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HANDS-ON PROGRAMSKey Accounts

There’s no more effective way to show product differentiation,

demonstrate product applications, or launch new products than

a hands-on kitchen exercise curated by a CIA chef. Let us provide

the educational context tailored to your customers’ menu and

operational needs, such as:

• Global flavors

• Wellness

• Sustainability

• Snacking/all day dining

• Plant-forward cooking

• Menu innovation

Pricing: One-, two-, and three-day programs start at

$7,000 per day

Playing with your food may be frowned upon in some kitchens, but not ours. Our 72 years of history prove that

experiential learning drives understanding and retention while fostering positive relationships through teamwork.

Beyond the walls of our kitchens, you will find plenty of other bonding opportunities on- or off-campus at our

Napa Valley, Hudson Valley, and San Antonio locations.

ciaconsulting.org

Bloggers

Today’s food bloggers have overtaken mainstream media as key

consumer influencers. They don’t run operations, but they do need

to stay ahead of the trends while building a rich content pipeline.

With its international reputation for thought leadership, world-

class chefs, and outstanding facilities, the CIA is a perfect place to

teach them about your products in the context of today’s consumer

interests, including:

• Easy meal prep

• Kids meals

• Entertaining

• Emerging flavors and ingredients

• Healthy eating

• Kitchen hacks

When Potatoes USA wanted to increase menu

placement for potatoes, they flew 14 national

commercial and non-commercial accounts

representing $17 billion in purchasing power to

our California campus for three days of menu

innovation. As a result, within one month, eight

of the accounts indicated they were developing

new menu items featuring potatoes.

Click here for SAMPLE

Previous Participants

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CERTIFIED CULINARY SALES PROFESSIONAL (CCSP)CCSP is a guided, four-month immersive program that gives your team the

culinary knowledge and interactive experiences that will improve their ability

to partner with new and established clients. This unique program includes:

• Distance e-learning

• On-campus experiential learning

• Industry shadowing

Earning the certification also includes a real-world case history which can

double as a relationship-builder with a current client.

Pricing starts at $3,000 per student

You can’t build relationships without empathy—and you can’t have empathy without understanding. CCSP is a fully

accredited, professional credentialing program designed to help non-culinarians navigate the world of the operator.

Imagine the power your sales force, marketing team, and R&D staff will have when they can speak the same

language as their culinary clients. Imagine the extra credibility they will possess with the initials CCSP on their

business cards.

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Orientation

Case Study Initial Description

Distance Learning I

• Food & Kitchen Safety

• Equipment Identification

• Culinary Fundamentals I

• Culinary Fundamentals II

• Product ID

• Food Purchasing

• Menu Analysis

On Campus Experience

Case Study Progress Report

Distance Learning II

Final Presentation & Graduation

Case Study Final Report Draft

POP-UP CLASSROOMUse the Student Innovation Kitchen at The Egg on our Hyde Park

campus to conduct your own private pop-up seminar for students.

Located in the heart of the Student Dining facility, which hosts nearly

3,000 visitors each day, the Innovation Kitchen is a fully functional,

open kitchen with display and serving capabilities. The space will also

support interactive teaching with one of your chefs or ours.

Pricing starts at $9,500 per day

Engage

CIA graduates go on to become industry leaders—so it’s no surprise that suppliers want to begin developing

relationships with them while they are still in school. CIA Consulting offers two sponsor opportunities that

enhance students’ education while helping to pay for it.

As a leader in cooking technology and

equipment, RATIONAL USA unveiled a Pop-Up

Innovation Kitchen at The Egg, featuring three

interactive stations to demonstrate Combi

Ovens and Cloud Cooking. Several hundred CIA

students participated in a 30-minute, hands-on

program to learn about equipment innovation

and enter a drawing to win a scholarship.

Click here for SAMPLE

ciaconsulting.org

STUDENT INNOVATION CHALLENGEImagine asking the next generation of consumers—who also

happen to be the next generation of culinary leaders—to create

new ideas and recipes using your products. The Innovation

Challenge allows you to do exactly that, while also providing a rich

learning experience for CIA students and a chance for them to win

a scholarship. The Innovation Station offers a real-world research

and development process led by a CIA chef mentor—resulting in

much more than just recipes for you.

