Comparative STUDY OF YAMAHA BIKES With Other COMPANIES BIKES SUmitsadas.doc

8/9/2019 Comparative STUDY OF YAMAHA BIKES With Other COMPANIES BIKES SUmitsadas.doc

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A

PROJECT REPORT

ON“ COMPARATIVE STUDY OF YAMAHA BIKES

AND OTHER COMPANIES BIKES”

TO BE SUBMITTED TO UTTAR PRADESH TECHNICAL,

UNIVERSITY, LUCKNOW. IN THE PARTIAL FULFILLMENT OF

THE REQUIREMENT FOR THE DEGREEOF

MASTER OF BUSINESS ADMINISTRATION

Batch 2013-1

KAPI! KUMARM"B"A" #IV S$%&

R'(( N'" - 13)1**0)3+

AR INSTITUTE OF MANAGEMENT TECHNOLOGYAR INSTITUTE OF MANAGEMENT TECHNOLOGYMa,aa R'a./ M$$t Utta Pa.$h

1

Submitt! t" # I$t%$&' Su(%)i*i"$ "+ #U"P"T"U"/ !c', M" ABHI4EET SIR

#Fac(t5/ MBA D$6tt"&


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ACKNO7!ED8EMENT

First of all I would endow my regards and thanks to God and my parents with whose grace and good

wishes I am able to complete this project work. This project would have not been completed without

the help and guidance of decided bond of people and thus as a token of appreciation to their efforts in

making this project a success, I would like to express my gratitude and thanks to their contributions.

I express my sincere gratitude to Mr. ABHIJEET SIR, Asst Pro!ssor, ARIMT, M!!r"t to time

in completing this project.

KAPIL KUMAR

M.B.A. #IV S!$%

Ro&& No. ' ()*(++*)-

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CONTENTS

. I!"I#! T$% $&''(') #*T%+%I(' I!"*-T)

/. 0%+1#! 1)%FI('

2. #%*T I!"I# #+# +%T%) 13T. (T".

4. 1)%"*0T 1)%FI('

a. F5

b. )6

6. 0%+1TIT%)- I7'-

8. %9'0TI3' %F T&' -T*"

:. )'-'#)0& +'T%"%(%G

;. "#T# #!#(-I-


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Two-wheelers: Marke S!"e # $rowh

In terms of volume, 4,82,428 units of twoAwheelers were sold in the country in


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F/==/, the scooter and moped segments faced deAgrowth. F/==2 also witnessed a healthy growth

in overall twoAwheeler sales led by higher growth in motorcycles even as the sales of scooters and

mopeds continued to decline. &ealthy growth in twoAwheeler sales during F/==4 was led by growth

in motorcycles even as the scooters segment posted healthy growth while the mopeds continued to

decline. Figure presents the variations across various product subAsegments of the twoAwheeler

industry between F


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segmentAspecific factors.

MAR)ET CHARACTERISTICS

De%a&'

Se*%e&al Class!+!,a!o& a&' Chara,er!s!,s

The three main product segments in the twoAwheeler category are scooters, motorcycles and mopeds.

&owever, in response to evolving demographics and various other factors, other subsegments

emerged, vi. scooterettes, gearless scooters, and 4Astroke scooters. $hile the first two emerged as a

response to demographic changes, the introduction of 4Astroke scooters has followed the imposition

of stringent pollution control norms in the early /===. esides, these prominent subAsegments,

product groups within these subAsegments have gained importance in the recent years. 'xamples

include /6cc motorcycles, ==A/6 cc gearless scooters, etc. The characteristics of each of the three

broad segments are discussed in Table .

Ta#le 1

Two-Wheelers$ %om&arati'e %harateristis

S,ooer Moor,,le Mo.e'

1riceJC)s. as in 9anuary

/==6D/ 001222 / 321222 / 401222

-troke/Astroke, 4A

stroke

+ainly 4Astroke /Astroke

'ngine 0apacity CccD


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'ngine 1ower CbhpD 8.6A< :A; and above /A2

$eight CkgD


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$hile scooter sales declined sharply by /;E in F/==, motorcycle sales reported a healthy growth

of /=E, indicating a clear shift in consumer preference. This shift, which continues, has been

prompted by two major factors? change in the countrys demographic profile, and technological

advancements.

%ver the past =A6 years the demographic profile of the typical twoAwheeler customer has changed.

The customer is likely to be salaried and in the first job. $ith a younger audience, the attributes that

are sought of a twoAwheeler have also changed. Following the opening up of the economy and the

increasing exposure levels of this new target audience, power and styling are now as important as

comfort and utility.

