Comparing of answers

COMPARISON OF MARKETING ANSWERS

Do you drink beer?

Germany Finland Poland Italy Turkey Czech republic

0%

10%

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90%

100%

NoYes

How many glasses of beer do you drink weekly?

Germany

Finland Poland Italy Turkey Czech republic

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90%

100%

more than 10from 5 to 10up to 5

How often do you drink beer?

Ger

man

y

Finlan

d

Poland Ita

ly

Turke

y

Czech

repu

blic

0%10%20%30%40%50%60%70%80%90%

100%

neveroccasionallyseveral times a weekevery day

Do you like more than one beer mark?


0%

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30%

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100%

NoYes

Have you ever tried light beer?(up to 7 % of alcohol)


0%

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NoYes

Which kind of beer do you prefer?

Ger

man

y

Finlan

d

Poland Ita

ly

Turke

y

Czech

repu

blic

0%10%20%30%40%50%60%70%80%90%

100%

Beer in plastic botlesBottledTinnedTapped

Do you prefer drinking beer while eating?


0%

10%

20%

30%

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100%

NoYes

Do you go to a pub to drink beer?


0%

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30%

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50%

60%

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90%

100%

NoYes

How often do you go to a pub to drink beer?

Germany


0%

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40%

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90%

100%

NeverOnce in a whileMonthlyWeeklyDaily

How many glasses of beer do you drinkin a pub?

Germany


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more than 10from 6 to 10from 2 to 510

Have you ever got beer in a gift packet?


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NoYes

Have you ever visited beer festival?


0%

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100%

NoYes

When did you taste beer for the first time?

Germany


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more than 1815 to 1613 to 1510 to 12less than 10

Which amount of beer do you prefer in a bottle or can?

Germany


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more than 0.5 l0.5 lless than 0.5 l

Do you prefer drinking beer from a glass?


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NoYes

Do you prefer domestic or imported beer marks?

Germany


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importeddomestic

Do you like flavoured beer?


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NoYes

Results

• Turkey • absolutely unsuitable for export• religious reasons• only in very small amount

• Poland• not very suitable for export• maximum only from 2 to 5 beers weekly• drink beer mainly occasionaly• do not go to pub very often

Results

• Italy• drink beer almost only occasionally• half like only one beer mark• may be because of bigger tradition in drinking wine

• Germany• suitable for export• one third does not drink beer• prefer mainly domestic beer marks• drink maximaly 5 beers in a pub

Results

• Finland

• the most suitable

• 96 % drink beer

• 85 % like more than one beer mark

• 40 % prefer imported beer

• 65 % go to a pub to drink beer

Thank you for your attention

Comparing of answers

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