Competitor Tracking with BuzzSumo
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Transcript of Competitor Tracking with BuzzSumo
Tracking Competitors(Content & Amplifiers)
@steverayson@buzzsumo
Tracking Competitors
1. Review your competitor’s most shared content2. Analyze competitor content performance & compare3. Analyze what is working for your competitor4. See who is amplifying your competitor’s content
- who is sharing their content- who is linking to their content
5. Follow and engage with competitor amplifiers6. Create competitor content alerts (keyword, domain & links)
Search for most shared content
Search domain by topic
Search sub-domains
Filter by date
Analyze content
1. What topics are working2. What content formats are they using3. What networks are they getting traction4. What headlines are they using5. Who are the authors
Run content analysis report
Run content analysis report
Compare content performance
Amplifiers
View sharers
View sharers
Analyze the fans of your competitor’s content
Filter by:
• Number of followers• Retweet ratio• Reply ratio• Page Authority
Follow and engage
View backlinks
Filter backlinks
Filter by time period
Export data
Content Alerts
Keyword Alert
Link Alert
Domain Alert
Alerts Dashboard
Tracking Competitors
1. Review your competitor’s most shared content2. Analyze competitor content performance & compare3. Analyze what is working for your competitor4. See who is amplifying your competitor’s content
- who is sharing their content- who is linking to their content
5. Follow and engage with competitor amplifiers6. Create competitor content alerts (keyword, domain & links)
BuzzSumoContent Intelligence In a Social World
@steverayson@buzzsumo