PCVC History

Started as a private initiative to promote the Philippines as a major travel destination, the

Philippine Tourist & Travel Association was organized in 1950. In 1956, the Board of

Travel and Tourist Industry was created by Philippine Congress. As stipulated in the

Integrated Reorganization Plan in 1972 sanctioned as a law under Presidential Decree

No. 1, as amended, the Department of Trade and Tourism was established, reorganizing

the then Department of Commerce and Industry. A Philippine Tourism Commission was

created under the unified Trade and Tourism Department to oversee the growth of the

tourism industry as a source of economic benefit for the country. Then in In 1973,

President Ferdinand Marcos created a new cabinet-level Department of Tourism (DOT)

by splitting the Department of Trade and Tourism into two separate departments.

Included in the new Department of Tourism, the agency Philippine Tourism

Authority (PTA) and the Philippine Convention Bureau (PCB) were created. The

Department of Tourism was then renamed Ministry of Tourism as result of the shift in the

form of government as enshrined in the amendments to the 1973 Constitution.

Then in 1986, under Executive Order Numbers 120 and 120-A signed by

President Corazon Aquino, now the Department of Tourism was reorganized and the

Philippine Convention Bureau was renamed as Philippine Convention and Visitors

Corporation. In 1998, the Department of Tourism was one of the main offices of the

government responsible for the culmination of the centennial celebrations of Philippine

Independence from Spain.

In 2002, the Department of Tourism initiated one of its most successful tourism

promotion project, Visit Philippines 2003, under Secretary Richard J. Gordon.

The latest improvements in the tourism industry in the country came about with the

passage of Republic Act No. 9593 or the "Tourism Act of 2009." The law provides a new

structure for the administration of tourism in the country through the reorganization of

the Department and its attached agencies, the establishment of a Tourism Development

Fund, and the creation of specialized tourism zones throughout the country.

Organization of the Department

Under the Tourism Act of 2009 and its implementing rules and regulations, the

Department is composed of the following operating units:

Offices of the Secretary, Undersecretaries and Assistant Secretaries

Office of Product Development

Office of Tourism Development Planning, Research and Information

Management

Office of Industry Manpower Development

Office of Tourism Standards

Office of Tourism Coordination

Office of Tourism Resource Generation

Office of Special Concerns

Financial and Management Service

Administrative Affairs Service

Legal Affairs Service

Internal Audit Service

Legislative Liaison Unit

Regional and Foreign Offices

The attached agencies and corporations of the Department include:

Tourism Infrastructure and Enterprise Zone Authority (TIEZA) (formerly

Philippine Tourism Authority (PTA))

Tourism Promotions Board (formerly Philippine Convention and Visitors

Corporation (PCVC))

Intramuros Administration

National Parks Development Committee

Nayong Pilipino Foundation

Philippine Retirement Authority

Philippine Commission on Sports Scuba Diving

Tourism projects

Visit Islands Philippines 1994

Miss Universe Beauty Pageant 1994

Florikultura '98 - international horticulture exhibition

Expo Pilipino 1998 - Philippine Centennial International Exposition

1998 Philippine Centennial Celebrations

World Exposition 2002 Manila (cancelled due to financial problems of the

government) [1]

Visit Philippines 2003

WOW (World Of Wonders) Philippines

List of Secretaries of Tourism

Name Month and Year Started Month and Year Ended

Jose Antonio Gonzales March 1986 June 30, 1987

Rafael Alunan III July 1, 1987 June 30, 1989

Narzalina Z. Lim July 1, 1989 June 30, 1992

Vicente Carlos July 1, 1992 1996

Evelyn B. Pantig (acting) 1996 1996

Guillermina T. Gabor May 19, 1996 June 30, 1998

Gemma Cruz-Araneta July 1, 1998 January 20, 2001

Richard J. Gordon January 20, 2001 January 2004

Robert Dean Barbers (acting) January 2004 February 2004

Roberto M. Pagdanganan February 2004 September 2005

Joseph Ace H. Durano September 2005 June 30, 2010

Alberto Lim June 30, 2010 Present

MICE : MEETINGS, INCENTIVES, CONVENTIONS and EXHIBITIONSDepartment of Tourism Definition

