CREATIVE STARTUPS Alexander Mulder. STARTUPS? GO AWAY PIED PIPER!!
Conducting User Research for Startups - part 2
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Transcript of Conducting User Research for Startups - part 2
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ConductingUser Research for Startups
Part 2
@dianeloviglioAugust 2012
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What we’ll be learning today
How can I best understand these people?Writing an interview script
- designing exercisesConducting an interview
- taking notes and collecting artifacts
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Write an Interview ScriptExplore current app-related attitudes and behaviors among “v2 adopters” in order to identify future opportunities and development possibilities in the app space.
GOAL
METHODS 1 day diary study2 hour in-person interview
Create sections and give them time limits.
SCRIPT Introduction (5 min)- introduce interviewers- get permission again to take video and photos- sign consent form- no right/wrong answers- any q’s before we begin?
About You (5 min)- what do you do?- how long have you lived here?
Diary Study Review (15 min)- walk me through your diary
Ask about past, not future.Finding & Choosing Apps (10 min)- what was the last app you got?- how did you find it?- what if there were 3 that did the same thing, how would you choose?
Get them to tell you stories,and not just answer the q’s.
Show & Tell (30 min)- walk through apps on homescreen on phone and tablet. when get? how find them? why get?- any apps you don’t use? why not delete them?- what are apps good for? bad for?
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Write an Interview Script
Reference data from screener and build on it.
App Stores & Paying for Apps (15 min)- in the survey, you said that you use ______ and ______ app stores. why do you use them?- which other apps stores have you heard of?- which apps have you paid for? can you show me them? why did you pay for them?- in the survey, you said that you pay for ______, ______ and ______. how is paying for this different than paying for an app?- if you buy something from the Apple app store today and you change your computer, what happens to your stuff?- how do you keep track of which apps you got from which store?
Give them activities so you have artifacts.
Understanding the App Ecosystem (20 min)- how would you describe apps to somebody who’s never seen them?- can you draw everything we talked about today and how it relates to each other?- what the difference between an app, a website and a program?- show 2 screen printouts - do you see any differences here?- are you familiar with the term web app? can you describe it to me?
Thoughts on [Company X] (5 min)- if [Company X] had an app store, how would you expect it to be different?- [Company X] is a non-profit, would they charge for apps? why or why not? Ask who, what,
when, where, why and how.Wrap Up & Thank You (10 min)
- any questions for us?- thank you so much, we got a lot of great data here.- here’s your incentive.
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The Arc of an Interview
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Write an interview script
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12am
2am
4am
6am
8am
10am
Noon
2pm
4pm
6pm
8pm
10pm
Exercises Tell me what you did yesterday.
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Exercises Draw how those relate to one another.
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Exercises Sort these cards into groups.
computer
cloud
kitchen tv
xboxbedroom
phone tablet living room
office
programs
apps
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Exercises Who are the last 5 people you talked to?
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Design two exercises to use in your interview
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Conducting an Interview Always record the session. (Flip, phone, Skype, Screenflow etc)
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Conducting an InterviewLet them do 90% ofthe talking.
http://www.flickr.com/photos/striatic/133146861/
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Conducting an InterviewLeave awkward moments of silence.
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Conducting an InterviewTell me more. Tell me more. Tell me more.
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Conducting an InterviewBring along another person to take notes.
http://michaelhyatt.com/wp-content/uploads/2009/12/iStock_000005468594Small.jpghttp://michaelhyatt.com/wp-content/uploads/2009/12/iStock_000005468594Small.jpg
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Conducting an Interview The participant is always right - don’t correct them.
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Conducting an InterviewPilot with someone.
http://abcnews.go.com/images/US/gty_charles_lindbergh_in_plane_1927_ss_thg_120516_ssh.jpg
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Take NotesTime stamp fromyour watch or camera.
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In quote form -not he said, she said.
Take Notes
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Record questions the participant asks you.
Take Notes
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Conduct an interviewand take notes
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ConductingUser Research for Startups
Part 2
@dianeloviglioAugust 2012