1. CONJOINT ANALYSISPrepared By Saba KhanID:46401

2. What is conjoint analysis? Conjoint analysis is a market research tool fordeveloping effective product design Conjoint analysis presents choice alternativesbetween products defined by sets of attributes2 3. Conjoint Analysis Conjoint Analysis is an advanced multivariate technique that helps to identify what value most in making decisions.3 4. example Attitudes towards dishwashing products 1.Clean: glass/dishes clean 2.Shiny: glass/dishes shiny 3.Smell: Non-perfumed/lemon fresh/intensivelemon fresh 4.Quantity: small/medium/x-large 5.Packaging: loose in box/tab in plastic/tab indissolving plastic 6.Design: single/multi-colored/multi-colored + ball4 5. objectives 5 6. Today it is used in. Social sciences and applied sciences including marketing, product management, and operations research. It is used frequently in testing customer acceptance of new product designs, in assessing the appeal of advertisements and in service design. It has been used in product positioning, 6 7. 7 8. Orthogonal Design Generate Orthogonal Design generates a data file containing an orthogonal main-effects design that permits the statistical testing of several factors without testing every combination of factor levels. This design can be displayed with the Display Design procedure, and the data file can be used by other SPSS procedures, such as Conjoint.10 9. SPSS11