Concentration and Profit Rates: New Evidence on an Old Issue · S perfe(:t competition. Rut a...

21
This PDF is a selection from an out-of-print volume from the National Bureau of Economic Research Volume Title: Explorations in Economic Research, Volume 3, number 1 Volume Author/Editor: NBER Volume Publisher: NBER Volume URL: http://www.nber.org/books/gort76-1 Publication Date: 1976 Chapter Title: Concentration and Profit Rates: New Evidence on an Old Issue Chapter Author: Michael Gort, Rao Singamsetti Chapter URL: http://www.nber.org/chapters/c9077 Chapter pages in book: (p. 1 - 20)

Transcript of Concentration and Profit Rates: New Evidence on an Old Issue · S perfe(:t competition. Rut a...

Page 1: Concentration and Profit Rates: New Evidence on an Old Issue · S perfe(:t competition. Rut a continuous relation between profits and nionopoly power has been widely assumed in economic

This PDF is a selection from an out-of-print volume from the National Bureauof Economic Research

Volume Title: Explorations in Economic Research, Volume 3, number 1

Volume Author/Editor: NBER

Volume Publisher: NBER

Volume URL: http://www.nber.org/books/gort76-1

Publication Date: 1976

Chapter Title: Concentration and Profit Rates: New Evidence on an OldIssue

Chapter Author: Michael Gort, Rao Singamsetti

Chapter URL: http://www.nber.org/chapters/c9077

Chapter pages in book: (p. 1 - 20)

Page 2: Concentration and Profit Rates: New Evidence on an Old Issue · S perfe(:t competition. Rut a continuous relation between profits and nionopoly power has been widely assumed in economic

IMICHAEL GORT

National Bureau of EconomicResearch and State University

of New York at Buffalo

RAO SINGAMSETTIlJniversity of Hartford

Concentration and Profit Rates:New Evidence on an Old Issue

ABSTRACT: In this paper, the relation of concentration to profit ratesis examined with the help of new data for a sample of 507 manufactur-ing firms. Specifically, these data make it possible to distinguishbetween specialized and diversified firms. For the latter, measures ofconcentration relate to the entire range of a firm's activities rather thanmerely to its primary activity. ¶ Using several measures of the profitrate, the results obtained consistently show that there is no clearsingle-variate relation between concentration and the level of profits.Indeed, the industry in which the firm operates exerts only a weakinfluence on the differences in profit rates among firms. However, theprofit rates of firms in the more concentrated industries show asubstantially higher serial correlation. The latter result is attributed tohigh exit as well as entry barriers in the concentrated industries.

Economic theory offers a clear-cut solution for the relation of profits tomonopoly power only for the polar cases of single-firm monopoly and

NOTE: We would like to thank Henry G. Grabowski, Merton I. Peck, and George I. Sligler of the staffreading committee and Eniilio G. Coltado, Almarin Phillips, and Theodore 0. Yntema of the Directorsreading corr.mittee for their careful reading of the manuscript and their helpful comments. The study waspartiatly funded by the [ducationdl Foundation of the American Association of Advertising Agencies.

1

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S

perfe(:t competition. Rut a continuous relation between profits andnionopoly power has been widely assumed in economic I teralure, withifldeXCS of concentration a commonly used proxy for monopoly power.There have now been well over thirty empirical studies that focus directlyon that relation.' Al) but a few have been based on aggregative data forindustries, that is, data that pertain only to industry averages (whethercompiled from published aggregates or from individual firm records).Almost all support the conclusion, though with results that vary greatly instrength, that the association between profits and concentration is positive,2

A serious problem in the analysis of average profit rates for industries asdistinct from information on profits for individual firms is the strongassociation of profit rates with firm size. While there is some uncertaintyabout the extent to which the relation stems from mere accountingpe(:uliarities as distinct from real differences in profitability, there appearsto be little doubt about the existence of a statistical association. Since smallfirms are, generally, far more numerous in the low-concentration indus-tries, the net relation between profits and concentration becomes difficultto identify with such data. Moreover, there are serious aggregation prob-lems. Thus, for example, average profit rates of surviving firms may beequal across industries. However, observed averages may vary considerablybecause of the effect on the averages of failing firms, particularly inindustries with high rates of entry by new firms. For this and still otherreasons, microdata are clearly superior in testing the relation of profits toConcentration.

