ComScore IBC Connected World Global State of Digital

7/27/2019 ComScore IBC Connected World Global State of Digital

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comScore, Inc. Proprietary. comScore, Inc. Proprietary.

www.comscore.com

www.facebook.com/comscoreinc

@comScore

Enrico Verhulst, VP NEMEA, comScore

Global State of Digital

Understanding the Big Trends of Global Digital Market

#FutureinFocus

@comScoreEMEA

www.comscore.com



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comScore, Inc. Proprietary. 2

comScore is a leading internet technology company that

provides Analytics for a Digital World

NASDAQ SCOR

Clients 2,100+ Worldwide

Employees 1,000+

Headquarters Reston, Virginia, USA

Global Coverage Measurement from 172 Countries; 44 Markets Reported

Local Presence 32 Locations in 23 Countries

Big Data Over 1.5 Trillion Digital Interactions Captured Monthly

V0113


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comScore 2 Million Person Global Panel

Comprehensive View of Digital Consumer Behavior

Online

Advertising

Video

Search

Demo-

graphic

Profiles

Online

Behavioral

Profiles

E-Commerce

Website and

App Usage

PC

Smart

phone

TV

Tablet

Gaming

POS

Server

V0113


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The comScore Census Network (CCN)

Over 1.5 Trillion

Digital InteractionsPer Month

Measurement from 172 countries

Over 1.5 Million domains

Greater than 85% of all devices

V0113


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Global Internet OverviewDigital Audience Behavior

Mobile Usage

Video Usage

Advertising

Agenda

#FutureinFocus


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Global insights: % of Total Online Population

27% Europe14% North America

8% Middle East & Africa

41%Asia Pacific

10% Latin America

Internet Audience 15+ accessing Internet from a Home or Work PCSource: comScore MMX, July 2013


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Online Audience Across the Globe

China Comprises 22% of Global Audience

Brazil and India Post Highest Growth

351218

196347

78299

73656

65507

64295

53021

42604

39184

29524

25558

24709

23917

22816

19987

16780

15185

14498

TotalUni

queVisitors(000)

Indias internet audience grew 25% sinceJuly 2012, overtaking Japan as the worlds

3rd largest internet audience

Brazils web population posted the highest

growth worldwide, increasing by 41% since

July 2012

Internet Audience 15+ accessing Internet from a Home or Work PCSource: comScore MMX, July 2013 July 2012


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617

399

213134 134

655

419

222152 134

Asia Pacific Europe North America Latin America Middle East - Africa

UniqueVisitors(MM

)

Mar-12 Mar-13

21,025,8

35,9

25,4

17,6

Asia Pacific Europe North America Latin America Middle East - Africa

HoursperVisitor

Growth and Time Spent Across Regions

Asia Pacific is Largest and Still Growing, Lat Am has Highest Percent Growth

Internet Audience 15+ accessing Internet from a Home or Work PCSource: comScore MMX, July 2012 and July 2013

Global Average:

24,5 Hours a Month

+6%

+5%

+13% ---+4%


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26%

28%

21%

21%

32%

26%

30%

24%

18%

28%

21%

23%

21%

18%

20%

14%

11%

17%

18%

12%

13%

8%

16%

26%

8%

WW

Asia Pacific

Europe

North America

Latin America

%ofOnlinePopulation

15-24 25-34 35-44 45-54 55+

Established Online Audiences in North America, Europe Skew Older

60 percent of Latin American Web Audience is Under 35



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Global Internet Overview

Digital Audience Behavior

Mobile Usage

Video Usage

Advertising

Agenda

#FutureinFocus


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Top Global Web Properties

1 208 800

877 967

796 943

724 542

492 107

403 717

358 243

341 391

317 744

317 645

Google Sites

Microsoft Sites

Facebook

Yahoo! Sites

Wikimedia Foundation Sites

Amazon Sites

Baidu.com Inc.

Tencent Inc.

Alibaba.com Corporation

Sohu.com Inc.

