COMPARITIVE STUDY ON CONSUMER BUYING BEHAVIOUR OF LAYS POTATO CHIPS NEW.doc

8/9/2019 COMPARITIVE STUDY ON CONSUMER BUYING BEHAVIOUR OF LAYS POTATO CHIPS NEW.doc

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Project Report

ON

“THE STUDY OF CONSUMER BUYINGBEHAVIOUR

OF LAYS A PRODUCT OF PEPSICO”

Submitted for the partial fulfilment for the award

Of

Bachelor of Business Administration from

Chaudhary Charan Singh Uniersity! "eerut

#$%#&%'

Submitted (o)

Beacon *nstitute O+ (echnology

Under (he superision Of) & Submitted By)&

"s, S*N-A .UP(A VIJENDER SINGH

/Asst, Professor0 BBA 1* S2"

Roll No, 34544#6

DEPARTMENT OF MANAGEMENT

BEACON INSTITUTE OF TECHNOLOGY,

BYPASS PARTAPUR, MEERUT

BA(C7$%#&%'

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AC8NO9:2;.2"2N(

We hereby take this opportunity to thank all those people includin our !riends and

colleaues "ho ha#e helped us !or the success!ul co$pletion o! this pro%ect&

We "ould also like to thanks "s, S*N-A .UP(A! 7,O,;, of "anagement ;ept!

Beacon *nstitute Of (echnology "eerut !or her continuous support and uidance

she ha#e rendered !or the success!ul co$pletion o! this pro%ect&

We e'press our ratitude(s to"ards our parents !or their encourain support) incandescent

sprit and endurance to"ards the $akin o! this pro%ect&

*n the ends a special thanks to all $e$bers "ho are directly or indirectly associated "ith the

pro%ect&

1*-2N;2R S*N.7

BBA 1* S2"

Roll No, 34544#6

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;2C:ARA(*ON

* 1*-2N;2R S*N.7 hereby declare that the pro%ect certi!ied ,(72 S(U;<

O+ CONSU"2R BU


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CON(2N(S

1& Ackno"lede$ent +

+& Table o! the 0ontents //& Declaration & Pre!ace 22& E'ecuti#e 3u$$ery 44& Ob%ecti#e o! the 3tudy 55& *ntroduction 67& 0o$pany Pro!ile 176& 3cope o! the 3tudy 4/18& Research Methodoloy 411& Data Analysis 521+& 3"ot Analysis 6+1/& Findin 61& Reco$$endation 6212& 9i$itation 6614& 0onclusion 18115& :iblioraphy 18/17& ;uestionnaire 182

PR2+AC2

A su$$er internship prora$ is a #ery essential part o! a $anae$ent prora$& *t pro#ides

us "ith the #aluable e'posure to the corporate culture and also ho" "ork is done in an

orani.ation& Throuh this a student also learns ho" to conduct hi$sel!


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Aro P#t& 9td& And * ha#e chosen ,ne" product de#elop$ent- and its establish$ent in the

$arket as $y pro%ect& Durin $y tenure at Parle Aro P#t& 9td& * "ill be co$pletin $y

pro%ect by directly "orkin on the on oin "ork schedules alon "ith the people "ho are

already "orkin in the orani.ation&

The pro%ect na$ed ,ne" product de#elop$ent- o! Parle Aro P#t& 9td ne" product 9MN

"ith the ob%ecti#e o! establishin the product in the $arket a!ter its launch and to $ake it a

pre!erred le$on drink o#er other co$petitor(s drink& Also the ob%ecti#e o! the pro%ect is to

analy.e the distribution channel adopted to place 9MN in the $arket& Throuh $arket

$appin * ha#e to analy.e the location o! the shops in "hich they place their product& What

are their ter$s and conditions !or placin the production the shops Alon "ith that * ha#e to

look a!ter the pro$otional acti#ities adopted by the co$pany to pro$ote 9MN in the $arket&

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2=2CU(*12 SU""AR<

Present "orld is the "orld o! co$petition& There is hue co$petition in each and e#ery

sector& E#ery one "ants to be ahead o! their co$petitors& The co$petiti#e landscape)

rapidly chanin technoloies) increased co$ple'ity o! products and ser#ices and $ore

a"are and de$andin custo$ers are all pushin the Orani.ation to adopt the custo$er

centric !ocus& This pro%ect "as allotted to $e by the $arketin depart$ent o! 9ays Potato

0hips&

*n the present dyna$ic business en#iron$ent custo$er play a #ital role and is o! centric

#alue to the Orani.ation& >ence satis!yin a custo$er by pro#idin e'cellent ser#ices is o!

pri$e i$portance to the co$pany&

First o! all a proper outline o! the entire sur#ey "ork "as decided like research ob%ecti#es)

research approach& The $ain ob%ecti#e o! the research "as to !ind out the satis!action le#el

o! the custo$ers !ro$ products o!!ered by the co$pany in the $arket&

The ne't step "as decided upon other areas o! research desin& To $eet the $ain ob%ecti#es

o! the research prora$$e a proper sa$ple si.e "as decide upon) "hich represents the

entire population and help in ettin results& 3tructured Buestionnaire "as used as research

instru$ent and personal inter#ie" $ethod "as used !or data collection in the "hole sur#ey&

Analysis and interpretation "ere dra"n !ro$ the entire data so as to !ocus on the $a%or

proble$s& Analysis and interpretation "ere !urther used to reach the results and !indins o!

the sur#ey and "ere also help!ul in $akin the suestions&

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OB-2C(*12S O+ (72 S(U;<

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OB-2C(*12S O+ (72 S(U;<

1& To study the snacks industry as a part o! !ood processin industry&

+& To study the co$pany pro!ile o! FR*TOC9A@(3 9td the $akers o! 9A@(3

/& To study the trends in snacks industry&

& To analyse and interpret the results o! sa$ple collected&

2& To deter$ine the !uture course o! action by Frito lay(s

4& To !ind conclusions to our pro%ect&

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*N(RO;UC(*ON

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*N(RO;UC(*ON

3nacks are a part o! 0onsu$er 0on#enience< Packaed Foods se$ent& 3nack is described asa 3$all Buantity o! !ood eaten bet"een $eals or in place o! a $eal& 3nack !ood enerally

co$prises bakery products) readytoeat $i'es) chips) na$keen and other liht processed

!oods Accordin to the $inistry o! !ood processin) the snack !ood industry is "orth Rs 188

billion in #alue and o#er )88)888 tonnes in ter$s o! #olu$e&

Thouh #ery lare and di#erse) the snacks industry is do$inated by the unorani.ed sector

Accordin to an Apeda sur#ey al$ost 1)888 snack ite$s and /88 types o! sa#ories are sold

across *ndia& The branded snacks are sold at least +2 hiher than the unbranded products

3a#ory snacks ha#e been a part o! *ndian !ood habit) since al$ost aes& Thouh there is no

particular ti$e !or snacks) nor$ally they are consu$ed at teati$e& The #ariety is al$ost

$indbolin "ith specialties !ro$ all reions) "hich ha#e ained national acceptance

industry& he been ro"in around 18 !or the last three years) "hile the branded se$ent is

ro"in around +2 per annu$ to stand at Rs 2)888Rs 2)288 crore) due to #arious reasons

like Multiple' culture) snackin at ho$e "hile "atchin T?) pubs and bars "here they are

ser#ed !ree& A0 NielsenHs retail audit sho"s that the lare sales #olu$es are due to a $arked

pre!erence !or ethnic !oods) reional bias to"ards indienous snacks and ood #alue!or

$oney perception& O! course the branded se$ent is $uch s$aller at Rs +)+88 crore) "hich

is "hat $akes it so attracti#e to !ood 0o$panies that are lookin at bier shares and in the

branded snacks $arket) to et do"n to basics) Frito 9ay co$$ands a share o! 2) !ollo"ed

by >aldira$(s at +5 and 9A@3 at 14& The

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rest is di#ided bet"een a hand!ul o! ne" entrants) "annabes and $any reional players

O! the "ide rane o! snacks a#ailable) potato chips constitute a si.eable se$ent o! the*ndian snack !ood industry) accordin to *ndia *n!o line& The potato chip $arket is enerally

an unorani.ed industry& Nearly all potato chip snack products are $anu!actured and sold

locally& There is also no uni!or$ standard !or packain) as there is in Europe) the Inited

3tates and other $ore de#eloped reions& Many snack !oods are sold loose or packaed in

polypouches) "hich $ay only be !olded) or in so$e cases) stapled closed& As the *ndian

econo$y continues to ro") and production standards i$pro#e) $any snack !ood co$panies

are $akin sini!icant in#est$ents into plant eBuip$ent and packain $achinery&

Pepsi Foods 9td&) no" kno"n as Frito9ay *ndia 9td&) produces *ndiaHs larest snack !ood

Manu!acturer(s brands) includin Ru!!les) >ostess) 0heetos and Incle 0hips& Frito 9ayHs

story is an e'a$ple o! ho" A$erican recipes "ere ad%usted to satis!y local tastes& Procter J

Ga$bleHs Prinles brand o! potato crisp "as launched in Meerut Gha.iabad in 1666&

Prinles is also a baked potato crisp) unlike $any other potato based *ndian snack !oods that

are !ried& PJG currently i$ports the Prinles product and there!ore the product has been

priced at a pre$iu$ and is $arketed to a $icroniche

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7*S(OR<

9ayHs is the brand na$e !or a nu$ber o! potato chip #arieties as "ell as the na$e o! the

co$pany that !ounded the chip brand in 16/7& 9ayHs chips are $arketed as a di#ision o! Frito

9ay) a co$pany o"ned by Pepsi0o *nc& since 1642& Other brands in the Frito9ay roup

include Fritos) Doritos) Ru!!les) 0heetos and Rold Gold pret.els& 0ontents

*n 16/+ sales$an >er$an W& 9ay opened a snack !ood operation in Nash#ille)

Tennessee and) in 16/7) he purchased the Atlanta) Georia potato chip $anu!acturer

K:arrett Food 0o$pany)K rena$in it K>&W& 9ay J 0o$pany&K 9ay crisscrossed the

3outhern Inited 3tates sellin the product !ro$ the trunk o! his car& *n 16+) 9ay introduced

the !irst continuous potato processor) resultin in the !irst larescale production o! the

product&

The business shortened its na$e to Kthe 9ayHs 0o$panyK in 16 and beca$e the !irst