Since hardly a month passes in which some new study of profit ratesdoes not emerge, any list is likely to be incomplete by publication time.However, there have bcen at least three important published studiescontaining analyses of rnicrodata. The most recent with which we arefamiliar relates only to the food industries and therefore yields conclusionsof limited generality. Hall and Weiss, in one of the two other studies,found a weak but statistically significant relation between profits andconcentration in the context of a multivariate model. The third is the earlystudy of Bain,6 which found for large firms in 1936-1940, a strong relationbetween profit rates and concentration when firms were grouped into twocategories: those classified in industries with eight-firm concentration ratiosof 70 percent or more and those with ratios below 70 percent.

The relevance of Bain's study as a test of the equilibrium relationbetween the two variables may be questioned because of the choice ofperiod. The interval 1936-1940 was strongly influenced by cyclical forces,arid Bain's result may largely reflect the differing cyclical sensitivity ofvarious industries. On the other hand, the strength of the relation may havebeen understated because Bain's data obliged him to classify firms exclu-sively by concentration in a firm's primary

industry, regardless of level ofspecialization.

2 Michael Cort and Ran Singamsetti

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Concentration and Profit Rates 3

There are several versions of the hypothesis on ihe relation of profits toconcentration. In its strong form, concentration is a dominant variab!e, andits effects should be observable in a single-variate relation, given suitabledata. in its weak form, concentration merely contributes to explainingprofit rates. The effects of concentration, in this version, need not beobservable except in the context of either a multivariate additive model or,alternatively, a model that captures the interactions between concentrationand other variables.

In this paper we test only the strong form of the hypothesis. The policyimplications of the two forms are, of course, quite different. It is one thingto say that concentrated industries have higher profits than unconcentratedones, and quite another to assert that concentrated industries, though nomore profitable than other industries, would, in the absence of concentra-tion, have been less profitable still. Or, alternatively, if the principal effectsof concentration arise from interactions, it is particular configurations ofvariables that become relevant for policy rather than concentration byitself. Thus, though the way in which the scope of this paper has beendelimited leaves many questions unanswered, the issue of what the simplerelation is between profits and concentration is far from trivial and hasbroad implications for policy.

An examination of this basic question seems particularly appropriate atthis time because new data recently developed permit the use of newtechniques of analysis. rhese data, which are for 507 manufacturingcompanies and are described in detail in Appendix A, consist of companyfinancial information, from Cornpustat, and information on the employ-ment of establishments and the industries in which the establishments wereclassified.

The measurçs of profit rates all relate to accounting profits. This isconsistent with the procedure followed in all other published studies ofprofit rates and, indeed, is probably the only feasible alternative at thisjuncture. Not only are price indexes for deflating assets7 and depreciationunsatisfactory, but little is known about the effect of technological changeon replacement costs. It is possible that even a random measurement errorin the approximation of "true" profits through accounting data mayobscure a weak relation of concentration to profits. But there is no basis forassuming a systematic bias such as would arise in inflationary times if firmsin concentrated industries had, on the average, assets with a shortereconomic life than firms in other industries. If the latter had been true,firms in concentrated industries would have had reported profits under-stated relative to those of other firms. But there is no evidence to support aconclusion that such a bias exists.

Since our data relate to the 1 960s, they are less vulnerable than those ofsome earlier studies inasmuch as pre-World War II assets had a relativelysmall book value by the early 1960s. Hence, the denominators of our

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$

4 'vi ichael Gort and Ran S ingamseui

rate-of-return ratios do not straddle periods of vastly differing price levels.Some distortion in the measure of profit rates is probably present becauseof the standard accounting practice of expensing investment in intangibles.While little is known about the magnitude of the resulting measurementerror, expenditures on intangibles (e.g., advertising and research and de-velopment) are likely to be larger for firms in the concentrated industries.Hence, if there is a significant distortion, it is likely to bias the results infavor of a hypothesis that a significant relation exists between concentra-tion and profit rates, since the effect of expensing intangibles is generally tooverstate profit rates.

