Conjoint

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Advanced Marketing Research Conjoint Analysis Assignment-3 Submitted By product: Cold Drinks Card 1 Brand Mountain Dew Quantity 1.75L Price Rs100 Taste Very Strong Card 2 Brand Thumbs up Quantity 1.5L Price Rs100 Taste Mild Card 3 Brand Coca Cola Quantity 5L Price Rs100 Taste Strong Card 4 Brand Pepsi Quantity 2L Price Rs100 Taste Sweet

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Cards in DOSBox

Transcript of Conjoint

Page 1: Conjoint

Advanced Marketing ResearchConjoint Analysis

Assignment-3

Submitted Byproduct: Cold Drinks

Card 1Brand Mountain DewQuantity 1.75LPrice Rs100Taste Very Strong

Card 2Brand Thumbs upQuantity 1.5LPrice Rs100Taste Mild

Card 3Brand Coca ColaQuantity 5LPrice Rs100Taste Strong

Card 4Brand PepsiQuantity 2LPrice Rs100Taste Sweet

Card 5BrandPepsi

Quantity1.75L

PriceRs150

TasteMild

Card 6BrandCoca Cola

Quantity1.5L

PriceRs150

TasteVery Strong

Card 7BrandThumbs up

Card 8BrandMountain Dew

Page 2: Conjoint

Quantity5L

PriceRs150

TasteSweet

Quantity2L

PriceRs150

TasteStrong

Card 9BrandThumbs up

Quantity1.75L

PriceRs55

TasteStrong

Card 10BrandMountain Dew

Quantity1.5L

PriceRs55

TasteSweet

Card 11BrandPepsi

Quantity5L

PriceRs55

TasteVery Strong

Card 12BrandCoca Cola

Quantity2L

PriceRs55

TasteMild

Card 13BrandCoca Cola

Quantity1.75L

PriceRs75

TasteSweet

Card 14BrandPepsi

Quantity1.5L

PriceRs75

TasteStrong

Page 3: Conjoint

Card 15BrandMountain Dew

Quantity5L

PriceRs75

TasteMild

Card 16BrandThumbs up

Quantity2L

PriceRs75

TasteVery Strong

Card 17BrandMountain Dew

Quantity1.75L

PriceRs100

TasteMild

Card 18BrandMountain Dew

Quantity1.5L

PriceRs100

TasteVery Strong

Card 19BrandMountain Dew

Quantity1.5L

PriceRs150

TasteStrong

Card 20BrandPepsi

Quantity1.75L

PriceRs100

TasteVery Strong