MKT 500 Complete Course MKT500 Complete Course

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MKT 500 Week 1 Discussion

"The Death of the 4Ps?" Watch the video below and then respond to the questions that follow:

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Describe a company that you believe represents the 4Cs well, and provide examples of

why you believe they are successful at it.

Describe a company that you believe does not do well putting the 4Cs into practice, and

provide two (2) examples of why you believe they struggle at it.

What recommendations would you give the company who needs to update their

approach?

Click here to view the grading rubric for this discussion.

Video Segment Reference:

FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file].

Retrieved from https://youtu.be/Oi7raBwliQ8.

MKT 500 Week 2 Discussion

"The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the

following:

From the case study, categorize the Nano’s marketing segments that have the greatest

influence on its sales. Assume you are the marketing manager at Tata responsible for

consumer marketing. In your own words, outline a plan that Tata could implement in

order to make the process to purchase the Nano more efficient for potential buyers.

* One way that marketers use Maslow’s Hierarchy is by identifying their product with a

certain level of needs. Marketers use imagery in commercials to motivate customers to

satisfy their needs using the company’s product. A great number of companies position

their brands to make customers feel like their product or service will make them belong

to a certain group or that they will receive social acceptance and respect. However, there

are just as many brands that use pitches for reliability and security to make customers feel

the companies’ products cover their basic needs. You can find more on this topic can in

your textbook on page 20 in section 2-3. From the scenario, analyze each level of

Maslow’s hierarchy of needs, and articulate the level which most affects you when

making a purchase. Provide support for your rationale by utilizing an example.

MKT 500 Week 3 Discussion

"Taking a Position that Works" Watch the video below and then respond to the questions that

follow:

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Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook,

Tumblr, Vine, YouTube, etc.)

Tell us your favorite product that you purchased using social media and what positioning

statement the company used.

Make sure you include the information from the fill-in-the-blank positioning statement.

Also, state your opinion on how well social media clearly portrayed the positioning

statement.

Click here to view the grading rubric for this discussion.

Video Segment Reference:

Newell, G. (2011, December 29). Building customer loyalty through strong emotional

marketing [Video file]. Retrieved from https://youtu.be/zXTakDJG-NM.

MKT 500 Week 4 Discussion

"Core Market Offerings and Defining the Product"  Please respond to the following:

From the case study, take a position on whether Tropicana did or did not make a major

mistake in changing its product packaging. Next, suggest the next two (2) steps that you

believe Tropicana should take in its branding strategy in order to counteract the initial

negative response to the new product packaging. Provide a rationale for your response

and do not duplicate your classmates’ responses.

* From the scenario, prioritize the attributes of Golds Reling’s brand from the brand map

presented in the scenario according to the attributes that you believe would be most

important to the new tablet’s target market. Provide support for your response.

MKT 500 Week 4 Assignment 1

Assignment 1: Part A: Your Marketing Plan

Due Week 4 and worth 200 points

At the end of this course, you will have created a marketing plan for a hypothetical product-

based company. Each assignment focuses on a different section of the overall marketing plan.

For Assignment 1, you will compile information on the company’s background information, an

environmental analysis, your company’s short and long-term goals, and a SWOT analysis.

For information on Website analytics, visit Google Analytics

at http://www.google.com/analytics/why/.

Note: You may create and / or make all necessary assumptions needed for the completion of this

assignment.

Write a five to six (5-6) page paper in which you:

1. Write an introduction to your company. Describe your company, its location, and the

product it makes or the service it provides.

2. Develop an environmental analysis that includes competitive, economic, political, legal,

technological, and sociocultural forces.

3. Determine the primary and secondary target markets for your company. Next, analyze the

primary and secondary target markets that you identified for your company. Be sure to

cover the 4Ps, 5Cs and STP.

4. Decide the main goals that you would like to achieve within the next year (short term)

and the mains goals that you would like to achieve within the next five (5) years (long

term). Determine the most appropriate ways to measure both short- and long-term goals.

Note: Consider the following metrics: tracking downloads of Website content, Website

visitors, increases in market share, customer value, new product adoption rates, retention,

rate of growth compared to competition and the market, margin, and customer

engagement.

5. Develop both a SWOT analysis and needs analysis for your product. Each analysis

should examine four (4) strengths, weaknesses, opportunities, and threats for your

company.

6. Use at least four (4) academic resources as quantitative marketing research to determine

the feasibility of your product / service. These resources should be industry specific and

relate to your chosen product / service. Note: Wikipedia and other Websites do not

qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins

on all sides; citations and references must follow APA or school-specific format. Check

with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student's name, the

professor's name, the course title, and the date. The cover page and the reference page are

not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

Develop strategies to assess performance and achieve marketing goals.

Examine the marketing science of customer behavior and products in the marketing

exchange process and create dynamic strategies for competing.

Evaluate target customer segments and positioning products within these segments.

Use technology and information resources to research issues in marketing management.

