Conférence débat "PME en phase de lancement'
Transcript of Conférence débat "PME en phase de lancement'
dsqd#SeynaeveThere is a bit of me in @wepika @lean_FUND @CreaSpark @RueDuWeb @swbru @CafeNumerique #StartupHeroes
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My #Company is developing (a defined offering) to help (a target audience) (solve a problem) (with secret sauce).
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#Startup is a temporary organization designed to search for a repeatable and scalable business model -Steve Blank
what separates successful startups is not necessarily starting with a better initial plan (plan a), but finding a plan that works before running out of resources -Ash maurya
#Company is a permanent organization designed to execute a proven repeatable & scalable business model in a predictable and stable environment
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A #business is a repeatable process that :
1. Creates and delivers something of value…2. That other people want or need…3. At a price they’re willing to pay…4. In a way that satisfies the customer’s needs and expectations…5. So that the business brings in enough profit to make it worthwhile for the owners to continue operation.
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#GrowthHackingoutside-the-box marketing strategies used to get the maximum number of users with minimal spend
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saas (shopify apd ~30€/mois, CA <1M)dédié (prestashop apd 3 000€, CA 0-10M)
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grand compte (> 100 000 €, CA>10M)
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#vocabulary
Growth hacking, Call-to-Action (CTA), landing page, Unique Selling Proposition (USP), Design Thinking, problem solver <> problem finder, mAARRRketing (Startup Metrics for Pirates), Why -> How -> What (Simon Sinek’s Golden Circle “People don’t buy what you do, they buy why you do it”), ...
KPI, TAM, SAM, SOM, Volume (#), Cost ($), Conversion (%), CAC (customer acquisition cost), CLTV (Customer LifeTime Value), Growth Rate, Chunck rate, ...
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Sometime you WINSometimes you LOSE LEARN
What's your #PlanB ?
[email protected] - 0498177319 - @seynaeve