Competition Analysis

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Competition Analysis for Hypercity Kids- wear Department - Priyanka Rajanala

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Hypercity

Transcript of Competition Analysis

Competition Analysis for Hypercity Kids-wear Department

Competition Analysis for Hypercity Kids-wear Department- Priyanka RajanalaMajor Competitor's of Hypercity Kids-wear DepartmentFashion at Big BazaarMaxStar BazaarReliance Trends

Hypercity and CompetitorsFashion at Big BazaarMaxHYPERCITYStar BazaarReliance TrendsFormat TypePositioningCategoriesAverage FootfallsDepartment SizeStaff membersPrivate Labels & BrandsFashion at Big BazaarMaxHYPERCITYStar BazaarReliance TrendsPrivate LabelsBrandsSales PromotionFashion at Big BazaarMaxHYPERCITYStar BazaarReliance TrendsEnd of Season SalesFestive Promotions (Diwali, Christmas etc.)Loyalty Card ProgrammeSpecial Promotion EventFashion at Big BazaarMaxHYPERCITYStar BazaarReliance TrendsMedia UsedPromotion TypeMerchandise Mix with Price points Fashion at Big BazaarMerchandise Mix with Price points MaxMerchandise Mix with Price points Star BazaarMerchandise Mix with Price points Reliance Trends