3nack !ood $anu!acturer to purchase tele#ision co$$ercials) "ith :ert 9ahr as a celebrity

spokes$an& >is sinature line) Kso crisp you can hear the !reshness)K beca$e the chipsH !irst

sloan alon "ith Kde9aysiousLK As the popular co$$ercials aired durin the 1628s) 9ayHs

"ent national in its $arketin and "as soon supplyin product throuhout the Inited 3tates&

*n 1641) the Frito 0o$pany !ounded by El$er Doolin and 9ayHs $ered to !or$ Frito9ay

*nc&) a snack !ood iant "ith co$bined sales o! o#er 1+5 $illion annually) the larest o! any

$anu!acturer& 3hortly therea!ter) 9ays introduced its bestkno"n sloan Kbetcha you canHt eat

%ust one&K 3ales o! the chips beca$e international) "ith $arketin assisted by a nu$ber o!

celebrity endorsers&

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*n 1642) Frito9ay $ered "ith the Pepsi 0ola 0o$pany to !or$ Pepsi0o) *nc& and a

barbecue #ersion o! the chips appeared on rocery shel#es& A ne" !or$ulation o! chip "as

introduced in 1661 that "as crisper and kept !resher loner& 3hortly therea!ter) the co$pany

introduced the KWa#y 9aysK products to rocer shel#es& *n the $id to late 1668s) 9ayHs

$odi!ied its barbecue chips !or$ula and rebranded it as K=&0& Masterpiece)K na$ed a!ter a

popular sauce) and introduced a lo"er calorie baked #ersion and a #ariety that "as

co$pletely !at!ree 9ayHs WOW chips containin the !at substitute olestra&

*n the +888s) kettle cooked brands appeared as did a processed #ersion called 9ayHs 3ta' that

"as intended to co$pete "ith Prinles) and the co$pany bean introducin a #ariety o!

additional !la#or #ariations&

Frito9ay products presently control 22 o! the Inited 3tates salty !oods $arketplace

+laors

E'cept !or barbecue!la#or potato chips) "hich "ere introduced no later than 1627) up until

the last +8 years) the only !la#or o! potato chips had been the con#entional one& Despite an

e'plosion o! ne" !la#ors) the unadorned oriinal is still the selection o! 71 o! consu$ers&

*n the Inited 3tates) 9ayHs o!!ers a nu$ber o! !la#or co$binations) in addition to the classic

chips& Fla#ored products in the traditional !ried #arieties include sour crea$ J Onion)

:arbecue) cheddar J sour crea$) >idden ?alley Ranch) salt J #inear) salt J pepper)

Fla$inH >ot) dill pickle) 9i$on 9i$e and a thicker KDeli styleK chip& 0anadian sellers ha#e

a nu$ber o! #aried !la#ors) "ith curry) ketchup) poutine) pi..a) Fire(s Gra#y) roast chicken)

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3$okey bacon) salsa) "asabi) spicy *ndian $asala and sea salt and pepper brands a#ailable&

The $arketin success o! these !la#ors in 0anada so$eti$es leads to a li$ited ti$e o!!erin

o! a !la#or to the south) "ith the dill pickle recently appearin in the Inited 3tates a!ter a

success!ul run&

*nterestinly the na$e Hsour crea$H has ot 9ayHs into a lot o! con!usion in so$e countries& *n

*ndia !or instance the na$e "as chaned to A$erican style crea$ and onion a!ter consu$ers

reported their disco$!ort "ith the idea o! HsourH crea$

*n the baked products) there are classic) barbecue and sour crea$ J onion #arieties& The

kettle cooked #ersion includes oriinal) sea salt J #inear) $esBuite barbecue and %alapeo

brands& Wa#y 9ayHs ha#e oriinal) hickory barbecue) ranch and Au Gratin !la#ors "hile 9ayHs

3ta' o!!ers oriinal) sour crea$ J onion) cheddar) barbecue) ranch) pi..a and salt J #inear&

The ne"est #ariety) 9ayHs Natural has thick cut barbecue and sea salt brands&

The WOWL :rand "as rebranded in +88 as 9ayHs liht a!ter the olestra !or$ula "as altered

and the I&3& Food and Dru Ad$inistration allo"ed re$o#al o! "arnins about #arious

health conseBuences o! the !at substitute&

Outside North A$erica) 9ayHs in Greece and 0yprus are $ade and packed by Tasty Foods and

0arina 3nacks 9TD) "ith Mediterranean !la#ors "hich include Feta cheese !la#or) T.at.iki

!la#or) Oli#e and To$ato) Oreano) 3ea 3alt J :lack Pepper and #arious $ore& There are

hundreds o! sub#ariations o! the Mediterranean line and the co$pany per!or$s

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0onstant e'peri$entations to create ne" !la#ors and ad%ust the$ to each countryHs likin& *n

so$e countries such as Arentina #ariations o! the Mediterranean tastes e'ist include Oli#e

Oil and Par$esan 0heese) Oli#e Oil and To$ato) Oli#e Oil and :asil) Greek T.at.iki 0heese

"ith onions) 9asana) :ee! 0apriccio "ith Par$eiano and 3$oked Mancheo 0heese& *n

:eliu$ there is a #ersion o! 0ucu$ber and Goats 0heese& Finally in 0hile there is a #ersion

o! 9e$on and 0ilantro 0oriander and 3our 0rea$ and Onions&

*n Australia) a cilantro #ersion e'ists "hile a hot J s"eet chili) s"eet corn and coti%a cheese

brand can be !ound in 3outh A$erica&

Another !la#or sold pri$arily in southern Asia is called KMaic Masala&K This !la#or is #ery

popular in *ndia) Pakistan) and :anladesh& Fla#ors !eatured in Thailand include Nori

3ea"eed) :asil) 3Buid) 3picy 0hili 3Buid) 3ea!ood and Mayonnaise) and 3picy 3ea!ood&

There are a nu$ber o! uniBue products in the Inited =indo$ sold under the Walkers label)

includin pra"n cocktail) bee! J onion) Greek kebab and Mar$ite yeast e'tract& Inder the

3$ithHs label in Australia) uniBue !la#ors include Greek Feta J >erb and *talian To$ato J

:asil&

Russia has K9ayHs MAK chips 0hicken) 3our crea$ J Onion) 3our crea$ J 0heese) and

>a$ J cheese !la#ors and so$e international K9ayHsK !la#ors plus Russian K9ayHsK !la#or

Mushroo$s J 3our crea$) 0rab and Red ca#iar&

*n Poland the chips !la#ors are Green Onion) Mushroo$s J 3our 0rea$) 0hicken) Oriinal)

Paprika) >ot pepper) Oriinal) =etchup) Forae) ne" potatoes "ith basil& Also there is 9ays

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Appetite "hich is also part o! lays and has the !ollo"in !la#ors =ebab) Pepper and 0heese)

Onion and 0heese&

*n parts o! 3outh A$erica notably Arentina and Iruuay) 9ayHs !la#ored products are sold

"ith the K9ayHs MediterraneanK label) and include such !la#ors as ha$) to$ato and basil)

to$ato Par$esan) and oreano& Peru has

K9ayHs 3abores PeruanosK 9ayHs Peru#ian Fla#ors) "ith !la#ors like Bueso andino Andean

cheeseQ also recently "as released 9ayHs Dips) that includes a KPeru#ian 0riollo 0hiliK sauce

sachet&

*n Ikraine there is crab) bacon) cheddar) and sour crea$ and reen onion

*n Thailand there is 0lassic) 3our 0rea$ J Onion) 0heese J Onion) Me'ican :ar:;) and

And apanese Nori 3ea"eed& Fla#ors also co$e and o usually "ith an international the$e)

!or e'a$ple French Mayonnaise) :alsa$ic ?inear and 3alt Enland) Garlic 3o!t 3helled

0rab >on =on) 3oy 3auce) 3al$on Teriyaki apan) 9obster) :acon J 0heese

A$erica& Also traditional KThaiK !la#ors include To$ @u$) Thai 0hili Paste) Thai 3ea!ood

Dip) 0hili and 9i$e& Popular !la#ors are o!ten kept in circulation loner&

There are currently 1+ reular 9ayHs !la#ors in 0anada) thouh there are $ore) a#ailable only

in certain parts o! the country& The !la#ors a#ailable nation"ide are the !ollo"in 0lassic

yello") :ar:; black) 3alt J ?inear teal) =etchup dark red) Wa#y Oriinal red) Dill

Pickle briht reen) 3$okey :acon bro"n) 3ea 3alt J Pepper sil#er) 3our 0rea$ J

Onion reen) Roast 0hicken liht bro"n and !inally 9ihtly 3alted briht blue& Also) in

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select 0anadian $arkets Toronto J ?ancou#er 9ayHs has introduced international !la#ors

such as K3picy 0urryK and K3picy *ndian MasalaK to appeal to a "ider consu$er roup&

9ays ha#e entered the Ger$an $arket "ith so$e success in the last couple years& All / key

9ayHs brands are distributed "ith + !la#ors !or each brand& The !ollo"in !la#ors are $arketed

in Ger$any&

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CO"PAN< PRO+*:2

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CO"PAN< PRO+*:2

+R*(O :AS

The pro%ect purports to decipher the satis!action le#el as "ell as the pre!erences o! consu$ers

pertainin to the #arious !la#ors o! 9ay(s a ne" rane o! sa#ory snacks launched by 0& We

ai$ to analyse the success) $arketability and !uture ro"th prospects o! 9A@(3& :asically "e

intend to !ind out the $ost popular !la#or o! 9A@(3 in the $arket !ro$ our sa$ple& 3nacks as

such are a #ery $inor part o! the !ood processin industry because snacks sa$ple& 3nacks as

such are sector is larely unorani.ed& >ere "e "ill also look into the $arket For this a

sur#ey "as conducted in Meerut Gha.iabad) Gha.iabad "here respondents "ere asked to

!ill a Buestionnaire& The data "as collected and analy.ed to obtain conclusions This report

carries an introduction o! the co$pany pro!ile) detail o! the $ethodoloy !ollo"ed detailed

data analysis and the results so obtained "ith the #ariety o! raphs alon "ith i#en&