The forces generating differences in profit rates among firms may bedecomposed into three sets. With y defined as the profit rate of the ithfirm in the jth industry, we have

(1) y, = + + th.iVk + YkiWki

where the x's refer to the relevant attributes of industries and markets; thev's. to the relatively stable characteristics of firms (e.g., firm size ororganizational structure); and the w's, to the transitory forces that affect thefortunes of individual firms and which, for lack of information, are usuallylumped together as random disturbances (e.g., labor disputes, naturalcatastrophes, managerial errors, etc.). The analysis first focuses on the xattributes.

THE INDUSTRY AND THE MARKET AS EXPLANATIONSOF PROFIT RATES

Do the profit rates of firms cluster around industry means? The belief thatthey do derives from two assumptions. First, the structure of competitionvaries greatly among markets; hence, the firm's industry is an importantvariable in explaining relative profit rates. Second, adjustments to shifts inmarket demand or in industry production costs are slow enough togenerate sustained disequilibrium5 in the profit rates of all firms in anindustry. As a test of these assumptions, we proceeded to test the nullhypothesis of equality of industry profit rates.

The basic model underlying the test of equality of industry profit rates(defined as the simple arithmetic means of the profit rates of firms classifiedin the industry) is a one-way analysis of variance. Symbolically, the modelcan be written as

(2) y p + /3 -I- 1 1.....I; j 1 .....

Page 6: Concentration and Profit Rates: New Evidence on an Old Issue · S perfe(:t competition. Rut a continuous relation between profits and nionopoly power has been widely assumed in economic

where y is the profit rate of the jth firm in the ith industry, 13 is a constantassociated with the ith industry, and u15 is a random disturbance which canbe attributed to, among other things, the omitted firm and industry vari-ables. We assume that u is normally and independently distributed withmean 0 and variance o.

The conditional expectation of y for any industry is given by p. + /3; so atest of equality of industry profit rates (that is, of the irrelevance of industryclassification) may he formulated as

(3) 131-132 ..."f3,=OIt can easily be seen that analysis of variance is appropriate and that the Fratio gives us the relevant test of the null hypothesis in equation 3.

Table 1 shows the unadjusted coefficients of determination (R2) ex-pressed as percentage ratios of between-industry variance to total varianceand the corresponding F values for various measures of profit rates, forthree- and for five-year averages, at three-digit and four-digit levels ofindustry detail; the statistics are shown both for specialized firms in thesample, i.e., those with specialization ratios of 0.5 or more in the primaryindustry, and for all firms in the sample in the relevant industries. While thesamples per industry were small, the method of analysis pools the data forall industries so that the coefficients of determination are all based on largesamples (the smallest having 121 firms). Since sample sizes and numbers ofindustries varied, comparisons among statistics, levels of industry detail,and sample types require adjustment of the coefficients of determinationfor degrees of freedom. Following the usual notation,

- )2

R2 -and the adjusted coefficient

(1R2)flI- 1

- )2/fr - I)

- - )2/(n - 1)

Several conclusions emerge. First, the coefficients of determinationclearly indicate that the industry of a firm is not a dominant variable indetermining profit rate levels. Except for the profits-to-sales ratio, which isinfluenced by lirge iriterindustry differences in factor proportions, at leastsome of the F values for each statistic are nonsignificant.

Even more striking is the fact that the proportion of the total varianceexplained by industry means does not rise as the level of industry detailincreases. The presumed greater homogeneity of four-digit as compared

Concentration and Profit Rates S

Page 7: Concentration and Profit Rates: New Evidence on an Old Issue · S perfe(:t competition. Rut a continuous relation between profits and nionopoly power has been widely assumed in economic

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Page 8: Concentration and Profit Rates: New Evidence on an Old Issue · S perfe(:t competition. Rut a continuous relation between profits and nionopoly power has been widely assumed in economic

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I

with three-digit industry groupings is not ssuitt'd with highercoefficients of determination. Similarly, when data are limited to firms withspecialization ratios of 0.5 or more iii the primary industry, the results are,in general, no different from those based on the entire sample of firms. Thiswas also true when data were limited to firms with specialization ratios of0.7 and 0.9, though the latter results are not shown in Table 1. All theseresults reinforce the conclusion that the role of industry and marketcharacteristics in determining the level of profit rates is relatively weak, onthe average, as compared to the role of variables that pertain to individualfirms.

