COMUNICARE LA CSR ATTRAVERSO IL BILANCIO SOCIALE
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COMUNICARE LA CSR ATTRAVERSO IL BILANCIO SOCIALE Tesi di Laurea di Marta Berti Comunicazione Professionale e Multimedialità
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COMUNICARE LA CSR ATTRAVERSO IL BILANCIO SOCIALE. Tesi di Laurea di Marta Berti Comunicazione Professionale e Multimedialità. Index. Starting point : ethical capitalism Make people know Sustainability Report Improve the Engagement One Report They do it better ! Open issues. - PowerPoint PPT Presentation
Transcript of COMUNICARE LA CSR ATTRAVERSO IL BILANCIO SOCIALE
COMUNICARE LA CSR ATTRAVERSO IL BILANCIO
SOCIALETesi di Laurea di Marta Berti
Comunicazione Professionale e Multimedialità
Index• Starting point: ethical capitalism
• Make people know
• Sustainability Report
• Improve the Engagement
• One Report
• They do it better!
• Open issues
Ethical capitalism
Capitalism
Ethic
CSR
Make people know
Reporting: the CSR core
CSR Strategy
Stakeholder
SharingReporting
Feedback
Improve the Engagement
Stakeholder Engagement
Stakeholder theory
Dialogue
AccountAbility
Engagement process
Stakeholder map
Engage for success
Improve the Engagement
AccountAbility, AA1000 Stakeholder Engagement Standard
Sustainability ReportGuidelines and Standard
• Global Reporting Initiative (G3.1 –G4)• GBS• ISO 26000• Copenhagen Charter
Economic
Environmental
Social
One Report
ONE REPOR
T
Sustainability Report
Financial
Report
One Report - Creating Shared Value
• Reconceiving Products and Markets
• Redefining Productivity in the Value Chain
• Enabling Local Cluster Development
source: Nestlè.com
One Report - Content
Operating context
Guna
Natura
Governance
Basf
Altech
Risk and opportuni
ties
Murray &
Robert
Altron
Vision and
strategy
Pöyry
AXA
Business model
Eni
National Grid
Performance
Marks and
Spencer
BC Hydro
Future Outlook
AEP
AngloGold
Ashanti
They do it better!
Best Practices
Stakeholder Engagement
• Discuss CSR topics with stakeholder
• Identify report contents
• Call for feedback
source: Amec.com
Shell TimberlandAuchan BPAmec Baxter
Corporate Identity
We’re not in the business of making soap, we’re in the business of saving lives.
Paul Polman – CEO of Unilever
source: Unilever.com
Unilever Ikea
Online and offline reporting
Mobile apps are the main point of contact between old and new media
source: Deutsche Telekom
Lockheed Martin Alcatel-LucentVodafone ItaliaDeutsche Telekom
Continuous ReportPeople first
Share your view
Dialogue
Real Time
CiscoSAPMicrosoft
Creativity
VIDEOINTERACTIVE MAPS
GAMES and QUIZ
General Mills AT&TCentrica ExperianHenkel Novo NordiskTrelleborg Walt Disney
Open issues
• Is “One Report” the future?
• Is there an ethical conversion?
• Which business perspectives are coming?
• Which relation will rise between CSR and marketing?
…