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:ay?s

:ay?s is the brand na$e !or a nu$ber o! potato chip crisps in :ritish Enlish #arieties as

"ell as the na$e o! the co$pany that !ounded the chip brand in 16/7& 9ayHs chips are

$arketed as a di#ision o! Frito9ay) a co$pany o"ned by Pepsi0o *nc& since 1642& Other

brands in the Frito9ay roup include Fritos) Doritos) Ru!!les) 0heetos and Rold Gold

pret.els&

History

*n 16/+ sales$an >er$an W& 9ay opened a snack !ood operation in Nash#ille) Tennessee

and) in 16/7) he purchased the Atlanta) Georia potato chip $anu!acturer K:arrett Food

0o$pany)K rena$in it K>&W& 9ay J 0o$pany&K 9ay crisscrossed the southern Inited

3tates sellin the product !ro$ the trunk o! his car& *n 16+) 9ay introduced the !irst

continuous potato processor) resultin in the !irst larescale production o! the product&

The business shortened its na$e to Kthe 9ayHs 0o$panyK in 16 and beca$e the !irst snack

!ood $anu!acturer to purchase tele#ision co$$ercials) "ith :ert 9ahr as a celebrity

spokes$an& >is sinature line) Kso crisp you can hear the !reshness)K beca$e the chipsH !irst

sloan alon "ith Kde9aysiousLK As the popular co$$ercials aired durin the 1628s) 9ayHs

"ent national in its $arketin and "as soon supplyin product throuhout the Inited 3tates&

*n 1641) the Frito 0o$pany !ounded by El$er Doolin and 9ayHs $ered to !or$ Frito9ay

*nc&) a snack !ood iant "ith co$bined sales o! o#er 1+5 $illion annually) the larest o!

any $anu!acturer& 3hortly therea!ter) 9ays introduced its bestkno"n sloan Kbetcha you

canHt eat %ust one&K 3ales o! the chips beca$e international) "ith $arketin assisted by a

nu$ber o! celebrity endorsers&

+8

http://en.wikipedia.org/wiki/Potato_chiphttp://en.wikipedia.org/wiki/Crispshttp://en.wikipedia.org/wiki/Frito-Layhttp://en.wikipedia.org/wiki/PepsiCo_Inc.http://en.wikipedia.org/wiki/Fritoshttp://en.wikipedia.org/wiki/Doritoshttp://en.wikipedia.org/wiki/Ruffleshttp://en.wikipedia.org/wiki/Cheetoshttp://en.wikipedia.org/wiki/Rold_Goldhttp://en.wikipedia.org/wiki/Pretzelshttp://en.wikipedia.org/wiki/Herman_Layhttp://en.wikipedia.org/wiki/Nashville,_Tennesseehttp://en.wikipedia.org/wiki/Atlanta,_Georgiahttp://en.wikipedia.org/wiki/Atlanta,_Georgiahttp://en.wikipedia.org/wiki/Atlanta,_Georgiahttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Television_commercialshttp://en.wikipedia.org/wiki/Bert_Lahrhttp://en.wikipedia.org/wiki/Sloganhttp://en.wikipedia.org/wiki/Dollarhttp://en.wikipedia.org/wiki/File:Mid_products_lays.pnghttp://en.wikipedia.org/wiki/Potato_chiphttp://en.wikipedia.org/wiki/Crispshttp://en.wikipedia.org/wiki/Frito-Layhttp://en.wikipedia.org/wiki/PepsiCo_Inc.http://en.wikipedia.org/wiki/Fritoshttp://en.wikipedia.org/wiki/Doritoshttp://en.wikipedia.org/wiki/Ruffleshttp://en.wikipedia.org/wiki/Cheetoshttp://en.wikipedia.org/wiki/Rold_Goldhttp://en.wikipedia.org/wiki/Pretzelshttp://en.wikipedia.org/wiki/Herman_Layhttp://en.wikipedia.org/wiki/Nashville,_Tennesseehttp://en.wikipedia.org/wiki/Atlanta,_Georgiahttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Television_commercialshttp://en.wikipedia.org/wiki/Bert_Lahrhttp://en.wikipedia.org/wiki/Sloganhttp://en.wikipedia.org/wiki/Dollar


21/109

*n 1642) Frito9ay $ered "ith the Pepsi0ola 0o$pany to !or$ Pepsi0o) *nc& and a

barbecue #ersion o! the chips appeared on rocery shel#es& A ne" !or$ulation o! chip "as

introduced in 1661 that "as crisper and kept !resher loner& 3hortly therea!ter) the co$pany

introduced the KWa#y 9aysK products to rocer shel#es& *n the $id to late 1668s) 9ayHs

$odi!ied its barbecue chips !or$ula and rebranded it as K=&0& Masterpiece)K na$ed a!ter a

popular sauce) and introduced a lo"er calorie baked #ersion and a #ariety that "as

co$pletely !at!ree 9ayHs WOW chips containin the !at substitute olestra&

*n the +888s) kettle cooked brands appeared as did a processed #ersion called 9ayHs 3ta' that

"as intended to co$pete "ith Prinles) and the co$pany bean introducin a #ariety o!

additional !la#our #ariations&

Frito9ay products currently control 22 o! the Inited 3tates sa#ory snack!ood $arket&S1

International

9al@ers is a snack !ood $anu!acturer in the Inited =indo$ best kno"n !or $anu!acturin

crisps& Pepsi0o has o"ned the Walkers crisp label in the Inited =indo$ since 1661 and

distributes 9ayHs product #ia this brand na$e& The loo !or the :ritish #ersion is notably

+1

http://en.wikipedia.org/wiki/Barbecuehttp://en.wikipedia.org/wiki/Caloriehttp://en.wikipedia.org/wiki/Bakedhttp://en.wikipedia.org/wiki/Bakedhttp://en.wikipedia.org/wiki/Lay's_WOW_chipshttp://en.wikipedia.org/wiki/Olestrahttp://en.wikipedia.org/wiki/Lay's_Staxhttp://en.wikipedia.org/wiki/Pringleshttp://faculty.msb.edu/homak/HomaHelpSite/WebHelp/FritoLay_Spreading_Free_Enterprise_ABC_News_9-9-02.htmhttp://en.wikipedia.org/wiki/Snack_foodhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Crispshttp://en.wikipedia.org/wiki/Crispshttp://en.wikipedia.org/wiki/PepsiCohttp://en.wikipedia.org/wiki/Walkers_(snack_foods)http://en.wikipedia.org/wiki/Crisphttp://en.wikipedia.org/wiki/Crisphttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/File:Mid_products_lays.pnghttp://en.wikipedia.org/wiki/File:Walkerslogo.pnghttp://en.wikipedia.org/wiki/Barbecuehttp://en.wikipedia.org/wiki/Caloriehttp://en.wikipedia.org/wiki/Bakedhttp://en.wikipedia.org/wiki/Lay's_WOW_chipshttp://en.wikipedia.org/wiki/Olestrahttp://en.wikipedia.org/wiki/Lay's_Staxhttp://en.wikipedia.org/wiki/Pringleshttp://faculty.msb.edu/homak/HomaHelpSite/WebHelp/FritoLay_Spreading_Free_Enterprise_ABC_News_9-9-02.htmhttp://en.wikipedia.org/wiki/Snack_foodhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Crispshttp://en.wikipedia.org/wiki/PepsiCohttp://en.wikipedia.org/wiki/Walkers_(snack_foods)http://en.wikipedia.org/wiki/Crisphttp://en.wikipedia.org/wiki/United_Kingdom


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si$ilar to the A$erican brand) !eaturin a red ribbon around a yello" sun& The other Frito

9ay brands are also distributed throuh the Walkers label&

*n The Netherlands 9ayHs are sold in three #arieties 9ayHs) 9ayHs 9iht and 9ayHs 3ensations

Thai 3"eet 0hili


23/109

!or the Me'ican co$pany sports the red ribbon) but it has a styli.ed s$ilin !ace instead o!

the sun& *t controls around 78 o! the $arket there&

*n *srael) the 9ayHs label is distributed "ith the na$e Tapochips UVHXYVZ

*n France) the !a$ous siner 3[bastien HAnelH De 3ousa !ro$ the Arthur 0re" is sponsored

by 9ayHs corp&

*n Ger$any) 9ayHs are sold in three #arieties 9ayHs) 9ayHs 9iht and 9ayHs 3ensations Thai

3"eet 0hili


24/109

• Food !or the !un o! itL +885

• 9ayHs) et your s$ile onL +884

• 9ayHs& Want so$e

• :etcha canHt eat %ust one 1648s+884

• \]^_` _^ f_` ^] g_ j^ ^]L (Nobody can eat just one) 9ayHs Greece

• 9ays ka $a.aa lo9ayHs Pakistan $eanin >a#e !un "ith 9ayHs

• @ou canHt eat %ust one&&&&9ai betL 9ayHs *ndia

• >ar prora$$e ka $ain !ood 9ayHs *ndia $eanin KThe $ain !ood !or e#ery

prora$$eK

• No one can eat %ust one 9ayHs *ndia

• i$possm#el co$er u$ s :ra.il K*tHs i$possible to eat %ust oneK

• A Bue no puedes co$er solo una 9ayHs 3pain) Peru) M['ico) 0hile and Arentina

$eanin K@ou canHt eat %ust one) can youK

• 9ayHs& ?rei si tu 9ayHs Ro$ania $eanin KWant so$eK

• 9ayHs MA More !or $e)better !or $eLRo$ania

• q vwxz{|)}~ x•z{|LRussia

• =art€ paraa#s neali sustotL 9ithuania

• 停不了的乐事！ 9ayHs 0hina $eanin K0an not stop the %oyLK

• 9ayHs& =[rs. >unary $eanin KWant so$eK

• 9ets et hih on 9ayHs *ndonesia

• @ou ot 9ayHslaid& Thailand

Flavours

E'cept !or barbecue!la#or potato chips) "hich "ere introduced no later than 1627) up until

the last +8 years) the only !la#or o! potato chips had been the con#entional one& Despite an

+



25/109

e'plosion o! ne" !la#ors) the unadorned oriinal is still the selection o! 71 o! consu$ers&