Write clearly and concisely about marketing management using proper writing

mechanics.

MKT 500 Week 5 Discussion

"Are You Sitting on a Million Dollar Idea?" Watch the video below and then respond to the

questions that follow:

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Think about products that you would love to see revamped to meet your needs or a new product

that has not yet been created.

Create a video showing the product that you would like to see revamped. Describe the

changes you would like to see.

Suggest who the target market is for your new creation.

Upload your video to the discussion thread using Kaltura. Note: Review the Kaltura

tutorial "Student Video Assignment Submission", located in Week 5. You may use an

iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion

response.

Click here to view the grading rubric for this discussion.

Video Segment Reference:

CBS Sunday Morning. (2014, March 23). Quirky, the mother of online invention [Video file].

Retrieved from https://youtu.be/7PscV4X_X5g.

MKT 500 Week 6 Discussion

"Pricing Products and Distribution Channels" Please respond to the following:

* From the scenario, evaluate the capacity of the most common distribution channels

available for the new product launch to provide consumers with easier access to the

product. Speculate on the extent to which Golds Reling, Inc. could use each channel to

meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2)

ways in which this selection could potentially affect consumer adoption of the new

product. Provide a rationale for your response.

Imagine that you are a manager at a brick and mortar store that has an online storefront as

an additional source of revenue. The company has tasked you with creating ideas to

improve logistics in order to increase profitability. Upload a short (one to two [1-2]

minute) video using Kaltura to share your ideas. Review the Kaltura tutorial “Student

Video Assignment Submission”, located in Week 6. You may use an iPad, cellphone,

laptop, desktop, or traditional video recorder to record your discussion response. You

may embed your video or include the link in the discussion board. Note: Your video must

be professional and of academic quality.

MKT 500 Week 6 Assignment 2  Part B: Your Marketing Plan

Assignment 2: Part B: Your Marketing Plan

Due Week 6 and worth 240 points

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s

mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this

assignment.

Write a four to five (4-5) page paper in which you:

1. Develop a branding strategy for your product that covers the brand name, logo, slogan,

and at least one (1) brand extension.

2. Assemble a marketing strategy for your product, and determine an appropriate time table

to implement your plan). Provide a rationale for your response.

3. Prepare a positioning statement. Include a perceptual map that shows your company's

position against its competitors. From this map, create a statement that depicts your

position. For example, “Our product is the fastest in its class for half the price.” Note:

See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft

Word, PowerPoint, or other equivalent software to create your perceptual map.

4. Examine the relevant consumer behavior for your target market. Explain the main

reasons why the brand name, logo, slogan, brand extension, as well as the positioning

statement and marketing strategy are right for the identified target market.

5. Develop your company's mission statement and company introduction.

6. Use at least three (3) academic resources as quantitative marketing research to determine

the feasibility of your product / service. These resources should be industry specific and

relate to your chosen product / service. Note: Wikipedia and other Websites do not

qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins

on all sides; citations and references must follow APA or school-specific format. Check

with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the

professor’s name, the course title, and the date. The cover page and the reference page are

not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

Examine the marketing science of customer behavior and products in the marketing

exchange process and create dynamic strategies for competing.

Evaluate the basis for market segmentation and approaches to segmentation.

Evaluate target customer segments and positioning products within these segments.

Examine the marketing science of customer behavior and products in the marketing

exchange process and create dynamic strategies for competing.

Develop branding strategies for existing and new products.

Use technology and information resources to research issues in marketing management.

Write clearly and concisely about marketing management using proper writing

mechanics.

MKT 500 Week 7 Discussion

"Hit Your Mark With Matched Messaging" Watch the video below and then respond to the

questions that follow:

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Develop a brief IMC for the company or product you are working on in your assignments.

First, tell us about your company or product. What is your unique selling proposition?

How do you distinguish your product or company from your competitors?

Now, think about how to communicate this information using the AIDA principle.

Describe your ad and promotion.

How would you vary your ad for different media platforms? How would you vary the

schedule to air it for maximum coverage with minimal expense?

Click here to view the grading rubric for this discussion.

Video Segment Reference:

Tribus. (2013, May 6). What is integrated marketing? [Video file]. Retrieved

from https://youtu.be/k6WF0O1Mnvk.

MKT 500 Week 8 Discussion

"The Importance of Social Media and Web Analytics"  Please respond to the following:

* From the scenario, prioritize the most significant components of a social media

campaign according to the level of influence each could have on the new product launch.

Examine both the social media tools that will provide the highest return on investment

(ROI), and two (2) key performance indicators (KPIs) that one could use to measure

success. Provide a rationale for your response.

Use the Internet to research social media marketing strategies. Next, imagine that you are

a manager of a retail store in a major mall with decreasing sales. Suggest two (2) ways

that you can use social media in order to increase sales and promote your business.

Provide two (2) examples of businesses that have used these methods and succeeded.

