Conducting User Research for your Startup- part 1
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Transcript of Conducting User Research for your Startup- part 1
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ConductingUser Research for Startups
Part 1
@dianeloviglioAugust 2012
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Architecture & AnthropologyStartup FounderUX ResearcherStartup Advisor
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Gaining empathy for ...
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Agenda
What is User Research?Why do User Research?How do I recruit the right people?
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Understanding past and current behaviors in order to use them as a proxy for future behaviors.
What is User Research?
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Ethnography Usability
Why do User Research?
gain empathy
their motivationstheir values their needs
their behaviors
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What problem is your startup solving?
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What do you want to know about your current or
potential users?
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How do I recruit the right people?
Write a ScreenerPromote your Screener
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Write a Screener
Start with easy questions.
Give a description,without giving away too much info.
Include incentive.
Always add “Other”.
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Don’t make any questions required.
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Keep it to 10 questions.
Don’t use branching logic.
Ask at least one open-ended question.
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Only collect this info if it’s relevant
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Include exact times and locations.
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Ask for first name, email and cell as last questions.
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Write a screener
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Promote Your ScreenerUse your current customer list.
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Promote Your Screener Find places where people hang out in real life.
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Promote Your Screener Find places where people hang out online.
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Promote Your Screener Use @ and # to talk to your competitors’ customers.
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Promote Your Screener Find conversations people are already having around your topic.
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Promote Your ScreenerTarget people and spread it through your personal networks.
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Pick 3 places to promote your screener
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How to understand those people?Write an interview scriptConduct an interviewTake notes and collect artifacts
Agenda for next time
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ConductingUser Research for Startups
Part 1
@dianeloviglioAugust 2012