Confluence of Mall & Mobile: The Omnichannel Way

BhavikBhavik JhaveriJhaveriCEO, FounderCEO, Founder -- PRETR PRETR

Disrupting Consumer Behaviour through Omnichannel Capabilities

BhavikBhavikBhavikBhavik JhaveriJhaveriJhaveriJhaveri

CEO, Founder - PRETRA serial technoprenure and an "emerging market" observer

Founded Ambabscaled from 8 to 200+ member team in 3 years. Part of 100+ key implementations in country

CTO, TrueFacet.com,USAPart of Techstars batch 2014 and raised to $10 mn

CTO & Co-Founder, CraftsVilla.comScaled to a full-fledged Marketplace Model with approximately 1M

visitors a day and 2000+ sellers

Founding Member & CTO - SMILE Group’s Center of Excellence First of it’s kind & hitting 50,000 transactions per day

Founding Member E-billing Solutions Spearheaded complete business development at this first payment

solutions company in the country

One or more buildings forming

a complex of shops

representing merchandisers.

Malls Definition

representing merchandisers.

They are the heart and soul of

creating unique shopping

destinations and the foundation

of experiential shopping

The Divided World!Online vs Offline

Differential Experiences & Policies Across Channels

Uncertain Delivery & Product Availability

Inconsistent Price And Authenticity

Limited Brands & Retailers To Shop From

Consumer’s Dilemma

Retailer’s Dilemma

Unhealthy Channel Competition

Loss Of Brand Value And Loyalties

Online Is Discount; Offline Is Inefficient

High Cost Of Convenience & Operations

Consumers DonConsumers Don’’t Buy Online t Buy Online

Because Because IIts Convenient, ts Convenient,

But Its Because The But Its Because The

Alternate Is InconvenientAlternate Is Inconvenient

The Underlying TruthTechnology can take you online but not Omnichannel !

KEEP CALMAND

LETS GET LETS GET

PHYSICALPHYGITAL

Malls Redefined

A Physical + Digital(Phygital)

Infrastructure Enabler that

creates Holistic Malls are not just Shopping ComplexBut… Holistic

Experiences, increase

Efficiency & Loyalty while

consistently supporting the

Brand Promises.

WE ARE PART OF

CONSUMER REVOLUTION

Your Consumers Are Omnichannel

Are You?

Competition don’t kill business but

failure to adapt quickly

to a new Behaviours does

How to Create WOW?How to Create WOW?

OfflineIn Mall

O2O Model

OnlineAt Home

O2O Model

ExperiencesAt Home

Hyper Local Discovery

Discover, Products, Brands, Offers in nearby vicinity.

Know, what’s in your favorite brand store in your favorite mall !

ExperiencesAt Home

Trial Basket

Create Trial baskets at home, to try & buy at stores

ExperiencesAt Home

Online Shopping

Create Shopping cart & checkout with a tap on your phone.

Pay online or cash on delivery.

ExperiencesAt Home

Same Day Delivery Across City

Get same day delivery across city, right from

the brand store in the nearby Mall.

Get delivery with store bag & invoice.

ExperiencesAt Home

Reserve & Pick up From store

Reserve the products you like in your preferred store & Pick it up

at your convenience, after trying.

With option to pay in store.

ExperiencesAt Home

Curbside Pickup

Drive through the mall parking and collect your products.

ExperiencesAt Home

Single Identity Checkout

Discover, Products, Brands, Offers in nearby vicinity.

Know, what’s in your favorite brand store in your favorite mall !

ExperiencesAt Home

Cashbacks

Get cashback & other benefits in digital wallet

ExperiencesAt Home

Real Time Promotions

Stay updated with upto the minute offers & promotions

in stores near you

ExperiencesIn Mall

Incentives & Reward Program

Incentivize loyal customers to make them revisit you !

ExperiencesAt Home

Free Cab to Mall

Get a free cab to pickup your order from the store near you.

ExperiencesAt Home

Concierge Service

Shopping Assistance over call & chat

ExperiencesIn Mall

Shop at Mall & Ask for Delivery

Shop across malls & get rid of hassle to carry shopping bags till home.

Drop your bags at mall & get delivery at Home.

ExperiencesIn Mall

Smart Shopping List

Ping on the Smartphone to reminds what you need to buy as you get closer to the shelf

ExperiencesIn Mall

Store & Mall Navigation

Stores can be selected based on products, brands, types of productson offer or other criteria. The route can be planned for customer’s

comfort

ExperiencesIn Mall

Trial Review

Save review about products that you try at store. To decide, what to buy later.

