Confidential IM=X Pilates Inc. | Copyright 2003| p 1p 1 IM=X® Medical Exercise IM=X®

Confidential IM=X Pilates Inc. www.imxpilatesstudio.com| www.imxpilates.com Copyright 2003 p 1

IM=X® Medical ExerciseIM=X® Pilates, Back Care, Yoga, Ballet Bar, Cycle/Tower

Personal Training and Cardio Fitness.

Franchise Presentation


IM=X® provides a turn-key add on:• bill for TE with a comprehensive program for strengthening the Spine Stabilization System• reach a population who regularly pay “out-of-pocket”• develop a service paradigm that reaches new markets (i.e. the educated customer seeking fitness, weight loss)• provide patients with spinal fitness and total body conditioning

Expand Your Business


• Bill IM=X® therapeutic exercise (TE) under insurance code 97110 (other codes may apply such as Neuromuscular Re-Ed. Therapeutic Activities or Group Therapeutic)

• Utilize physical therapy assistants, chiropractic assistants and/or fitness trainers to deliver services• Develop a cash-based business with new markets (i.e. customers seeking fitness, pilates, yoga, or weight loss)

• Represent the IM=X® opportunity to other medical practices and earn additional income (ask about our Referral Agent Program)

Increase Revenue


1) The IM=X® approach to spine stabilization, trunk exercise and posture is comprehensive in its theory and practice. It is ground-breaking in the field of back wellness. 2) Since you have a busy schedule you may not always have the time to deliver TE. IM=X® provides a system whereby physical therapists and/or trainers deliver TE and exercise programs to your patients. 3) IM=X® provides a standardized process for delivering services and certifies your staff on your behalf as needed to grow your business.4) By offering IM=X pilates and fitness programs, you can draw in a new clientele who expect to pay cash.5) The IM=X® franchise provides operations and marketing systems to maximize your outreach. Your practice will grow by adding our superior fitness and back exercise programs.

Reasons to Add IM=X®


IM=X (Integrated Movement Xercize) was developed over the past two decades in private training facilities, chiropractic offices, hospitals, gyms, corporate fitness centers, and physical therapy businesses; AND is now offered as a franchise. Our proprietary services integrate the principles of the Alexander Technique, J.H. Pilates, and proprietary core stabilization protocols for improving the Spine Stabilization System. Chiropractic and Physical Therapy Centers gain a unique edge in today's competitive market by providing a comprehensive program that facilitates pain free movement, trunk muscle strength, and overall fitness. IM=X combines manual/self traction, stabilization, active range of motion stretches, resistance exercises on our patented reformer (Xercizer), and posture re-education. Our goal is to add to your treatment process and develop a group of patients who become long-term members of your exercise program.

Background: IM=X® Pilates



IM=X Pilates, Inc. IM=X (Integrated Movement Xercize) Pilates is a registered trademark IM=X Pilates Certifications has been certifying instructors since 1996 The IM=X manufactures in the U.S. its patented pilates reformer - XercizerConsumers across the U.S. use the IM=X Pilates DVD series

The IM=X Pilates Studios become available as a franchiseFederal Trade Commission approves UFOC and FA 2005There are 25+ franchises in the system at this time.

Founder Pilates Method Certification in 1992 M.A. in Movement Science/Choreography from NYU in 1993Certified in the Alexander Technique in 1994M.Ed. in Exercise Physiology from Columbia University 1997


Fitness Clubs Town Sports International (NYSC, BSC, WSC, PSC), Gold’s Gyms, Chelsea

Piers, Equinox, Dolphin Fitness, Jewish Community Centers, YMCAs, NYHRC, Island Sports

Clubs, Wilmington Athletic Club, Spectrum Health Clubs, etc

Corporate Fitness Centers Bristol-Meyers Squibb and Co., AMEX, HBO, Robert Wood

Johnson Foundation, Merrill Lynch, Goldman Sachs, etc

Medical Centers Physical Therapy and Wellness Solutions, 7th Avenue Medical, Cotati-Rohnart

Physical Therapy, NW Spine, Kessler Institute, etc

Spas Ford Plantation, Eden Roc, Fisher’s Island, etc

Sports teams (i.e., NY Mets baseball team )



