Insights for digital marketers - Microsoft · 1. comScore qSearch (custom), US, June 2016; industry...
Transcript of Insights for digital marketers - Microsoft · 1. comScore qSearch (custom), US, June 2016; industry...
Family travelInsights for digital marketers
The Work Martyr’s Children: How Kids Are Harmed by America’s Lost Week
AAA: More Than One-Third of Americans Will Take a Family Vacation This Year
SOURCE:HomeAway.com, New Survey Reveals the Strong Influence of Kids on Family Travel Plans, May 18, 2015.
U.S. Family Travel Study
Connect
SOURCE:
comScore Plan Metrix, US, July 2016, custom measure created using comScore indices and duplication.
6–8 years old
9-11 years old
12-15 years old
Users who have male children
Users who have female children
location device targeting
SOURCE:
1. comScore qSearch (custom), US, June 2016; industry categories based on comScore classifications.
2. comScore Plan Metrix, US, May 2016, custom measure created using comScore indices and duplication.
41
132M
37M
SOURCE: comScore Plan Metrix, US, June 2016, custom measure created using comScore indices and duplication. June data was used to reflect the beginning of the family travel season.
SOURCE: comScore Plan Metrix, US, June 2016, custom measure created using comScore indices and duplication. June data was used to reflect the beginning of the family travel season.
SOURCE:
US Marin Software CPC by Vertical Q4 2015.
AAA: More Than One-Third of Americans Will Take a Family Vacation This Year
mobile bid boosters
Sitelink and Enhanced Sitelink Extensions
The Value of Bidding on Your Brand Terms: Travel Edition
Remarketing in Paid Search Universal Event Tracking (UET)
Trending Queries tool
SOURCE: Bing Ads, Room for growth, 2016.
Efficient campaign management
• Import Campaigns from Google AdWords
• Bing Ads Editor for PC and Mac
• Bing Ads App for Android and iOS devices
• Bing Ads Intelligence
• Keyword Planner
Intelligent audience marketing
• Universal Event Tracking (UET)
• Remarketing in Paid Search
• Device targeting
• Location targeting
• Audience insights
• Trending queries
Powerful ad creation
• Sitelink and Enhanced Sitelink Extensions
• App Extensions
• Call Extensions
• Location Extensions
• Callout Extensions
• Review Extensions
@bingads
linkedIn.com/company/bing-ads
facebook.com/bingads
instagram.com/bingads
slideshare.net/bingads
youtube.com/bingads
Getting started