When you're planning a meeting or an incentive trip, it helps to have a friend in the right places... The Philippine Convention & Visitors Corporation is your friend. It is a non-stock, non-profit government corporation attached to the Department of Tourism (DOT), tasked with promoting the country as an ideal tourism, convention and incentive travel destination. Its Conventions and Incentive Travel Unit (CIT), in particular provides comprehensive information, assistance and guidance to meeting planners and incentive travel organizers who seek an ideal venue for their meetings and incentive groups. In addition, the PCVC offers its experience and expertise through the following wide range of services, all of which are free:

Bid PreparationHelps meeting planners and association executives in preparing a competitive and highly attractive bid proposal.

Incentive Program PlanningDraws up an imaginative and unique itinerary for the programs of incentive group planners and organizers.

Liaison ServicesProvides clients with a valuable network of contacts both in government and private sectors. Helps facilitate clients' need: locating certified Destination Management Companies (DMC's) and reliable suppliers of goods and services; setting up linkages with appropriate government agencies.

Site InspectionArranges site inspection trips and technical visits to help clients in planning and decision making.

Attendance PromotionAssists in promoting attendance to booked events through network of foreign and domestic offices.

Promotional Material SupportSupplies clients with a variety of promotional materials and audio-visual aids; from general tourism materials, tour shells, to specialized paraphernalia for meetings and incentive groups.

For more information, please call the CIT Unit at tel. Nos. 5259318, 5256110; fax no. 5216165; or at e-mail address <cit@dotpcvc.gov.ph>.

Meetings, Incentives, Conferencing, Exhibitions acronym MICE is applied inconsistently

with the “E” sometimes referring to events  and the “C” sometimes referring

to conventions. MICE is used to refer to a particular type of tourism in which large

groups, usually planned well in advance, are brought together for some particular

purpose. Recently, there has been an industry trend towards using the term "Meetings

Industry" to avoid confusion from the acronym.

Most components of MICE are well understood, perhaps with the exception of incentives.

Incentive tourism is usually undertaken as a type of employee reward by

a company or institution for targets met or exceeded, or a job well done. Unlike the other

types of MICE tourism, incentive tourism is usually conducted purely for entertainment,

rather than professional or educational purposes.[3]

MICE tourism usually includes a well-planned agenda centered around a particular

theme, such as a hobby, a profession, or an educational topic. Such tourism is a

specialized area with its own trade shows (IMEX) and practices.[4] MICE events are

normally bid on by specialized convention bureaus located in particular countries and

cities and established for the purpose of bidding on MICE activities. This process of

marketing and bidding is normally conducted well in advance of the actual event, often

several years. MICE tourism is known for its extensive planning and

demanding clientele.

MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS (MICE)

The development of the Philippine convention industry became official government policy in 1976, a milestone year that marked the establishment of Southeast Asia’s first full-fledged convention center, the Philippine International Convention Center (PICC); and the creation of the Philippine Convention Bureau (PCB) as a government corporation dedicated to the promotion of Philippines as a meetings and convention destination. That same year, the Philippines successfully played host to the International Monetary Fund - World Bank Joint Conference that signaled the entry of the Philippines into the world conventions market.

Since then, the Philippines has hosted some of the biggest and most important international and regional meetings, conferences, conventions, congresses, and events that have made its capital city, Manila, one of the acknowledged “Convention Cities” of the world.

The Philippine Convention Bureau (PCB) was later reorganized in 1987 to become the Philippine Convention and Visitors Corporation, now known as Tourism Promotions Board (TPB), in response to market developments which embraced the new, more specialized, and quality-oriented Incentive Travel Industry. In recent years, the

meetings, conventions, and incentive travel industry evolved into an even wider representation of several specialized sector of tourism to encompass exhibition and events. The convention industry now became known by the acronym: MICE, which stands for Meetings,Incentives, Conventions and Exhibitions/Events.

