my world with colors

Brand Book

I PAINT Brand Book is made for the online use only. The book containes brand identity, promotion, retail and market-ing guidelines.

For additional information please contact us:

Address:I PAINT ltd.Genoveva Strasse 7515467 BerlinGermany

Cell Phone: +123456789E-mail: doyoupaint@ipaint.de

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Brand Book

Contents

Mission Vision Product Description of productCharacteristics of productProduct packageProduct presentationTarget groupBrand IDNameSloganTrademarkLogoDesignDistribution channelsMarketsPromotionPotential future development ideas

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MissionBuild for a lifetime and capture moments every day.

VisionWe aim to enter the interior design market with innova-tive technology and build strong awareness in the minds of the consumers who care about sustainability, longevity and self-expression.

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ProductPaint + Software

Description of the productSpecial paint in cans, connected through Bluetooth with software operated from computers, smart phones and tab-lets. Product will be developed in collaboration with Apple /Microsoft and chemical / Nano-technological engineers / Intel. Characteristics of the product Durability and sustainability – I PAINT long lasting paint with Nano technologies provides 20 years guaranty Creative self-expression – I PAINT allows customers to ex-press their mood and needs applying different colors Re-style – I PAINT offers possibility to change customers interior as often as they want within few seconds

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Product packageThe package is minimalistic, in simple, functional forms, with colorful logo, black and grey text in white background.

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Product presentationThe same room painted with I PAINT wall paint and recolored with few clicks on the I PAINT software.

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Target groupAdults in the age of 35 - 45 (with children) living in their own modern, sustainable houses. Socially active, success-ful and tasteful people who value durability and adaptability to their lifestyle.

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Brand IDThe style is futuristic and minimalistic. Main forms are hard and hard-rounded in white, silver and black colors. Addi-tional elements are dinamic, in bright colors.

NameI PAINT

Slogan

my world with colorsExplanation - together with the name it makes “I paint my world with colors” - it atracts customers to express their self in a creative way and it gives them the possibitity to decide and control their space, make their life colorful and positive.Usage - in company’s website, on products, documents and posters. The slogan has to be positioned under the logo between the basis of “P” and the basis of “T”.Font - NP Naipol BoldColor - HTML 626262

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TrademarkThe right to exclusive use of I PAINT logo, slogan, paint and sofware.

LogoFont - Cafe Nero M54 RegularColors - HTML 626262, HTML FFFFFF, HTML 36D000, HTML FF6801, HTML FFD401, HTML 018CFF, HTML FE0072.Usage - Grey logo used on documents, colorful logo with paint splash effect - for promotion.

DesignSubtitle font - Adventure Subtitles RegularText font - NP Naipol BoldFont colors - HTML 000000, HTML 626262Characters - paint splashes

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Distribution channels B2B - Selling by personal contact and through company’s webshop to building companies, architects and designers, hotels, restaurants, private schools, museums, galleries, spa centers, interior showrooms.

MarketsStart from Germany, because it is one of the countries with stable economical and political situation, investig in sustain-ability and new technologies. Later expand globaly.

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PromotionDirect contact, word of mouth, online presentation, social networks, agreeing with some chain of hotels to paint few rooms in different countries, letting the hotels and other customers to try I PAINT.

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Potential future development ideasIn future the software will allow the consumer to apply not only colors but also patterns, photos and videos. There will be an option of scanning spaces and adjusting each wall, possibility to paint exterior walls. After the product will be developed farther we could sell it to advertisement companies which could use I PAINT for promotion on exterior and interior walls (instead of big screens and banners).

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Thank you for reading our Brand Book.Created by Anna Kozlovits, Jakub Zarzycki and Aneta Chabibulina

Brand Book 2012