S+

*n the Inited 3tates) 9ayHs o!!ers a nu$ber o! !la#or co$binations) in addition to the classic

chips& Fla#ored products in the traditional !ried #arieties include sour crea$ J Onion)

:arbecue) 0heddar J sour crea$) >idden ?alley Ranch) salt J #inear ) salt J pepper )

Fla$inH >ot) dill pickle) li$n 9i$e and a thicker KDeli styleK chip& 0anadian sellers ha#e

a nu$ber o! #aried !la#ors) "ith curry) ketchup) poutine) pi..a) FriesHn Gra#y) roast chicken)

s$okey bacon) salsa) "asabi) spicy *ndian $asala and sea salt and pepper brands a#ailable&

The $arketin success o! these !la#ors in 0anada so$eti$es leads to a li$ited ti$e o!!erin

o! a !la#or to the south) "ith the dill pickle recently appearin in the Inited 3tates a!ter a

success!ul run&

*nterestinly the na$e Hsour crea$H has ot 9ayHs into a lot o! con!usion in so$e countries& *n

*ndia !or instance the na$e "as chaned to A$erican style crea$ and onion a!ter consu$ers

reported their disco$!ort "ith the idea o! HsourH crea$

*n the baked products) there are classic) barbecue and sour crea$ J onion #arieties& The

kettle cooked #ersion includes oriinal) sea salt J #inear) $esBuite barbecue and %alapeo

brands& Wa#y 9ayHs ha#e oriinal) hickory barbecue) ranch and Au Gratin !la#ors "hile

9ayHs 3ta' o!!ers oriinal) sour crea$ J onion) 0heddar) barbecue) ranch) pi..a and salt J

#inear& The ne"est #ariety) 9ayHs Natural has thick cut barbecue and sea salt brands&

The WOWL brand "as rebranded in +88 as 9ayHs 9iht a!ter the olestra !or$ula "as altered

and the I&3& Food and Dru Ad$inistration allo"ed re$o#al o! "arnins about #arious

health conseBuences o! the !at substitute&

+2

http://www.specialtyfood.com/do/news/PrintNewsArticle?id=1122http://en.wikipedia.org/wiki/Sour_creamhttp://en.wikipedia.org/wiki/Onionhttp://en.wikipedia.org/wiki/Barbecuehttp://en.wikipedia.org/wiki/Cheddar_cheesehttp://en.wikipedia.org/wiki/Hidden_Valley_Ranchhttp://en.wikipedia.org/wiki/Hidden_Valley_Ranchhttp://en.wikipedia.org/wiki/Edible_salthttp://en.wikipedia.org/wiki/Vinegarhttp://en.wikipedia.org/wiki/Black_pepperhttp://en.wikipedia.org/wiki/Dill_picklehttp://en.wikipedia.org/wiki/Lime_(fruit)http://en.wikipedia.org/wiki/Delihttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Curryhttp://en.wikipedia.org/wiki/Ketchuphttp://en.wikipedia.org/wiki/Poutinehttp://en.wikipedia.org/wiki/Pizzahttp://en.wikipedia.org/wiki/Chickenhttp://en.wikipedia.org/wiki/Baconhttp://en.wikipedia.org/wiki/Salsa_(sauce)http://en.wikipedia.org/wiki/Wasabihttp://en.wikipedia.org/wiki/Masalahttp://en.wikipedia.org/wiki/Mesquitehttp://en.wikipedia.org/wiki/Jalape%C3%83%C2%B1ohttp://en.wikipedia.org/wiki/Hickoryhttp://en.wikipedia.org/wiki/Au_Gratinhttp://en.wikipedia.org/wiki/Olestrahttp://en.wikipedia.org/wiki/U.S._Food_and_Drug_Administrationhttp://en.wikipedia.org/wiki/U.S._Food_and_Drug_Administrationhttp://en.wikipedia.org/wiki/File:Mid_products_lays.pnghttp://www.specialtyfood.com/do/news/PrintNewsArticle?id=1122http://en.wikipedia.org/wiki/Sour_creamhttp://en.wikipedia.org/wiki/Onionhttp://en.wikipedia.org/wiki/Barbecuehttp://en.wikipedia.org/wiki/Cheddar_cheesehttp://en.wikipedia.org/wiki/Hidden_Valley_Ranchhttp://en.wikipedia.org/wiki/Edible_salthttp://en.wikipedia.org/wiki/Vinegarhttp://en.wikipedia.org/wiki/Black_pepperhttp://en.wikipedia.org/wiki/Dill_picklehttp://en.wikipedia.org/wiki/Lime_(fruit)http://en.wikipedia.org/wiki/Delihttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Curryhttp://en.wikipedia.org/wiki/Ketchuphttp://en.wikipedia.org/wiki/Poutinehttp://en.wikipedia.org/wiki/Pizzahttp://en.wikipedia.org/wiki/Chickenhttp://en.wikipedia.org/wiki/Baconhttp://en.wikipedia.org/wiki/Salsa_(sauce)http://en.wikipedia.org/wiki/Wasabihttp://en.wikipedia.org/wiki/Masalahttp://en.wikipedia.org/wiki/Mesquitehttp://en.wikipedia.org/wiki/Jalape%C3%83%C2%B1ohttp://en.wikipedia.org/wiki/Hickoryhttp://en.wikipedia.org/wiki/Au_Gratinhttp://en.wikipedia.org/wiki/Olestrahttp://en.wikipedia.org/wiki/U.S._Food_and_Drug_Administration


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Outside North A$erica) 9ayHs in Greece and 0yprus are $ade and packed by Tasty Foods

and 0orina 3nacks 9TD) "ith Mediterranean !la#ors "hich include Feta cheese !la#or)

T.at.iki !la#our) Oli#e and To$ato) Oreano) 3ea 3alt J :lack Pepper and #arious $ore&

There are hundreds o! sub#ariations o! the Mediterranean line and the co$pany per!or$s

constant e'peri$entations to create ne" !la#ors and ad%ust the$ to each countryHs likin& *n

so$e countries such as Arentina #ariations o! the Mediterranean tastes e'ist include Oli#e

Oil and Par$esan 0heese) Oli#e Oil and To$ato) Oli#e Oil and :asil) Greek T.at.iki

0heese "ith onions) 9asana) :ee! 0arpaccio "ith Par$eiano and 3$oked Mancheo

0heese& *n :eliu$ there is a #ersion o! 0ucu$ber and Goats 0heese& Finally in 0hile there

is a #ersion o! 9e$on and 0ilantro 0oriander and 3our 0rea$ and Onions&

*n Australia) a cilantro #ersion e'ists "hile a hot J s"eet chili) s"eet corn and coti%a cheese

brand can be !ound in 3outh A$erica&

Another !la#or sold pri$arily in southern Asia is called KMaic Masala&K This !la#or is #ery

popular in *ndia) Pakistan) and :anladesh& Fla#ors !eatured in Thailand include Nori

3ea"eed) :asil) 3Buid) 3picy 0hili 3Buid) 3ea!ood and Mayonnaise) and 3picy 3ea!ood&

There are a nu$ber o! uniBue products in the Inited =indo$ sold under the Walkers label)

includin pra"n cocktail) bee! J onion) Greek kebab and Mar$ite yeast e'tract& Inder the

Smith's label in Australia) uniBue !la#ors include Greek Feta J >erb and *talian To$ato J

:asil&

Russia has K9ayHs MAK chips 0hicken) 3our crea$ J Onion) 3our crea$ J 0heese) >a$

J cheese !la#ors and so$e international K9ayHsK !la#ors plus Russian K9ayHsK !la#or

Mushroo$s J 3our crea$) 0rab and Red ca#iar&

+4

http://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/Greecehttp://en.wikipedia.org/wiki/Cyprushttp://en.wikipedia.org/wiki/Mediterraneanhttp://en.wikipedia.org/wiki/Fetahttp://en.wikipedia.org/wiki/Tzatzikihttp://en.wikipedia.org/wiki/Argentinahttp://en.wikipedia.org/wiki/Belgiumhttp://en.wikipedia.org/wiki/Chilehttp://en.wikipedia.org/wiki/Cilantrohttp://en.wikipedia.org/wiki/Cilantrohttp://en.wikipedia.org/wiki/South_Americahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Prawnhttp://en.wikipedia.org/wiki/Kebabhttp://en.wikipedia.org/wiki/Marmitehttp://en.wikipedia.org/wiki/Yeasthttp://en.wikipedia.org/wiki/Tomatohttp://en.wikipedia.org/wiki/Basilhttp://en.wikipedia.org/wiki/File:Mid_products_lays.pnghttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/Greecehttp://en.wikipedia.org/wiki/Cyprushttp://en.wikipedia.org/wiki/Mediterraneanhttp://en.wikipedia.org/wiki/Fetahttp://en.wikipedia.org/wiki/Tzatzikihttp://en.wikipedia.org/wiki/Argentinahttp://en.wikipedia.org/wiki/Belgiumhttp://en.wikipedia.org/wiki/Chilehttp://en.wikipedia.org/wiki/Cilantrohttp://en.wikipedia.org/wiki/Cilantrohttp://en.wikipedia.org/wiki/South_Americahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Prawnhttp://en.wikipedia.org/wiki/Kebabhttp://en.wikipedia.org/wiki/Marmitehttp://en.wikipedia.org/wiki/Yeasthttp://en.wikipedia.org/wiki/Tomatohttp://en.wikipedia.org/wiki/Basil


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*n Poland the chips !la#ors are Green Onion) Mushroo$s J 3our 0rea$) 0hicken) Oriinal)

Paprika) >ot pepper) Oriinal) =etchup) Fro$ae) ne" potatoes "ith basil& Also there is

9ays Apettite "hich is also part o! lays and has the !ollo"in !la#ors =ebab) Pepper and

0heese) Onion and 0heese&

*n parts o! 3outh A$erica notably Arentina and Iruuay) 9ayHs !la#ored products are sold

"ith the K9ayHs MediterraneasK label) and include such !la#ors as ha$) to$ato and basil)

to$ato Par$esan) and oreano& Peru has K9ayHs 3abores PeruanosK 9ayHs Peru#ian Fla#ors)

