CONGRESS PROGRAMME THRIVING IN A GLOBAL...
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014 THRIVING IN A GLOBAL MARKET
3.00pm
6.00pm
8.00am
8.30am
10.20am
10.50am
Sunday 20th March
Monday 21st March — ‘Introduction to New Zealand’
THRIVING IN A GLOBAL MARKET
Innovation, Co-operation and Leadership
CONGRESS PROGRAMME
Registrations open at Methven Resort
Maori welcome – Great Hall Tim Wood – welcome from NZ Institute of primary Industry Management president Professor John Alliston – Reply on behalf of International farm Management Association, president IfMA Hon David Carter – NZ Minister of Agriculture to open congress
finger food served
Registration desk open (All plenary sessions to be held in Great Hall)
welcome & HousekeepingPhil Everest – chairman of IfMA 18 Organising committee
plenary Session 1 – yesterday, Today & Tomorrow chairman of sessionStuart Morris – Assistant Vice-chancellor and Registrar of Massey university
RESTRucTuRING Of THE NZ EcONOMy & AGRIcuLTuREProfessor Bruce Ross – former Vice-chancellor, Lincoln university
wHAT dOES NZ AGRIcuLTuRE LOOK LIKE TOdAy?Charlie Graham – former Managing director, ANZ Rural
wHAT ARE THE cHALLENGES AHEAd fOR NZ AGRIcuLTuRE? Dr Warren Parker – former cEO of NZ Landcare Research
congress panel with questions and discussion
Morning tea
plenary Session 2 – Innovation in NZ Agriculture – How have farmers responded to a changing agricultural environment?
chairman of session Tom Lambie – chancellor of Lincoln university
Presentations from 4 Innovative New Zealand Farmers
Doug Avery – dryland Sheep and Beef farmer, Marlborough
015cONGRESS pROGRAMME & pApER ABSTRAcTS
Craige Mackenzie – Arable and dairy farmer, Mid canterbury
Nelson Hancox – Sheep and Beef farmer, west Otago
Dean Nikora – dairy farmer, Hawkes Bay
Lunch plus formal poster viewing
Contributed Papers 1 (6 rooms with 5 papers in each)
Afternoon Tea
Contributed Papers 2 (6 rooms with 4 papers in each)
close of day
Monday evening is a “free evening” for all delegates. *List of recommended restaurants will be displayed at Registration desk.
12.15pm
1.35pm
3.15pm
3.50pm
5.10pm
8.20am 7.50am 7.25am 8.10am 8.00am
5.30pm approx
6.30pm
7.30am
7.45am
8.35am
Tuesday 22st March — Field Trips
The field trips will return to Methven Resort. Please bring warm jackets, sun hats, and wear comfortable clothes and shoes for the day. (NZ weather is variable and can change from 25°C to 10°C in less than 1hr)
drinks & dinner at Methven Resort
Registration desk open
IfMA General Meeting – Great Hall
plenary Session 3 – ‘food production’ a Global Business chairman of session Hon David Carter – New Zealand Minister of Agriculture
AN INTERNATIONAL fOOd & AGRIBuSINESS updATE cOVERING AGRIcuLTuRAL TRENdS AcROSS MAJOR cONTINENTS Thos Gieskes – Australia and New Zealand, cEO for Rabobank
Mt peel Arable Alternative Land use dairy Research/Education
Please meet the bus for your chosen Field Day outside Methven Resort. Note. the buses have staggered departure times to avoid congestion. Please do not be late.