The marketing pitch of scooters has typically emphasised reliability, price, comfort and utility across

various applications. +otorcycles, on the other hand, have been traditionally positioned as vehicles of

power and style, which are rugged and more durable. These features have now been complemented

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by the availability of new designs and technological innovations. +oreover, higher mileage offered

by the executive and entryAlevel models has also attracted interest of twoAwheeler customer. Given

this market positioning of scooters and motorcycles, it is not surprising that the new set of customers

has preferred motorcycles to scooters. $ith better ground clearance, larger wheels and better

suspension offered by motorcycles, they are well positioned to capture the rising demand in rural

areas where these characteristics matter most.

-cooters are perceived to be family vehicles, which offer more functional value such as broader seat,

bigger storage space and easier ride. &owever, with the secondAhand car market developing, a

preference for used cars to new twoAwheelers among vehicle buyers cannot be ruled out.

!evertheless, the past few years have witnessed a shift in preference towards gearless scooters Cthat

are popular among womenD within the scooters segment. +otorcycles, offer higher fuel efficiency,

greater acceleration and more environmentAfriendliness. Given the declining difference in prices of

scooters and motorcycles in the past few years, the preference has shifted towards motorcycles.

esides a change in demographic profile, technology and reduction in the price difference between

motorcycles and scooters, another factor that has weighed in favour of motorcycles is the high reAsale

value they offer. Thus, the customer is willing to pay an upAfront premium while purchasing a

motorcycle in exchange for lower maintenance and a relatively higher resale value.

SUPPLY

MANU5ACTURERS

#s the following graph indicates, the Indian twoAwheeler industry is highly concentrated, with three

playersA&ero &onda +otors (td C&&+(D, ajaj #uto (td Cajaj #utoD and T3- +otor 0ompany (td

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CT3-D A accounting for over ;=E of the industry sales as in


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T3-, on the other hand, witnessed an overall decline in market share from //E in F/=== to ;E in


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"E! Technological tieAup &yosung +otors B +achinery

Inc

+otorcycles

"E! Tie up for

manufacturing

and distribution

Italjet, Italy -cooters

!M! Technological tieAup "aelim +otor 0o (td +otorcycles

ero

Motors

Technological tieAup #prilia of Italy -cooters

Compiled by INGRES

$ith the twoAwheeler market, especially the motorcycle market, becoming extremely competitive

and the life cycle of products getting shorter, the ability to offer new models to meet fast changing

customer preferences has become imperative. In this context, the ability to deliver newer products

calls for sound technological backing and this has become one of the critical differentiating factor

among companies in the domestic market. Thus, the players have increased their focus on research

and development with some having indigenously developed new models as well as improved

technologies to cater to the domestic market. Further, with exports being one of the thrust areas for

some Indian twoAwheeler companies, the Indian original eHuipment manufacturers C%'+sD have

realised the need to upgrade their technical capabilities. These relate to three main areas? fuel

economy, environmental compliance, and performance. In India, because of the costAsensitive nature

of the market, fuel efficiency had been an interest area for manufacturers.

It is not only that the %'+s are increasing their focus on inAhouse )B", they also provide support to

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the vendors to upgrade the technology and also assist them striking technological alliances.

TRENDS IN THE TWO-WHEELER INDUSTRY

Co%.a&!es ra!s!&* ,a.a,! o %ee he *row!&* 'e%a&'

#ll the major twoAwheeler manufacturers, vi. ajaj #uto, &&+(, T-, &+-I and others, have

increased their manufacturing capacities in the recent past. The total capacity of these players stood at

:.; million units per annum CF/==2D as against total market sales of 2.; million units in F/==/.

+ost of the players have either expanded capacity, or converted their existing capacities for scooters

and mopeds into those for manufacturing motorcycles. The move has been prompted by the rapid

growth reported by the motorcycles segment since F


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preferences and developing new models. For instance, in the motorcycles segment, motorcycles with

engine capacity over 6=cc, is a segment that has witnessed significant new product launches and

hence, become more competitive. The indigenously launched 1ulsar 6= had met with success on its

launch and thereafter, a host of models have been launched in this segment by various players. $hile

ajaj #uto launched the 1ulsars C6= and ;= ccD with digital twin spark technology C"T-iD that

offers a powerful engine and fuel efficiency of /6 cc models, model launches by other players

include (+(s GraptorLeamer, &+-Is *nicorn besides the &&+(s 05 Cimproved version

launched in /==2A=4D and T3- Fiero F/. +oreover, in the recent past, the motorcycle segment has

witnessed launch of vehicles with higher engine capacity Chigher than 6=ccD and power Chigher than

