Competitive analysis solution
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The Social Conversation is Full of Competitive Nuggets The best companies always seem to be able to outmaneuver their competition. They understand their competitors’ strengths and weakness and plan ahead, anticipating what their next move may be. With nearly one billion people around the globe talking about their experiences with brands on Facebook and other social networks, the opinions that customers share about you and your competition are now available as real- time public content. You can mine these social conversations for insights and act on them instantly. Create Predictive Competitive Strategies in Real-time The NetBase competitive intelligence solution gives you up-to-the-minute measurements that compare awareness, perception, sentiment, and passion across brands – just as if you were seeing your competitors’ market research data. With business-ready templates that let you tailor competitive metrics to your business, you can quickly find the gaps between your brand and the competition’s and craft strategies that exploit new opportunities as they emerge. Because the NetBase solution is built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and web-based application builder, it adapts to monitor not only buzz but more importantly, the trends and conversations that shape your competitive landscape. It helps you tune into the right conversations and act on them confidently – before your competitors can. Win The Fight for Share of Wallet The social voice is the voice of not only your customer, but your competitors’ too. Understand where their brands have power so you are better armed to win over their customers. Avoid Surprises With Social Monitoring By proactively tracking your competition on a regular basis, you can know when the buzz and sentiment about your competition or their products first start to trend – and how quickly the word is spreading. You can neutralize your rivals’ strategies before they hurt your brand or create timely campaigns to exploit a competitive weakness. Out-Market Your Competition BENEFITS PREDICT COMPETITOR ACTIONS to create better competitive strategies RESPOND FASTER to emerging threats and trends that your competitors are driving OPTIMIZE online marketing spend based on where customers are talking about the competition MAKE BETTER DECISIONS about pricing and go-to-market strategies OUT-INNOVATE CONSISTENTLY with deep customer insights COMPETITIVE INTELLIGENCE KEY FEATURES Monitor and measure your social brand health in comparison to the competition’s – in real-time and on demand Identify, engage, and convert your competitors’ brand advocates Know why people are talking about your competition to identify and neutralize their strategies Know where people are talking about your competitors so that you can optimize your online presence and advertising Analyze what people like and dislike about your brand to create more effective competitive positioning Compare multiple brands across key social metrics in real-time Discover deep competitive insights by drilling down into the stream of customer opinions ENTERPRISE SOCIAL INTELLIGENCE Track competitors’ social metrics in real-time Watch the word spread in social and take action
Transcript of Competitive analysis solution
The Social Conversation is Full of Competitive Nuggets The best companies always seem to be able to outmaneuver their competition. They understand their competitors’ strengths and weakness and plan ahead, anticipating what their next move may be. With nearly one billion people around the globe talking about their
experiences with brands on Facebook and other social networks, the opinions that customers share about you and your competition are now available as real-time public content. You can mine these social conversations for insights and act on them instantly.
Create Predictive Competitive Strategies in Real-timeThe NetBase competitive intelligence solution gives you up-to-the-minute measurements that compare awareness, perception, sentiment, and passion across brands – just as if you were seeing your competitors’ market research data. With business-ready templates that let you tailor competitive metrics to your business, you can quickly find the gaps between your brand and the competition’s and craft strategies that exploit new opportunities as they emerge. Because the NetBase solution is built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and web-based application builder, it adapts to monitor not only buzz but more importantly, the trends and conversations that shape your competitive landscape. It helps you tune into the right conversations and act on them confidently – before your competitors can.
Win The Fight for Share of WalletThe social voice is the voice of not only your customer, but your competitors’ too. Understand where their brands have power so you are better armed to win over their customers.
Avoid Surprises With Social MonitoringBy proactively tracking your competition on a regular basis, you can know when the buzz and sentiment about your competition or their products first start to trend – and how quickly the word is spreading. You can neutralize your rivals’ strategies before they hurt your brand or create timely campaigns to exploit a competitive weakness.
Out-Market Your Competition
BENEFITS PREDICT COMPETITOR
ACTIONS to create better competitive strategies
RESPOND FASTER to emerging threats and trends that your competitors are driving
OPTIMIZE online marketing spend based on where customers are talking about the competition
MAKE BETTER DECISIONS about pricing and go-to-market strategies
OUT-INNOVATE CONSISTENTLY with deep customer insights
COMPETITIVE INTELLIGENCE
KEY FEATURES Monitor and measure your
social brand health in comparison to the competition’s – in real-time and on demand
Identify, engage, and convert your competitors’ brand advocates
Know why people are talking about your competition to identify and neutralize their strategies
Know where people are talking about your competitors so that you can optimize your online presence and advertising
Analyze what people like and dislike about your brand to create more effective competitive positioning
Compare multiple brands across key social metrics in real-time
Discover deep competitive insights by drilling down into the stream of customer opinions
E N T E R P R I S E S O C I A L I N T E L L I G E N C E
Track competitors’ social metrics in real-time
Watch the word spread in social and take action
COMPETITIVE INTELLIGENCE
WHAT’S DIFFERENT? Immediate access to
real-time, global conversations and at least one year of history
Accurate sentiment analysis and targeted customer insights organized using a high-precision NLP engine, combined with text analytics and machine learning
Multilingual solution with support for English, Spanish, French, German, Italian, Japanese, and Portuguese
Easily extensible to support a broad range of business users across the enterprise through business templates and state-of-the-art APIs
NetBase Solutions, Inc.
2087 Landings Drive | Mountain View | CA 94043
P 650.810.2100 | F 650.968.4872
For more information, visit: www.netbase.com.
@NetBase NetBaseInc
NetBase Solutions, Inc NetBaseInc
ABOUT NETBASE NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG
© May 2012 NetBase Solutions, Inc.
The Secret Sauce: NetBase Enterprise Social Intelligence Platform and NetBase Social Insight ComposerAt the core of all our social media monitoring and insight solutions is the NetBase Enterprise Social Intelligence Platform. This platform offers organizations a way to operationalize social media by instantly capturing billions of social media conversations from millions of sites globally and making those conversations available for immediate use enterprise-wide. End-users benefit from trusted, transparent, and targeted insights delivered to them through easy-to-understand views.
The key components of the NetBase Enterprise Social Intelligence Platform are:
ConsumerBase, our social intelligence warehouse containing conversations from more than 100 million global sources—cleansed, processed, normalized, and organized as structured insights in a special index. It uniquely makes one year’s worth of normalized data available to users on-demand on day one. Our Twitter Firehose option adds real-time access to Twitter’s complete data stream—more than 270 million tweets per day on average.
A high-precision natural language processing (NLP) engine, combined with text analytics and machine learning. This engine reads and categorizes each one of the posts captured in ConsumerBase according to the opinions, emotions, and behaviors that customers have expressed.
The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social media posts, related insights, and summary statistics available for integration into enterprise workflow processes and applications.
Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform processes tens of thousands of sentences per minute, 24x7.
The NetBase Social Insight Composer enables power users and business analysts to quickly define topics (using NetBase Insight Workbench features) and create, publish, and share interactive dashboards from a vast set of widgets in the data visualization library. It includes an easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content, and organize insights for business use. Each dashboard created by the composer is made up of widgets that provide relevant views of social data for specific monitoring and analysis needs.
See who is trending with a single glance
