals– Know what resources are available
to you
▪ Pick the right channel, not all the channels
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Facebook & Not For Profits
▪ 14,000,000+ Active Users in Australia
▪ 2,000,000+ Australians have indicated an interest in NFPs and charities
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Creating your Fan Page
About your organisation
▪ About Section & Company Information
▪ Milestones Section
Quality Graphics
▪ Profile Picture and Cover Photo
▪ What does your Fan Page say about you?
Similar Page Suggestions
▪ Turn on this feature
▪ Opportunity to connect with potential fans
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Example: Australian Red Cross and the About Section
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Example: Australian Red Cross and Milestones
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Examples: Organisations and Profile / Cover Photos
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Example: Similar Page Suggestions Feature
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Creating your Fan Page
Turn on Direct Messages
Have a physical location?
Sponsors & Partners
Have multiple Admins of the Fan Page
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Creating Content, Planning & Scheduling
That 4.00pm feeling…
▪ Say hello to a Content Calendar
▪ “WHAT AM I GOING TO POST?!”
How often should we post?
▪ Commit to posting three times a week
▪ Create content for one month
Evergreen Content
▪ Utilise Facebook’s native scheduling tool
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Example: Facebook Content Calendar
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Creating Content, Planning & Scheduling
Commit the time
Remember to have a mix for content
Utilise the Events Tab
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LinkedIn & Not For Profits
▪ 3,500,000+ Users in Australia
– Organisation Awareness
– Find Board Members
▪ Why use LinkedIn?
– Find Skilled Volunteers and Staff
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Creating your Company Page
About your organisation
▪ About Section & Company Information
Quality Graphics
▪ Company Logo, Feature Image
▪ What does your Company Page say about you?
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Example: Company Logo and Feature Image
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Creating Content, Planning & Scheduling
When was the last time we posted something?
▪ Revisit the Content Calendar
How often should we post?
▪ “I need something professional and noteworthy…”
▪ Commit to posting at least once every fortnight
▪ Create content for one month
Evergreen Content
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Example: LinkedIn Content Calendar
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Creating Content, Planning & Scheduling
Commit the time
Keep in mind the way LinkedIn posts appear on your Company Page
Remember to have a mix of content
LinkedIn Scheduling
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Instagram & Not For Profits
▪ 5,000,000+ Monthly Active Australian Users
– The opportunity to tell a story
▪ Why use Instagram?
– The opportunity to reach new audiences
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Creating your Instagram Channel
About your organisation
▪ #BrandedHashtag
▪ Bio & Website
Quality Graphics
▪ Profile Picture
▪ Mix of images
▪ What does your Instagram channel say about you?
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Examples: Bio, Website and #BrandedHashtag
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Examples: Quality Graphics and Profile Picture
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Examples: Mix of content
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Creating Content, Planning and Scheduling
That 4:00 pm feeling…
▪ Revisit the Content Calendar
▪ “WHAT AM I GOING TO POST?!”
How often should we post?
▪ Commit to posting at least once a week
▪ Make your posts a priority and publish them live
Evergreen Content
▪ Invest in a tool like Schedugram
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Example: Instagram Content Calendar
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Reporting, Results, Analytics & Insights
Where to start?
▪ LinkedIn: Analytics Section
▪ Instagram: Iconsquare
▪ Content associated with your organisations goals
▪ Facebook: Insights Section
What to measure?
▪ Quantity of fans vs. Quality of engagement
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Helpful Apps and Tools
Scheduling, Engaging, Monitoring and Reporting Tools
▪ Facebook Pages Manager App, Phonegram
DIY Photography and Imagery Tools
▪ Hootsuite, Sprout Social, Schedugram, Iconosquare
▪ Canva, Diptic, Flipogram
There are lots of free or low cost tools. Don’t be afraid to try them out.
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If you’re going to remember anything…
Social media is an avenue to build relationships
What does your first impression look like?
Fall in love with a content calendar, it already loves you
Pick the right channel, not all the channels
Don’t let this process overwhelm you…everyone has to start somewhere
Develop Plan
Implement Plan
Evaluate Plan
Make Changes
Thank you!
[email protected] @JenEvison / @ScoutSocial
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