Connect via Hootsuite London 2014 Keynote Presentation
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Transcript of Connect via Hootsuite London 2014 Keynote Presentation
Connect to wifi:!Username: CvHL (Case Sensitive)!
Password: connect014 !!#CvHL !
#CvHL!#CvHL!
Connect via HootSuite Agenda:!
13:00-14:00 Hootsuite Keynote: Empowering the Social Business
14:00– 14:25 Twitter, our users & the opportunity for brands
14:45– 15:30 Hootsuite’s Panel of Customer Success
15:30– 15:50 Crisis Communication with Transport for London
16:10– 16:30 NATO needs social media more than social media needs NATO
16:30– 16:50 Social Media Strategy and the Digital Transformation of the Enterprise
16:50– 17:05 Marie Curie Cancer Care makes social work
17:05– 17:15 Closing Remarks
17:15– onwards! Networking and Drinks Reception
Our Sponsors!
&OLFN�VOLGH�IRU�UHEUDQG�YLGHR
#CvHL!
Jeanette Gibson
VP Customer Experience, Hootsuite
@jeanetteg
#CvHL!
Hootsuite Company!
Funding
Locations
190m!
Global Team
500!110+!
EMEA Team
London
Vancouver
Singapore
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Q1! Q2! Q3! Q4! Q1! Q2! Q3! Q4! Q1! Q2! Q3! Q4! Q1! Q2! Q3! Q4! Q1! Q2! Q3!2009! 2010! 2011! 2012! 2013!
Hootsuite Customers!
of the Fortune 1000 Enterprise customers
Users worldwide
1300+!
HSU certified 11K+!
Messages/week 28M+!
Effective reach 1.8B!9M+!
400+!
EMEA Enterprises
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Alliance Partners!
! Preferred Marketing Developer
! Exclusive Launch Partner for Promoted Products & Social Ads
! Exclusive Launch Partner for Company Pages ! Charter Member of the Certified Developer Program
! Official Launch Partner for Google+ Pages +
#CvHL!
Adopt new technologies effectively or face competitive obsolescence.!A study by MIT Sloan Management Review and Capgemini Consulting
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of businesses will lose market position
*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.
Social Business Incompetence!
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cede dominance
Social Business Incompetence!
1 in 5!
*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.
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of executives not engaged
*Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013
Social Business Incompetence!
2
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Top Challenges for Social Businesses!
Strategy
Education
Data
Security
ROI Assessing the effectiveness of social media activities
Maintaining the security of social media accounts
Educating employees on how to use social media
Alignment of social media strategies throughout different departments within the company
Taking social data and turning it into actionable data
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Marketing
IT
Sales
Customer Service
Operations
Supply chain operations
Risk management
Finance
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Social Intelligence
CRM
Customer Service
Compliance and Policy
Internal Collaboration
Marketing & Automation
Others
Content Discovery and Management
Hootsuite Dashboard
Publishing
Engagement
Security
Analytics
Organization Management
100+ Integration Partners
Hootsuite Ecosystem Connects Your World!
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Education!
Enablement!
Engagement!
Socialization!
Optimization!
Empowerment!
Have the right conversations
Build a solid foundation
Messages into meaningful relationships
Prove the business value
Increase efficacy of campaigns
Scale
#CvHL!
Better customer service
Increase sales
Improve marketing efforts
Prove ROI
$!
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20%!More Revenue
60%!Higher Profit Growth
McKinsey Report
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Partner for Success!
Education
Customer Success
Customer Service
#CvHL!
Custom Education!
Announcing... !
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Hootsuite accelerates business success through education!
Professors!
Students!
Companies!Employees!
Agencies!
Enterpreneurs!