Wednesday 23rd March — Responding to changes in the International Market Place
(correct at time of print)
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THE dyNAMIcS Of THE EuROpEAN RETAIL SEcTOR ANd fuTuRE IMpLIcATIONS ON fARM SuppLIERS Natalie Mitchell – Head of Buying, Meat, poultry, fish & Eggs, waitrose, uK
A cHINESE ENTREpRENEuR pERSpEcTIVE ON cHINAS AGRIcuLTuRAL dEVELOpMENT ANd OppORTuNITIES fOR THE fuTuRE Su Hao (James) – co-founder and managing partner of East Rock Limited in china
BuILdING A NATIONS wEALTH THROuGH fOOd pROducTION ANd EXpORTING John Allen – cEO, NZ Ministry of foreign Affairs and Trade
Morning Tea
congress panel with questions and discussion – Andrew Macfarlane, chairman
Lunch IfMA Journal Announcement – John Alliston, Tony King
plenary Session 4 – Transforming Value chains to supply an International Market
chairman of session Professor Steve Sonka – Vice-chancellor of public Engagement, university of Illinois
TAKING NZ MILK TO THE wORLd Ian Palliser – director portfolio Optimisation, fonterra
MARKETING MERINO fIBRE AS A NIcHE pROducT John Perriam – farmer and founding chairman, NZ Merino company
cREATING A VALuE cHAIN fROM A fARMERS pERSpEcTIVE Mark Scholl – farmer, entrepreneur and founder, ExSeed
congress panel with questions and discussion
Afternoon tea
Contributed Papers 3 (6 rooms with 4 papers in each) Including special sessions on ‘Innovative Beef sponsored by Australian Beef CRC and ‘Sheep Production’ sponsored by International Sheep Research Centre.
close of day
Semi formal congress dinner and dance at Mt Hutt Heritage centre. Buses depart Methven Resort for Mt Hutt Heritage centre. Buses return to Methven Resort and Hotels.
10.40am
11.15am
12.00pm 1.00pm
1.15pm
3.15pm
3.45pm
5.05pm
6.30pm onwards 10.30pm - midnight
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Livestock 2 Resource Management Arable Research/Education Entrepreneurship dairy
field Trips end at Lincoln university where we will be joined by local New Zealand young farmer members who will provide entertainment. BBq meal will be provided.
Buses return to Methven Resort. Please bring warm jackets, sun hats and wear comfortable clothes and shoes for the day.
Registration desk open
Contributed Papers 4 (6 rooms with 4 papers in each)
Morning Tea
Contributed Papers 5 (5 rooms with 4 papers in each) Including special session on ‘Innovative Dairying’ sponsored by Fonterra.
Lunch presentation by the 19th IfMA congress committee. (warsaw, poland in July 2013)
plenary Session 5 – Issues for the future chairman of session Con Williams – Rural Economist, ANZ National Bank
LIfE cycLE ANALySIS Of AGRIcuLTuRAL pROducTION Professor Jacqueline Rowarth – foundation chair of pastoral Agriculture Massey university
MANAGING wATER AcROSS A RANGE Of STAKEHOLdERS Professor Mike Young – Executive director, Environmental Institute, university of Adelaide
fOOd SEcuRITy THROuGH EffEcTIVE fOOd SAfETy STANdARdS Kevin Swoffer – Independent consultant and chairman Technical committee, Global food Safety Initiative.
7.50am 7.40am 8.10am 8.00am 8.20am 8.10am
4.30pm approx
8.30 pm – 9.00pm
8.00am
8.30am
9.50am 10.20am
11.40am 12.30pm
12.45pm
Thursday 24th March — Field Trips
Friday 25th March — ‘Future emerging issues’
Please meet the bus for your chosen Field Day outside Methven Resort. Note. the buses have staggered departure times to avoid congestion. Please do not be late.
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Afternoon Tea
plenary Session 6 – Models to Link Agricultural Research/Education and Business chairman of session Dr Bill Kain – former cEO of AgResearch and past chairman of AGMARdT
EducATION AS THE BASIS fOR INNOVATION ANd cREATIVITy Hon Steve Maharey – Vice-chancellor for Massey university, ex Minister of Education for New Zealand
uSING RESEARcH pARTNERSHIpS TO GENERATE wEALTH Professor Steve Sonka – Vice-chancellor for public Engagement, university of Illinois
AccELERATEd SuSTAINABLE AGRIcuLTuRAL pROducTION wITH puBLIc ANd pRIVATE pARTNERSHIpS Hans Jöhr – corporate Head of Agriculture, Nestle
congress panel with questions and discussion
Launch of ‘centre of Excellence in farm Business Management’ – A joint Lincoln and Massey Initiative supported by dairy NZ and The New Zealand Institute of primary Industry Management.
