CONCACAF WCQ 2018 - General Info
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CONCACAF QUALIFIERS
Transcript of CONCACAF WCQ 2018 - General Info
CONCACAF QUALIFIERS
Copa Centroamericana
Gold Cup
Champions League
Other Championship Events
2018 Men’s World Cup Qualifiers
Traffic Sports, founded in Sao, Paulo, Brazil in 1980, is one of the leading sports groups in the world. Traffic's global
headquarters is in Sao Paulo with regional offices in Miami (USA), Amsterdam (The Netherlands) and Lisbon (Portugal).
Over the past three decades, Traffic has organized and/or commercialized most of the official international soccer events
in the Americas. Today, it has exclusive commercial rights to the following premier properties in the region:
Copa America (as partner of WeMatch)
Copa do Brasil
ABOUT TRAFFIC SPORTS
CONCACAF CONMEBOL
About CONCACAF World Cup Qualifiers
CONCACAF is the regional governing body for the United States,
Mexico, Canada, Central America and the Caribbean
The 2018 CONCACAF World Cup Qualifiers will have a new format consisting of 5
elimination rounds to determine which nations qualify to the 2018 FIFA World Cup in
Russia. 35 member nations compete for three automatic spots to World Cup; the
fourth-place finisher will play a two-game playoff series against the CONMEBOL
qualifier to earn the final qualification spot.
Under the new format, a minimum of 60 matches will be broadcast, giving
the sponsors tremendous exposure, not only in the CONCACAF region,
but around the world.
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Pairings for Round Three and Round Four of CONCACAF 2018 World Cup qualifying will take place
at the FIFA World Cup Qualifying Draw in St. Petersburg, Russia, on July 25, 2015.
March 23-31, 2015 June 8-16, 2015 Aug 31-Sep 8, 2015
Nov 2015 to Sep 2016 Nov 2016 to Oct 2017
2018 CONCACAF World Cup Qualifiers – Media Metrics
27,795
20,872
1,602
1,159
0 10,000 20,000 30,000
Audience - Figures (x1000) by Market
TOTAL AUDIENCE (27 games)
51,429,000 Million Individuals
Repucom was commissioned by Traffic Sports to evaluate the 2012-13 FIFA World Cup
Qualifying rounds (27 Total Matches) and analyze the brand exposure generated by
sponsors across all branding and signage inventory. Exposure and Media Valuations were
calculated from key markets in the region:
Guatemala1, Mexico3, Panama1 and USA2
2 Only Telemundo Networks
3 Televisa and TV Azteca
Away matches
Mexico
USA
Panama
Guatemala 1 National Networks
Media Value by Property
QI MEDIA VALUE
GRAND TOTAL: $59,346,338
Top 5 Brands
2014 CONCACAF World Cup Qualifiers – Media Metrics
QI MEDIA VALUE Ave. Media Value: $6.8M
(27 Matches / 2 - On-Field Boards)
2018 Estimated Media Value for
60 matches:
$10M
2014 CONCACAF World Cup Qualifiers - TV Coverage
For 2018, Telemundo has expanded its coverage with Spanish broadcast rights for all matches, except Mexico and USA home matches.
Negotiations ongoing with TV partners, 2018 coverage will exceed 2014.
Branding - leverage the unique power and reach of WCQ to promote Your Brand
locally and internationally.
TV Viewership Reach - World Cup Qualifying matches are always amongst the
top rated TV programming of the year in the participating countries and USA.
Hospitality - entertain your clients and employees with the best available tickets
to matches everyone wants to see.
CONCACAF World Cup Qualifiers - The Opportunity
CONCACAF World Cup Qualifiers – Matches per National Team
CONCACAF World Cup Qualifiers - Packages
Starting with the 2018 CONCACAF World Cup Qualifiers Round Two, the sponsor will
receive the following benefits in all TV broadcast matches with the exception of MEXICO,
U.S. and CUBA home matches:
Two TV field boards (Field-Board Map 1)
Two additional TV field boards in matches when two TV feeds are
produced: international/local feeds (Field-Board Map 2)
Ten best available category tickets per match
Option to purchase select promotional rights
Investment (Three Year Period)
3D Carpet(s) available at select matches for an additional cost.
48 Matches – Rounds 3/4/5
32 Matches – Rounds 4/5
Contact Traffic for Pricing
Contact Traffic for Pricing
Field-Board Map 1 – One Global Broadcast Feed
* For illustration purposes only.
Actual board locations may
vary per match, subject to
availability. Some stadiums may
feature LED.
YOUR BRAND *
YOUR BRAND *
Field-Board Map 2 - Applicable only for select Mexico and USA away
matches (2 Feeds: Local and International)
YOUR BRAND *
YOUR BRAND *
YOUR BRAND *
YOUR BRAND *
* For illustration purposes only.
Actual board locations may
vary per match, subject to
availability. Some stadiums may
feature LED.
CONTACT INFORMATION Marcelo Radice
Director, Sponsorship Sales & Marketing
TRAFFIC SPORTS USA
+1 305.728.2624 / +1 305.608.6046