6bhpD. These include models such as ajaj #uto 'liminator and )oyal 'nfields Thunderbird

followed by &&+(s 7arisma. esides these, 7'( has launched premium segment motorcycles GF

:= and GF (aser besides launching products from the portfolio of its technology partner C&yosungs

#Huila and 0omet /6=D. The products in this segment cater for style conscious consumers. >uite a

few players are developing models combining features such as higher engine capacityN optimum mix

of power and performance, and superior styling. &owever, the extent of shift to these products would

depend on the positioning of such products in terms of price.

In the scooters segment, the market for plasticAbodied variomatic scooters continues to witness

growth in the scenario of overall decline in scooter volumes. &igher volumes and growth are

especially true for certain scooter models, such as &onda #ctiva, that brought in new technology

Cbesides variomatic transmissionD to further differentiate themselves. Thus, the need to differentiate

and create a niche has led to companies strengthening their research and development C)B"D

capabilities and reducing the development time for new models.

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I&,reas!&* +o,6s o& e7.ors

For the first nine months of F/==6, twoAwheeler exports increased by 2:E over the corresponding

previous, led mainly by motorcycles even as exports of other twoAwheelers were healthy. $hile

motorcycle exports increased by 4=E, scooter and moped exports increased by /


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7awasaki to jointly market ajaj products in 1hilippines is a case in point. *nder the tieAup, +Ls

7awasaki +otors 1hilippines 0orporation has been appointed as exclusive distributors to market

select ajaj twoAwheelers that include yk, 0aliber 6 and $ind /6. These vehicles are being sent

to 1hilippines in the completely built unit C0*D form. %ther strategy of expanding international

presence considered by few players is that of setting up assembly lines in select -outh 'ast #sian

countries either on their own or in partnership with local players. esides, plans of select overseas

technology partners to source from their Indian partners and plans of global majors to develop their

Indian manufacturing unit as a sourcing hub may also lead to increase in twoAwheeler exports from

India.

0ompanywise twoAwheeler exports since F/=== are presented in the following Table 4.

Ta#le !

%om&any-wise two-wheeler e.&orts (FY2-9*FY25"

5Y0222 5Y0224 5Y0220 5Y0223 5Y0228 CA$R

95Y0222-

28

;M5Y022<

ajaj

#uto4


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amaha 6


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harat -tage III norms to be applicable preferably from #pril , /==; but not later than #pril

, /==.

For reduing &ollution from in-use 'ehiles

!ew pollution under control C1*0D checking system for all categories of vehicles to be

put in place by #pril , /==6

Inspection B maintenance CIB+D system for all categories of vehicles to be put place by

#pril , /==

1erformance checking system of catalytic converters and conversion kits installed in

vehicles to be put in place by #pril , /==:.

Table 6 presents the emission norms for twoAwheelers that were in place in the past, the India /===

emission norms, and the norms that have been implemented for #pril /==6 C-tage IID and proposed

for /==; C-tage IIID.

Ta#le 5

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Exhaust Emissio% Norms

=eh!,le Poll6a&s

Ol'

Nor%s

4;;@ 0222 02242

TowA

wheelers

CgmL7mD

0% /A2= 4.6 /.= .6

&0M!ox ;A/ 2.8 /.= .6

ThreeA

wheelers

CpetrolD

0% /A2= 8.; 4.= /./6 ./6

&0M!ox ;A/ 6.4 .6 / ./6

ThreeA

wheelers

C"ieselD

0% .

&0M!ox =.;6

1+ =.= =.=6

0%? 0arbon +onoxide@ &0? &ydrocarbon@ !ox? !itrogen %xide,

1+? 1articulate +atter, J +aximum -ulphur parts per million CppmD

permissible of 6= and JJ +aximum -ulphur ppm permissible of 6=

0ompiled by I!G)'-

To be able to meet the exhaust norms, the #uto Fuel 1olicy has suggested following technologies?