congress closing – IfMA president, Professor John Alliston close of congress
2.40pm 3.00pm
4.55pm
5.10pm 5.20pm
031cONGRESS pROGRAMME & pApER ABSTRAcTS
BRUCE ROSS
Bruce Ross was born and raised in dunedin, New Zealand. He trained as an agricultural economist, and
took up his first professional position, as Assistant Lecturer in Agricultural Economics at the university
of Malaya, in 1963. He returned to Lincoln college, canterbury, NZ in 1966 as a Research Economist,
where he developed a computable, input-output model of the New Zealand economy, which became the
analytical core of the National development conference, 1968-72.
He Joined lecturing staff of Lincoln at beginning of 1970 as Senior Lecturer, and became professor of
Agricultural Economics at the end of 1970. 1983 appointed Head of Trade Analysis division, Agricultural
directorate, Organization for Economic co-operation and development, paris. Returned to Lincoln college
as principal in 1985, and when Lincoln became an independent university in 1990, became the first Vice-
chancellor. In 1996 was appointed director- General of Agriculture, and when the Ministries of Agriculture
and forestry were merged in 1998, became the director-General of Agriculture and forestry. chair of the
OEcd committee for Agriculture, 1998 to 2001. He was awarded a Sesquicentennial Medal by the New
Zealand Government in 1990 and was appointed companion of the New Zealand Order of Merit in 2002.
CHARLIE GRAHAM
charlie Graham is Managing director Rural for ANZ National Bank. charlie has led ANZ National’s Rural
business following ANZ’s acquisition of The National Bank of New Zealand (NBNZ) in 2003. He was
previously General Manager Rural Banking for The National Bank of New Zealand, a role he held since
1996.under charlie’s leadership the rural banking business has quadrupled in size and maintained its
dominance in the highly competitive rural market with a market share currently in excess of 40 per cent.
charlie was also involved in the introduction of direct banking to the rural market, the emergence of
equity partnerships in the rural sector and the introduction of innovative solutions for farmers such as the
rural growth funding. prior to his current role, charlie was the Northern Regional Manager for the Rural
Banking division and before that was Area chief Manager for the waikato region, with responsibility for
the retail network and rural and commercial business in that region. charlie commenced his career with
The Rural Bank which was acquired by NBNZ in 1992. charlie has a Bachelor of Agricultural Science from
Massey university.
He has been a Registered property Valuer and has past memberships of the New Zealand Institute of
Valuers, the property Institute of New Zealand and the Society of farm Management. He is currently
a Trustee of the Rural communities Trust and formerly held a trusteeship for the Massey university
Agricultural Research foundation.
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WARREN PARKER
warren parker joined Landcare Research, a New Zealand crown Research Institute as there cEO in 2005.
prior to then warren was with AgResearch where he held the position of chief Operating Officer—Science.
during his AgResearch career he spent one year on secondment to IMBcom, the commercialisation
company of the Institute of Molecular Biosciences (IMB), university of queensland. Before joining
AgResearch in 1998, warren was professor of farm Management and Agricultural Systems, and Head of
the department of Agribusiness and Resource Management at Massey university. He has been a director
of several research-based companies, and of a soil-plant analytical laboratory and agricultural training
institute. warren’s research interests, which are backed up by an impressive publishing record, include
agribusiness, pastoral farming systems, and farm management. consultancy projects and sabbatical
research have taken him to several countries, including Australia, Brazil, Mexico, Tonga, the uSA, South
Africa and canada
DOUG AVERY
winner of the 2010 Lincoln university foundation Award for Innovation doug is a third generation farmer
of Bonavaree farm at Seddon in Marlborough. Situated in a 573mm rainfall area and subject to a high
level of evapotranspiration because of north west winds, 300ha of the total 1100ha are planted in lucerne.