Participation in Pilates, Yoga, Back Exercise, Weight loss & Cardio programs continues to grow and expand each and every year. Some statistical facts…

• Adults 55 and over have increased fitness participation by 33% since 2004

• Baby Boomers will pay for results that make them feel and look younger

• 15-20% of the U.S Population experiences back pain creating a demand for post rehab and prevention programs

• Americans spend $33 billion annually on weight loss services

Market Overview


Market Trends

Increased demand for pilates-style exercise

Increased demand for small group training

Increased demand for yoga and pilates combination classes

Increased demand for exercise as medicine (our back

exercise program)

Ongoing demand for fitness and weight loss


The IM=X® Pilates Franchise Advantage

• Consistency or standardization of fitness and therapeutic exercise protocols

• Certification Program providing layers of education over time

• Marketing program and a unique brand (ie Web, Print, Signage, Ad Library)

• Proven Business Models & Business Training

• Patented Equipment

• Publicity and press for the IM=X Pilates Studios

• Build-out planning, site location and lease negotiation

• Sales methods and business practices

• Growing Brand Recognition

• Exclusive Territories

• Ongoing Franchisor Support


J.H. Pilates - The Legacy 1880-1967

Began in World War I. Then moved to NYC and worked with the professional dance community (1930’s-50’s) - programming was for extreme flexibility (unlike IMX which is medically based for the general population and has programs for more athletic clients).

Pilates language: Hundreds, Seal, Elephant, etc. Certifications hold to tradition whereas IMX has changed courses to include current research.

IMX language: Spine Stabilization, Spine Flexion, Back Extension, Hip ROM, etc


Joe passed away in 1967 at age 87. He was ahead of his time but he did not have access to the research that we have incorporated into our protocols (I.e. studies on MRPs, APAs, muscle thickness and back pain, etc).

These pictures show traditional pilates exercises not used by IM=X® Pilates. IMX has its own routines which are safe and geered towards safely strengthening the Spine Stabilization System.

J.H. Pilates - The Legacy


“…Several reported incidents involved

falls from the reformer…”

Traditional Reformer with no lock on the footbar and head raise

Safety and PilatesIDEA Fitness Journal, June 2005


•Larger jumpboard for plyometrics•Adjustable footbar for tall or short clients •Removable lumbar support for back support•Removable and adjustable shoulder support•Adjustable ropes and end poles

Adjustable footbar

Jumpboard for plyometrics

7 springs for a wide range of resistance

Wider and longer carriage Removable and adjustable shoulder support

Aluminum siderails for smooth glide

Adjustable poles and ropes

Stretch bar

•Heavier springs for increased resistance•Aluminum side rails for smooth glide •Wider and longer carriage•Stretch bar•Hundreds of exercises possible

Safety in the engineering with IM=X®


Safety in programming with IM=X®

• Significant Improvements in Fitness Level• Recovery from Back Pain• Improved Posture and Joint Flexibility• Superior Strength in the Spine Stabilization System• Improved Muscle Strength and Tone• Decrease of Age Related Injuries• Injury Prevention in ADLs and Sports


IM=X® Pilates physiological benefits:

• spine/hip elongation and decompression

• postural awareness

• spine/hip/shoulder mobility and flexibility

• muscle recruitment for injury prevention

• spine/hip/shoulder stabilization and alignment

• trunk muscle endurance/strength

• decrease muscle tension


1. Compression forces as occur in ADLs and exercise. Training needs to focus on

elongation against gravity; and the combination of elongation/stabilization when

accepting a load.

2. Optimal muscle recruitment patterns (MRPs) which are not inherent in BP and

elderly. Faulty MRPs contribute to spinal shearing and injury.

3. Hypertrophy of trunk stabilizers. Thickness of specific trunk muscles correlate

to back health and thus training must progressively challenge these key muscles.

4. Multiple movement strategies - finding the optimal support of requirements

under different weight bearing and limb exercises. Systematically challenging local

then global muscles. Training requires conditioning of the neuromuscular system

not single muscle fatigue.

