2017 Category Management & Shopper Insights … Category Management & Shopper Insights Conference...
Transcript of 2017 Category Management & Shopper Insights … Category Management & Shopper Insights Conference...
1.9
3.4
-0.5
3.9
-5.3
7.9
1.71.0
0.4 0.6
3.6
0.9
-6.0
-4.0
-2.0
0.0
2.0
4.0
6.0
8.0
10.0
$0
$10,000,000,000
$20,000,000,000
$30,000,000,000
$40,000,000,000
$50,000,000,000
$60,000,000,000
$70,000,000,000
$80,000,000,000
$ Sales % Chg
Beverage Alcohol is a Growth Driver
Source: RI Data Total US – Multi-Outlet + Convenience, 52 weeks ending January 8, 2017 Total Store Dollar Sales +1.3%
May 22-24 2000Atlanta, GA
Defining Category Management
“A Retailer-Supplier process of managing categories as Strategic
Business Units, producing enhanced business results by
focusing on delivering Consumer Value”
ECR CommitteeThe Partnering Group Inc
Industry SituationConsumer Demands: Demographic & lifestyle changesCompetitive Pressure: Consolidation, alternative channelsWall Street Pressure: Institutional investors, foreign investorsDifferentiation: Channel Blurring, empowered, local marketing
Industry CapabilityEvolving Information Technology: Data & SystemsCooperative Supplier/Retailer Relationships: Recognized benefits
DataScan data: Available on most categories, census opportunitiesHH Panel: Several markets, nine regionsGeodemographic: Every key market and retailerConsumer research: Usage, attitudinal, behavioralLoyalty card data: Frequent shopper card dataFinancial data: Profitability, return on assets
TechnologyData storage: Hard drive/memory improvementsAccessibility/Portability: Processing improvementsAnalytical Capability: Decision support systems The Partnering Group Inc
Moore’s Law-The Situation
Time
Rat
e o
f C
han
ge
HumanAdaptability
Technology
Source: Astro Teller – Captain of Moonshots Alphabet X