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Best practices
• Fundamental education and tool training to get practitioners up and running on executing social
• We offer this through Hootsuite University
• 11K+ Hootsuite Certified users globally
Accelerate
• Advanced education and industry certification geared towards your social leadership team who are going to accelerate your organization’s social ROI
• We offer this through our
Advanced Social Media Strategy Certification in partnership with Newhouse School – largest communications school in North America
Custom
• Tailored education customized to your specific goals and objectives to empower employees for company-wide engagement
• Leads into our exciting announcement….
“62% of companies reported having no social media education programs, yet also identified social media education as a top priority” – @altimetergroup #HOOTEDU
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Tip 1: Tailoring your customer engagement!
Invest in social channels.
BLOG
GOOGLE+!
LINKEDIN!
YOUTUBE
SLIDESHARE
ZENDESK!
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Tip 2: See every comment as a golden opportunity!
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Tip 3: Empower your team!
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We partnered with Hootsuite because of their expertise in the social space and the flexibility of the program. I love that we are able to mix the great content with our Wiley needs to create a comprehensive course for our global colleagues.
Clay Stobaugh SVP and CMO
Wiley
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@HootSuite_UK
Joseph Smith!General Manager, EMEA
Hootsuite
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EMEA Momentum!
Employees Users
2.5 M!EU Languages
110 ! 9!100+ !Q1 Enterprise
Customers
400+ !Enterprise Customers
Free user growth +54%!
Pro user growth +49%
Enterprise growth +131%
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United Kingdom, 28%
Spain, 13%
The Netherlands, 9% France, 5%
Germany, 5% Italy, 4%
Saudi Arabia, 3%
Egypt, 2%
Belgium, 2% South Africa, 2%
Ireland, 2%
Turkey, 2% Other (18 EMEA Countries), 18%
Where are our Users?!
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1&1 Internet AG 360i 3ManFactory ABB Accenture Action for Children Aguas de Barcelona AIA Worldwide AkzoNobel Alexander Mann Solutions Allianz Global Assistance Arkadin Autotrader Banco Bilbao Vizcaya Argentaria, S.A. Banque PSA Finance UK Barclays PLC Bardsedia Barlcays bauer media Benito's hat Bite Global blah Boox Limited Bostik Ltd Bournemouth Borough Council Brent Council Bright Yellow Marketing Brodie & Stone BT buongiorno Burson-Marsteller Byte London Cap Gemini CEB Centro Cineworld Group PLC City University Cognito Corporate Executive Board Corporate Rewards CPG CPM International cubaka D&D London Dance Global dangoldmedia DCLG Dennis Publishing Department for Education DigitasLBi DIO driven E.ON Energy UK East Midlands Trains Ecclesiastical Edelman UK eflow
Electrocomponents Plc Emakina Emoderation Environment Agency Ericsson ERM Ernst & Young Global Limited FC Barcelona Federation of Small Businesses Fintricity Food Standards Agency Frankham RMS Freelance FTI Consulting Fujitsu UK & Ireland Genting UK GetWiseMarketing Group Booking Offers H_gskolen i Oslo og Akershus Halo Hampshire Constabulary Haringey Council HESS Corporation UK Historic Scotland HM Revenue and Customs Homes and Communities Agency House of Black UK HRH The Duke of York Prince Andrew Humberside Police IBM ICAP Services UK IDBS IFS IHG Impact Hub Westminster Ince & Co Inchcape Shipping Services InterContinental Hotels Group PLC International Committee of the Red Cross InterQuest Group plc IProperty Log Jaguar Land Rover jocky Just Marketing International Limited Kabbee KARIMBUSY King & Wood Mallesons SJ Berwin Kiwi Girl Limited Ladbrokes Land Registry LEWIS Pulse LIDA LinkedIn Liquid Friday LivingSocial Livity Lloyd's Register