"ith !la#ors like Bueso andino Andean cheeseQ also recently "as released 9ayHs Dips) that

includes a KPeru#ian 0riollo 0hiliK sauce sachet&

*n Ikraine there is crab) bacon) 0heddar) and sour crea$ and reen onion

*n Thailand there is 0lassic) 3our 0rea$ J Onion) 0heese J Onion) Me'ican :ar:;)

apanese Nori 3ea"eed& Fla#ors also co$e and o usually "ith an international the$e) !or

e'a$ple French Mayonnaise) :alsa$ic ?inear and 3alt Enland) Garlic 3o!t 3helled

0rab >on =on) 3oy 3auce) 3al$on Terriyaki apan) 9obster) :acon J 0heese

A$erica& Also traditional KThaiK !la#ors include To$ @u$) Thai 0hili Paste) Thai 3ea!ood

Dip) 0hili and 9i$e& Popular !la#ors are o!ten kept in circulation loner&

There are currently 1+ reular 9ayHs !la#ors in 0anada) thouh there are $ore) a#ailable only

in certain parts o! the country& The !la#ors a#ailable nation"ide are the !ollo"in Classic

yello") BarBQ black) Salt & ine!ar teal) "etchu# dark red) Wa$y %ri!inal red)

ill ickle briht reen) Smokey Bacon bro"n) Sea Salt & e##er sil#er) Sour Cream

& %nion reen) oast Chicken liht bro"n and !inally i!htly Salted briht blue& Also)

in select 0anadian $arkets Toronto J ?ancou#er 9ayHs has introduced international !la#ors

such as K3picy 0urryK and K3picy *ndian MasalaK to appeal to a "ider consu$er roup&

+5

http://en.wikipedia.org/wiki/Argentinahttp://en.wikipedia.org/wiki/Uruguayhttp://en.wikipedia.org/wiki/Peruhttp://en.wikipedia.org/wiki/Thailandhttp://en.wikipedia.org/wiki/Curryhttp://en.wikipedia.org/wiki/File:Mid_products_lays.pnghttp://en.wikipedia.org/wiki/Argentinahttp://en.wikipedia.org/wiki/Uruguayhttp://en.wikipedia.org/wiki/Peruhttp://en.wikipedia.org/wiki/Thailandhttp://en.wikipedia.org/wiki/Curry


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9ayHs ha#e entered the Ger$an $arket "ith so$e success in the last couple years& All / key

9ayHs brands are distributed "ith + !la#ors !or each brand& The !ollo"in !la#ors are

$arketed in Ger$any

• 9ayHs

o 9ayHs Natural

o 9ayHs Paprika :ell Pepper

• 9ayHs 9iht

o 9ayHs Paprika :ell Pepper

o 9ayHs 3alted


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The baked #ariety) introduced in the $id 68Hs) !eature 1&2 ra$s o! !at per one ounce ser#in)

and ha#e no saturated !at& Each ser#in has 118 to 1+8 calories& 9ayHs 9iht ser#ins are 52

calories per ounce and ha#e no !at&

9ayHs 0lassic Potato chips "ere cooked in hydroenated oil until +885& 0urrently) the chips

are $ade "ith 188 pure sun!lo"er oil&

There are $any !la#ors o! :aked 9ays as "ell& :aked 9ays are produced in 0heddar)

barbecue) sour crea$ and onion) and oriinal&

+6



30/109

CO"PAN< "2"B2RS

Leadership

TOM GRECO

President

Frito-Lay North America

Tom Greco is president of Frito-Lay North America, where he leads PepsiCo’s $1

!illion snac" and con#enient foods !siness%

Marc Guay

President

PepsiCo Foods Canada

&arc Gay is president of PepsiCo Foods Canada, which incldes the Frito Lay

Canada and 'a"er Foods and (nac"s !sinesses% )e has held this role since

*++%

/8



31/109

Marc Kesselman

Senior Vice President & General Counsel


&arc is (enior ice President and General Consel of PepsiCo Americas Foods

.PAF/ and Frito-Lay North America% As General Consel, &arc o#ersees a wide

#ariety of le0al, re0latory, 0o#ernment affairs, and policy isses relatin0 to

PepsiCo’s food and snac" !siness in North and (oth America% n addition to Frito-

Lay, this portfolio of !sinesses incldes 'a"er Foods 2 (nac"s, (a!ritas, Gamesa

and Latin America Foods% PAF employs more than 1*+,+++ people, 0enerates more

than $* !illion in re#ene, and earns $3%3 !illion in profits annally%

Ger!e Le!!e

/1



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Senior Vice President & Chief Financial Officer


Geor0e Le00e is senior #ice president and chief financial officer of Frito-Lay North

America, responsi!le for dri#in0 the continos annal 0rowth and o#erseein0

finance, prodcti#ity, control, transformation and (AP implementation for PepsiCo’s

$1 !illion snac" and con#enient foods !siness% )e assmed this role in

4ecem!er *+1+%

Pa"r#c$ McLau!%l#n

Senior Vice President of Human esources! Chief Human esources Officer


Patric" &cLa0hlin is senior #ice president of hman resorces and chief hmanresorces office for Frito-Lay North America, leadin0 the field and head5arters

strctre with a focs on !ildin0 or0ani6ational health and capa!ility, de#elopin0

talent and stren0thenin0 employee relations%

Ran&y Mel'#lle

Senior Vice President & General "ana#er of $ast %iision


/+



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7andy &el#ille is senior #ice president and 0eneral mana0er of Frito-Lay’s east

di#ision, which incldes the company’s Northeast, Atlantic, Carolinas, (otheast,

Central Glf and &id America re0ions%

(a#me Mn"emayr

Senior Vice President & C'O

An#n"a Mu$%er)ee

Senior Vice President & Chief "ar(etin# Officer


//



34/109

*an#el Nar

Senior Vice President & General "ana#er of Gro)th Ventures


4aniel Naor is senior #ice president and 0eneral mana0er of Growth entres for

Frito-Lay North America, where he leads Frito-Lay’s e8pansion in new snac"in0

occasions, from prodct de#elopment to operational e8ection% )e also leads the

colla!oration of Growth entres with PepsiCo Foods Canada, 'a"er Foods 2

(nac"s, PepsiCo &e8ico Foods and (oth America Foods as well as the Glo!al

(nac"s Grop and Growth entres 9e#era0es%

+#'e$ San$aran

Senior Vice President & Chief Customer Officer


/



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i#e" (an"aran is senior #ice president and chief cstomer officer for Frito-Lay North

America, responsi!le for leadin0 the company’s sales and partnerships with national

cstomers and channels%

*a'e Scalera

Senior Vice President of Go-to-"ar(et Capa*ility and Productiity


4a#e (calera is senior #ice president of 0o-to-mar"et capa!ility and prodcti#ity and

is responsi!le for leadin0 the de#elopment of ne8t-0eneration tools and systems that

will contine Frito-Lay’s leadership as the premier direct-store deli#ery .4(4/ sales

force%

4a#e assmed this role in Fe!rary *+1*, after ser#in0 as senior #ice president and

0eneral mana0er of north !siness nit since :anary *+11, which inclded the

company’s Northeast, New ;or", &id-Atlantic and &id-America re0ions% 9efore thisappointment, he ser#ed as di#ision #ice president of sales for Frito-Lay since *++


36/109

4a#e holds a !achelor@s de0ree in !iolo0y from (eton )all ?ni#ersity and an &9A in

finance from Fairlei0h 4ic"inson ?ni#ersity%

S"e%an#e Smar"

Senior Vice President & "ar(et Supply Officer North America Foods

(tephanie &% (mart, C%P%&% is senior #ice president and mar"et spply officer for

PepsiCo’s food and snac" !siness in North America% n this role, she is responsi!le

for procrement within PepsiCo’s Frito-Lay di#ision% (tephanie has held this position

since :ne *+1*%

7*S(OR< O+ (72 CO"PAN<

+886

Restructurin 3che$e appro#ed by all concerned includin shareholders) creditors and

the >ih 0ourts at Allahabad) Meerut Gha.iabad and 0handiarh and ca$e into !orce

on +/rd une) +886 "ith retrospecti#e e!!ect i&e& 1st April) +884&

Ma%or E'pansion Plan ‚ en#isain an outlay o! Rs&125 crore initiated in A:0 Paper

9td&

/4



37/109

+884

Restructurin 3che$e en#isain de$erer o! the paper business o! the 0o$pany into

A:0 Paper 9td& and de$erer o! the edible oil business "ith 9ays Enterprises 9td&

appro#ed by the :oard o! Directors sub%ect to necessary consentsih 0ourts&

+882

*nstalled a 6 MW capti#e po"er plant at the Paper Di#ision

De#elopin Gaan Encla#e to"nship at Gha.iabad !or residential plots

+8818/

3che$e !or Financial Restructurin sanctioned by :*FR and 0o$pany dereistered

!ro$ :*FR&

1667

A:09 !iled re!erence "ith :*FR conseBuent to erosion o! its net "orth as on

/1&1+&1665Q

?anaspati plant at Gha.iabad dis$antled and shi!ted to Ra%pura& As a result)

?anaspati capacity at Ra%pura rose to 122 TPD&

1661

APF9 a$ala$ated "ith A:09 "ith the sole ob%ecti#e to ser#ice the institutional debt o!

APF9 as all the 3oya $ilk pro%ects ca$e up at that ti$e !ailed to take o!! pri$arily

because o! lack o! consu$er a"areness o! soya $ilk&

/5



38/109

?entured into dairy $ilk and $ilk products&

1675

Paper di#ision(s capacity enhanced to +4) 88 TPAƒ Modernisation o! the ?anaspati J

re!inin plants undertaken

1674

A:09 pro$oted separate co$pany) #i.& 9ays Protein Food 9td& APF9 to produce and

$arket soya$ilk and other soya$ilk based be#eraes at Gha.iabad&

1672

3eparate !acilities to produce re!ined oils "ere set up "ith a capacity o! +8)888 TPA each

at Gha.iabad and Ra%pura&

Physical re!inery "as set up at Gha.iabad&

3ol#ent e'traction plant capacity also added at Ra%pura

/7



39/109

167+

The capacity o! the ?anaspati plant raised to 1+2 TPD at both the locations&

3oap plants o! 888 TPA capacity also set up at Gha.iabad J Ra%pura&

Glycerine plant o! 1 TPD set up at Gha.iabad&

1678

A:09 setup its Paper Di#ision in 3ailakhurd Pun%ab to produce 18)888 TPA o!

cultural #arieties o! papers !ro$ aricultural residues like rice stra") "heat stra") kana

rass) baasse etc&

1646

A:09 set up second ?anaspati plant at Ra%pura Pun%ab to $anu!acture 188 TPD o!

