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Connecting Liberal Arts and Business Education:
Lessons learned from UMD's B.A. in Cultural Entrepreneurship
Olaf KuhlkeAssociate Dean
College of Liberal Arts, UMD
Mike Mullins, Instructor of German
Department of Foreign Lang. and Lit., UMD
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1. Why a new degree in the Liberal Arts? 1. The status of the Liberal Arts
2. Recent reconceptualizations of the Liberal Arts
3. What is Cultural Entrepreneurship?
4. Cultural Entrepreneurship in the Liberal Arts
2. The UMD B.A. Degree in Cultural Entrepreneurship 1. The three pillars of Cultural Entrepreneurship
1. Culture
2. Language
3. Entrepreneurship
Overview
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Overview
3. Situating Cultural Entrepreneurship in the Liberal Arts Curriculum
The United States and World Languages1. The four I’s and CUE
1.Discussion/Interaction
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Why a new Degree in the Liberal Arts?
The Current Status of the Liberal Arts
United States:
Constant pressures from external forces
Practicality of degrees
Application of skills
Misunderstanding of liberal arts skills
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“This is an intensely practical utilitarian age, and men virtually worship the “money-god,” and will not cease until they are convinced that there are nobler and purer shrines at which to worship. . . . While we recognize in the bustling activity around us the necessity for practical education, we do not pander to that depraved, money-born cry, ‘Nothing but the practical!’ That education which, ignoring culture, burdens the student’s mind with tables and technical terms, simply because these may be of use to him in his business or profession, is not practical but injurious in the extreme. The education founded upon comparison of what is best in Science and Literature, giving development to mind and heart, building strong by building deep and broad, is truly practical. The student who has learned to think, not merely to memorize, who has secured permanent culture and wisdom, who has absorbed and assimilated, but has not been stuffed and gorged, is the one who will be felt, wherever he may be.”
(Hendrix College,1890-91, pp. 10-11).
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Why a new Degree in the Liberal Arts?
The Current Status of the Liberal Arts
Worldwide:
Resurgence of Liberal Arts in Europe and Asia
Emphasis on the value of communication and arts skills for job search and placement
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Recent Reconceptualizations of the Liberal Arts
How have the Liberal Arts responded?
By repositioning the Liberal Arts: marketing traditional skills in a modern context
By starting discussions about integration with business/entrepreneurial skills
By pointing to shifting economic trends that favor liberal arts skills
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Repositioning
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Integration
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Shifting Economic Trends -
the emerging creative economy
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and then…
Cultural Entrepreneurship appears...
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What is Cultural Entrepreneurship?
Cultural entrepreneurs…solve problems by disrupting belief systems—using television shows like Glee to initiate viewers into the disability or GLBTQ rights frameworks….
CULTURAL ENTREPRENEURSHIP AS A FORM OF THEORY
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What is Cultural Entrepreneurship?
Cultural Entrepreneurs are cultural change agents and resourceful visionaries who organize cultural, financial, social and human capital, to generate revenue from a cultural activity. Their innovative solutions result in economically sustainable cultural enterprises that enhance livelihoods and create cultural value and wealth for both creative producers and consumers of cultural services and products.
CULTURAL ENTREPRENEURSHIP AS A (BUSINESS) PRACTICE
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Cultural Entrepreneurship as an Academic Discipline combining theory and practice
CUE combines three intellectual traditions and practical approaches
1. Entrepreneurship: Students learn the fundamentals of business management and entrepreneurship. Content is tailored to creative sector business creation, and includes both for profit and non-profit sector
INTELLECTUAL ORIGIN: DUTCH CULTURAL ECONOMICS
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Cultural Entrepreneurship as an Academic Discipline combining theory and practice
CUE combines three intellectual traditions and practical approaches
2. Cultural and Creative Competencies: Courses allow students to explore and expand their creative skills, global understanding and interdisciplinary thinking.