THE ROLE OF THE TOURISM PROMOTIONS BOARD (TPB)

The Tourism Promotions Board (TPB) is a corporate body attached to the Philippine Department of Tourism (PDOT) that is responsible for marketing and promoting the Philippines as a global tourism destination. Specifically, it shall market the Philippines as a major convention destination in Asia, taking charge of attracting, promoting, facilitating, and servicing large-scale events, international fairs and conventions, congresses, sports competitions, expositions and the like.

Its Conventions and Incentive Travel (CIT) Unit in particular, provides comprehensive information, technical assistance and guidance to planners, organizers, association and corporate executives, government and non-government institutions, and other entities who seek an ideal venue for their meetings, incentive travel groups, conventions, exhibitions and events.

The TPB offers its experience and expertise through the following wide range of services and business solutions to convention and meeting planners and incentive travel organizers:

1. SALES AND PROMOTIONSAggressive Philippine participation in MICE-specific international trade shows and expositions, the conduct of sales missions abroad; and the organization of regular MICE Buyer Invitational Programs to the Philippines.

2. BID PREPARATIONMatching international account leads with local counterparts with the potential to bid; technical assistance in the planning, preparation, and submission of Philippine Bid Proposals; active assistance in soliciting multisectoral support and in drawing up a total package of benefits and privileges for Bid Presentions before international decision making Boards and entities.

3. LIAISON SERVICESCoordination between the international Host Committee and the Local Counterpart Organization; assistance in matching the international organization’s requirements with suitable Philippine facilities and services; locating and endorsing PDOT/TPB-accredited and professional MICE suppliers; and in liaising with government and other relevant local entities for necessary permits, endorsements and authorities.

4. PROMOTIONAL MATERIAL SUPPORTProvision of an adequate supply of specialized information materials on the Philippines as an ideal destination for MICE groups, marketing paraphernalia like audio visual presentations, Delegates’ bags and kits, giveaways, specially printed materials and other materials as required.

5. TECHNICAL VISITSCoordination and organization of technical visits of international MICE Clients in relation to a bid or a hosted/booked MICE account.

6. ATTENDANCE PROMOTIONAssistance in promoting attendance to booked events through its network of foreign and domestic offices.

As Asia’s pioneer in conventions, the Philippines can easily host an international event with expertise and creative approaches. More importantly, though, it offers the added incentive of discovering 7,107 island experiences: breathtaking natural wonders that range from the golden sunset of Manila Bay to the virgin rain forests and mysterious underground rivers of Palawan; from historic Intramuros and Vigan to the graceful mosques and indigenous tribes of Muslim Mindanao; from golfing greens to 44,097 square meters of coral reef dive sites teeming with marine life; from innumerable pristine white-sand beaches to the wonder that is the Banaue Rice Terraces.

But however each visitor experiences the Philippines, what shines through is the genuine warmth and gracious hospitality that comes naturally from the heart of every Filipino. This is the heartware, the extra touch which adds a special, welcoming spark to each guest’s stay. It is an added perk that makes any convention or incentive trip to the Philippines a memory that will last a lifetime.

CONVENTION AND EXHIBITION FACILITIES

1. PHILIPPINE INTERNATIONAL CONVENTION CENTER (PICC)

CCP Complex, Roxas Boulevard, Manila, Philippines

An architectural landmark on its own, housing works of various Filipino master artists in painting, the Philippine International Convention Center made history as Asia’s first convention center, setting a trend that led to countries to build their own.

It provides the perfect venue for every gathering and purpose. It offers excellent facilities for meetings, conventions, exhibits and special events – a Plenary Hall that can seat more than 3,500; an elegant Reception Hall, Exhibit Areas and other meeting rooms.