The farm carries 2300 Highlander ewes and 600 two-tooths. The lambs from the mixed age ewes gain on
average 390g/day from birth to weaning while hogget lambs gain about 290g/day. The farm also carries
135 breeding cows and calves, 25 replacement heifers and about 100 steers and bulls.
doug and Bonavaree have been key elements in the Sustainable farming fund sponsored Starborough
flaxbourne Soil conservation Group project focused on new ways of achieving sustainability in a drought
prone environment which resulted in the publication : Beyond Reasonable drought – Adapting dryland
farming to climate change in August 2008. The Group received a Green Ribbon Award from the Minister
for the Environment in 2008.
CRAIGE MACKENZIE
winner of the Lincoln university foundation Award for Lamb production in 2005 and Supreme winner of
the National Ewe Hogget competiton in 2010 farms two properties on the rolling downs of west Otago
and a third hill country property. Kowhai downs, the 460ha home property carries 5000 ewes,1200
hoggets,100 rams at a stocking rate of 13.8 su/ha. The basically Romdale ewe flock is shorn every 8
months and all grass wintered with no use of hay,silage or baleage with the aim of 150% lambing.
Mt Allen, the other farm of 775ha with a paddock area of 550ha carries 9000 stock units consisting
of 6600 Romdale ewes, 2050 ewe hoggets and 130 cattle - a stocking rate of 11.6su/ha. wohelo Station
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NELSON HANCOX
2007 Nuffield Scholar, Ballance Award winner for Nutrient Management and water use Efficiency
and runner-up in the Lincoln universirty foundation 2010 Innovation Award farms at Methven in
Midcanterbury. Greenvale pastures is a 200ha intensive crop farm using pivot and big gun irrigation. The
crops grown range from the traditional : wheat, ryegrass seed, and white clover seed to the new : hemp,
hybrid radish and hybrid carrot seed. He is also a partner in Three Springs dairies Ltd , a neighbouring
320ha dairy farm milking 1150 cows.
craige has been heavily involved in a number of MAf, fAR, NIwA, Ecan, dairyNZ and Ag Research
research and commercial farm trial work including the wheat calculator project, Balance nitrogen trials
and BASf herbicide trials. Recently craige has established a new company Agri Optics NZ Ltd based on
providing precision agriculture tools to increase the efficiency of NZ farming systems which is managed by
his daughter Jemma, a recent B Agr Sci (Hons) graduate from Lincoln university.
carries 11,00su. All three farms are capable of finishing stock. Last year all farms were hit by Salmonella
Brandenburg and significant storm loss but overall 19,500 ewes weaned 143% lambs a tribute to the keen
competition between Nelson and his two farm managers paul Slack and Julian Kelly.
DEAN NIKORA
winner of the 2008 Ahuwhenua Trophy as Maori farmer of the year has progressed from urban
background to large scale dairy farmer, industry leader and agribusiness organization director. dean left
school at age 15 and went to work in a meat processing works but left to become a dairy farm worker at
age 20. four years later went 50:50 sharemilking for six seasons before joining what came to be the BEL
group in Hawkes Bay as an equity partner in 2000. In 3 years under dean’s management BEL had grown to
nine farms, 8600 cows and 61 employees producing 2.47m kg MS. At this stage dean sold out and invested
in his own 1000 cow farm at Mangatewai which has since grown to include ownership of a further four
farms and two leased ones.
dean was a Kellogg scholar in 2002, was 2004 chair of the Large Herds conference, is a fonterra
Shareholders council member and currently is director of Balance Agri-Nutrients and Asure quality New
Zealand Ltd, has recently been appointed as a trustee for AGMARdT, and is a member of NZ Institute of
directors. He is also involved in a leadership capacity as a trustee for Taipahi A1 Maori land administered
by Te puni Kokiri.
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THOS GIESKES
Thos Gieskes commenced as chief Executive Officer of Rabobank Australia and New Zealand in November
2009. Thos started his career with Rabobank as a Management Trainee in 1990, and from 1991 onward
has held various management positions in the international domain (Area Manager Latin America) and in
the dutch corporate market (commodity finance and food & Agribusiness Relationship Management).
In 2002 Thos moved to Santiago de chile to lead the expansion of Rabobank’s activities, including the
successful introduction of a rural lending model based on the pIBA style ‘interest only’ product. In early
2007 Thos managed the acquisition of HNS Banco, thereby transforming the existing activities into a fully
fledged business bank.