?anaspati&

The capacity o! the Gha.iabad ?anaspati plant raised to 188 TPD&

164+

Te'tile $ill sold to M


40/109

164

A:09 purchased the entire shareholdin o! M


41/109

9ays Food is a di#ision o! 9ays 0orp 9i$ited& 9ays Food "as established in the year 1661)

and is reconi.ed as one o! the leadin producers o! I>T Milk) Pre$iu$ rane o!

Fla#oured Milk) Pasteuri.ed Milk) I>T Tonned Milk) Double Tonned Milk and Milk

Products& 9ays Food is conscious o! pro#idin consistent product Buality and ser#ices to itHs

#alued custo$ers to their entire satis!action and deliht&

1



42/109

+or 7ealth Professionals

Are you a health pro!essional *! so) Frito9ay has t"o reat resources that you

can use to educate yoursel! and your patients and clients about the nutrition o!

your !a#orite Frito9ay snacks&

Frito9ay(s co$$it$ent to health and "ellness and sustainability has been ‚

and continues to be ‚ de$onstrated by its e'tensi#e o!!erins and throuh the

positi#e steps "e(#e taken to help chane the "ay A$erica snacks& 0onsu$ers

"ant ‚ and e'pect !ro$ Frito9ay ‚ reat tastin) con#enient) hihBuality

choices that $eet a #ariety o! snackin needs) and "e are co$$itted to

$eetin this challene&

Snack Sense

3nacksense&co$ is a "ebsite) desined !or health pro!essionals) "hich pro#ides

nutrition in!or$ation about Frito9ay products) includin the bene!its o!

snackin) healthier„ #eetable oils) "hole rains) and !acts about sodiu$& This

"ebsite o!!ers a #ariety o! do"nloadable educational $aterials) t"o continuin pro!essional education $odules and $uch $oreL

„ >ealthier #eetable oils contain

… 78 $ono and polyunsaturated !at) † +8 saturated !at) and 8 trans !at&

+

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Snac@Sense,com

icense to Snack

3nackin is an i$portant part o! a healthier diet) but o!ten ti$es it is di!!icult todecide "hat to choose !or a snack and "here and "hen to eat it& This site is a

nonbranded "ebsite that o!!ers the in!or$ation) tips and tools consu$ers need

to $ake healthier snack choices&

>a#e $ore Buestions about Frito9ay nutrition E$ail us at

/

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(72 "ANA.2"2N( (2A"

The o#erall $anae$ent o! 9ays 0orp& #ests "ith the :oard o! Directors co$prisin o!

e$inent persons "ith "ide e'perience in business and industry& The day to day $anae$ent

o! the 0o$pany is looked a!ter by the 0hair$an J Manain Director and the Manain

Director under the o#erall uidance o! the :oard&

Board of ;irectors

3hri N&=&:a%a%

0hair$an J Manain Director

3hri &=&=haitan

?ice0hair$an

3hri G&N&Mehra

Director *ndependent

3hri Ro$esh 9al



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3hri =&R&Ra$a$oorthy


3hri Pra#een =u$ar


3hri Mohit 3atyanand


3hri ?ikra$ :a%a%

Director ‚ Non*ndependent

3hri Pa#an =haitan

Director Non*ndependent

3hri A&=&:a%a%

Manain Director

8ey Personnel

3hri &0&Rana

E'ecuti#e Director) 0FO J 0o$pany 3ecretary

2



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3hri Mahesh Mittal

President Finance J Audit

3hri A&=&:aa

President Ta' J 0R

3hri ?i#eck :atra

?icePresident

:&P&Mahesh"ari

3r& General Manaer Finance J Ad$in&

4



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:ays +ood achiees this through)

• 0o$plyin "ith custo$erHs as "ell as statuory J reulatory reBuire$ents

• Establishin $onitorin and re#ie"in Buality J !ood sa!ety ob%ecti#es&

• 0ontinually i$pro#in skills o! itHs e$ployees as "ell as updatin processes and

syste$s

• *$ple$entin >A00P principles to produce sa!e $ilk J $ilk products&

• Recei#in inputs Ra" Materials co$plyin to e'ternal as "ell as our strinent

internal Buality standards&

5



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1*S*ON AN; "*SS*ON

•

What happens "hen 7)888 people !ocus on a sinle #ision

• 3o$ethin "onder!ul‡a co$pany that(s all about ood !un‡doin ood

thins "hen it co$es to $akin snacks and carin !or the en#iron$ent&

@ou et a co$pany called Frito9ay) a proud $e$ber o! the Pepsi0o

!a$ily&

• For $ore than 52 years) "e ha#e en%oyed $akin the best snacks on

earth) startin "ith si$ple) !ar$ro"n inredients&

• And "eHre not stoppin no"& We continue to inno#ate) so "e can pro#ide

tasty products that are ood as "ell as !un&

• And "eHre reducin our en#iron$ental !ootprint by conser#in natural

resources as "ell as harnessin rene"able enery technoloy that reduceshar$!ul e$issions&

• We kno" "e still ha#e a lot o! "ork to do) but "e(re up to the challene&

WeH#e had a lot o! ood !un alon the "ay) and "eHll continue that as "e

look to the !uture&

• :ecause that is "hat Frito9ay is all about&

• 0hoose a story at le!t to learn $ore&

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UA:*(< +OO; SA+2(< PO:*C<

9ays by nature o! its de!inition re!lects purity) sa!ety and surety "hich is the essence o! our

$ission &

We are dedicated to"ards producin pure and "holeso$e products that are sa!e !or hu$an

consu$ption) "hich is also our $oral and social responsibility&

We are conscious o! pro#idin consistent product Buality and ser#ice o! our #alued

custo$ers to their entire satis!action and deliht&

:AA00P principles that result in production o! Buality

and sa!e $ilk J $ilk products&

• Recei#in inputs Ra" $aterials co$plyin to our internal as "ell as e'ternal

Buality standards&

• 0ontrol o! process throuh syste$ and ensure dispatch o! !inished oods as per

speci!ications strictly&

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UA:*(< OB-2C(*12S

Total !at losses $a'i$u$ 8&8 78 cases to be achie#ed by end o! !inancial year +886

+887&

Total 3NF losses Ma'i$u$ 8&28 78 cases to be achie#ed by end o! !inancial year

+886+887

Reduction in in#entory cost by 18 includes 3tores and 3pares only but does not include

critical sparcs) crates) "ire trays) cans ra" $aterials) packain $aterials and !inished oods

to be achie#ed by end o! !inancial year +886 ‚ +887&

To ensure no product is recalled Food 3a!ety reasons by end o! !inancial year +886+887&

28



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UA:*(< "ANA.2"2N( SA00P >a.ard Analysis and critical control points prora$s on reular and

onoin basis& :ays +ood is an *SO&3$$% 7ACCP certified unit, S.S! has granted the

certification,

At 9ays Food there is an inhouse !ully eBuipped laboratory that $onitors) inspects and

conducts

• Tests on ra" $aterials

• Products in process and Finished Products

•

Microbioloical analysis o! ra" and !inished products

Thus ensurin that !inal product oin into the $arket is absolutely sa!e !or consu$ption to

!urther our co$$it$ent to produce top Buality products throuh riorous control and

$onitorin o! Materials and Processes&

21



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PROC2SS CAPAB*:*(*2S

„ 3tateo! art dairy processin eBuip$ent !ro$ Den$ark and France&

„ Deploys $odern techniBue o! Iltra >eat Treat$ent I>T "ith direct stea$ in!usion& The

only o! itHs type in the *ndia&

„ Aseptic packain in coe'truded $ulti layer PE J E?O> !il$&

„ The I>T process and aseptic packain ensures that liBuid $ilk are bacteria !ree&

„ Milk J $ilk products absolutely sa!e to use directly !ro$ the pack&

„ 9on shel! li!e Milk J $ilk products "ith no need o! re!rieration till pack opened&

2+



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R2S2ARC7 AN; ;212:OP"2N(

9A@3 is co$$itted to deli#erin "orldclass products and ser#ices& This reBuires a clear

!ocus on continuously stri#in to create a hiher #alue to custo$ers by achie#in e'cellence

in all 0o$panyHs operations& :usiness e'cellence calls !or a passionate !ocus on technoloy)

products) ser#ices) processes and an operatin en#iron$ent !ir$ly anchored to an

i$prenable !oundation o! ;uality&

9A@3 !ir$ly belie#es that Buality is not a speci!icallyassinable task& *t needs to be !ir$ly rooted and

institutionali.ed in the culture and #alue syste$ o! the

0o$pany& 9A@3 nurtures a culture o! stri#in !or

continuous i$pro#e$ent in Buality) be it in products)

ser#ices) syste$s or per!or$ance& The 0o$pany is co$$itted to the establish$ent o!

syste$s and processes to pro$ote oranisational creati#ity and inno#ation&

9A@3Hs de#elop$ent o! its *ntegrated uality "anagement System /*"S0 is based on

its stron !oundation o! i$ple$entin *SO 3$$%)#$$$! *SO %$$%! O7SAS %5$$%! SA

5$$$! 7ACCP !or Foods and *RS per!or$ance ratin and bench$arkin o! the Buality

$anae$ent syste$& 9ike"ise) 9A@3Hs strateic initiati#es !or de#elopin its people ha#e

been based on participati#e $anae$ent concepts like C /uality Control0! (" /(otal

uality "anagement0! 8SS /8aiDen Suggestion Scheme0! 'S! SiE Sigma&

All 9A@3 $anu!acturin units ha#e *3O Buality certi!ication& Al$ost all contract

$anu!acturin units in the Foods :usiness and all lare hotels ha#e !ood sa!ety and Buality

syste$s certi!ied by accredited Hthird partyH in accordance "ith H>a.ard Analysis 0ritical

0ontrol PointsH >A00P standards& Additionally) the Buality o! all FM0G products o! the

2/



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0o$pany is reularly $onitored throuh HProduct ;uality Ratin 3yste$H P;R3& The 9ea!