219,3

56,1

362,1

128,5

12,1

22,0

72,1

247,0

128,6

32,4

Unique Visitors (000) Minutes per Visitor



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Top Facebook Web Audiences are in Emerging Markets

In Many Regions, Facebook Use is Moving Substantially to Mobile

89,2

88,2

87,6

87,5

85,8

85,284,8

84,0

83,0

81,3

80,677,9

77,9

77,5

75,7

Brazil

Argentina

Turkey

Peru

Colombia

ThailandMexico

Philippines

Chile

Israel

VenezuelaTaiwan

Canada

Portugal

Italy

Facebook Top 15 Markets by % Reach



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Share of Time Spent on Social Networking Largest in Latin America

Asia Spends Largest Share of Time on Retail Sites

18%8%

26%13%

33%29%

14%

13%

13%

17%

14%17%13%

13%

12%

15%

15% 13%

4%

4%

4%

5%

4%3%

4%

7%

3%4%

2%1%

46%54%

42% 46%

32% 36%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Worldwide Asia Pacific Europe NorthAmerica

LatinAmerica

MiddleEast-Africa

ShareofTotalMinutesSpentOnline

All Other

Retail

News/Information

Entertainment

Services

Social Networking

Internet Audience 15+ accessing Internet from a Home or Work PC

Source: comScore MMX, July 2013


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80%69%

99%

69%

87%94%

World-Wide Europe LatinAmerica

Asia Pacific NorthAmerica

Middle East- Africa

Virtually All Time Spent on Social Networking in Latin America is on

Facebook

Facebook Share of Total Time Spent on Social Networking By Region

Internet Audience 15+ accessing Internet from a Home or Work PC

Source: comScore MMX, July 2013


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0%

5%

10%

15%

20%

25%30%

35%

40%

45%

50%

Percent of Mobile Users[Used Mobile Social Networking Ever in Past Month]

US

Japan

Germany

UKItaly

France

Spain

Mobile Social Networking on the Rise in US, Europe

Source: comScore MobiLens, 3 month average ending July 2012 to July 2013, Mobile Users 13+

Spain increasegreatest among

countries under

measurement,

with mobile

Social

Networkingreach increasing

by 31% over

past year


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Mobile Usage

Video Usage

Advertising

Agenda

#FutureinFocus


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comScore, Inc. Proprietary. 17Source: comScore MobiLens, 3 month average ending July 2013

Size of Global Mobile Audiences & Share of Smartphone Users

40%

64%

41%

30%

41%

41%

26%

UnitedStates

Japan

Germany

UK

Italy

France

Spain

Smartphone

non-Smartphone

238.5

Total Mobile

Audience (MM)Smartphone Users

102.7

61.0

49.5

48.0

47.5

36.0


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comScore, Inc. Proprietary. 18Source: MobiLens, 3 mo. avg. ending March 2013, EU5, N= 68,267

EU5 Smartphone

Penetration

+256%

Growth

+256% Smartphone Ownership in EU5 within 5 years

Almost 6 in 10 EU5 mobile phone users use a Smartphone

60,4%

47,6%

34,3%

24,4%

18,0%MARCH2009

MARCH

2010

MARCH2011

MARCH

2012

MARCH

2013

In March 2009, only around 40

Million (18%) owned a Smartphone.

In March 2013, the figure grew to

more than 145 Million SmartphoneOwners (60.4%).


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comScore, Inc. Proprietary. 19Source: MobiLens, 3 mo. avg. ending March 2013, EU5, N= 68,267

Multi-Device Ownership

28% of the EU5 Smartphone Audience Own Other Connected Devices

In March 2013, 28.2% of Smartphone

users also owned other connected

devices like tablets, eReaders, or

other handhelds.

Tablets, which were owned by 19.9% of

the EU5 Smartphone audience, have

spurred the rise of the

Digital Omnivore

Connected devices are changing

how and where consumers seek

information, communicate, and

engage online.