Ta#le )

Tehnologies for meeting the emission norms for S&ar/ Ignited 0ehiles

0>3 - wheelers

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Le(el o+ E%!ss!o&

Nor%s

0-Sroke Te,h&olo* 8-Sroke Te,h&olo*

'uro ILIndia /=== Intake, exhaust, combustion

optimisation 0atalytic

converter

4A-troke engine

technology

'uro IILharat -tage II -econdary air injection

0aatalytic

0onverter

&ot tube -econdary

air injection

'uro IIILharat -tage

III

Fuel injection 0atalytic

converter

Fuel injection

0arburetor M catalytic

converter

'uro I3Lharat -tage

I3

To be developed (earn burn Fuel injection

M catalytic converter

Sour#e$ Natio%al Auto &uel 'oli#y

The adoption of new technologies for compliance with stricter emission norms may affect the prices

of vehicles. -ome twoAwheeler manufacturers are testing electronic fuel injection systems for

motorcycles. To begin with, electronic systems are likely to be introduced in premium segment

motorcycles.

5!s,al Pol!,

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The *nion udget for /==A=/ had lowered the excise duty on twoAwheelers Cwith engine capacity in

excess of :6 ccD from /4E to 8E. The manufacturers responded to this by passing on a relatively

large part of the excise cut to customers. The *nion udget thereafter have left the excise duty on

twoAwheelers unchanged. ut the *nion udget /==4A=6 provides for a weighted deduction of 6=E

for investments in )B". This may facilitate increasing )B" allocations and allow for improvement

in the technical as well as product development skills of the Indian companies.

I&'!a& A6o Pol!, 0220

The Government of India approved a comprehensive automotive policy in +arch /==/, the main

proposals of which are as under?

5ore!*& '!re, !&(es%e& : #utomatic approval is proposed to be granted to foreign eHuity

investment up to ==E for manufacture of automobiles and components.

I%.or ar!++ : Import tariffs are proposed to be fixed at a level such that they facilitate the

development of manufacturing capabilities as opposed to mere assembly.

I&,e&!(es +or R#D : The weighted average tax deduction under the Income Tax #ct,


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emission auto fuel technology Cin line with the #uto Fuel 1olicyD. The auto policy states the

Governments intent to align domestic policy with the international practice of imposing higher road

tax on old vehicles so as to discourage their use.

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COMPANY PRO5ILE

YAMAHA MOTORS P=T LTD

5o6&'e' 9uly ,


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Ser(!,es electroAhybrid bicycles, boats, sail boats, personal

watercrafts, pools, utility boats, fishing boats, outboard

motors, diesel engines, 4Awheel #T3s, sideAbyAside

vehicles, racing karts, golf cars, multiApurpose engines,

generators, water pumps, snowmobiles, smallAsied

snow throwers, automobile engines, intelligent

machinery, industrialAuse unmanned helicopters,

electrical power units for wheelchairs, helmets.

iotechnological production, processing and sales of

agricultural and marine products and microorganisms.

Import and sales of various types of products,

development of tourist businesses and management of

leisure, recreational facilities and related services.

Hea'6arers /6== -hingai, IwataAshi, -hiuokaAken, 9apan

A++!l!ae' Co%.a&!es 0onsolidated subsidiaries? =<

!onAconsolidated subsidiaries? : Cby the eHuity

methodD

#ffiliates? /8 Cby the eHuity methodD

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For society, for the world O

amaha works to realie

our corporate mission of creating "a%do

amaha +otor is a company that has worked ever since its founding to build products defined by the

concepts of PhighAHuality and highAperformanceQ and Plight weight and compactnessQ as we have

continued to develop new technologies in the areas of small engine technology and F)1 processing

technology as well as control and component technologies.

It can also be said that our corporate history has taken a path where PpeopleQ are the fundamental

element and our product creation and other corporate activities have always been aimed at touching

peopleRs hearts. %ur goal has always been to provide products that empower each and every customer

and make their lives more fulfilling by offering greater speed, greater mobility and greater potential.

-aid in another way, our aim is to bring people greater joy, happiness and create "a%doJ in their

lives.

#s a company that makes the world its field and offers products for the land, the water, the

snowfields and the sky, amaha +otor strives to be a company that Poffers new excitement and a

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more fulfilling life for people all over the worldQ and to use our ingenuity and passion to realie

peoplesR dreams and always be the ones they look to for Pthe next "a%do.Q

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ABOUT INDIA YAMAHA MOTOR P=T LTD

amaha made its initial foray into India in


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their lifestyle through performance excellence, proactive design B innovative technology. %ur

innovative solutions will always exceed the changing needs of our customers and provide value

added vehicles.

uild the $inning Team with capabilities for success, thriving in a climate for action and delivering

results. %ur employees are the most valuable assets and we intend to develop them to achieve

international level of professionalism with progressive career development. #s a good corporate

citien, we will conduct our business ethically and socially in a responsible manner with concerns for

the environment.