NATALIE MITCHELL
SU HAO (JAMES)
Natalie Mitchell is Head of Buying; Meat, poultry, fish and Eggs for waitrose within the uK and has 19
years of experience within uK supermarket retailing. She has responsibility for setting strategy and
delivering commercial results to deliver the best primary protein offer for waitrose customers. working
in close partnership with key suppliers and farmers, she leads the department in continually refining,
developing and communicating the high quality standards of animal welfare and environmental standards
that are expected by waitrose customers. She is responsible for ensuring consistent product quality
and planning capacity throughout the chain to deliver sustained levels of growth. She leads the Buying
department in delivering the commercial results through interpreting customer insight and translating into
areas such as product ranging and new product development, pricing and promotions.
Natalie joined waitrose in 2001 and has worked in a variety of category Management and Buying roles
including dairy, chilled prepared foods and Grocery.
prior to joining waitrose, Natalie worked for the Sainsbury’s Supermarkets Group for 10 years where she
bought a variety of categories including Non food, Grocery and Seasonal products.
Su Hao (James) has more than 15 years of business experience with stated-owned, multinational and
entrepreneurial organizations. His background includes a degree in languages along with a Master of
Business Administration with significant experience in chemical, mineral and farming industries. His
career began with china International Trust and Investment corporation (cITIc), the largest conglomerate
of china with 50,000+ employees. while working as an international trader in the minerals & natural
resources business unit, his success made him one of the Special Award winners on the 20th Anniversary
of cITIc for Elite Employees. After five years he moved to ferromin Limited, a leading European trading
house, as the cEO of its china Setup. under his leadership, multi joint venture manufacturing facilities
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were launched and accelerated the strategic transition and localization of this European enterprise.
Throughout his years working for this company, he had many managerial responsibilities, as well as sales
and product management responsibilities including directing sales and technical personnel to achieve sales
of uS$100M/year in 2001.
After these experiences, Su Hao (James) moved to the entrepreneurial world. As the co-founder
and managing partner of East Rock Limited, he was responsible for process development and sales of
quality products and equipment to serve various industries globally, especially dairy farms. Starting from
several million dollars to 35M in world wide sales over a fairly short period of time, the company grew
to be profitable with international goodwill in uSA, canada, Europe and Japan. In 2007, opportunities
arose in the dairy business in china. By grouping up six partnership companies from uS and canada,
whose histories varies from 30 to 50 years in the facility sector of dairy development, respectively in
dairy design, cow comfort, housing equipment, ventilation, cooling, waste processing, and construction,
East Rock International dairy team was set up in the mid of 2007 and became a pioneer of scientific and
efficient dairy facility development in chinese dairy business. Over the last 3o months, East Rock has been
involved in a large percentage of the new dairies constructed in china and has won sound confidence
from the industry. In addition to the ties with numerous dairies, East Rock runs workshops with Ministry
of Agriculture and dairy Association of china all over the country to provide guidance and assistance to
dairy farmers with mature dairy facility expertise. with his various backgrounds, Su Hao (James) leverages
his affluent international business experiences and develops a unique commercial model in the facility
sector for the dairy industry in china. In 2010, Su Hao (James) was invited to make the keynote speech on
Australian dairy conference 2010. He also spoke at Nuffield cSc 2010 at washington dc.
JOHN ALLEN
John Allen was appointed as the Ministry’s chief Executive and Secretary of foreign Affairs and Trade
in July 2009. He leads the Ministry as the Government’s chief adviser on foreign and trade policy, official
development assistance, international law, and diplomatic and consular issues. He is responsible to the
Ministers of foreign Affairs, Trade, and disarmament and Arms control.
Before taking up his role at the Ministry, John served as the chief Executive of New Zealand post for six
years. He joined New Zealand post in 1994 and held a number of senior management roles prior to his
appointment as chief Executive. In his earlier career, John reached the position of partner at law firm Rudd
watts & Stone, and was a visiting Lecturer in Law at Victoria university of wellington. John is co-chair of
the Australia New Zealand Leadership forum and a member of the Territorial forces Employers Support
council.
