What is a Concept? An abstract idea or viewpoint Something that is conceived A perceived structure or construct

Conceptual Memory Access We have millions of unique conclusions We can data mine this long term memory* Auto triggering creative trains of thought

* Like a HDD drive that rarely gets accessed we need to trigger cognitive exercises

Concepts & Keywords In the beginning keywords were very important Now these ‘keywords’ have evolved into concepts These concepts are now isolated by deep learning*

* Traditionally NLP algorithms like RankBrain take a heuristic guess that there is a contextual connection

Conceptual Thinking Invoke intentionally, incubate then inspire Distill your ideas through simplification Sculpt new thoughts then write them down

How to isolate concepts Look for concepts not keywords *

Rewrite these concepts in your own words Simplify these concepts individually Organise the concepts in a natural flow* Learning to rewrite concepts in your own words invokes the creative process

Conceptual Memory Activation Merging abstract ideas with concrete facts Phenomenal recall performance on the fly Scientifically proved by neurological tests*

* Chemicals that enhance long term memory are released in the brain when this particular methodology is used

Be unique at all costs Google is looking for unique content*

Describe semantic entities creatively Use wordplay & multi-dimensional context

* Unique content is a ranking factor. It is the mirror opposite of duplication

Write for people not bots People need the information they want*

Make it easier for them to find it with PBI*

Focus on providing deeper core relevance * And as quickly as possible * PBI Phrase Based Indexing via well designed topical models

Metaphors & Storylines Encapsulate your ideas into metaphors Storylines invoke our emotions & imagination Express complex ideas more simply

Differences between CI & AI CISE does not utilise NLP or NLU*

AI is still learning about how concepts work CI creates a conceptual map of core relevance*NLP Natural Language Processing / NLU Natural Language Understanding Probability Algorithms

What is CISE technology? Algorithm that simulates ConceptuaI Intelligence Provides hierarchy of Core Concepts* on any topic Filters out unnecessary noise from big data

* Direct access to CISE Key Concepts on demand

Topical Models & SEO Structured schematic framework Create information silos that resonate CISE extends the topical relevance Isolates and fills any conceptual gaps

How does CISE help? Distills leading entities without in-depth research Provides comprehensive scope for further analysis Inspires concise easy-to-understand content

What is a Conceptual Map? Interactive mind map of leading key concepts Contextual clusters filtered from big data A topical model that extends your schema Masterset of ideas that activates your own CI* *Conceptual Intelligence