Grow through continuously innovating our business processes for creating value and knowledge

across our customers thereby earning the loyalty of our partners B increasing our stakeholder value.

CORE COMPETENCIES

C6so%er F4

$e put customers first in everything we do. $e take decisions keeping the customer in mind.

Challe&*!&* S.!r!

$e strive for excellence in everything we do and in the Huality of goods B services we provide. $e

work hard to achieve what we commit B achieve results faster than our competitors and we never

give up.

Tea%-work

$e work cohesively with our colleagues as a multiAcultural team built on trust, respect, understanding

B mutual coAoperation. 'veryones contribution is eHually important for our success.

5ra&k # 5a!r Or*a&!"a!o&

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$e are honest, sincere, open minded, fair B transparent in our dealings. $e actively listen to others

and participate in healthy B frank discussions to achieve the organiations goals.

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HISTORY O5 YAMAHA INDIA

• I+ "ivision reorganied as inAhouse company NI+ 0ompanyN

• 0orporate ties with Toyota +otor 0o. strengthened

• amaha +otor #sian 0enter 0o., (td. C+#0D founded in Thailand

•

Toru &asegawa appointed as fifth +0 president

• amaha builds temporary pool N-uimu /N for the main competition pool of the


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• amaha +otor 0o., (td., +oscow )epresentative %ffice opened in )ussia

• -tart of N#+# 00- / 0ampaignN

• $on +otoG1 rider championship title

• Takashi 7ajikawa appointed as sixth +0 president

• !ew mediumAterm management plan N!'ST 6= A 1hase IIN announced

• amaha captures +otoG1 triple crown by winning the rider, team and manufacturer titles

• -ales company amaha +otor 0I- C+0I-D founded in )ussia

• (ife -cience (aboratory opened in Fukuroi, -hiuoka, as research and development center for

+0s bioAtechnology business

• +otorcycle manufacturing factory amaha +otor +anufacturing $est 9ava C++$9D

founded in Indonesia

• +ass production of #staxanthin as a supplement begun at factory in Fukuroi, -hiuoka

• Global 1arts 0enter established in Fukuroi city, 9apan and full operations begun

• 0ompliance 1romotion 0ommittee established

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8ENICHI KA7AKAMI

Genichi 7awakami was the first son of 7aichi 7awakami, the thirdAgeneration president of !ippon

Gakki Cmusical instruments and electronics@ presently amaha 0orporationD. Genichi studied and

graduated from Takachiho &igher 0ommercial -chool in +arch of


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That same year, amaha entered its new #A in the two biggest race events in 9apan. They were the

2rd +t. Fuji #scent )ace and the st #sama &ighlands )ace. In these debut races amaha won the

/6cc class and the following year the #A won again in both the (ight and *ltraAlight classes of the

#sama &ighlands )ace.

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$ith the overseas experiences under his belt, in


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track. ut Genichi knew that beyond Huality, success would demand more. &e had this view on the

power of original ideas. NIn the future, a companys future will hinge on ideas over and above Huality.

1roducts that have no character, nothing uniHue about them, will not sell no matter how well made or

affordable ﾉ and that would spell doom for any company.N

&e also knew that forward vision, walking hand in hand with original ideas, would create an

opportunity for the company and its customers that could mean years of happiness and memorable

experiences. Genichi said, NIn the business world today, so many people are obsessed with figures.

They become fixated on the numbers of the minute and without them are too afraid to do any real

work. ut in fact, every situation is in flux from moment to moment, developing with a natural flow.

*nless one reads that flow, it is impossible to start out in a new field of business.N# realAworld

illustration of this belief is the amaha "TA. The worlds first true offAroad motorcycle debuted in


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Genichi 7awakamis history with amaha was long and rich. &e saw the new corporate headHuarters

in 0ypress, 0alifornia and the /6th #nniversary of amaha become a reality in


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BOARD O5 DIRECTORS

T!le Na%e

0hairman and "irector Tsuneji Togami

1resident and )epresentative "irector Takashi 7ajikawa

)epresentative "irector Tetsuo *chiyama

)epresentative "irector Toru $atabiki

"irector C%utsideD -huji Ito

"irector Toyoo %htsubo

"irector Takaaki 7imura

"irector +asahito -uuki

"irector C%utsideD +asayoshi Furuhata

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"irector C%utsideD 'io 7obayashi

"irector C%utsideD uko 7awamoto

-tanding 0orporate #uditor &aruhiko $akuda

-tanding 0orporate #uditor Tsutomu +abuchi

0orporate #uditor C%utsideD !aomoto %hta

0orporate #uditor C%utsideD !orihiko -himiu

0orporate #uditor C%utsideD Tetsuo 7awawa

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PRODUCT PRO5ILE

5G

F5A- highlights the style Huotient and has more flesh to flaunt with purely 'uropean international

design like new colours B graphics, aerodynamic chiseled windshield, stylish B sporty carbon

pattern meter consol, and more aggressive looking headlight. The new F5A- is for stylish and

attention seeking +acho man.