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IAN PALLISER
Ian palliser joined fonterra in April 2010. He is director Optimisation, Trading & Sourcing in fonterra Trade
& Operations, the dairy commodity SBu of fonterra, which is responsible for 70% of fonterra’s sales.
prior to joining fonterra, Ian had a 30 year career with Bp globally, culminating with his appointment
as Vp procurement & Supply chain, accountable for Bp’s uS$50bn per annum spending with external
suppliers and other third parties.
Ian was previously Vp for Strategy and planning in the Bp’s uS$240bn Refining & Marketing business,
where he was responsible for planning, strategy and improving performance management globally. prior
to this, Ian led a global programme to replace global processes and IT systems which had become outdated
following Bp’s growth through mergers and acquisitions. He also played a key role in the integration of two
of those acquisitions, leading firstly the integration of ARcO into Bp on the uS west coast, followed by
Germany’s VEBA/ARAL after a $5 billion acquisition. He has also been accountable for Bp’s fuel storage and
logistics business in uSA.
JOHN PERRIAM
JACQUELINE ROWARTH
John perriam farms the 11,000 hectare Bendigo Station in central Otago and chaired Merino NZ
throughout its formative years until 2001. He gained national and international media attention with
his hermit shaggy Merino Shrek, who he has now turned into a New Zealand charity icon. In 1993 John
established an international vertically integrated wool growing partnership. John received a queen’s
Honour in 2001 when he was appointed a Member New Zealand Order of Merit for his services to the
wool industry. More recently he has established one of central Otago’s leading winegrowing sub regions at
Bendigo, and has become a mentor for the Ice House aimed at growing small and medium size businesses
in New Zealand. He is also a director of wool partners International.
Jacqueline Rowarth serves as foundation chair in pastoral Agriculture of Massey university, and also has
been its director of Massey Agriculture since 2007. from 2000 to 2004, Ms. Rowarth served as dean of
the postgraduate division and director of Research at unitec, Auckland. She served as Vice-president,
Research and development of unitec, Auckland since 2005. Throughout her career, she has been an active
Scientist, with a strong commitment to technology transfer. She has also been dedicated to promoting
awareness of science and the importance of research to schools, interest groups and society in general.
She serves as director of The New Zealand Institute for crop & food Research Ltd. She served as director,
Office for Environmental programs at The university of Melbourne. Her research over the past twenty five
years has focussed on efficient use of fertiliser (product yield and quality with minimum environmental
037cONGRESS pROGRAMME & pApER ABSTRAcTS
impact), and evaluation of new plant species and cultivars (seed yield, animal growth and wool growth).
She worked in plant Improvement with AgResearch for 6 years and then taught plant Science at Lincoln
university for 6 years. In Australia she was also a Member of the Australian Vice-chancellors committee
working Group on Sustainable development, the inaugural Advisory Board for campus Review, and the
inaugural Advisory Board of the Australian centre of Excellence for Risk Analysis. In New Zealand, she is on
the primary resource Advisory committee of the Royal Society of New Zealand, the New Zealand Grassland
Association Executive, and the Advisory Board for Education Review. for her work in all these areas, she
received the Zonta Award for excellence in science in 1994, a New Zealand Science and Technology Medal
in 1997 and in 2001 was elected as a companion of the Royal Society of NZ, recognising “pre-eminence
in the promotion of science and technology”. In 2003 she was elected as a fellow of the New Zealand
Institute of Agricultural Science in recognition of her contribution to agricultural science. She was also
made an honorary member in acknowledgement of her contribution to the profession. Ms. Rowarth
obtained an Agricultural Science degree with first class honours in Environmental Agriculture and also
holds a phd in Soil Science from Massey university (given the Morice fieldes award by the NZ Society of
Soil Science for exceptional merit).
MIKE YOUNG
Mike young is Executive director of the university of Adelaide’s Environment Institute, holds a Research
chair in water Economics and Management at the university of Adelaide, is a fellow of the Academy
of Social Sciences in Australia and is a distinguished fellow of the Australian Agricultural and Resource
Economics Society.
