Conference Mediawijs mediarijk “What’s in it for me”

Jan. 22nd 2015

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International Business and Management Studies (IBMS Eindhoven)

Blogging in Higher Education: “Logical Part of the Personal Leadership Programme”

Gerard Sijben, Theo Terwee, Richard Boon, John Sakwe

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Personal Leadership (Competence 9)

To ignite your ambition …

To determine your direction …

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Personal Leadership @IBMS:

• Level 1: “Who am I in my study at IBMS?”

• Level 2: “Who am I in my internship?”

• Level 3: “Who am I in my career after graduation at IBMS?”

Outline of the PL-Programme

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1a “Who am I in relation to studying at IBMS?”

1b “Who am I in relation to myself at IBMS?”

1c “Who am I in relation to working in project teams at IBMS?”

1d “Who am I in relation to working in multicultural project teams at IBMS?”

PL-Programme Level 1

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• Question for you:

What are important characteristics and skills of our future leaders and managers?

Building Personal Leadership

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“Being critical to your and other students’

work, study and personal success is

building your PL”.

Building Personal Leadership

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Students handed in their (hard copy) portfolio reflection report at the end of a certain period

However: • no feedback from peers• tutors (SLB) are too less involved• not critical enough• doubts about honest self-reflection• students are difficult to follow when abroad

“Old school habits”

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Personal Branding: Challenge

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Short for Web-log:

• “A blog is a Web page that serves as a publicly online accessible personal journal/diary;

• A PDBlog reflects personality, experiences (positive & negative) and the personal development of the author centred around personal objectives highlighted in the poster!

• Comments will be posted by peers and your tutor.”

Personal Development Blog (PDB)

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• Clear structure: about-page, poster presentation per period and blog page

• Posts on a weekly basis• Comments on weekly basis as well• Posts include reflections on personal objectives• Personal objectives are derived from exercises

made during PL-workshops

IBMS Foundation Year set-up (1)

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• Stick to “Netiquette”• Invite “trustful” students and your tutor (SLB’er) to

assure a safe blogging environment• Portfolio reflection should include everything and

ends with an overall reflection report (based on guiding questions

IBMS Foundation Year set-up (2)

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• Objective 1 and 2: assessment

of poster presentation

• Objective 3 and 4: assessment

of portfolio reflection

Assessment of the PL-Programme

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Blog-structure

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Example About page

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Example Poster

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Example Poster

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Example Blog-post

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Example Blog-post

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• Find common ground in the team – workload tutors, safe environment for students, appraisal

versus coaching

• Instruction guidelines don’t work– instructions on the spot in computer lab (some students

are digitally behind)

• Blog-posts did start after a last instruction meeting

Internal Evaluation after one semester

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• Quality of posts differs

• Commenting on posts limited– small vocabulary, moulding sophisticated answers,

overseeing implications of others’ actions from different cultural backgrounds

• Increase and decrease of posts and comments before and after assessments (“posts waves”).

Evaluation after 9 weeks

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• How should we internalise the habits of sensible and professional blogging (posting and commenting) to create a dynamic (interactive) and effective (learning outcomes) professional “Blogging” environment?

• Added value of Blogging for your students?

Discussion….

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• Blog: Tool or Starting point?

• Assessment by whom? Clear assessment criteria are of vital importance!

ICT in Higher Education?

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Gerard Sijben & Theo Terwee

Thank You!