INTELLECTUAL ORIGIN: HOWARD GARDNER’S MULTIPLE INTELLIGENCES
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Cultural Entrepreneurship as an Academic Discipline combining theory and practice
CUE combines three intellectual traditions and practical approaches
3. Foreign Language Instruction: Critical competency for global security, diplomacy and commerce.
INTELLECTUAL ORIGIN: PAUL SIMON, THE TONGUE-TIED AMERICAN
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World Languages and cultures in US
1. Paul Simon
The Tongue-Tied
American, 1988
2. Dessert or
3.Geopolitical tool for too long.
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Americanization and cultural and linguistic pluralism
1. Assimilate
1. Integrate
1. Lose the rich fabric of the cultural integration and intercultural competency
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Why is it so difficult putting language learning in our schools?
1. NDEA in 1957 Eisenhower
Sputnik
2. CASL Center for Advanced Language Study
@ Univ of Maryland
Critical languages
Strategic choice
Security interests
3. Great variation in K-12 and Higher Ed L2 requirements
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Changing World Economy
1. Economic power axis developments
EU and BRIC nations
2. New thoughts on how to market
New intercultural and linguistic challenges
To buy is easy; but to sell is an art
3. Meeting cultures on “their” terms
L2 language and cultural competencies
4. Schipol in the Netherlands in 1980
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4 I’s of Cultural Entrepreneurship
1. Interdisciplinary
2. International
3. Inspiring
4. Individualized
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Ambidexterity in Curricular design
1. Cross disciplinary in thought and articulation
HIST 1027 History of Islam (Meaning)
GER 4044 Contemporary Germany 4044
( Symphony and Synthesis)
2. Embedded and Articulated
Requires 2 languages and cultures
2 semesters and 5 semesters
3. L2 Language and Culture: centrality in
curriculum
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Language embedded in the curriculum design
1. Mestenhauser Lecture in 2013
Betty Leask: Prof. of Applied Linguistics from Univ of South Australia●Not just enrichment●Local, regional, national and global content●Embedded and articulated throughout
2. Functional and notional L2 language proficiency
and cultural competency ( ACTFL)
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Proficiency and Competency
1. Proficiency in a language
A description of what an individual can do with a language
2. Competency in a culture
To be able to interact with people of differing cultures and socio-economic backgrounds
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Business and language connection
1. Utah as an example
Information from Elaine Tarone from CARLA
35% residents speak a 2nd language
Not just missionary work but business
2. Skullcandy/Backcountry.com and 110 venture
capitalist firms
3. Public investment in Higher Education
USTAR $100 million dollars
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National Public Radio
http://www.npr.org/2012/03/12/148252561/on-utahs-silicon-slopes-tech-jobs-get-a-lift
The Secret Weapon: Language Proficiency and Cultural Competency
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Cultural Appropriateness and Competency
Inglorious Basterds von Quentin Tarantino
Competency in a 2nd culture can be life-saving:
http://www.youtube.com/watch?v=BDB_yCvuTlE
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Conclusions on Language Integration
● Language and Culture is central to this degree● Language and Culture study must be embedded
and articulated● Language and Culture study is a key aspect of an
internationalized campus and curriculum● Opting for anything less such as global
enrichment is denying students their future
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Discussion and Interaction
Questions for the audience:
Please share your experiences with interdisciplinary curriculum integration.
Rewards
Challenges
Student Demand and Response
Market Demand and Response
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Discussion and Interaction
Questions for the audience:
What are your perspectives on integrating liberal arts, arts, sciences or medical education with business/entrepreneurship training?
Rewards
Challenges
Student Demand and Response
Market Demand and Response
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Linkedin Groups
The Cultural Entrepreneurship Group:
http://www.linkedin.com/groups/Cultural-Entrepreneurship-Group-4726013?trk=my_groups-b-grp-v
Global Citizens for International Curricula:
http://www.linkedin.com/groups/Global-Citizens-Internationalization-Curricula-6506405?gid=6506405&goback=.gmp_6506405&trk=NUS_UNIU-ngroup
Contact
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