Though, frankly, we found the results surprising, it might be argued thatmost of thc industry categories probably did not differ greatly with respectto market structure. Moreover, the period chosen, 1966-1970, was gener-ally one of high, that is, equilibrium, levels of output. Hence, variations inthe sensitivity of industries to cyclical fluctuations had little influence onour results. What conclusions would emerge (industries were segregatedso as to take account of basic differences in market structure? In the nextsection we examine this question.

CONCENTRATION AND PROFIT RATES

We are now ready to examine directly the single-variate relation betweenconcentration and profit rates. Following Bain's approach, we examineseveral dichotomous relations, that is, the distinction between firms inhigh- and low-concentration industries is made on the basis of severalalternative boundaries with respect to the concentration ratio. Thisprocedure__as contrasted with testing of a continuous relation between thevariables__is followed because Bain argued (with some merit) that a fairlyhigh concentration ratio is required before a positive effect on profit ratescan be expected. Both he and other authorso reported higher profit rates forconcentrated industries only when concentration exceeded a highthreshold.

Table 2 shows the relation of average profit rates to concentration inthree ways. First, the average profit rates are shown for firms grouped, onthe basis of primary activity, into industries with 1967 eight-firm concentra-tion ratios of more and less than 70 percent (columns I and 2). Second,the results are shown with a grouping of firms based on whether concentra-tion ratios were more or less than 50 percent (columns 3 and 4). Third,firms are divided into two groups (upper 20 percent and lower 80 per-cent) on the basis of weighted concentration ratios (columns 5 and 6), thats, the concentration ratio for each four-digit industry in which the firm is

8 \4ich,1('I (,ort and Ran Snga,ntj

Page 10: Concentration and Profit Rates: New Evidence on an Old Issue · S perfe(:t competition. Rut a continuous relation between profits and nionopoly power has been widely assumed in economic

Concentraon and Profit Rates9

S

r

concentration.the importance of large firms in many industries characterized by high

serious problem for tests of hypotheses on market concentration because of

the potential error for a given industry will depend, in part, on the sizedistribution of firms in that industry. Without correction, this introduces a

error of attributing all the income of a firm to a single industry. Sinceproduct diversification is considerably greater for large than for small firms,

ment located in that industry. The purpose of weighting is to correct for the

active is weighted by the proportion of the firm's manufacturing employ-

In brief, the differences in profit rates between firms with activities inmore and less concentrated industries were sniall for all measures ofconcentration and proft rate,9 and for both three-year and five-yearintervals in the 1966-1970 period. The results were substantially the samewhen annual data were examined, though those are not shown in Table 2.For the classification of firms on the basis of primary industry, the high-concentration categories had the lower average profit rates in most cases,but the differences were very small, and none of the F values wassignificant at the 0.05 level. For the weighted concentration ratios, thehigh-concentration categories showed the higher profit rates in most cases;but, again, the F values were nonsignificant at the 0.05 level.

Turning once again to the classification of firms according to concentra-tion on the basis of primary industry, we see the striking fact that relativeprofit rates for high- and low-concentration categories were substantiallythe same whether or not the sample was limited to the specialized firms(those with primary industry specialization ratios of 0.5 or more). Thisresult reinforces our conclusion that the relation of profit rate level toConcentration was not simply concealed by the phenomenon of productdiversification.

The results lend themselves to several interpretations. One interpretationis that in a society in which explicit collusion is effectively blocked byantitrust laws, even high concentration is consistent with the existence ofsufficient rivalry to force profit rates to competitive levels. In short, con-centration is an inadequate index of monopoly power. An alternativeinterpretation is that the returns from noncompetitive prices are eitherdissipated through waste or appropriated by factor inputs other than capital(i.e., labor).