F5A- scores high in looks not only in its segment but beyond and is designed to satiate the need for

style and fashion by riders. 'tched with style and geared to todayRs fashion conscious customers, F5A

- is a fusion of machismo and fashion.

F5A- overflows with dynamism and originality. The running performance brims with thrust that

overpowers all others with its unprecedented torHue. "ubbed as P(ord of the -treets,Q F5A- is

designed and engineered with the potential for active and even aggressive enjoyment of aroundAtown

street riding and styling that brings pride of ownership and makes any rider look like they own the

road.

$ith the Triple +acho concept projecting the +uscular silhouette, muscular body parts and muscular

chassis, F5 A- is an object deRart on the street and reflects visual expression of performance.

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YAMAHA R-4<

+uch awaited amahas YG5 - R4


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Looks a&' Des!*&

If you are not a bike enthusiast but still have some interest in bikes even then you will amaha 5F

)6. #nd if you happen to be a person who is little aware about bikes around the world then you sure

know that we have a "!# of amaha 5FA ) on Indian roads. The bike is directly derived.. rather

say inspired from ). 9ust to add here, amaha 5F ) is globally acclaimed amaha bike and has a

fair respect around the world. -o amaha, by introducing L developing a bike derived from ) is like

giving Indians what they want. Indian bike market is still in initial stage. -o giving )6 is like

giving taste of international standards and styling to Indians but on the cost which is in their reach.

$hen I say that design is inspired from ) then there is really nothing much left to say as we know

about the success and design of ) very well, however, in laymans language, bike has stunning

looks. 0ompany says that they have a R characteristic in their design which is adopted in )6 too.

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From companys website explaining about their R factor ? NP&armony between rider and machine.Q

#+#s &uman Technology involves studying the form of the motorcycle actually in motion

with the rider on it. The ) series is the embodiment of

D a wide frontal space that protects the rider,

/D an easy to ride seating area that gives riders the freedom of movement and allows them to steer

effectively,

2D the glamorous tail treatment that takes into account the management of airflow behind the rider,

and

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4D a sensual racing form that brings all 2 of these elements together in a harmonious package. N

-tarting from the headlamp, the )6 dual sharp head lamps clearly reflect the yamaha ) in it.

&owever, it still manages to distinguish easily from ).

amaha )6 &eadlamp

amaha ) &eadlamp

-o you may see that right from the beginning they had ) "!# in their mind. &owever the )6 is

not scaled down version of ) and it is clearly distinguished from ). The )6 has more practical

design as per Indian perspective. They made sure that bike looks international as well usable in India

perspective too. The bike has some good details, however they adopted it to be more curvy than

having sharp design of ). -ide cowl ar impressively designed to cover small engine C6= ccD of )6

and nicely placed. &owever, engine would have looked even better if it was body colored or black.

The bike sports digital console and speedometer. Tyres are tubeless.

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)iding position is all sporty. %ne would feel sporty the moment you take seat on bike. #s hot now a

days, the bike sports split rear grab rail. (ooks cool. &owever, real side indicators could have been

more sporty. They just look so basic and give little feel of out of theme. +ay be because of little

simple back of )6 as compared to its front. ut overall, it makes decent impression.

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E&*!&e

The amaha 5F )6 is powered by 4


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#nd the piston used in )6 are made in a +or*!&* .ro,ess, its a amahas own proprietary

N0ontrolled ForgingN which makes piston lighter and thinner yet more usable.

'ngine uses Fuel injecting technology with 2 ltr air duct and providing improved combustion ability

hence efficiency.

%verall, engine is power packed and highly optimied. -urely gonna make you rock.

Chass!s a&' S6s.e&s!o&

5FA)6 is eHuipped with a linked type monocross suspension that delivers a comfortable ride and a

cushioning performance that is less prone to bottoming out. In particular, it reduces annoying

PsinkingQ when riding tandem. #nd the 0hassis is derived from their experience of +otoG1 and they

call it "elta box frame. 0ompany describes it as ?

