Confessions of a Digital Evangelist or… 7 things I probably shouldn’t have done- Ashley Holloway...

Ashley HollowayDirector, Business Partnerships & Strategy

Penguin Random House

Confessions of a Digital Evangelistor… 7 things I probably shouldn’t have done

DIGITALTRANSFORMATION:

It’s new & it’s fabulous

thenon-digitalpresent


thedigitalfuture

BelievedWhat ISaw in theMirror

“There’s gonna be haters.”

“Yeah, we’re whacky and cool, we’re

Digital”

“Yeah, we’re whacky and cool, we’re

Digital”

Actually said that


thedigitalfuture

you’re not like us

we’re notlike them

them

us

“We need to disrupt ourselves, learn how

to fail fast and embed agile into our

corporate DNA”

“We need to disrupt ourselves, learn how

to fail fast and embed agile into our

corporate DNA”

Yep, actually said that too


thedigitalfuture

waterfallbusiness caserisk agile

disruptfail fast


thedigitalfuture

thedigitalpresent

thenon-digitalpast

Forgot toAttach theRope

DAY 1RECRUITMENT MONTH 3 YEAR END

%STEVEJOBS

YOUTECHNOLOGY

Fig 1A – Pre-start date

YOUTECHNOLOGY

YOURTEAM

THE COMPANY

Fig 1B – Post start-date

YOUTECHNOLOGY

YOURTEAM

THE COMPANY

YOURBOSS

ThoughtI wasBill Walsh

£7.93 on Kindle

Great IdeasGreat BossGreat TeamGreat ProcessesGreat Buy-inGreat ToolsGreat Culture

So will it Bill?Will it really?


BillWalsh

MistookTalentedForEffective

I AM AMAZING

MY SKILLS,KNOWLEDGE& EXPERIENCE


MY ABILITYTO DELIVER INA BUSINESS OFNOT JUST ME


• Be organised• Communicate well• Prioritise well• Build a team• Manage performance• Get buy-in• Follow process• Talk their talk• Build a network• ,…


• Be organised• Communicate well• Prioritise well• Build a team• Manage performance• Get buy-in• Follow process• Talk their talk• Build a network• ,…

WARNING: Past performance is not a reliable indicator of future results

Said thereWere sevenWhen there’sOnly one

DIGITALTRANSFORMATION:

It’s just good business

thankyou

Confessions of a Digital Evangelist or… 7 things I probably shouldn’t have done- Ashley Holloway...

Marketing

Transcript of Confessions of a Digital Evangelist or… 7 things I probably shouldn’t have done- Ashley Holloway...