Seat Pagine Gialle spa Service Address Shropshire Council Sika Schweiz AG snef Social Retail Limited Social Solutions Media Ltd. Socialable socialseo.co Soirees & socials South West Trains Spotzer Media Group B.V.v Stagecoach Group Stars Foundation SThree PLC Sunday Times Driving SuperSummit Tableau So$ware Technology Strategy Board Tesco Bank The Drum The Guardian The Marketing Gild The Palm Beach Casino The Rocket Factory The Social Media Consultancy Limited The Telling Tales The You Can Hub Thoburns Thunderhead.com TorqBak TVSocialite U.K. Department for Communities and Local Government U.K. Department for Education U.K. Department for Work and Pensions U.K. Ministry of Defence U.K. Ministry of Justice UK Trade & Investment UK Trade and Investment UKTI UKTV UMG UNIT4 University City London University of Cambridge University of Surrey UTTER COUTURE Victoria and Albert Museum Victorinox Virgin Group Ltd. Virgin Money Group (UK) Vocalink vodafone We Are Social Web Ghost Weber Shandwick William Fry Wiltshire Council Winkworth Worldwide Audience PR Xchanging
Lloyds Banking Group PLC Local World / Northcliffe Media Limited London & Partners London Borough of Hillingdon London Stock Exchange Group LSE Manan Ltd Marketo Mediareach Advertising Mediareach Star Mediterranean Shipping Company Michael Page International PLC Midland Co-Op Mind Candy N24 Gesellscha$ f_r Nachrichten und Zeitgeschehen mbH National Grid plc National Union of Students NCA NetApp Network Rail New City So$ware Ltd news uk Newton Investment Management Limited Nomura Nonprofit Web Design O2 Telefonica OFSTED Olashore International School Olswang ONE Ordnance Survey Organization for Security and Co-operation in Europe OSCE P2i Parliamentary and Health Service Ombudsman PeerIndex Plucky Marketing Powa Technologies PricewaterhouseCoopers International Limited RBS Recruitment Reach7 Red Carnation Hotels Reed Midem Rentokil Initial Research Now Results International robjglover consultant Roche Holding Ltd. Rough Agenda Royal Borough of Kensington and Chelsea Rugby Football Union sanef its operations Ireland
Who is here today?!
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HootSuite Platform!
Languages App installs
1M+!Apps
45K ! 100K ! 157K ! 294K !
460K !
650K !
817K ! 961K !
1,108K !
0 !
200 !
400 !
600 !
800 !
1,000 !
1,200 !
Q4 2011! Q1 2012! Q2 2012! Q3 2012! Q4 2012! Q1 2013! Q2 2013! Q3 2013! Q4 2013!
Inst
alls
(00
0s)!
16! 89!
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@ajaisehgal
Ajai Sehgal!CTO
Hootsuite
#CvHL!
Hootsuite’s Product Mission!
Provide a simple, scalable, and secure social relationship platform that empowers customers to execute social media strategies across their organizations.
#CvHL!#CvHL!
Web Twitter Client Twitter Client For Web & Mobile
Multiple Social Networks
Social & Analytics Integrations Globalization & Collaboration Social Relationship Platform
2008! 2009! 2010! 2011! 2012! 2013! 2014!
Hootsuite 1.0
Hootsuite 2.0
iOS App
Hootsuite 5.0
Android App
Google+ Pages
App Directory
Teams & Organizations
Facebook Profiles, Pages, and Groups
LinkedIn Company Pages
Compliance
Conversations
UberVU Acquisition
Twitter Social Ads
iOS7 App
Security & Performance
Facebook Insights
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2014 Hootsuite Focus Areas!
Mobile
Publishing
Engagement
Analytics
Platform • Technology transformation, 99.99% uptime, and global scaling
• Integrate uberVU analytics • More social media data sources
• More Facebook features
• Content Library, workflow and discovery solutions
Advertising
• Laser focus on mobile innovation
• Enable new marketing paradigms through social media
#CvHL!
Finds and suggests articles and blog posts to read & share across your social networks
Beta Release: Suggested Content!
Understands your audience
Finds custom articles to publish
Schedules for the best possible time
#CvHL!
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#CvHL!Lead, grow & connect via HootSuite!