N This type of frame is currently used in #+#Rs ) series of sport models. The engine is mounted

on rigid supports@ one on the head side and two on the case side@ so that the engine itself becomes a

structural member contributing to body strength and rigidity. The engineRs low vibration makes rigid

supports possible, ensuring low vibrations and excellent balance of rigidity.N

M!lea*e

#s a performance bike, do not expect a decent mileage, being a 6= cc bike , only expect 26kmpl to

46kmpl of mileage.

I& he Las

It looks like real performer from amaha after a very long period and surely it will going to revive

their performance image in Indian market which they lost a while ago. y launching )6 in India,

amaha gave Indian a glimpse of the international standards on Indian price. &owever, priced little

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heavily otherwise their no other cons of this bike which I could find. )iding comfort, engine

responsiveness as well whole layout is neat and attractive

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COMPTITORS BI)ES

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6&ahe 7T7 !s a 8= cc bike produces 6./ bhp which is the leader here . it reaches 2/kmLhr , but i

am sure the speedometer has error in it . To tell I think it has reached /6 kmLhr.

STYLIN$ :

1ulsar wins here with styling because ajaj mainly aims up only with the sleek design factor.

Trendy headlight, mighty tank and sharp end tail.

ut that doesnRt mean that others are bad.

6&ahe !s he s%alles ?!ke : '-T suitable for height less than 6U8V

,ulsar : not more than 6U=V

niorn : 6U=V

un/ : 6U;VA6UV

%3 4treme: est suitable for more than 8

)ide comfort mainly comes with 05 Streme and unicorn only. If u r willing to do extra fitting like

/Apiece or 2 Apiece handle bar, pulsar is best. 1eople who really like toe shifting try out for #pache or

05.

MILEA$E:

This is where we Indians look greatly onto. Guy comeon, this is a 6= cc segment , a power session

from here and India is further developing onto higher cc segments , so from now onwards do not try

to speak of mileage still, I can give the mileage provided by the bikes

These mileages were tested by me only?

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1etrol was poured up for )s /=LA on the reserve point and drove till next reserve point, the speed was

set for it and the average was found.

,ulsar : est K 84 kmLl *G2C drove not more than 46 kmLhr and gear shifting was at 26== rpm.

$orstK22kmLl Cdrove in drastic conditionD

6&ahe: best K 6:kmLl worstK /;kmLl

niorn: best K 8: kmLl worstK 2


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MONEY =ALUE :

$ell, all the bikes come around 82===A 8;=== I!) . #fter spending this much money u need to put

petrol as well as maintain the bike too.

-o who is the winnerV

CBG TREME / PULSAR / RTR / UNICORN / HUN)

This is my judgment and opinion as i have drove all the bikes except &unk. I would recommend u ppl

to go for 05 if u r tall, mileage, money value.

Noe: This post was submitted by one of the visitor at speedmasti. Thanks 1rakash for a nice review.

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OBJECTI=E O5 THE STUDY

• To study the 0ustomer satisfaction of yamaha bikes

• To study the competitors bikes

• 0omparative study amaha bikes with other two wheeler bike companies

• To study the consumer behaviors for amaha bikes.

• To study the consumer satisfaction level of amaha bikes

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RESEARCH METODOLO$Y

SCOPE

-urvey of customers and dealers dealing in bikes.

)ecord feed back from the market and recommended future plan for the operation.

Through the survey, it is trying to know, what is the basic difference between our company and other

fast moving 0onsumer goods 0ompanyRs product in Huality, price, packaging etc .through the survey,

it would be able to ascertain the weak point of salesman, distributors and other product related in this

way may would be able to create effective training package or can give some instructions to make

them more effective.

4: RESEARCH DESI$N USED:

)esearch is an art of scientific, investigation and systematic research for pertinent information on a

specific .I have used descriptive type of research. "escriptive research designing can be used to

study? consumer profiles, market potential studies, product usage, attitude surveys, sales analysis,

media research and price surveys etc.W

0:DATA COLLECTION METHOD:

I have used survey method for data collection. -urvey is the most commonly used method.

3: DATA SOURCE:

Pr!%ar 'aa: The objectives of primary data are formulated on the basis of research objectives.

1rimary data has been collected personally from various consumers as well as retailers.

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Se,o&'ar 'aa: I collected data from magaines, newspaper and different websites.

