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Transcript of CONFIDENTIAL – Not to be distributed or reproduced without permission from Oversee.net. 0 European...
1CONFIDENTIAL – Not to be distributed or reproduced without permission from Oversee.net.
European PPC Monetization Trends
Increasing use of local language & content
helps click-through rates
Online reach increases
ccTLDs gain traffic share
RPC on non-English keywords are catching up
slowly
Easier to target niche markets & verticals
More advertising budget shifts online
Advertisers become more sophisticated
To Localize….Or Not to Localize
=► More localized & highly targeted content and Ads on parking pages
2CONFIDENTIAL – Not to be distributed or reproduced without permission from Oversee.net.
Monetization Beyond PPC
Customization of landing pages had very limited success
Some branding, very few monetization gains.
Mini-sites still R&DNobody has figured out yet how to make
this work on a large scale.CPA, Widgets & Smart Banners already a
realityMay take 1-2 more years to become
mainstream in the US, more in Europe.
=► Leading parking companies will focus next on Non-PPC Monetization of type-in traffic. Generating organic traffic and repeat visits will take longer.
3CONFIDENTIAL – Not to be distributed or reproduced without permission from Oversee.net.
Evolution of Domainers in Europe
SophisticationBest-in-class Tools
Integrated Product OfferingLocal Support & Services
FocusBy Vertical, Geography, Type
Traders vs. Builders/MonetizersSmall Domainers:
Fewer, high quality domains
Consolidation & Corporatization of portfolio owners
follow the lead of the US
CONFIDENTIAL – Not to be distributed or reproduced without permission from Oversee.net.
TEXTTEXT
Vision. Drive.Performance.
Oversee.netEuropean Parking: What’s Next?
June 20, 2008