A Member of the wentworth Group of concerned Scientists, in 2006, Mike young was awarded the Land
and water Australia Eureka Award for water Research. The award recognizes the significant contribution
of his research with Jim Mccoll to the introduction of improved water entitlements, water allocation
systems and trading systems.
Mike is best known for his contribution to the development of water policy and the development
of options for the management of water scarcity in urban and rural settings. He is currently leading
preparation of a chapter on global water management for a uNEp report on Greening the world Economy.
Internationally, he is known for his capacity to integrate biophysical and economic information to produce
innovative policy proposals that catalyse change.
prior to joining the university of Adelaide, Mike spent 30 years with the cSIRO where amongst other
things he established their policy and Economic Research unit with offices in Adelaide, canberra and
perth. In 2003, Mike was awarded a centenary Medal “for outstanding service through environmental
economics”. In 2009, he was named South Australian of the year in the Environment category.
His full curriculum vitae lists over 215 publications. He has been Associate Editor of Ecological
Economics and is a member of eight editorial boards.
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KEVIN SWOFFER
Kevin Swoffer, consultant, KpS Resources was nominated as the chairman of the Global food Safety
Initiative (GfSI) Technical committee by the GfSI Board in december 2007.
He is an independent consultant to the food and drinks industry. with over 30 years experience within
the food manufacture and retail sectors, holding executive positions within Nestlé uK and Safeway Stores
plc, he has been involved with the development of food safety standards since 1993 and was Head of
Technical Services at the British Retail consortium between 2002 and 2006. He has been appointed as a
Board member of the uK Beef and Lamb Sector Levy Board and sits on the uK Advisory committee on
Novel foods and processes (AcNfp). In 2009 he was appointed as an expert on food quality and safety
private standards for uNIdO (united Nations Industrial development Organization) and is a member of the
International Accreditation forum Technical committee.
Kevin was one of the founder members of the GfSI in 2000 and has been actively involved with the
development of GfSI in recent years. Kevin Swoffer, 55 years old, is a graduate in food Science and is a
fellow of the Institute of food Science and Technology.
HON STEVE MAHAREY
Steve Maharey is the Vice-chancellor of Massey university. prior to this he was the fourth-ranked Minister
in Government for nine years holding the positions of Minister of Education, Minister Responsible for
the Education Review Office and the New Zealand qualifications Authority, Minister of Research, Science
and Technology, Minister Responsible for crown Research Institutes, Minister of Broadcasting, Minister
Responsible for Television New Zealand, chair of the cabinet Social development committee and Member
of parliament for palmerston North from 1990 until 2008.
In Government he was also Minister of Social development and Employment, Minister of child, youth
and family, Associate Minister of Education (Responsible for Tertiary Education), Minister of Housing,
Minister for the community and Voluntary Sector, Minister of youth Affairs. He had responsibility for the
families commission, Learning Media, foundation for Research Science and Technology, Marsden fund,
the Health funding Authority and many other public agencies. Mr Maharey was responsible for the
reforms of the tertiary education sector that began in 2003 and oversaw the establishment of the New
Zealand’s Tertiary Education commission.
In Opposition he was a front bench Spokesperson on Education, Employment, Broadcasting,
communications, Labour Relations, Social welfare and Employment as well being a member of the
Education and Science, Labour, commerce, Broadcasting, Standing Orders and Social welfare and
Employment Select committees.
prior to entering parliament he was a senior lecturer in sociology. Earlier in his career he was a junior
lecturer in business administration, and a lecturer in sociology. His academic interests include social policy,
media, cultural studies, social change and politics. He has served as an elected city councillor.