Contact DetailsAddress: CCP Complex, Roxas Boulevard, Metro Manila, PhilippinesTel. No. : +63.2.551.6920 / 551.6902 / 551.6296Fax No. : (632) 5516856Email    : memd@picc.gov.phWebsite : www.picc.gov.ph

DIMENSIONS AND CAPACITIES

DELEGATION BUILDING

Venue Area (sqm)

Dimension (L x W x H)

Theater Classroom Cocktails

GROUND FLOOR

Leaders Hall 361 - 153 64 220

Corporate Board Room 1

98 - 0 0 0

Corporate Board Room 2

85 - 0 0 0

Documents Distribution

96 - 0 0 0

SECOND FLOOR

D-216 Series 432 - 0 0 0

THIRD FLOOR

Meeting Room 9 158 13.7 x 11.5 x 2.4

114 48 120

Meeting Room 10 193 19.1 x 10.1 x 2.4

162 56 120

Meeting Room 11 367 23.8 x 15.4 x 2.4

462 154 240

Meeting Room 12 367 23.8 x 15.4 x 2.4

462 154 240

Meeting Room 14 232 21.9 x 10.6 x 2.4

190 72 170

D-301 Series 852 - 0 0 0

D-306 Series 193 - 0 0 0

FOURTH FLOOR

Summit Hall C 380 19.5 x 19.5 x 8 382 126 200

Summit Hall D 380 19.5 x 19.5 x 8 382 126 200

Summit Hall E 190 19.5 x 9.75 x 8 168 56 100

Summit Hall F 190 19.5 x 9.75 x 8 154 56 100

Summit Hall G 98 9.6 x 11.8 x 4 87 32 40

Summit Hall H 52 7.6 x 6.8 x 4 43 12 20

FIFTH FLOOR

East Banquet Hall 738 - 0 0 460

West Banquet Hall 674 - 0 0 420

 

SECRETARIAT BUILDING

Venue Area (sqm)

Dimension (L x W x H)

Theater Classroom Cocktails

GROUND FLOOR

West Wing Hall 1102 - 1050 360 630

East Wing Hall 858 - 1050 306 600

Media Center 1136 - 1204 480 800

SECOND FLOOR

Banquet Hall 658 - 350 156 300

Function Room A 55 10.3 x 4.8 x 2.4

48 0 30

Function Room B 95 - 67 22 50

Meeting Room 2 225 7.8x 14.4 x 2.8 486 168 160

Meeting Room 3 225 7.8 x 14.4 x 2.8

210 60 160

Meeting Room 4 324 7.5 x 18.5 x 5.4

391 0 0

Meeting Room 5 324 7.5 x 18.5 x 5.4

421 128 250

Meeting Room 6 243 16 x 15.2 x 5.4 220 72 160

Meeting Room 7 150 16 x 9.4 x 5.4 110 48 80

Meeting Room 8 150 16 x 9.4 x 5.4 110 48 80

THIRD FLOOR

Multi Purpose Hall 538 - 486 110 320

 

PLENARY HALL

DIMENSIONS

Area (sqm) 3175

L x W x H (m.) 51 x 42 x 11

CAPACITY

Theater 3813

Classroom 0

Banquet 0 (Round)

Banquet 0 (Rectangular)

Cocktails 0

 

RECEPTION HALL 

DIMENSIONS

Area (sqm) 5176

L x W x H (m.) 70 x 47 x 11

CAPACITY

Theater 2500

Classroom 1152

Banquet 1600 (Round)

Banquet 2600 (Rectangular)

Cocktails 1600

 

THE FORUM

Venue Area (sqm)

Dimension (L x W x H)

Theater Classroom Cocktails

Forum 1 1285 - 1036 632 760

Forum 2 1722 - 1520 782 1100

Forum 3 1285 - 1036 632 760

Forum 1 & 2 or 2 & 3

3007 - 2940 1414 1860

Forum 1 & 2 and 3 4292 - 4620 2046 2620

 

2. SMX CONVENTION CENTER

The country's newest and largest privately-run exhibition and convention center, SMX is a world-class venue for international exhibitions, large-scale local trade events, major medical and other industry conventions and corporate functions.