Tobacco and Printin J Packain businesses ha#e achie#ed "orldclass ratins in the

H*nternational ;uality Ratin 3yste$H *;R3 !or business e'cellence in "hich key processes

are rated aainst international bench$arks and certi!ied by accredited Hthird partyH

independent assurance pro#iders&

:A


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9A@3 R J D 0entres are $anned by hihly Buali!ied

and trained scientists specialised in their !ields& The labs

and pilot plants ha#e ultra $odern) stateo!theart

testin and prototypin !acilities& The laboratory at

:enaluru has obtained accreditation from NAB: /National Accreditation Board for

(esting Calibration of :aboratories0 for *SO %6$#' !or key testin protocols&

The latest 9A@3 RJD hub in 7yderabad !ocuses on arisciences& This RJD !acility) the

!irst o! its kind !or the 0o$pany) "ill "ork on $ultiple businesses built on a co$$on set o!

core co$petencies& The initial set o! core co$petency areas identi!ied are Plant Breeding

and .enetics! Agronomy! Biotechnology! "olecular Biology and Siliculture& The

!acility ai$s to create H0entres o! E'cellenceH in these areas&

9A@3Hs RJD prora$$e at Bhadrachalam is the core

o! the 0o$panyHs !ibre stratey !or its Paperboards and

3pecialty Papers business& This stateo!theart research

centre is consistently stri#in to i$pro#e the producti#ity

o! se#eral tree species) in order to i#e attracti#e landuse

alternati#es to traditional !ar$ers and "asteland o"ners& 3o !ar) $ore than %$$ high&

yielding! fast&growing and disease resistant ?Bhadrachalam? clones ha#e been produced

on a co$$ercial scale) includin +/ sitespeci!ic clones adapted to proble$atic soils& The

producti#ity o! these saplins is 46 ti$es that o! nor$al seedlins&

9A@3Hs co$prehensi#e RJD !acilities at

Rajahmundry in Andhra Pradesh co#er all aspects o!

tobacco crop culti#ation& *n collaboration "ith the

0entral Tobacco Research *nstitute and the Tobacco

22



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:oard) 9A@3 pioneered F0? tobacco culti#ation in *ndia and introduced the :urley and

>D:RG #arieties& 9A@3Hs continued !ocus on crop de#elop$ent has resulted in ne"

#arieties o! seeds and hybrids in Andhra Pradesh and =arnataka) "hich ha#e sini!icantly

i$pro#ed !ar$ yields and helped !ul!ill the de$ands o! a dyna$ic lobal $arket&

The 0o$panyHs RJD tea$ collaborates "ith other centres o! e'cellence) and le#eraes

e'pertise !ro$ se#eral leadin institutes includin the Ini#ersity o! Aricultural 3cience)

:enaluruQ *ndian *nstitute o! 3cience) :enaluruQ 03*OR) Australia and 03*R) 3outh

A!rica&

0aterin to the need o! 9A@3Hs 9i!estyle :usiness is a conte$porary $aster ;esign

+acility at .urgaon& *t o!!ers RJD !acilities that ha#e enabled the 0o$pany to o!!er

internationally bench$arked !ashion collection e#ery season&

24



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CAR22RS *N :A


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$eritocracy) eBuity and the upholdin o! co$pany #alues& We keep our "ork en#iron$ent

si$ple) in!or$al and !le'ible "ith a stron e$phasis on hu$an #alues& We #alue ideas and

i#e people the space to e'ecute the$&

We keep our people intellectually sti$ulated and i#e the$ the !reedo$ to take their o"n

decisions& And the responsibility to $ake 9A@3 ro" throuh inno#ation and

e'peri$entation&

We ha#e re$ained a #ibrant co$pany !or nearly ten decades no" because o! our ability to

$anae chane proacti#ely and to rein#ent oursel#es continuously "ithout co$pro$isin

the ideals and #alues that ha#e sustained us o#er the years&

27



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92 +OCUS ON 1A:U2 A;;*(*ON

We !ocus on #alue addition to enhance co$petencies& We belie#e pro!essional ro"th is the

responsibility o! both the indi#idual and the oranisation& We pro#ide opportunities !or #alue

addition throuh

E'posure to World 0lass Manu!acturin Facilities and Practices

E'posure to *nternationally :ench$arked Marketin Practices

For$al Trainin and De#elop$ent prora$$es in *ndia and o#erseas

Me$bership o! Multidisciplinary Task Forces and Pro%ect Tea$s

Focused 9eadership De#elop$ent *nitiati#es

0ross Functional and 0ross :usiness Opportunities

(72 8*N; O+ P2OP:2 92 :OO8 +OR

We do not belie#e in stereotypes& We belie#e di#ersity is essential !or buildin a "holeso$e

"ork en#iron$ent& :ut there are certain basic attributes "e look !or

*nterity Ability to think strateically*ntellectual riour >ih enery

A H"ill doH attitude 0reati#ity

Tea$ skills 9eadership

26



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Our Latest Snacks

• e !elie#e snac"in0 shold !e 0ood and fn% That’s why we’re always

wor"in0 to !rin0 yo new prodcts, whether it’s new fla#ors of the snac"s yo

lo#e or a whole new snac" choice% )ere is what’s new from Frito-Lay%

• To find these items or any other Frito-Lay snac"s in a store near yo,cl#c$

%ere to se or here to 9y featre%

DORITOS ® JACKED

•9i00er% 9older% Thic"er% 4B7TB( :ac"ed, tastes li"e Awesome feels%

C%ec$ T%em Ou"

RUFFLES ® Ultimate

• Gra! a helmet% The new 7ffles ?ltimate chips ha#e deeper, heartier rid0es%

)ardcore rid0es for hardcore dips%

48

http://fritolay.com/our-snacks/where-to-buy.htmlhttp://fritolay.com/our-snacks/where-to-buy.htmlhttp://www.fritolay.com/our-snacks/doritos.htmlhttp://en.wikipedia.org/wiki/File:Mid_products_lays.pnghttp://www.fritolay.com/our-snacks/ruffles.htmlhttp://www.fritolay.com/our-snacks/doritos.htmlhttp://fritolay.com/our-snacks/where-to-buy.htmlhttp://fritolay.com/our-snacks/where-to-buy.htmlhttp://www.fritolay.com/our-snacks/doritos.html


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"AR82(*N.

;O"2S(*C MAR=ET*NG

The co$pany has been in do$estic $arketin since last +2/8 years) They ha#e #ariety o!

clients based on the product $i'es that is they ha#e clients !ro$ all the classes o! the society

e'cept lo"er class& Do$estic sales procedure is straiht

!or"ard throuh distribution to retailers Distributors pro#ide the co$pany security&

Distributors are en%oyin the ad#antae o! / da$ae&

Pre$iu$ Products Pre$iu$ class Econo$ic 0lass

Ipper Middle 0lass

A;;*(*ONA: *N ;O"2S(*C SA:2S

Do$estic sales procedure is straiht to"ard throuh distribution to retailers distributors

pro#ides the co$pany security distributors are en%oyin the ad#antae o! / da$ae&

*NS(*(U(*ONA: "AR82(*N.)

The institutional $arketin di#ision in a ne" born baby in the orani.ation& The

co$pany ha#e recently introduced it sel! to the institutes&

*NS(*(U(2 ;2+*N*(*ON)

Any place "hich has a reBuire$ent in bulk J in reular concern J custo$er is not chaned

in short inter#als is called as an institute& E'a$ple >ostels) >otels etc&

A restaurant can not be an institute as their reBuire$ents are erratic J they to o

!or cheaper products instead o! Buality products J hence ha#e a tendency to

chane the brand o! products in short inter#als o! ti$e&

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4+


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4/


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SCOP2 O+ (72 S(U;<

To kno" perception reardin these dairy products a$on both retailers as "ell as in

the custo$ers&

To Inderstand the ter$inoloies used in $arket by retailers&

De#elop the use!ulness in enhancin the usability o! the product&

To kno" di!!erent sellin skills at #arious situation o! $arket&

To ain kno"lede about distribution net"ork o! A$ul and Para&

To learn di!!erent strateies "hich are used by retailers in $arket to con#ince the

custo$ers&

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R2S2ARC7 "2(7O;O:O.


66/109

R2S2ARC7 "2(7O;O:O.<

S(A(2"2N( O+ R2S2ARC7 PROB:2"

*n the branded snacks $arket) to et do"n to basics) Frito 9ay co$$ands a share o! 2)

!ollo"ed by >aldira$(s at +5 and 9A@3 at 14& The rest is di#ided bet"een a hand!ul o!

ne" entrants) "annabes and $any reional players& Out o! these 9A@3(s is a ne" entrant in

the $arket) "hich "as launched in +886& 9A@3 has launched in a "ide #ariety o! !la#ours

and !or$ats) ranin !ro$ potato chips to !iner snacks& :ecause o! its di!!erent and catchy

ad#ertise$ents has created a bu.. in the $arket& There!ore) our ai$ "as to !ind out the $ost

popular !la#our o! a$on all the o!!erins&

We bean our analysis by di#idin people into those "ho like to eat snacks and those "ho

don(t& We based our study on the sur#ey o! people "ho like to eat snacks& This sur#ey "as

conducted in Meerut Gha.iabad& To collect the data "e desined a Buestionnaire&

Statement Of Research Objecties

The $ain ob%ecti#es o! our research "ere as !ollo"s

To !ind out "hat percentae o! population likes to eat snacks&

To !ind out "hich !la#or o! is $ost pre!erred&

To analy.e the reason !or the popularity o! the $ost pre!erred snack&

To kno" the satis!action le#el o! people "ho eat &

To !ind out ho" $uch people spend on snacks "eekly&

To !ind out the pre!erences o! people !or di!!erent brands&

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R2S2ARC7 ;2S*.N "2(7O;O:O.<

Research desin is the basic !ra$e"ork "hich pro#ides uidelines !or the rest o! research

process& *t speci!ies the $ethods !or data collection and data analysis &*n this research pro%ect