Still a third alternative is that comparisons of profit rates are misleadingunless the profit rates are adlusted for differences in risk. While theintroduction of variables that capture risk might help reveal some netrelation between concentration and profitability, within the framework ofthe "strong" hypothesis (as stated earlier) the issue can be put morebluntly. Specifically, is there evidence of systematically lower risks forhigh-concentration industries, with the result that identical profit rates may

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I

12Michael Gort and Rao Singarnsenj

reflect higher rates of return per "unit of risk" in the high-concentr0industries?While several studies show a relation between the variance in prfrates and firm size or the firm's market share,'° no firm evidence exis(5 othe relation between measures of risk and market concentration If risk ismeasured by the interfirm variance in profit rates, the firms in our samplethat were in the top 20 percent based on weighted concentration

ratiosshowed a somewhat higher standard deviation in profit rates than the restof the sample. This was true for seven out often years in the 1961i 970period if profit rates are measuid by the ratio of net income plus fixedcharges to total assets, though the differences in standard deviations weregenerally quite small.

THE STABILIry OF VARIATIONS IN PROFIT RATESLet us turn once again to equation 1. If one groups companies by industryand the samples are sufficiently large, the w's should tend to yield zerosums, leaving the x's and they's as sources of variation in profit rates (sincethere is no reason to assume that the v's also sum to zero when firms aregrouped by industry). Since the w's are, by definition, transitory, greaterserial correlation should be expected in profit rates for industry averagesthan for individual firms.A key question is the rate at which serial correlation arising from the xand v variables declines over time. With respect to market forces, the issueis aptly stated by Stigler:

Competitive industries will have a volatile pattern of rates of return, for themovements into high-profitindustries and out of low-profit industries willtogether with the flow of new disturbances of equilibrium_ to a constantlychanging hierarchy of rates of return. In the monopolistic

industries, on the otherhand, the unusuallyprofitable industries will be able to preserve their preferentialposition for considerable periods of time."

In short, do the x variables identifydifferences amongindustries or merely disequiIibr5i Indeed, are deviations from the normof the competitive structure of markets themselves examples of disequilibriums?

Substantially the same issues arise when we look at the v variables. Ifsome form of business organjzai0 production technique, or set of laborskills leads to superior profit performance will it be rapidly imitated andacquired by competing firms? Or are there specializedresources, human orphysical, that cannot be readily acquired by other firms? Anecdotal evi-

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Concentration and Profit Rates 13

derice can be cited for both types of phenomena, and the issue remains tobe resolved empirically.

Table 3 shows the regression coefficients computed for each matrix of

serial correlations for the relevant samples of firms or industries for profit

rates in the 1961-1970 period. A matrix of serial correlations was com-

puted for each of two measures of profits, for each of various samples of

firms, and for both individual firm data and groupings of firms by primary

industry. Thus, for each matrix (for example, the matrix for the ratio ofoperating income to total assets for all firms with a specialization ratio of

more than 0.5), there are nine serial correlations between profit rates in

two adjacent years, eight for profit rates two years apart, and so forth.Appendix Table B-i shows, for illustrative purposes, the correlation of

1961 profit rates with those for each of the nine succeeding years and of

1970 profit rates with those for each of the nine preceding years. Table 3,

then, measures the rate of decline in serial correlation as the time elapsed

increases (thus providing answers to questions such as, How much lower is

the correlation of 1960 and 1962 profit rates than of 1960 and 1961 or

1961 and 1962 profit rates?). The correlations for each set of intervals, for

example, all correlations for profit rates two years apart, are not averaged.

Each correlation coefficient is a separate observation for purposes of

computing the regression coefficients.Comparing first the serial correlation coefficients12 with those obtained

by Stigler13 we find that (1) even for ungrouped data, that is, for the sample

of individual firms, the coefficients we computed declined more slowly

than Stigler's estimates for the unconcentrated industries; and (2) ourestimates for three-digit industry groupings, without reference to concentra-tion, showed a rate of decline in correlation coefficients roughly compara-

ble to Stigler's for the high-concentration category of industries. In sum,Stigler found substantially less stability than we did, probably because the

industry averages he used, particularly for the unconcentrated category,

were strongly influenced by the instability in the profit rates of small firms.