It is an integral part of the Mall of Asia Complex, an innovative business and leisure park that addresses the needs of every event organizer. Its proximity to the Mall of Asia integrates business with recreation, shopping and entertainment.

With future development plans for hotels and a 12,000-seat Arena, the Mall of Asia Complex is envisioned to be the "New Convention Destination in Asia."

Contact DetailsAddress: Seashell Drive, Mall of Asia Complex, Pasay City, PhilippinesTel. No. : (632) 5568888Fax No. : (632) 5562970Email : info@smxconventioncenter.comWebsite : www.smxconventioncenter.com

DIMENSIONS AND CAPACITIES

VENUE Floor Area(SQM)

Width (M) Depth (M)

Hall 1 or Hall 4 2,750 50 55

Hall 2 or Hall 3 1,815 33 55

Function Room 1, 2 or 3 950 20 47.5

Function Room 4 1,900 40 47.5

Function Room 5 2,350 49.5 47.5

Meeting Room 1 82 8.5 9.5

Meeting Room 2 80 8 9.5

Meeting Room 3, 4, 5 or 6 86 9 9.5

Meeting Room 7 93 10 9.5

Meeting Room 8 94 10 9.5

Meeting Room 9 79 8 9.5

Meeting Room 10 112 9.3 12

Meeting Room 11 100 15.17 7.07

Meeting Room 12 52 8.46 7.22

 

SEATING CAPACITIES – Individual Rooms

Venue Capacities Per Setup

Theater Classroom Hollow Square

Banquet Cocktail

Hall 1 or Hall 4 2,750 1,500 2,000 2,200

Hall 2 or Hall 3 1,815 1,000 Not Applicable

1,150 1,400

Function Room 1, 2 or 3

1,054 552 504 800

Function Room 4 1,920 1,056 1,248 1,600

Function Room 5 2,160 1,242 1,824 1,900

Meeting Room 1 53 Not applicable

Meeting Room 2 70 36 24 36 75

Meeting Room 3, 4, 5 or 6

75 40 24 36 80

Meeting Room 7 80 54 24 36 90

Meeting Room 8 80 54 24 48 90

Meeting Room 9 70 40 24 48 75

Meeting Room 10 100 54 35 69 110

Meeting Room 11 130 63 42 72 110

Meeting Room 12 Can accommodate 8 to 24 persons in Board Room setup

SEATING CAPACITIES –Room Combinations

Venue Capacities Per Setup

Theater Classroom Hollow Square

Banquet Cocktail

Halls 1-2 or 3-4 4,565 2,500 3,150 3,600

Halls 2-3 3,630 2,000 2,300 2,800

Halls 1-3 or 2-4 6,380 3,500 4,300 5,000

All Halls 9,130 5,000 Not 6,300 7,200

Function Rooms 1-2 or 2-3

1,920 1,056 Applicable 1,248 1,600

Function Rooms 1-3 or 3-4

2,974 1,608 1,752 2,400

Function Rooms 2-4 3,840 2,112 2,496 3,200

Function Rooms 4-5 4,080 2,298 3,072 3,500

Function Rooms 1-4 5,082 2,808 2,760 4,000

Function Rooms 3-5 5,134 2,850 3,576 4,300

Function Rooms 2-5 6,188 3,498 4,080 5,100

All Function Rooms 7,242 3,954 4,584 5,900

Meeting Rooms 2-3 145 76 48 72 152

Meeting Rooms 4-5 or 5-6

150 96 48 72 160

Meeting Rooms 4-6 225 144 72 108 240

Meeting Rooms 7-8 160 108 48 84 180

Meeting Rooms 7-9 230 148 72 132 252

Meeting Rooms 8-9 150 94 48 96 162

 

3. WORLD TRADE CENTER – MANILA

In the Philippines, World Trade Center Metro Manila is the first world-class exhibition center which was inaugurated on November 1996. The first of two exhibition halls cover a total floor space of 8,300 square meters.

