Competing on Knowledge: Extenso Intelligence

Competing On Knowledge.

Helping you gain competitive advantage

• Market needs for new business models • Better understand customers and stakeholders• Pressures from emerging markets• Getting into the biopharma arena• Regulatory & reimbursement hurdles• Access to physicians• Quality of intellectual property• Trust from health authorities

Is your organization ready to face the current market challenges?


• Understand stakeholder influences• Keep up-to-date on market trends• Track patient & products insights in social media• Identify business opportunities for licensing or

acquisitions• Gather competitive intelligence at major scientific

meetings• Define a patent portfolio strategy and track competing

patents

Does your organization have an intelligence roadmap to support its business strategies ?


• Gain reaction time• Anticipate changes• Early warning signs• Improve strategic planning• Identify opportunities• Guidance on decision-making

Why do you need an intelligence roadmap ?


• KOL Mapping Intelligence• Market Trend Research• Social Media Insights• Ad Hoc Intelligence Research• Competitor Intelligence Briefs &

Field Intelligence• Business Development Support

Extenso Intelligence has the solutions you need


►Extenso iKOL Mapping analyzes the dynamics and connections from a number of perspectives :• Institutions

• Health Authority Committees

• Therapeutics/Diseases

• Peer Networks

• Advocacy Networks

• Sales Territories

• Publications

►Provides ability to drill-down to a specific context, for example a single province, territory, hospital, department, committee or an individual immediate network

Extenso KOL Mapping Uncover Hidden Influences


► We provide a fully open BI solution which provides insight into all aspects of your business.

►Our solution includes:• Reporting• Multidimensional Analysis (OLAP)• Charts• Dashboards• Knowledge Performance Indicators (Kpi)• Interactive Cockpits• Geographical Analysis (Geo/Gis)• Smart Filter• Data Mining• Real Time Console• ETL

Extenso BI Dashboard SolutionsCovering All Analytical Areas of your Business


Extenso Competitor Briefings The Insights to Lead► Extenso Field First tracks, compiles and analyzes competitive insights

to support your brand strategies

► We monitor key intelligence such as;• Competitors tactics• Patients behaviors• Experts speaking out in the medias • Next R&D moves • Developments from health authorities• Status of ongoing trials • Pipeline changes, drug launch and analyst’s perceptions• Perception of your brand

► We develop an intelligence map with key intelligence questions (KIT)

► We collaborate with your sales force and MSL to collect internal field intelligence


►We create a tailored monitoring strategy to detect the latest insight posted in social medias and the blogosphere

►We identify the dynamics and influences behind a therapy & related products

►We provide insights to improve communication and build on product/company reputation

Extenso Social Media Insights Discovering Patient’s Outcomes


►NewsPoint delivers daily news and corporate news and alerts services to your organization

►We cover a broad range of sources such as:• Newswires

• Press releases

• Conferences

• Company & Industry websites

• Trade publications

• Blogs, Forums & Social Networks

►NewsPoint Scientific delivers daily scientific and clinical alerts covering online databases from Proquest Dialog such as Medline, Biosis, Embase, Derwent, Science Citation Index and other pharmaceutical databases

Extenso Media MonitoringA Fresh Perspective on Business


Extenso Intelligence ResearchAdding Intelligence to Information

► Through primary and secondary research, we answers all your questions :

• Ongoing trials and their investigators• Drug pipeline developments• Latest media activities• Experts identification & profiling• Drug profiles and side-effects• New market players• Latest trends• Patents expiries, new NOC and CDR Reviews

► We rely on hundreds of specialized online database

► We deliver fast, accurate, actionable results


• Innovative Solutions• Tailored Services• Cutting-Edge Intelligence• Different Industry Outlook• Flexibility at All Time• Cost Effective Solutions• Collaborative Environment

Extenso Intelligence brings to your organization

Contact us:Website: www.extensointelligence.comEmail: [email protected]

Tel: 450. 575.1309 (toll-free: 1.888.575.1309)Montreal: 514.743.1974

Follow us on Twitter:@extensointel

https://twitter.com/#!/ExtensoIntel

Competing on Knowledge: Extenso Intelligence

Business

Transcript of Competing on Knowledge: Extenso Intelligence