We can next compare the regression coefficients in Table 3 as we shift

from samples of firms limited to those with 0.5 specialization (columns 3

and 6) to the entire sample of firms but limited to the same industries

(columns 4 and 7). For ungrouped data, the two types of samples yieldroughly the same regression coefficients. As we shift to serial correlations

for industry groupings, however, the reduction in random variance unveils

a statistically significant difference in coefficients. The samples of morehomogeneous companies in terms of product structure (those limited tofirms with a specialization ratio of at least 0.5) yield a more stable pattern

of profit rates with substantially lower rates of decline in serial correlation.This, in turn, reflects the role of the x variables in equation 1. That is,

companies that are less diversified are associated with market characteris-

Page 15: Concentration and Profit Rates: New Evidence on an Old Issue · S perfe(:t competition. Rut a continuous relation between profits and nionopoly power has been widely assumed in economic

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Page 16: Concentration and Profit Rates: New Evidence on an Old Issue · S perfe(:t competition. Rut a continuous relation between profits and nionopoly power has been widely assumed in economic

tics that are more distinctive and consistent over timehence the greaterstability of cross-sectional differences in profit rates.

We are now ready to examine the relation of cross-sectional stability inrelative profit rates to concentration (Table 4). In general, our resultsconfirm Stigler's findings. The upper 20 percent of firms in terms ofweighted concentration ratios yielded distinctly lower regressioncoefficients (that is. rates of decline in ther's) than the rest of the sample. Inaddition, and consistent with that result, the regression coefficient wasreduced when the sample for the high-concentration category was limitedto specialized firms. The effect of limiting the sample to specialized firmswas opposite for the low-concentration category. In short, for the low-concentration category, product diversification, by reducing the random orcyclical variance in profit rates, increases the stability of relative profitrates. In contrast, for the high-concentration category, the loss in thedistinctiveness of market characteristics that results from greater productdiversification has a negative effect on cross-sectional stability. This nega-tive effect is greater than the positive effect of the averaging of random andcyclical disturbances associated with particular markets.

TABLE 4 Rates of Decline in the Serial Correlation ofProfit Rates for Firms in High-Concentration andin All Other Industriesa

SOURCE: See accompanying text.a Rates of decline over time are measured by regression coefficients computed for the matrixof serial correlation coefficients for the period 1961-1970. Range of sample size is indicatedin parentheses below the regression coefficients. Sample size varies depending upon whichtwo years were correlated.

Each firm's concentration was computed by weighting the eight-firm concentration ratiofor each manufacturing industry in which the firm had activities by the proportion of thefirm's manufacturing employment located in establishments classified in the industry.

Weighted Concentration Ratio

Upper 20 Percent Lower 80 Percentof Firms of Firms

Firms Firmswith 0.5 with 0.5

Profit All Firms Specialization All Firms SpecializationMeasure in Sample at 4-Digit Level in Sample at 4-Digit Level

Income + interest/total assets .04891 .04256 .05354 .05759

(84-95) (54-64) (333-375) t 164-197)Operating income!

total assets .04407 .03997 .05701 .06295(97-101) (66-70) (372-403) (194-210)

Concentration and Profit Rates15

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I

16 Michael Gout aiidRao Singiriisj

How can the strong effect of concentration on stability be reconcjlwith an apparent absence of observed effect of concentration on the levelof profit rates? As indicated by Stigler, it is reasonable to expect that inhigh-concentration industriesthat is, industries with Presumably highentry barrierswhen above-average profits are present they can persist forlong periods of time. But if profits are below average in a particularhigh-concentration sector, will there not be a rapid shift of resources tocompetitive industries with higher profit rates? If so, the average for theconcentrated sector should generally be above that for the more competitive industries.

The answer to the riddle lies in the proposition that high-concentj0industries are associated not only with high entry barriers, but also withhigh exit barriers. Indeed, substantially the same factors contribute to bothEntry barriers arise largely from the possession by firms in concentratedindustries of specialized human or physical capital that is difficult forothers to acquire. But, conversely, the specialization of capital renders itdifficult to shift such capital to new uses in more profitable sectors of theeconomy. If true, this would imply that while the risks of market

erosionfrom competitive pressures are less in concentrated industries, such indus.tries are more vulnerable than average to structural changes in theeconomy and in the composition of demand.

