Connect - How to Use Data & Experience Marketing to Create Lifetime Customers

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Presented By // Lars Birkholm Petersen @LarsBirkholm January 27 th 2015

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Transcript of Connect - How to Use Data & Experience Marketing to Create Lifetime Customers

Page 1: Connect - How to Use Data & Experience Marketing to Create Lifetime Customers

Presented By // Lars Birkholm Petersen

@LarsBirkholm

January 27th 2015

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Customer Experience

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Buying my iPhone 6

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Dis-Engaged

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Dis-Nurtured

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… not a content problem

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The Steps Towards Creating Lifetime Customers

Digital Marketing

Experience Marketing

Brand Experience

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The holy grail – your customer!

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≠ Your Business ObjectiveLikes ≠ Email opens ≠ Visits ≠ App Downloads

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Source: Sitecore Customer Experience Maturity Assessment, Benchmark 2013

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Quick Wins

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Results

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The Solution

QUALITYCARE™ Personalized Multi-Channel Dialog Program

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Get Started now

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Get a free copy of ConnectEmail shipping address to:[email protected]

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