1. Relevancy: the future of social media marketing Comufy is a registered trademark of Astrapia Ltd.

2. Enterprise Social Media Management Technology The Comufy Social SuitePersonalisation Engagement SMMSSocial CRMEngineFramework Some of our clientsSome of our partnersConfidential 3. Enterprise Social Media Management Technology The Comufy Social Suite Social CRM Some of our clientsSome of our partnersConfidential 4. Relevance is ImportantConfidential 5. Lets begin with email From spray and pray 1 Message Poor ROILots of peopleConfidential 6. Nowadays to sophisticated CRM1 MessageGood ROI 1 RecipientConfidential 7. Social media dj-vu Currently limited to broadcast messaging 1 MessageLots of peopleROwhat?Confidential 8. Whats wrong with broadcasting? Increasingly ineffectiveFans Reach: 10-15%Engaged Users: 0.1-2%Confidential 9. Social CRMConfidential 10. Social CRM Data CollectionUser signupStore dataConfidential 11. Targeted Messaging Data Driven Communication Segmented messaging campaigns High response rates and CTRs Targeted, personalised messages Track conversion / ROIConfidential 12. Social CRM Data Collection Access Twitter follower data Profile users Influencer scores Track conversion / ROIConfidential 13. Relevance is key Social CRM 1 MessageGreat ROI1 RecipientConfidential 14. The future Social CRM integrated with existing touch pointsGreat ROI 1 Message 1 RecipientConfidential 15. stuart@comufy.com