039cONGRESS pROGRAMME & pApER ABSTRAcTS
STEVE SONKA
Steve Sonka is the Vice-chancellor for public Engagement at the university of Illinois. A professor of
agricultural management, he was the first to hold the Soybean Industry chair in Agricultural Strategy.
while at the university of Illinois, he also held assignments with the Monsanto corporation; New Zealand’s
AGMARdT foundation; Arthur Andersen & co.; the center for Advanced Study, university of Illinois at
urbana-champaign; the Institute of Agribusiness, Santa clara university; and the Illinois State water
Survey. He cofounded the centrec consulting Group, LLc, in Savoy, Illinois, and was a partner there for
more than 20 years. from a Midwest farm family, dr. Sonka received a Bachelor’s degree (1970, with
distinction) and a ph.d. degree (1974) in economics from Iowa State university. A co-founder of the
centrec consulting Group, LLc, in Savoy, Illinois, he was a partner there for more than 20 years.
An economist reared on an Iowa family farm, his scholarship emphasizes strategic change and decision
making. An author or coauthor of over 200 publications, his international experiences include consulting
and lecturing on every continent except Antarctica.
HANS JÖHR
Hans Jöhr is the corporate Head of Agriculture at Nestlé in Vevey Switzerland. As such, Mr Jöhr is
responsible for providing technical and strategic leadership in the groups’ world-wide agricultural raw
material supply chain. This includes the agricultural policy, the raw material quality control and R&d. Mr
Jöhr joined Nestlé in April 2000. prior to moving to Nestlé, Mr Jöhr served as cEO of Afc consulting in
Brazil engaged in agribusiness & forestry consulting and management.
Mr Jöhr is a former member of the Board of Ipc (Intl. policy council on Agriculture food and Trade) and
a member of the Advisory council of the Swiss State Secretariat of Economic Affairs (seco). Recently, he
joined the Board of IITA (International Institute of Tropical Agriculture). He was formerly a director on
the Board of cATIE (Tropical Agricultural Research and Higher Education center ) in costa Rica. Mr Jöhr
is a counselor and former president of IAMA (Intl. food and Agribusiness Management Association) and
past president of the Swiss-Brazilian chamber of commerce in Sâo paulo, Brazil. Mr. Jöhr is a co-founder,
former president and now Honorary president of the SAI platform (Sustainable Agriculture Initiative of
the food industry). Mr Jöhr has a formal education in agricultural economics, completed with a doctorate
degree in economic science with complementary management programmes at INSEAd (l’Institut Européen
d’Administration des Affaires, fontainebleau, france) and IMd (International Institute for Management
development, Lausanne, Switzerland). Based on further practical experience and a wide range of
international business contacts, Mr Jöhr conducts a very hands-on approach to sustainable development.
Active in all facets of agribusiness, and having grown up on a family farm, Mr Jöhr has extensive
experience based on several long-term international assignments and additionally has consulted in over 40
countries. He is the author of more than 30 publications in Brazilian and international news-papers. He is
married and his hobbies include literature, foreign languages and cultures.
Chairman Stuart Morris
Prof. Bruce Ross
Charlie Graham
Dr Warren Parker
Plenary Session 1 - NZ - Yesterday, Today and Tomorrow
Plenary Session 2 - Innovation in NZ Agriculture - How have farmers responded to a changing agricultural environment?
Chairman Tom Lambie
Doug Avery
Craige Mackenzie
Nelson Hancox
Dean Nikora
Plenary Session 3 - ‘Food Production’ - A Global Business
Chairman Andy MacFarlane
Thos Gieskes
Natalie Mitchell
Su Hao (James)
John Allen
Plenary Session 4 - Transforming Value Chains to supply an International Market
Chairman Prof Steve Sonka
Ian Palliser
John Perriam
Roger Young
Plenary Session 5 - Issues for the Future
Chairman Con Williams
Prof Jacqueline Rowarth
Prof Mike Young
Kevin Swoffer
Plenary Session 6 - Models to Link Agricultural Research / Education and Business
Chairman Dr Bill Kain
Hon Steve Maharey
Prof Steve Sonka
Hans Jöhr
Congress Chairman Phill Everest
Other Plenary and Congress Photos
IFMA19 Chairman Edward Majewski
Farm Management - Centre of Excellence Launch
Dr Tim Mackle Prof Roger Field
Hon Steve Maharey
Plenary Session Room
Contributed Paper Sessions - Hall & Marquee