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Pricing starts at $28,500

Engage

When PepsicCo wanted to integrate new ideas

in snacking with its Super Bowl promotions, the

company turned to the students of the CIA to

launch Game Day Grub Match. Students were

guided through the CIA’s ideation, concepting,

and protocepting innovation process using

PepsiCo food and beverage products, resulting

in a cook-off with celebrity judges. By adding

a social media component, PepsiCo garnered

over six-million consumer views of the event.

Click here for SAMPLE

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Execution

• Judges Engaged

• Live Cook-Off Event

• Winners Announced

• Scholarships Awarded

• Final Deliverables

5 Weeks

5 Weeks

Student Innovation Challenge Lifecycle

Orientation

• Contest Announced

• Brand Orientation/Contest Information Session

• Submission Deadline

Innovation

• Entry Selection

• Semifinalists Announced

• Chef Mentoring

• Kitchen Protocepting

• Entries Finalized

Lead

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CUSTOM CONTENTContent marketing has become the go-to

strategy for establishing trust, credibility,

and concern for your customers—as well as

reaching new prospects. When you leverage

CIA’s educational content, you are harnessing

our expertise and brand authority, which in

turn can generate leads through SEO, web

traffic, and social media engagement.

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Call for pricing.

The CIA brand stands for industry leadership. These broad-reach programs are cost-effective options designed to

enhance visibility for your company, people, and products in alignment with our four pillars:

1 Professional Excellence

and Innovation

2 World Cuisines and

Cultures

3 Health and Wellness

4 Sustainability and

Food Ethics

Lead

ciaconsulting.org

PRODUCT INNOVATIONDeploy the CIA’s Research and Development protocol, designed

by industry leaders for industry leaders. Our principle of Process

Collaboration ensures that a team moves together through

ideation, concepting, and protocepting while capturing diverse

inputs from all stakeholders. The end result is a Gold Standard

suitable for bench testing. This process can be applied to:

• Product development

• Product applications

• Line extensions

• Recipe development

• Menu development

• Foodservice and Consumer

Click here for SAMPLE

Pricing starts at $9,500

Ideation

Concept

Prototype

Gold Standard

Final

The CIA Advantage

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AMPLIFY YOUR LEADERSHIP

WORLDS OF HEALTHY

FLAVORS

HEALTHY MENUS R&D

COLLABORATIVE

HEALTHY KITCHENS, HEALTHY

LIVES

THE FLAVOR SUMMIT

MENUS OF CHANGE

APPETITES + INNOVATION

FLAVOR, QUALITY & AMERICAN

MENUS

TEACHING KITCHEN

COLLABORATIVE

RETHINK FOOD

HEALTHY KIDS COLLABORATIVE

LATIN CUISINE SUMMIT

WORLDS OF FLAVOR

MENUS OF CHANGE UNIVERSITY RESEARCH

COLLABORATIVE

INTEGRATED MARKETINGBy integrating your messaging across our professional

divisions—the Strategic Initiatives Group, Advancement, and

CIA Consulting—you increase your visibility to our audience and

yours. Think of it as an ecosystem of engagement that amplifies

your brand and strengthens relationships.

Here’s an illustration of how it works:

By adding a Key Accounts workshop and Pop-Up Classroom

to a Menus of Change® sponsorship, your products and

brand leadership remain active beyond the three days of the

conference, reaching current and future buyers who may not

have attended. Or, it may look like the diagram on the right.

CIA Consulting services are designed to help you and your

customers activate CIA’s thought leadership. From global

cuisines to wellness to sustainability, there is a wide variety of

programming to support your investment in industry leadership.

INDUSTRY STEWARDSHIPAs a not-for-profit 501(c)(3), all monies received must be applied

to our core mission: preparing the future leaders of the food

industry. We do not have shareholders or owners. We work

for our students. Your investment in your own future is also an

investment in theirs, and that’s something to feel good about.

You may already be part of the CIA extended family. You’ve sponsored one of our conferences, you’ve hired a

grad, or you’ve visited one of our campuses. If so, you are well aware of the CIA’s brand resonance and leadership

in the industry. We appreciate your support.

Asian

Kitchen Experience

Worlds of Flavor®

Sponsorship

Global Flavors Content