5. Mobility or sub-maximal weighted range of motion exercises instead of

passive flexibility exercise.

6. Dynamic posture for effective long-term change of APA response during

loading. Age-related degeneration is inevitable without this component.

The IM=X® Formula to TE:


Franchise Facts

Most chiropractic and physical therapy offices have not made the shift into wellness and fitness; thus there is an opportunity to blend back wellness with fitness in a spa-like business. The highly fragmented pilates studio business in combination for the demand in elite pilates services has provided an opportunity for the IM=X® Pilates, Yoga, Back Care and Cardio franchise to grow within stand alone studios, physical therapy centers, chiropractic offices and fitness clubs.


Step 1: IM=X® Pilates BASIC CERTIFICATIONStep 2: IM=X® Pilates ADVANCED CERTIFICATIONStep 3: IM=X® Pilates 5-DAY SUPER ADVANCED CERTIFICATIONStep 4: IM=X® HEART RATE TRAINING CERTIFICATIONStep 5: IM=X® YOGA CERTIFICATIONStep 6: IM=X® TOWER CERTIFICATIONStep 7: IM=X® Ballet BAR CERTIFICATIONStep 8: IM=X® CYCLE/TOWER CERTIFICATIONStep 9: IM=X® SPINAL FITNESS CERTIFICATIONStep 10: IM=X® MASTER TRAINER CERTIFICATION (Note: For studio owners only. Application required)

Staff Education = $$$


• Safety with the equipment and program choices• Consistency or standardization of instructor training• Staff Certification Program built into the business model • Full Marketing Program with online library• Website Design, Ecommerce Features and SEO Set-Up• Scheduling and Billing Software• Proven Business Models and Business Training• Patented Equipment• Site Selection and Lease Negotiation Assistance• Sales methods and business practices • Growing Brand Recognition• Exclusive Territories

Franchise Benefits


IM=X® Pilates Studio Models

1) A Full Studio of 2000-3000 square feet with 3-4 full time instructors and 10-15 Xercizers plus 8 Cycle/Tower stations

2) A Back Studio franchise approximately 800-1000 square feet with 2 part-time instructors and up to 7 Xercizers

3) An Express Studio is about 200-5000 square feet with up to 3 Xercizers


Start-Up Costs for Express Plug-In

Initial Franchise Fee: $18,000 (includes 1 Xercizer, 10

Rings, a website, operational/marketing support, staff training)

Royalties: $395 per month for ongoing educational

and marketing support

Equipment: $2595/Xercizer (Requires 1-3 w/1 included

for FREE - equipment lease available)

Referral Program: $1000 up to 5 and $2000 for 6+ (per year)


Start-Up Costs for Back Studio

Initial Franchise Fee: $18,000 (includes 1 Xercizer, 10

Rings, a website, operational/marketing support, staff training)


and marketing support

Equipment: $2595/Xercizer (Requires total of appx 4-7

w/1 included for FREE | equipment lease available)



Start-Up Costs for Fitness Studio

Initial Franchise Fee: $32,000 (includes 4 Xercizers and

2 Towers, 10 Ring/Mats/Bars, a website, operational/marketing

support, staff training with onsite Master Trainer 5-Day course

each year)


and marketing support | $100 Ad Fee per Month

Equipment: $2595/Xercizer (Requires total of appx 8-12

w/4 included for FREE | 6-8 Towers w/ 2 included - equipment

lease available)



Reasons to Get Started

1. Increase patient base to include clients seeking fitness, pilates and weight loss

2. Improve the treatment process with a structured back exercise program that can be billed under insurance codes

3. Add a physical therapy assistant, chiropractic assistant and fitness trainer(s) to your team to deliver IM=X® TE and pilates fitness

4. Consider reaching out to fellow chiropractors with the IM=X® Referral Agent Program opportunity and earn additional income

5. Be progressive with your practice and gain a share of a broader market

Confidential IM=X Pilates Inc. | Copyright 2003| p 1p 1 IM=X® Medical Exercise IM=X®

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Transcript of Confidential IM=X Pilates Inc. | Copyright 2003| p 1p 1 IM=X® Medical Exercise IM=X®