Set to be added to the complex in the near future is another exhibition hall, a high-rise office/commercial building, as well as a hotel. It will house the offices and club facilities such as restaurants, lounges and other amenities.

Contact DetailsAddress: Gil Puyat Ave. Extension cor. Diosdado Macapagal Boulevard, Manila, PhilippinesTel. No. : (632) 551-5151Fax No. : (632) 551-5243Email : wtcclub@wtcmanila.com.phWebsite : www.wtcmanila.com.ph

HALL SPECIFICATIONS

Total Floor Area 10,810 sq.m.

Total Exhibition Area 8,300 sq.m.

Pre-Function Lobby 1,300 sq.m.

Mezzanine 1,210 sq.m.

Vertical Clearance 10 meters

Columns Only 4 in exhibition area (1m x 1m each, 30m apart)

Booth Capacity 526 standard 3m x 3m

Floor Loading Capacity 250 lbs./sq.ft

 

Venue Area (sq.m.) Theatre Classroom U-Shape Cocktail

Seminar Room I 84 60 40 36 100

Seminar Room II 58 30 20 16 70

Conference Room 33 20 15 10 40

Meeting Room 27 15 10 6 20

 

4. CEBU INTERNATIONAL CONVENTION CENTER (CICC)

The Cebu Convention Center (Cebu International Convention Center, CICC) is a structure built by the Cebu Provincial Government in time for the 12th Asean Summit in January 2007 and the 2nd East Asia Summit.

It is a three-story structure with a gross floor area of 28,000 square meters and situated on 3.8 hectares of land in Mandaue City.

The Cebu Convention Center features an International Media Center, a large Plenary Hall, an Exhibition Hall, and several Meeting Rooms. The Cebu International Convention Center is an ideal venue for conventions, meetings, trade shows, business conferences, sports, corporate events, expositions and other special events.

Contact DetailsAddress: C. Seno St. Corner Quano Ave. North Reclamation Area, Mandaue City, Cebu, PhilippinesTel. No. : +63 32 2382683 / +63 32 2382685Fax No. : +63 32 2382681Email : cicc.cebu@pldtdsl.net / cicc.cebu@gmail.comWebsite : www.cicc.cebu.gov.ph

DIMENSIONS AND ROOM CAPACITIES

HALL / ROOMS Area (sq.m.)

Theater Classroom Banquet-Round

Plenary Hall (2nd Flr) 1,934 2,800 1,600 1,000

Exhibition Hall (2nd Flr) 1,536 1,600 1,200 900

Summit Hall 1 (Upper Ground )

1,152 1,000 900 650

Summit Hall 2 (Upper Ground)

1,366 1,200 900 650

Leader's Room 101 156 150 125 90

Leader's Room 102 234 250 180 140

Leader's Room 103 156 150 125 90

Leaders Room 104 288 280 230 175

Leader's Room 105 96 90 70 50

Leader's Room 106 56 50 40 30

Leader's Room Rm 108 112 110 80 60

Exhibit Area 1 648 600 400 250

Exhibit Area 2 695 800 500 350

Cafeteria 397 400 150 120

Aside from these world-class convention and exhibition facilities for international events, several hotels and resorts in Metro Manila and key cities in the Philippines have ballrooms, meeting rooms and similar facilities that can accommodate small and medium-sized events.

In addition to the Tourism Promotions Board (TPB), the Department of Tourism in United States can also provide you with information on travel and tourism to Philippines. The TPB can be reached at:

Tourism Promotions Board (TPB)4th Floor, Suites 10-17, Legaspi Towers 300Roxas Boulevard, Metro Manila, Philippines 1000Tel No. +63 2 525 9318 to 27Fax No. +63 2 521-6165 / +63 2 525-3314Email : pcvcnet@dotpcvc.gov.phWebsite : www.dotpcvc.gov.ph