APPENDIX A: THE DATA BASE

The first element in our data base was the Dun and Bradstreet establish-ment record (hereafter referred to as DB data) for the 1.000 largestcompanies in the United States. That record shows the number ofemployees for each establishment for each of the 1000 companies in1970, and the primary industry of the establishment. Each of the com-panies was then matched with the identical firm in the Compustat tape for1970. Limiting the list to companies that were successfully matched left uswith a sample of 884 firms. For each of the companies, employment waaggregated for all the establishments and the aggregate was expressed as aratio to total employment for the company as shown in the Compustatrecord That ratio was then used as a test of the completeness andreliability of information.

Our next step was to merge the DB record for the 884 firms with thatobtained from Economic Information Systems, Inc. (EIS). The EIS and 08data we obtained ai'e similar in that both show employment for eachestablishment of a company, and the establishments are classified byprimary SIC (Standard Industrial Classification) four-digit activity. Both

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S

Concentration and Profit Rates 17

also have common establishment and company codes and an indication ofthe geographic location of each plant. EIS data obtained by us were alsofor 1970 and encompassed 1,138 manufacturing companies, eachmatched with the identical company in the Compustat record (and com-prising virtually all manufacturing firms in the latter source). A differencebetween DB and EIS information is that the latter excludes plants withfewer than fifty employees and those engaged in nonmanufacturing ac-tivities. Both DB and EIS data exclude central offices and foreign estab-lishrnents of U.S. companies.

The DB and EIS lists of establishments for particular companies are notidentical, each body of data containing some not listed in the other. Anintegrated tape was therefore developed subject to the following rules:

To the DB record for each company for which there was also FISinformation, we added all establishments shown in the EIS but not inthe DB record.14Companies which were only in the EIS list but not in the DB record,and vice versa, were also included in the integrated tape. Theresulting computer tape contains data for 1,381 companies. Foreach company, a ratio was computed of aggregate employment inall its establishments to the Compustat total for the company as awhole.

In selecting a test of adequacy of data, a primary objective was to assurethat the scope of employment data for each company was consistent interms of establishments and industry coverage with that implicit in finan-cial statisticsin short, that both categories of information were based on acommon definition of the company. Accordingly, we adopted the conser-vative rule that inclusion in the sample drawn from the larger list requireda ratio of aggregate plant employment to company employment (the latteras shown in Compustat) of between 0.8 and 1.2. The rule was a stringentone since (1) our plant data excluded central office employment, and (2)there were substantial lags in reporting changes in plant employment, withthe result that plant data and Compustat employment data did not neces-sarily refer to the identical point in time. The sample generated by our rulewas doubtless significantly reduced by the absence from the plant recordof information on foreign establishments and by the fact that data fornonmanufacturing activities were considerably less complete than those formanufacturing.

The analysis reported in our paper is based on a sample drawn asfollows: Using the limits of 0.8 and 1.2 for the ratio discussed above, 283companies were drawn from the original list of 884 in the DB record.Employment data for those companies were drawn exclusively from DB

.1

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TAB[E A-i Frequency Distribution of 461 Firms by PrimaryThree-Digit and Four-Digit Specialization Ratioa

SOURCE: See accompanying text.The specialization ratio was defned as employment in the primary threeigit or four.digiindustry divided by total company employment

Specialization RatioNumber of Firnis_...

Three-Digit Ratios Four-Digit Ratios

0.10-0.190.20-0.290.30-0.390.40-0.490.50-O.59

19

50686050

3267

66

60

0.60-0.690.70-0790.80-0.890.90-0.991.00

50443953

J

50

4033

3928

23

lotal461

461

18 Michael Gort and Rao Singamsj

information. An additional sample of 178 companies was drawn from theintegrated tape, subject to the same selection rule, Finally, to broaden thesample, an additional 46 companies were included for which

qualitativeinformation contained in annual reports was sulficient to classify the firmsas single-industry enterprises. rhe total sample, therefore, comprised 507firms. Table A-i contains a frequency distribution of the companies in thesample. excluding the above-mentioned 46, classified by the primarythree-digit and four-digit specialization ratio.15 A striking fact is that even atthe fairly broad three-digit level, 197 of the 461 firms had a specializai0ratio of less than 0.5.

