Connecting to Readers with Social Media: upublishU at Book Expo America 2015 presentation
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Connecting to Readers With Social Media #BEA15 #uPublishU
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Transcript of Connecting to Readers with Social Media: upublishU at Book Expo America 2015 presentation
Connecting to ReadersWith Social Media
#BEA15 #uPublishU
Speakers:Moderator and Speaker: Susannah Greenberg, President, Susannah Greenberg Public Relations@suegreenbergpr
Speakers: ● Denise Alicea, Book Blogger and Professional Freelancer @denisealicea● Daniel Langston, Co-founder and the Chief Sales Officer for BookGrabbr
@BookGrabbr● Dorri Olds, Award-winning Writer and Webmaster @dorriolds
Susannah GreenbergI am the moderator and a speaker, an independent book publicist, President of Susannah Greenberg Public Relations. My clients are authors, publishers and book industry organizations. I have represented best selling books including ‘Who Moved My Cheese?’ and was launch publicist for National Poetry Month. http://bookbuzz.com@suegreenbergpr
Challenges for Authors● Too many books being published● Too few book reviews ● Getting past the gatekeepers ● Reaching the readers● Maximizing the impact of your efforts ● Time management
Opportunities for AuthorsSOCIAL MEDIA● Via social media, Facebook, Twitter, LinkedIn, Google+,
Pinterest, Tumblr, SlideShare and more you can● Reach readers ● Get media attention● Drive sales● By building your platforms and a following, enhance and
demonstrate your marketability to agents, publishers and others
What do you say, dear?● Share your expertise and news about your
topic● Share your publishing news about your book● Share personal interests to help connect● Visuals - Share photos, YouTube,
Instagram, Pinterest● Share about books,authors, reading, writing
The Media and You on Social Media
● Journalists, producers, reporters, bloggers, columnists are out there.
● Tailor your remarks accordingly.● Court the reader and the media at
the same time!
How Often and When to PostOpinions vary but 4-6 posts per day is reasonable. Schedule posts to appear throughout the day and not all at once. Always post if you have news to share!
Post when your audience is online. For leisure reading, after office hours, weekends. For business books, during the work day.
Connect, Connect, ConnectFriend, Like, Follow, Comment, Interact, Read.
Be on many social media platforms.
Social Media is not a one way street.
Be social. Pay attention to others. Build your following that way and learn.
Use Social Media as Research Tool
● Discover media covering your topics and pitch your book to them.
● Learn about trends and news relating to your topic and leverage for your public relations efforts.
● Monitor analytics.● See how similar authors utilize social media.
More tips on social media● Be brief, funny, entertaining, informative. personal and professional. Mix it
up but always maintain a certain percentage of focus on your topic and your book.
● Develop themes and topics which you become known for, a.k.a. “branding” or an identity
● Maintain your presence, daily if possible.● Use hashtags on Facebook as well as Twitter such as #books #authors ● Share other people’s posts. Retweet. Reblog.● Save time by cross-posting
Manage Your Social Media With
#HOOTUPUBLISH15
Who am I?Working in Social Media, IT, and tech giant, Apple as a certified trainer for several years, Denise has always loved working with people. Using WordPress and degrees in Marketing, Public Relations, and Creative writing has opened a variety of doors. Denise is now taking those skills and offering it to those who need them.An award winning author and a book blogger , Denise has had the pleasure of speaking at Book Expo America and several chapters of Romance Writers of America.
@denisealicea
@thepenmuse
www.thepenmuse.netwww.denisealicea.com
What is
Hootsuite is an easy to use social media dashboard and tool that allows you to merge all
social media such as Facebook, Twitter, and Google Plus. Hootsuite also schedules tweets,
tracks brand mentions, and analyzes social media traffic.
Free vs. Paid • 3 social media accounts (twitter,
Google plus, & FB communities, pages, and regular FB account).
• Scheduling Tweets (1 at a time).
• Integration with apps (free and paid).
• Add up to 2 RSS feeds.
• Up to 50 social media accounts.
• Scheduling tweets ( 350 a day).
• Allows you to have Team members to post on your behalf.
• Security for your dashboard, passwords, etc.
• Unlimited RSS feeds.
• Message archiving up to 100,000.
Setting up To sign up for HootSuite
Visit https://hootsuite.com.
To add a social networkClick Add Social Network button.
Select a social network.Connect your social network.
Scheduling PostsTo schedule a post using Hootsuite, click on the social media accounts you want to send
to and click on the calendar. This will prompt you to choose a time and date to send
your posts.
Why managing your social media is important as an author.
• You can engage those who follow you via social media with timely response.
• You can promote sales.
• You can see what people are saying about your work, your client or upcoming books.
• You can provide information about releases and events.
How can Hootsuite can help manage your social media accounts
• Streamlined appearance keeps everything organized so you don’t have to go to every application and open it to work.
• Reduces tabs in your browser and minimizes system resource use.
• Helps you schedule your posts and thoughts to send later.
• Cross posting is done for you with a quick click on an account.
• Analyze traffic and respond to your social media swiftly.
Managing your social media by events, favorite authors, etc. by lists using keywords and hashtags.
• Create hashtags for your event. This will be great to track your event and engage readers and bloggers.
• Make a list on twitter of your favorite authors, favorite people, and then set up streams on Hootsuite.
• Setup keyword streams to follow your favorite keywords to help promote your work.
Adding
Daniel Langston, BookGrabbr
http://BookGrabbr.com
@BookGrabbr
BookGrabbr is a new and revolutionary web-based marketing firm with proprietary social media tools and strategies designed to drive new readers to authors and publishers in a seamless, efficient, and economical way. The founders are publishing veterans with extensive book marketing experience.
Social Media Etiquette:The differences
across platforms.Yes, there IS a difference.
FACEBOOK1.44 billion monthly
active users.936 million daily.
TWITTER302 million monthly
active users.500 million tweets/day.
80% are on mobile devices.
YOUTUBEOver 1 billion users.
100's of millions of hours watched per day.
50% are on mobile devices.
SOCIAL MEDIAThink of it as an online event.
What do you say to people at cocktail parties?
You don’t say, “Me, Me, Me.”
SOCIAL MEDIAIt’s not about what you want.
It’s about what the potential buyer wants.Make the viewer want what you’re selling.
QUESTIONS?● Susannah Greenberg, President, Susannah Greenberg
Public Relations,@suegreenbergpr● Denise Alicea, Book Blogger and Professional
Freelancer @denisealicea● Daniel Langston, Co-founder and the Chief Sales
Officer for BookGrabbr @BookGrabbr● Dorri Olds, Award-winning Writer and Webmaster
@dorriolds
This presentation will be posted online at http://bookbuzz.com
