Comparison of leading SNS
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Transcript of Comparison of leading SNS
New business models
in online communities
Benjamin JoffeManaging Director | Plus Eight Star Ltd
Innovation in Asia?
General assumption #1
Everything from USA is great
General assumption #2
Everything from Asia is weird(and sometimes funny)
Japanese like texting on mobile
Anonymous manager at a telecom company in 2000
Because they have small fingers
Asians like avatars
Anonymous manager at an Internet company in 2005
Because they read mangas and watch animes
Chinese like ring-back tones
Anonymous manager at a foreign media company in 2006
Because they go to karaoke a lot
Giving the
wrong explanationto the
right question
Not-invented-here
spiralof oblivion
Make fun
Stereo
type
Re-invent
Adopt
Self-
evident
Oblivion
Why look at Asia?
1Because some Asian markets
are strategically important
#2 economy
#1 population
#1 digital society
Broadband connections in Japan and Korea are up to
10 times faster than the OECD average.
OECD Report, July 2007
Japan also had the lowest relative monthly
broadband charges/Mbps
Consequence #1
Internet penetration and
speed
Consequence #2
Internet literacy
2Because some great ideas
have already been
proven there
2002
2005
2005
1999 2003+
How about those concepts?
Meta-blogging
Content scrapping
Trust-based information sharing
Personal Resource Planning (PRP)
Quiz
Alexa School of Investment
Global China Japan South Korea
1 Yahoo!
2 Google
3 YouTube
4 MSN
5 Windows Live
6 MySpace
7 Facebook
8 Wikipedia
9 Hi5
10 Orkut
Global China Japan South Korea
1 Yahoo! Yahoo Japan
2 Google Yahoo
3 YouTube Google Japan
4 MSN Google YouTube
5 Windows Live
6 MySpace Google
7 Facebook YouTube
8 Wikipedia
9 Hi5 Yahoo Wikipedia
10 Orkut
Global China Japan South Korea
1 Yahoo! Baidu Yahoo Japan Naver
2 Google QQ FC2 Yahoo
3 YouTube Sina Google Japan Daum
4 MSN Google YouTube Cyworld
5 Windows Live Netease Mixi Nate
6 MySpace Taobao Rakuten Google
7 Facebook Sohu Nicovideo YouTube
8 Wikipedia Tom Livedoor Empas
9 Hi5 Yahoo Wikipedia Gmarket
10 Orkut 56.com Goo Auction
Global China Japan South Korea
1 Yahoo! Baidu Yahoo Japan Naver
2 Google QQ FC2 Yahoo
3 YouTube Sina Google Japan Daum
4 MSN Google YouTube Cyworld
5 Windows Live Netease Mixi Nate
6 MySpace Taobao Rakuten Google
7 Facebook Sohu Nicovideo YouTube
8 Wikipedia Tom Livedoor Empas
9 Hi5 Yahoo Wikipedia Gmarket
10 Orkut 56.com Goo Auction
SNS are a new media
Genetics of SNS
Parameters
These figures reflect
user’s various statistics
[Neighbors]
View this
person’s
neighbors
Emotional
status
- Content copies
(scrapping)
- Registered
number as a
favorite
Updated contents
Visitors
Today / Total
Personal URL
/ Add to my favorite
My photo
Comment
Name &
Gender[Main menu]
Configured by
user
[Mini-room]
Cyber residence of user
Music Player
Bought by user
Comment by
neighbors
Skin
Purchase new skins for a
coordinated background,
icons, etc.
QQ buddy list
Online status
Online disk
Wireless service
Mini portal
Music
Game
Interaction
Panel admin
Making friends
E-magazine
C2C e-commerce
Stock info
SMS
Tencent browser
Chat roomsQQ Pet
IPTVHistory
Search
Main menu
Address list
Group list
Last contacts
Q Bi: cyber $
Secretary E-mail
Voice/Video
File transfer
SMS/MMS
Game/Music
Multi-person chat
Input area
Cathy’s QQ Show
Chatting with Cathy
Friend name:
Cathy
Weather
My QQ Show
Cathy’s QQ Zone
Take a group photo with
Cathy’s QQ Show
Ad
Active emotion
Emotion
Font
Send pic Screen shootBackground
Metrics
Pageviews
Number of users
Revenues
Social
Network
DNA
Starting date
2004 1999 2004 1997
Active accounts
60 mln 20 mln 14 mln 300 mln
Reach (Internet users)
200 mln? 35 mln 90 mln 200 mln!
Revenues 2007 (USD)
150 mln {200 mln}100 mln 520 mln
Operating Profit 2007 (USD)
(50 mln) {100 mln} 35 mln 224 mln
Valuation (USD)
MSSE
15 bln? n.a.TSE
1.8 bln
HKSE
11 bln
?
Main business models
Ads Ads
Digital goods Digital goods
Games
Mobile VAS
Jobs
(Ads) (Ads)
Mobile VAS
(Digital goods)
Ads or Digital goods?
1. Who is the client?
2. Not incompatible
3. There is more!
Other business models
Targeted Ads
Storage
Monthly fee
Personalization
Alerts…
Key features
Invitation system
Closed/Open/Semi-closed
Sticky features
Payment solutions
Mobile
Online/Offline connection
Social design
Focus
Values
Atmosphere
Demographics
Psychological design
Identity / Identities
Trust
The missing blocks
1Payment infrastructure
2Trust system
3New value chains
To remember
1Are you the target?
2Resist the temptation
to stereotype
3Look for concepts
Adapt the rest
Thanks!
Inside Cyworld
Inside QQ
Published research
Free sample | www.plus8star.com