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it

TABLE B-i Serial Correlation Coefficients for Profit Rates,1961 and succeeding Years and 1970 andPreceding Yearsa

SOURCE: See section in text, "The Stability of Variations in Profit Rates."Profit rates measured by the ratio of net income plus fixed charges to total assets.

bLimited to firms with a primary three-digit specialization ratio of at least 0.5.

NOTES

For a detailed summary of studies prior to 1969, see Leonard Weiss, "Quantitative

Studies of Industrial Organization," in Michael D. lntiilligator, ed., Frontiers of Quantita-

tive Economics (Amsterdam: North-Hofland, 1971).One exception is George j. Stigler, Capital and Rates of Return in ManufacturingIndustries (Princeton, N.J.: Princeton University Press, 1963). A second is a work by

Brozen, in which he concludes that the association between concentration and profit

rates found by Bain is attributable to the sample of industries chosen. Brozen further

argues that the higher profit raies of concentrated industries as reported by 8am merely

reflect transitory disequilibrium. See Yale Brozen, "The Antitrust Task Force Deconcen-

tration Recommendation," journal of Law and Economics, October 1970; and Brozen,

"Bain's Concentration and Profit Rates Revisited," Journal of Law and Economics,

October 1971.A fourth study, that of W. G. Shepherd, "The Elements of Market Structure," Review of

Economics and Statistics, February 1972, employs data on firms but does not offer a

direct test of the role of market concentration in explaining profits.

U.S. Federal Trade Commission, Economic Report on the Influence of Market Structure

on Profit Performance of Food Manufacturing Firms, 1969.

M. Hall and L. Weiss, "Firm Size and Profitability," Review of Economics and Statistics,

August 1967.J. S. 8am, "Relation of Piofit Rate to Industry Concentration: American Manufacturing,

1936-40," Quarterly Journal of Economics, August 1951. Ban's study contains tests

based on industry aggiegates as well as firm data.Stigler, Capital and Rates of Return, p. 62, found that deflating assets had little effect on

the measurement of rates of return for 1938-1947 and 1947-1954, at least at the

two-digit level.For example, George J. Stigler, "A Theory of Oligopoly," Journal of Political Economy,

February 1964.In principle, the ratio of operating income to assets should have excluded assets that do

not contribute to operating income. The identification of such assets, however, is elusive

both conceptually and empirically. Our analysis excluded the rate of return on common

Category and Year

Elapsed

51 2 3

Years

4 6 7 8 9

All firms1961 .751 .590 .543 .494 .437 .368 .355 .330 .252

1 Tl7O .761 .629 .472 .340 .345 .437 .369 .284 .252

3-digit indristriesh1961 .893 .761 .510 .692 .614 .630 .663 .523 .463

1970 .845 .731 .639 .500 .491 .594 .519 .482 .463

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Michael God and Ran

eqully ss'tce there c nn nPd theo,ettcii Or empirical hak htinhng a

between concentration and leverage. The ratio of profits to salecwas excluded becauseof its sensitivity to variations in factor proportu)fls

JO. For example, Gloria Hurdle, 'Leverage, Risk, Market Structure arid Protjtahilits,:Review oufconomic5 and Statistics, Novembe: 1974. Variance in profit rates may notthe relevant nieasure of risk where relevance depends upon how a managerassesses riskin making capita! outlay decisions. A measure of risk widely used in the

context ofstockholder decision problems--the beta coefficientdoes not seem appropriatefor Ourproblem.

Stigler, Capital and Rates of Return, p. 70.The matrices of coefficients are not reps oduced in this tJJPer for lack of Space Table8-1, however, gives some illustrative examples.Stigler, Capital and Rates of Return, p. 71.This probably led to duplication for some companies because of inadvertent discrepan.cies in establishment codes.

Specialization ratio was defined as employment in the primary industrydividerl by totalemployment.

a