ExperiencesIn Mall

Trial Review

Save review about products that you try at store. To decide, what to buy later.

ExperiencesIn Mall

Try at Mall, Shop at Home

Try, touch & feel products that you like &Finalize shopping cart at home & proceed to checkout !

ExperiencesIn Mall

Contextual Product Information

Prompt Product details, right when they look for it. Show product information – price, offer, specification..

when they are closer to that rack !

ExperiencesIn Mall

Proximity Marketing

Prompt Discounts & offers for quick conversions !

ExperiencesIn Mall

Exit Intent

Could they not make a decision? Maybe you could offer them a rebate at the exit? Maybe you could direct them to your online outlet?

They can be turned around.

ExperiencesIn Mall

Exit Intent

Could they not make a decision? Maybe you could offer them a rebate at the exit? Maybe you could direct them to your online outlet?

They can be turned around.

ExperiencesIn Mall

Mobile Payment

No codes, no need to register amounts, or present generated images. Just a simple “yes, I accept”. Beacons may be integrated with

existing payment systems.

ExperiencesIn Mall

Personalization

Basis Abundant Carts , past purchase history & Wishlists, know your customer better.

Keep trial Baskets ready when they walkin !

ExperiencesIn Mall

Parking Assistance

Navigate the driver towards the nearest available space,remotely pay for parking and allow security officers the

to call on the vehicle owner when necessary.

ExperiencesIn Mall

Impairment Assistance

Create a digital layer of space visible and hearable to the impaired.Right at the very moment, When they need it most. Just as they expect

it.

ExperiencesIn Mall

Locating Family Members

We know where the kids are, we know when they leave the area where they should stay and allow staff to call on parents’ mobile when a

child gets lost.

Disrupting Consumer Behaviour through Omnichannel Capabilities

Email:

b@pretr.com

Twitter handler:

tweetbhj

Natasha Video from 2:09 to 5:25

https://www.youtube.com/watch?v=sUIqfjpInxY

0:27 to 1:08

0.05 to 0.550.05 to 0.55

http://www.hointer.com/product_whoosh_full.html#Video

Mall parking lotsThe Beacon technology makes it possible to locate available parking spaces,

navigate the driver towardsthe nearest available space,remotely pay for parking andgive security officers theoption to call on the vehicleowner when necessary. Itprovides reports on spaceprovides reports on spaceavailability and full analyticsof the system available inreal time

Smart Shopping ListsWe make our shopping lists to remember.

It possible not only to share the lists withthe family, but pings theSmartphone and reminds thatyou need to buy something themoment you get to the shelfon which it sits.on which it sits.

Navigation towards the storeWe guide the customer to a particular store.

Stores can be selected based onproducts, brands, types of productson offer or other criteria. Instead ofwandering about the shopping wandering about the shopping centerthe route may be planned forcustomer’s comfort.

Promoted productsInformation regarding promoted products are sent directly to the mobile device in the form of a message from the app.

How to avoid annoying userswith such messages? Bypersonalizing the messages –e.g. we only send information tothose clients standing in theparticular department of the particular department of the store,by the specific type of products.Can’t decide on their own?

Reducing the empty basket effectIf the client leaves without making any purchase and they spent a while at a particular department?

an be turned around. Could they not make a decision?Maybe you could offer them arebate at the exit? Maybe youcould direct them to your onlineoutlet? They coutlet? They c

Mobile paymentsUsers of mobile devices may use them to make payments.

How is this different from existing

payment methods? We know who

is at the cash register and we is at the cash register and we send

that particular person a confirmation

of payment. No codes, no need to

register amounts, orpresent generated images. Just a

simple “yes, I accept”. Beacons may be integratedwith existing payment systems.

Customers with impairmentsCenter of equal opportunities – we open new places to those, whose cognition or mobility is limited.

Beacons create a digital layerof space visible and hearable to theimpaired. Thanks to this technologywe are able to navigate visuallytechnologywe are able to navigate visuallyimpaired people or those usingwheelchairs and provide additionalinformation to those with hearingImpairment. Right at the very momentWhen they need it most. Just as they expect it.

Locating family members at shopping centersLet’s not lose each other again, so we don’t have to look for each other anymore.We know where the kids are,we know when they leave thearea where they should stayand we allow staff to callon parents’ mobile when achild gets lost.

Reserve Online and Pickup From Store

Curb Side Drive Through Pickup

Same Day Delivery

Offline to Online