19.9% alsoown tablets

9.5% also owneReaders

2.5% also ownother handhelds

like portable

gaming devices


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ShareofDevic

ePageTraffic

onaTypicalWorkday

Source: comScore Device Essentials, U.S., Monday, 21st January 2013

Device Preferences Throughout the Day in US

Most Tablet Usage during a Working Day Peaks at 9pm

Mobilesphones areconstant

companion

PCsdominateworking

hours

Tabletspopular

at night


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comScore, Inc. Proprietary. 21Source: MMX Multi-Platform UK, March 2013

Multi-Device Ownership

Understanding the Digital Audience in UK

44.6

Million PC

internetusers

27.2Million

mobileinternetusers? 45.6 Millionunduplicated

There are 44.6 Million PC internet users and 27.2 Million

mobile internet users in the United Kingdom but how large

is the total audience that can be reached?

comScore MMX Multi-Platform provides an unduplicated

measure of digital media audiences and consumption

across desktop computers and smartphones, and shows

how users are consuming content on multiple platforms.


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Mobile Usage

Video UsageAdvertising

Agenda

#FutureinFocus


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comScore, Inc. Proprietary. 23Source: comScore Video Metrix, Worldwide, July 2013

Online Video is a Significant Market Worldwide

1.3 billion people watched almost 18 hours each of Online Video

257Billionvideos 475

MillionAverage DailyUnique Viewers

17,8Hours perViewer

1,3

BillionTotal UniqueViewers

191Videos perViewer


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comScore, Inc. Proprietary. 24Source: comScore Video Metrix, July 2013, Worldwide 15+

Google Still King of Online Video

Videos per Viewer

100.5

14.0

20.0

15.1

15.0

8.8

13.3

12.9

11.5

15.3

YouTube accounts for

99.7% of Googles

video viewers

794 919

319 873

268 072

248 681

231 916

223 317

214 268

213 688

192 479

170 171

Google Sites

Facebook

Youku Inc.

VEVO

TENCENT Inc.

Viacom Digital

Sohu.com Inc.

Tudou Sites

BrightRollPlatform

IQIYI.COM

Top 10 Destinations for Online Videos

Total Unique Viewers

C f


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comScore, Inc. Proprietary. 25Source: comScore Video Metrix, U.S., Jan-2011 to Dec-2012

Video Advertising Comes of Age

Video Advertising as a Percentage of Total Online Video Consumption

0

2

4

6

8

10

12

0

5

10

15

20

25

30

%Ads(V

ideos)

Videos(Billions)

% Ads (Videos) Videos (Billions)

+59%

A d


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Mobile Usage

Video Usage

Advertising

Agenda

#FutureinFocus

Di l Ad I i A C t i


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comScore, Inc. Proprietary. 27Source: comScore Ad Metrix, Jan-2013 to June-2013

2 309 839 370

723 005 802

482 937 643

348 477 669

336 845 270

327 062 023

166 803 261

US

Brazil

UK

Germany

France

Canada

Spain

Display Ad Impressions Across Countries

Almost 2.3 trillion Display Ad Impression Delivered in 1S2013 in US

1 i 8 Ad A th W b A S i ll E bl d


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comScore, Inc. Proprietary. 28Source: comScore Ad Metrix Social, U.S., Jan-2012 to Dec-2012

1 in 8 Ads Across the Web Are Socially-Enabled

Advertiser Industry Share Among Classified Socially-Enabled Display Ads

22%

19%

17%

10%

4%

28%Consumer Goods

Retail

Online Media

Media & Entertainment

Finance

All Other


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3 in 10 adsare never seen bytheir target audiences.


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What to Remember ?

More Devices Means More People and MoreConsumption

Social Networking is big

Multi-Platform Will Drive Ad and Content

Integration Strategies

vGRP as a new currency for online

advertising performance


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comScore Inc Proprietary comScore Inc Proprietary

www.comscore.com


@comScore

Enrico Verhulst, VP TAM N-EMEA, comScore

Questions.

#FutureinFocus

@comScoreEMEA

www.comscore.comwww.facebook.com/comscoreinc

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