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India: An Emerging Economic Power
The Compushop story
Retail Shop Observation and Suggestions
Evaluating New Business Opportunities
The India Story
• Socialist policies – minimal private sector role
• Bureaucratic
• Protected market
• Small consumer markets
• Underdeveloped infrastructure
• One of the fastest growing economies ; 9%+ growth rate for 5 years prior to current crisis
• Opening up sectors for investment
• Promising consumer markets
• Significant investment in infrastructure development
YESTERDAY
TODAY
• Largest democracy; Stable government.
• Dominant private sector; Increasing
withdrawal of government from business
• Robust banking sector; Capital markets
• World class IT & telecom infrastructure
• A ‘connected economy’; Economic efficiency &
quality of governance
An Enabling Environment
Demographic Dividend
• 2nd largest urban population: 29% of the total (2010)
• Projected to reach 37.8% by 2025.
• To register the largest addition to the working age population in the world by 2012.
• Largest working age population worldwide by 2050.
25
34 37 38
44
0
10
20
30
40
50
Ind
ia
Ch
ina
US
Russia
Jap
an
0-19 yrs41.8%20-59 yrs
50.7%
60yrs & above7.5%
• Enormous consumption force: Large youth population
• Global production force in service:
• Large pool of professionals and technocrats
• Largest pool of English speaking manpower after the
Growing urban & Working population
Powerful production & consumption forceDemographic Profile
Population Median Age (In Years): 2010E
Present global crisis: An opportunity for India
Indian economy coped with the crisis better; Clear signs of recovery
• Revised government growth projection for 2010-11 at 6.9%; Q2 GDP growth at 7.9%
• GDP forecast for 2011-12 is 7.9%
• 2011-12 to be a year of consolidation; launch into the high growth mode
India’s long term strengths still valid
• Growth primarily driven by the strong domestic market.
• Domestic savings rate at more than 35%
• India projected to be the 5th largest consumer market by 2025, worth over USD 1,500 Bn –
CAGR of 7.3% (McKinsey Institute)
India: An Emerging Economic Power
The Compushop story
Retail Shop Observation and Suggestions
Evaluating New Business Opportunities
Computer Hardware and software is the second most preferred sector for investment
Still untapped market◦ Growing professionals, educated urban
youth
Retail boom (organized retail)
Opportunities
Computer Hardware-Software (The most preferred sector)
Computer Hardware-Software (The most preferred sector)
India: An Emerging Economic Power
The Compushop story
Retail Shop Observation and Suggestions
Evaluating New Business Opportunities
Founded in 1997 with an initial turnover of Rs.1 million. Started with small scale assembling of computers
Forayed into Retail arenaHave 20 retail outlets in Mumbai and Thane
2004
Started the distribution business
Started doing online business from our own website www.compushop.in
1997
2011
2002
Our Beginnings
Juhu-Vileparle
Borivali Kalyan
Chembur
Dombivali-EPrabhadevi
Dombivali-W
Virar
NallasoparaVashiAndheri-W
Mira Road
Diwa
Sony Mony NEXT VIVA Supermarket J K Enterprise
MX World (Owned outlet)
MX World (Owned outlet)
Our Retail Stores
Kandivali-W Borivali-E
Vasai
India: An Emerging Economic Power
The Compushop story
Retail Shop Observation and Suggestions
Evaluating New Business Opportunities
Observations: Brand CompuShop
missing initially
Laptop section seemed to be more of Sony Mony rather than CompuShop
Sales staff good and aggressive
A visit to CompuShop (Sony
Mony-Andheri/Vileparle)
Sony Mony(Andheri)
Sales Staff’s yellow uniform does the branding to some extent(but customers are not educated about CompuShop)
Eventually Sony Mony is growing, as the customer thinks he buys a product from Sony Mony instead of CompuShop
There is very little differentiation created
Observations ……
Sony Mony(Andheri)
Sony Mony(Andheri)
Reasons for Visual Merchandising: A brand CompuShop will be created
This will create a brand recall in customers mind, benefiting the other outlets
The customers will visit CompuShop inside the retail house, rather than the retailer itself(NEXT/SonyMony)
This will also benefit our online sale and our website as well
Can also help in future expansion
Visual Merchandising
Create a complete different zone: Using signages of brand CompuShop
Point of Sale material
A different color for the zone
Branding along the shelf space
Displaying offers along the shelf
Packaging using the brand CompuShop
Recommendations
DELL stores (Shop in shop)
DELL Store @ Croma Juhu
Creating a different zone
DELL Store @ Croma Juhu
Branding/Advertising along the shelf space
Laptop Section Croma - Juhu
CompuShop @ Sony Mony (Andheri)
CompuShop @ Sony Mony (Andheri)
CompuShop
Offers
Offers
Offer of the day/week (Sasta Sunday.. Etc.) (already done in CompuShop)
Discount coupons from our website and newspapers(to promote our website as well)
Ask the customer to choose his configuration and assemble him self from our website (only if its available)
Different Offerings
Student Dicounts on I Card
Tie Up with Mobile Dongle(Tata/Reliance/MTS)
Refer a friend for discount
Other Offerings
There may be objection from the retailer
Cost attached
Sales team might oppose the ideas
Contractual obligations
Feasibility
