NAIA Garden Residences

Mandara Waterfront Residences

Arista Place

Amvel Mansion

Asiana Oasis Kassel Residences

Avida Towers Sucat

Field Residences

Luxurville

(2km from

ARP)

(1.55km from ARP)

(0.68km from ARP)

(1.34km from ARP) (2.15km from ARP)

(2km from ARP) (2.22 km from ARP)

(2.6 km from ARP)

Competition Map

Project Arista Place Amvel

Mansion Luxure Ville

Avida Towers Sucat

Field Residences

Kassel Residences

Asiana Oasis Mandara

Waterfront Residences

NAIA Garden Residence

Developer DMCI Homes Amvel Land &

Devt. Corp. Pan Asia Avida Land SMDC

CHMI Land Inc.

Filinvest Land Landmark

Communities Inc.

Pyramid Construction

Location JP Rizal St., Brgy Sto Nino

Ninoy Aquino Ave., Parañaque City

Matthew St., Multinational Village, Parañaque City

Dr. A. Santos Ave., Parañaque City

C5 Road, Parañaque City

La Huerta, Parañaque City

Ephesus St., Multinational Village, Parañaque City

Asiaworld City, Brgy. Don Galo, Parañaque City

Brgy. Tambo, MIA Road, Parañaque City

Land Area (Ha)

4.5 2.2 1.25 2.2 7.8 2.5 1.2 1.4 1.7

No. of Buildings

11 8 7 11 10 33 4 15 7

No. of Floors 6 12 to 14 9 12 8 to 12 5 5 3 to 9 15

Total Units 1,299 2,800 616 2,640 3,800 1,642 237 216 2,406

Density (units/ha)

