Comparison of-leading-sns
Transcript of Comparison of-leading-sns
New business modelsin online communitiesBenjamin JoffeManaging Director | Plus Eight Star Ltd
Innovation in Asia?
General assumption #1
Everything from USA is great
General assumption #2
Everything from Asia is weird(and sometimes funny)
Japanese like texting on mobile
Anonymous manager at a telecom company in 2000
Because they have small fingers
Asians like avatars
Anonymous manager at an Internet company in 2005
Because they read mangas and watch animes
Chinese like ring-back tones
Anonymous manager at a foreign media company in 2006
Because they go to karaoke a lot
Giving the
wrong explanationto the
right question
Notinventedhere
spiralof oblivion
Make fun
Stereotype
Re-invent
Adopt
Self-evident
Oblivion
Why look at Asia?
1Because some Asian markets
are strategically important
#2 economy
#1 population
#1 digital society
Broadband connections in Japan and Korea are up to 10 times faster than the OECD average.
OECD Report, July 2007
Japan also had the lowest relative monthly broadband charges/Mbps
Consequence #1Internet penetration and
speed
Consequence #2Internet literacy
2Because some great ideas
have already been
proven there
2002
2005
2005
1999 2003+
How about those concepts?
Meta-bloggingContent scrapping
Trust-based information sharingPersonal Resource Planning (PRP)
Quiz
Alexa School of Investment
Global China Japan South Korea1 Yahoo!
2 Google
3 YouTube
4 MSN
5 Windows Live
6 MySpace
7 Facebook
8 Wikipedia
9 Hi5
10 Orkut
Global China Japan South Korea1 Yahoo! Yahoo Japan
2 Google Yahoo
3 YouTube Google Japan
4 MSN Google YouTube
5 Windows Live
6 MySpace Google
7 Facebook YouTube
8 Wikipedia
9 Hi5 Yahoo Wikipedia
10 Orkut
Global China Japan South Korea1 Yahoo! Baidu Yahoo Japan Naver
2 Google QQ FC2 Yahoo
3 YouTube Sina Google Japan Daum
4 MSN Google YouTube Cyworld
5 Windows Live Netease Mixi Nate
6 MySpace Taobao Rakuten Google
7 Facebook Sohu Nicovideo YouTube
8 Wikipedia Tom Livedoor Empas
9 Hi5 Yahoo Wikipedia Gmarket
10 Orkut 56.com Goo Auction
Global China Japan South Korea1 Yahoo! Baidu Yahoo Japan Naver
2 Google QQ FC2 Yahoo
3 YouTube Sina Google Japan Daum
4 MSN Google YouTube Cyworld
5 Windows Live Netease Mixi Nate
6 MySpace Taobao Rakuten Google
7 Facebook Sohu Nicovideo YouTube
8 Wikipedia Tom Livedoor Empas
9 Hi5 Yahoo Wikipedia Gmarket
10 Orkut 56.com Goo Auction
SNS are a new media
Genetics of SNS
ParametersThese figures reflect user’s various statistics
[Neighbors]View this person’s
neighbors
Emotional status
- Content copies (scrapping)- Registered number as a
favorite
Updated contents
VisitorsToday / Total
Personal URL/ Add to my favorite
My photo
Comment
Name & Gender
[Main menu]Configured by
user
[Mini-room]Cyber residence of user
Music PlayerBought by user
Comment by neighbors
SkinPurchase new skins for a coordinated background,
icons, etc.
QQ buddy list
Online status
Online disk
Wireless service
Mini portalMusic
Game
Interaction
Panel adminMaking friends
E-magazineC2C e-commerce
Stock info
SMS
Tencent browser
Chat roomsQQ Pet
IPTVHistory
Search
Main menu
Address listGroup list
Last contacts
Q Bi: cyber $Secretary
Voice/VideoFile transfer
SMS/MMSGame/Music
Multi-person chat
Input area
Cathy’s QQ ShowChatting with Cathy
Friend name: Cathy
Weather
My QQ Show
Cathy’s QQ Zone
Take a group photo with Cathy’s QQ Show
Ad
Active emotionEmotion
Font
Send pic Screen shootBackground
MetricsPageviews
Number of usersRevenues
SocialNetwork
DNA
Starting date
2004 1999 2004 1997
Active accounts
60 mln 20 mln 14 mln 300 mln
Reach (Internet users)
200 mln? 35 mln 90 mln 200 mln!
Revenues 2007 (USD)
150 mln {200 mln}100 mln 520 mln
Operating Profit 2007 (USD)
(50 mln) {100 mln} 35 mln 224 mln
Valuation (USD)
MSSE15 bln? n.a.
TSE1.8 bln
HKSE11 bln
?
Main business models
Ads Ads
Digital goods Digital goods
Games
Mobile VAS
Jobs
(Ads) (Ads)
Mobile VAS
(Digital goods)
Ads or Digital goods?
1. Who is the client?
2. Not incompatible
3. There is more!
Other business models
Targeted AdsStorageMonthly feePersonalizationAlerts…
Key features
Invitation systemClosed/Open/Semi-closedSticky featuresPayment solutionsMobileOnline/Offline connection
Social design
FocusValues
AtmosphereDemographics
Psychological design
Identity / IdentitiesTrust
The missing blocks
1Payment infrastructure
2Trust system
3New value chains
To remember
1Are you the target?
2Resist the temptation
to stereotype
3Look for concepts
Adapt the rest
Thanks!
Inside Cyworld
Inside QQ
Published research
Free sample | www.plus8star.com