MKT 500 Week 8 Assignment 3

Assignment 3: Part C: Your Marketing Plan

Due Week 8 and worth 280 points

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing

strategy, implementation strategy, expansion plan, social media strategy, monitoring methods,

and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions needed for the completion of this

assignment.

Write a six to seven (6-7) page paper in which you:

1. Develop the company’s branding, pricing, and distribution strategy.

2. Classify the company's major competitors as inter- or intra-competitors. Categorize the

competitors' major strengths and weaknesses.

3. Develop the differentiation strategy in relation to the closest competitor.

4. Establish whether the company's intention is to be a leader or follower within the

industry.

5. Specify two (2) social media and / or media tools that you would use as you develop your

plan. Justify each of your chosen tools.

6. Suggest the integrated marketing communications that are most relevant for your

marketing plan. Relate each marketing communication to your company's advertising

strategy.

7. Use at least five (5) academic resources that address sustainability and monitoring of

effective marketing plans and determine the applicability for your hypothetical company.

These resources should be industry specific and relate to your chosen product /

service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins

on all sides; citations and references must follow APA or school-specific format. Check

with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the

professor’s name, the course title, and the date. The cover page and the reference page are

not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Develop strategies to assess performance and achieve marketing goals.

Develop pricing strategies and distribution channels for products.

Analyze integrated marketing communications and its relationship to advertising strategy.

Evaluate marketing research tools involved in the marketing process.

Use technology and information resources to research issues in marketing management.

Write clearly and concisely about marketing management using proper writing

mechanics.

MKT 500 Week 9 Discussion

"Trending Now" Watch the video below and then respond to the questions that follow:

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24290031/entry_id/1_ic3ebdyc?

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Go to Google Trends at google.com/trends and search for one of your favorite brands as well as

two or three of its competitors.

Analyze the trends that you observed with each company. To what could you attribute the

increases or decreases in each company’s trend(s)?

What recommendations would you give to the brand managers of your favorite brand to

increase the trend line for the future?

Click here to view the grading rubric for this discussion.

Video Segment Reference:

mediatools. (2015, May 4). Google tools for media: Trends and analytics [Video file]. Retrieved

from https://youtu.be/b9ZHw0VpWxI.

MKT 500 Week 10 Discussion

"Marketing Strategy"  Please respond to the following:

* From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc.

could implement. Next, select the option that you believe will be most effective for the

new product launch. Justify your response.

Imagine that you are about to launch a social networking site. Determine the target

market to which your social media site will cater. Recommend a marketing strategy to

entice your chosen target market to join your site. Determine the approach you will use to

measure success. Provide a rationale for your response.

MKT 500 Week 10 Assignment 4 Part D: Your Marketing Plan – Video / Presentation

Assignment 4: Part D: Your Marketing Plan – Video Presentation

Due Week 10 and worth 200 points

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the

Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or

traditional video recorder to record a three to five (3-5) minute dynamic video in which you

present your full marketing plan from Assignments 1, 2, and 3.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself,

then save it to a computer in order to upload to Blackboard. You may want to upload your video

to a file sharing service, such as Dropbox, if your email will not let you send a large video file.

Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial located

here. Please use the following naming convention in the popup window for your video once it is

finished uploading:

Title: Your First Name, Your Last Name - Shark Tank Investment Video Pitch

Tags: MKT500, Shark Tank

Description: First Name, Last Name - MKT500 Assignment 4 (Date Uploaded ex. 5-23-

2014)

Note: Check with your professor for any additional instructions. If you do not have access to a

video camera or necessary hardware to complete this assignment, please contact your professor.

Tips to prepare for your video:

Create note cards

Practice in front of a mirror and / or friends

Review materials thoroughly

Be persuasive

Be professional

Be creative

Have fun!

Create a two to five (2-5) minute video presentation in which you:

1. Present the major points of your marketing plan.

2. Project your voice in order to clearly convey your ideas.

3. Present in a professional manner.

4. Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey

ideas.

5. Use voice inflection and proper grammar.

The specific course learning outcomes associated with this assignment are:

Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

Develop strategies to assess performance and achieve marketing goals.

Create an effective marketing plan.

Examine the marketing science of customer behavior and products in the marketing

exchange process and create dynamic strategies for competing.

Evaluate the basis for market segmentation and approaches to segmentation.

Evaluate target customer segments and positioning products within these segments.

Develop branding strategies for existing and new products.

Develop pricing strategies and distribution channels for products.

Analyze integrated marketing communications and its relationship to advertising strategy.

Evaluate marketing research tools involved in the marketing process.

Use technology and information resources to research issues in marketing management.

MKT 500 Week 11 Discussion

"Reflection" Please respond to the following:

Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most

important concepts you have learned in this course. Predict two (2) ways you will be able

to apply these concepts to your current job and career in the future.

Give your opinion on the manner in which this course’s learning outcomes contribute to

the MBA curriculum. Provide a rationale for your response.

MKT 500 Complete Course MKT500 Complete Course

Click Link for the Answer:

http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145

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