286 1,273 493 1,200 487 657 198 154 1,415

Parking Slots 932 N/A N/A N/A N/A 267 150 317 258

Parking Ratio 72% N/A N/A N/A N/A 16% 63% 100% 11%

Sales Launch Jul-11 Aug-07 Aug-07 Apr-07 Jun-08 Jan-10 Jun-12 May-08 Jan-12

RFO Date Mar-14 2013 Dec-15 Dec-13 Sep-13 Dec-13 Jan-13 Dec-11 Jun-14

Unit Mix 2-BR

Studio 1-BR 2-BR 3-BR

Studio 1-BR 2-BR

Studio 1-BR 2-BR

Studio 1-BR 2-BR

Studio 2-BR 4-BR

2-BR 3-BR

1-BR 2-BR 3-BR

Project The Arista

Place Amvel

Mansion Luxure Ville

Avida Towers Sucat

Field Residences

Kassel Residences

Asiana Oasis Mandara

Waterfront Residences

NAIA Garden Residences

Floor Area 53sqm - 77sqm

24sqm - 96sqm

22sqm - 49sqm

21sqm - 50sqm

24sqm - 82sqm

25sqm - 29sqm

48sqm - 96sqm

70sqm - 160sqm

21sqm – 112sqm

Parking Slot Price

350,000

525,000 350,000 - 450,000

350,000 N/A N/A N/A 560,000

Ave. Selling Price/Unit

2.36M - 3.94M

2.7M - 4M 1M - 2.4M 1.5M - 2M 2M - 5M 1M - 1.2M 3.4M - 8M 7.6M - 12.5M 1.8M – 3M

Ave. Price/sqm

45,957 59,000 - 75,000

58,000 - 75,000

62,000 - 68,000

64,000 - 70,000

40,000 76,000 70,000 - 104,000

64,000 – 75,000

Ave. Sales Take

up/month 36 1 - 2 0 9 32 3 2 0 N/A

OUTDOOR AMENITIES

Project

The Arista Place

Amvel Mansion

Luxure Ville Avida Towers

Sucat Field

Residence Kassel

Residence Asiana Oasis

Mandara Waterfront Residence

NAIA Garden Residence

Swimming pools

Sun Deck

Playground

Garden/ Park

Jogging Trail

Basketball court/ multi-purpose courts

Badminton court

Clubhouse

Sky Garden/ Park

INDOOR AMENITIES

Project

The Arista Place

Amvel Mansion

Luxure Ville Avida Towers

Sucat Field

Residences Kassel

Residences Asiana Oasis

Mandara Waterfront Residences

NAIA Garden Residences

Lobby

Business Lounge

Function Hall

Fitness Gym

Spa

Game Room

AV/KTV/Entertainment Room

Indoor Playground

Facilities

Project

The Arista Place

Amvel Mansion

Luxure Ville

Avida Towers Sucat

Field Residence

Kassel Residence

Asiana Oasis

Mandara Waterfront Residence

NAIA Garden

Residence

High-Speed Elevators

1 2 2 2 3

Power Back-up in each units Generator/ Power back up in common areas Fire Alarm, Sprinkler, Smoke Detector Centralized garbage disposal system

Garbage Chute

Overhead water tank Laundry/ Drying area at the roof deck

Unit Finishes

Project

The Arista Place Amvel Mansion

Avida Towers

Sucat

Kassel

Residence

Mandara

Waterfront Residence

LDK Flooring Ceramic tiles with

baseboard Vinyl Tiles Ceramic Tiles Vinyl Tiles Homogenous Tiles

Bedroom

Flooring Vinyl planks with

baseboard Vinyl Tiles Ceramic Tiles Homogenous Tiles

Wall Painted finish Painted Finish Plastered and

Painted Painted

Ceiling Painted plain

cement finish Painted Finish Painted

Kitchen Granite finish countertop

with cabinet system

1. Kitchen Sink Base

2. Complete Kitchen

Fixtures

3. Overhead & Under

sink cabinets

4. Grease Trap

Tiled Kitchen

counter

Granite Countertop with

Splashboard

Toilet & Bath Under counter type

lavatory Floor Tiled

1. Complete T&B Fixtures

2. Mechanical Ventilation

1. Complete fixtures

2. Tiled floors

Door Wooden panel door on

metal jamb Fire rated

Window Aluminum Aluminum Aluminum Sliding PVC windows

Sold, 798, 40%

Available, 1,201, 60%

Total Inventory

Source: Colliers 1Q12, Mystery Shopping, Desk Researching (As of June 2012)

Studio, 723 , 36%

1BR, 287 , 15%

2BR, 962 , 48%

3BR, 24 , 1% 4BR, 3 , 0%

Unit Mix

Area Inventory

• ARP is conveniently nested in a major road network which makes it strategic.

• ARP is one of the less densed projects within the area with only 286

units/ha. It may not be the least densed, but it offers a relatively higher parking ratio, many amenities, and lower pricing.

• While ARP is tightly competing with well-known developers such as

Avida Land, SMDC, and Filinvest Land, it still manages to pick-up on sales with its Vincere building that is selling almost 100 per month from launch date.

• Among all competitors, ARP’s inventory is the most sold to date

regardless of numerous RFO units available from competitors. This shows the demand for the quality products of DMCI Homes.

Overall Assessment: Arista VS Competitors

• On Unit Mix: – Only ARP offers sole 2-BR units for the exclusivity of the

project. However, Asiana Oasis (Filinvest) is offering the same unit mix.

• On Location: – ARP is located along a major road network which is

relatively closer to the CBD’s of Metro Manila and its major road networks.

– In terms of location is NAIA Garden Residences is a competitor. However, in terms of target market and unit configurations, the following are ARP’s direct competitors:

– Avida Towers Sucat – Field Residences – Asiana Oasis

Overall Assessment: Arista VS Competitors

– The SMDC and Avida Land brands cater to both the end-user market and the investor market.

– Asiana Oasis is the main competitor of ARP in terms of product features (resort-inspired) as it is very similar to ARP. However, ARP outweighs Asiana in terms of pricing and amenities, which is a significant factor for their target market: end users.

• On Remaining Inventory: – On the average, ARP is 54% sold as compared to Asiana Oasis

which is only 3% sold as of 2Q2012.

• Unit Floor Area – ARP offers relatively larger unit cuts. Its smallest 2-BR is 53sqm

while its largest is at 77sqm.

Overall Assessment: Arista VS Competitors

Appendices

Field Residences

Avida Towers Sucat

Studio

1-BR

2-BR

Asiana Oasis (Filinvest)