"e ha#e used the sur#ey $ethod o! data collection) to be $ore speci!ic Buestionnaire $ethod&

We conducted a sur#ey in Meerut Gha.iabad& Out o! the uni#erse o! 288 our sa$ple si.e is

28& Respondents in the sa$ple si.e "ere asked to !ill the Buestionnaires to ather the data

SCOP2

(he study of consumer buying behaiour of lays,

Gha.iabad

Record !eed back !ro$ the $arket and reco$$ended !uture plan !or the operation&

Throuh the sur#ey) it is tryin to kno") "hat is the basic di!!erence bet"een our co$pany

and other !ast $o#in 0onsu$er oods 0o$pany(s product in Buality) price) packain etc&

Throuh the sur#ey) it "ould be able to ascertain the "eak point o! sales$an) distributors

and other product related in this "ay $ay "ould be able to create e!!ecti#e trainin packae

or can i#e so$e instructions to $ake the$ $ore e!!ecti#e&

%) R2S2ARC7 ;2S*.N US2;)

Research is an art o! scienti!ic) in#estiation and syste$atic research !or pertinent

in!or$ation on a speci!ic &* ha#e used descripti#e type o! research& Descripti#e research

desinin can be used to study consu$er pro!iles) $arket potential studies) product usae)

attitude sur#eys) sales analysis) $edia research and price sur#eys etc&

#);A(A CO::2C(*ON "2(7O;)

* ha#e used sur#ey $ethod !or data collection& 3ur#ey is the $ost co$$only used $ethod&

45


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F) ;A(A SOURC2)

Primary data) The ob%ecti#es o! pri$ary data are !or$ulated on the basis o! research

ob%ecti#es& Pri$ary data has been collected personally !ro$ #arious consu$ers as "ell as

retailers&

Secondary data) * collected data !ro$ $aa.ines) ne"spaper and di!!erent "ebsites&

) R2S2ARC7 *NS(RU"2N()

A, uestionnaire for consumers) a Buestionnaire consist a Buestions presented to

respondents !or their ans"ers& :ecause o! its !le'ibility) the Buestionnaire is the $ost

co$$on instru$ent used to collect pri$ary data&

B, Schedule for retailers) 3chedule is a de#ice in social research) "hich !reBuently used in

collectin !ield data especially "here the sur#ey $ethod is e$ployed& *t contains Buestions

and blank tables) "hich are to be !illed by the in#estiators the$sel#es a!ter ettin

in!or$ation !ro$ the respondents&

') (


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/A0;irect Personal *nteriew& A direct personal inter#ie" is !aceto!ace co$$unication

"ith the respondents& The inter#ie"er ets in touch "ith the respondents ask the Buestions)

and records the ans"ers obtained&

/B0Rating Scales&The ratin scale in#ol#es Bualitati#e description o! a li$ited nu$ber o!

aspects o! a thin or traits o! a person&

/C0 Ran@ing scales&Inder rankin scales or co$parati#e scales "e $ake relati#e

%ud$ents aainst other si$ilar ob%ects& The respondents under this $ethod directly co$pare

t"o or $ore ob%ects and $ake choice a$on the$& * ha#e used $ethod o! rank order) under

this $ethod o! co$parati#e scalin) the respondents are asked to rank their choices& This

$ethod is easier and !aster than $ethod o! paired co$parisons&

5) SA"P:*N. P:AN

A sa$plin plan is a de!inite plan deter$ined be!ore any data are actually collected !or

obtainin a sa$ple !ro$ i#en population&

/A0Sample SiDe&188The standard sa$ple si.e had chosen by $e&

/B0Sampling (echniGue* ha#e used Probability sa$plin !or $y research report& Inder

this sa$plin desin e#ery ite$ o! the uni#erse has eBual chance o! inclusion in as a$ple&

/C0Place of the Study&Meerut and Gha.iabad&

/;0Surey Period&une) +886

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SA"P:*N. "2(7O;

*n $any $arketin research pro%ect $akin a census study o! the entire uni#erse "ill be

i$possible on account o! li$itation o! ti$e and $oney& >ence sa$plin beco$e ine#itable&

3a$plin is used to collect pri$ary data "hen source o! data !or too $any to be

e'hausti#ely handled& 3a$plin is an interal part o! data collection process& A sa$plin is

only a portion o! uni#erse o! population& The success o! sa$plin depends on the e'tent to

"hich characteristics o! the sa$ple truly represent these o! the uni#erse&

Accordin to @ule) a !a$ous statisticians) the ob%ecti#e o! sa$plin is to et $a'i$u$

in!or$ation about the parent population "ith $ini$u$ e!!ort& Properly done) sa$plin

produces representati#e data on the entire population&

Term commonl !"e# $n "%m&l$n' &o&!l%($on or !n$)er"e*

*n $arketin research population research population $eans the areate o! all ele$ents

that are rele#ant to the scope o! the proble$ under the study& All o! the$ process the

characteristics under in#estiation& When the research de!ines the characteristics under

in#estiation) auto$atically it deli$its the population& Population need not necessarily

$eans li#in persons) *t $ay denotes nonli#in ob%ects like co$panies) e#ent or dealers&

3a$ple is a part o! uni#erse that is bein studied and "hich enerally re!lects $ost o! the

traits that uni#erse had&

"ethod of Sampling)

Probability 3a$plin Method&

3yste$atic sa$plin

Area 3a$plin

Non Probability Sampling

0on#enience sa$plin

58


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;uota 3a$plin

ude$ent sa$plin

Panel 3a$plin

*n "y Project Report * Used Random Sampling "ethod

51


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;A(A CO::2C(*ON

The data collection process is the prede!ined task that * ha#e to undero& The data collection

process starts riht !ro$ the !irst day till the !inal day on the !ield& Durin the "hole period alist o! di!!erent retailers scattered around "hole o! the 3outh 9uckno" ets #isited on the

reular basis& The $ain task is to analy.e the $arket potential) study o! the $arket share o!

the co$pany and analy.in the co$petitor(s strateies&

The sur#ey process is not co$plete "ithout consultin the Distributor J Retailers& The

distributors are the key nodes that $ake the chain $o#in e!!ecti#ely& 3o the response $ade

by the$ is also an essential criterion to in#ol#ed and reachin !or certain decisions&

There are se#eral "ays o! collectin appropriate data that di!!er considerably in the conte't o!

$oney costs) ti$e) and other resources at the disposal o! the researcher& The tools used !or

data collection are as

Primary ;ata

The pri$ary data are those data) "hich are collected a!resh and !or the !irst ti$e& And happen

to be oriinal in character& The pri$ary data to be collected !or the study are

uestionnaire H A set o! Buestionnaire is prepared !or the cause o! collectin di!!erent

in!or$ation related to the predeter$ined ob%ecti#es& The Buestionnaire prepared is in t"o

!or$s J tareted to"ards the doctors and che$ists di!!erently& The !or$at o! Buestionnaire is

structured and non&disguised&

1 ;irect Personal *nteriew H Inder this $ethod o! collectin data there is !aceto

!ace conte't "ith the person !ro$ "ho$ the in!or$ation is obtained& The data

collected are !ro$ the respecti#e selected doctors and che$ists #isited reularly& The

pattern used is Structured and *ndirect *nteriew&

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Secondary ;ata

3econdary data $eans data that are already a#ailable i&e&) they re!er the data) "hich ha#e

already been collected and analy.ed by so$eone else& When the researcher utili.es secondarydata) then he has to look into #arious sources !ro$ "here he can obtain the$) *N this case he

is certainly not con!ronted "ith the proble$s that are usually associated "ith the collection o!

oriinal data& 3econdary data $ay either be published data or unpublished data& Isually

published data are a#ailable in

1 ?arious publications o! the central) state and local o#ern$entsQ

* ?arious publications o! !orein o#ern$ent or o! international bodies and their

subsidiary orani.ationQ

Technical and trade %ournals

D :ooks) $aa.ines and ne"spapersQ

Reports and publications o! #arious associations connected "ith business and industry) banks)

stock) e'chanes etc&Q

3 Reports prepared by research scholars) uni#ersities) econo$ists etc& *n di!!erent

!ields) and

< Public records and statistics) historical docu$ents) and other sources o! published

in!or$ation& The sources o! unpublished data are $anyQ they

E May be !ound in diaries) letters) unpublished bioraphies and autobioraphies and also

$ay be a#ailable "ith scholars and research "orkers) trade associations) labor bureaus and

other public


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S9O( ANA:


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SO9( ANA:


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ANA:


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;A(A ANA:


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uestion )& Our second objectie is concerned "ith !indin out which snac@s they

preferred,

C7*PS FI

B*SCU*(S ##I

NA"822N %I

BU-*A ##I

O(72RS 5I

The pie chart sho"s the responses o! the people& *t is clear that chips do$inate the $arket&

The second spot is shared by Na$keens and third spot by :hu%ia&

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uestion )& The third objectie "as to analyse the preference of chips by the people&

Follo"in pie chart sho"s their responses&

@E3 7

NO 14

Fro$ the abo#e pie chart "e can see that people like the chips $ost i&e& they like to eat

lays) ) uncle chips&

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uestion )& +ourth objectie "as to !ind out ho" which time of the day you prefer the

"ost, Follo"in pie chart sho"s the ti$e&

MORN*NG 4

AFTERNOON 1

E?EN*NG 4

N*G>T 1

This sho"s that chips are eaten by the respondent $ainly at e#enin&

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uestion )& The fifth objectie "as to analy.e the reasons for the popularity of the most

preferred chips& For this the respondents "ere asked #arious brands o! chips& Follo"in pie

chart sho"s their responses&

>A9D*RAM 4

IN0E9 0>*P3 18

9A@(3 7+

+

*n the abo#e pie chart "e can see the popularity o! lays&

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uestion )& !ind out ho" which flaor of lay>s chips people li@e the "ost,

AMER*0AN F9A?*OIR 18

P9A*N 3A9T 7

TANG@ TOMATO 48

0>AT 3TREET ++

This sho"s that $ore people like A$erican !la#or o! lay(s&

;uestion !ind out which all

COMPARITIVE STUDY ON CONSUMER BUYING BEHAVIOUR OF LAYS POTATO CHIPS NEW.doc

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