8: RESEARCH INSTRUMENT:

A K6es!o&&a!re +or ,o&s6%ers: a Huestionnaire consist of Huestions presented to respondents for

their answers. ecause of its flexibility, the Huestionnaire is the most common instrument used to

collect primary data.

B S,he'6le +or rea!lers: -chedule is a device in social research, which freHuently used in

collecting field data especially where the survey method is employed. It contains Huestions and blank

tables, which are to be filled by the investigators themselves after getting information from the

respondents.


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:? ATTITUDE MESSUERMENT TECHNIKUES:

9AD!re, Perso&al I&er(!ew- # direct personal interview is faceAtoAface communication with the

respondents. The interviewer gets in touch with the respondents ask the Huestions, and records the

answers obtained.

9BRa!&* S,ales-The rating scale involves Hualitative description of a limited number of aspects of a

thing or traits of a person.

9C Ra&k!&* s,ales-*nder ranking scales Cor comparative scalesD we make relative judgments

against other similar objects. The respondents under this method directly compare two or more

objects and make choice among them. I have used method of rank order, under this method of

comparative scaling, the respondents are asked to rank their choices. This method is easier and faster

than method of paired comparisons.

: SAMPLIN$ PLAN

# sampling plan is a definite plan determined before any data are actually collected for obtaining a

sample from given population.

9ASa%.le S!"e-== CThe standard sample sie had chosen by me.D

9BSa%.l!&* Te,h&!6eAI have used 1robability sampling for my research report. *nder this

sampling design every item of the universe has eHual chance of inclusion in as ample.

9CPla,e o+ he S6'-Ghaiabad,-ahibabad and !oida.

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SAMPLIN$ METHOD

In many marketing research project making a census study of the entire universe will be impossible

on account of limitation of time and money. &ence sampling become inevitable.-ampling is used to

collect primary data when source of data for too many to be exhaustively handled. -ampling is an

integral part of data collection process.# sampling is only a portion of universe of population. The

success of sampling depends on the extent to which characteristics of the sample truly represent these

of the universe.

#ccording to ule, a famous statisticians, the objective of sampling is to get maximum information

about the parent population with minimum effort.1roperly done, sampling produces representative

data on the entire population.

Term commonly used in sampling population or universe?

In marketing research population research population means the aggregate of all elements that are

relevant to the scope of the problem under the study.#ll of them process the characteristics under

investigation. $hen the research defines the characteristics under investigation, automatically it

delimits the population.1opulation need not necessarily means living persons, It may denotes

nonliving objects like companies, event or dealers.

-ample is a part of universe that is being studied and which generally reflects most of the traits that

universe had.

Meho' o+ Sa%.l!&*:

1robability -ampling +ethod.

-ystematic sampling

#rea -ampling

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!on 1robability -ampling

0onvenience sampling

>uota -ampling

9udgement sampling

1anel -ampling

I& M Proe, Re.or I Use' Ra&'o% Sa%.l!&* Meho'

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MEANIN$ O5 PROJECT

1roject gives us necessary guidance and though for the foundation of business. # project is an

essential reHuirement of business and for motivated person. 1rior starting of any project it is

necessary to understand the meaning of every letter of word P1rojectQ each letter of the project has its

special meaning that is discussed.

P Pla&&!&*?A The first step X1R stands for planning, planning is the word that means prior the

construction of any thing and for their arrangement there should be good planning which gives better

results in manufacturing the thing that is being prepared as well as it is the bridge of between present

and future.

R: Reso6r,e: X)R stand for resource as resource give the current idea to promote the work.

%? %perative? It is a process of performing various function in systematic way.

J: Jo!& e++or? a project cannot achieve its maximum success without the complete cooperation of

group member.

E: E&*!&eer!&*: 'ngineering is a branch of science under which a given task can be performed

efficiently with the help of knowledge and techniHue in a short duration by employing less money.

C: Co%%6&!,a!o&: 0ommunication simply means the exchange of ideas, which flows between two

or more person as well as from one place to an other place.

T: Te,h&!6es: TechniHues is a simply an art performing a task the project should be finished with

different techniHue of works.

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DATA ANALYSIS

DATA PROCESSIN$ AND ANALYSIS

Pro,ess!&* # A&als!s he ,olle,e' 'aa: - once the field survey is over and Huestionnaire have

been received, the next task is to aggregate the data in a meaningful manner. # number of tables are

prepare to bring out the main characteristics of the data. The researcher should have a well thought

out framework for processing and analying data, and this should be done prior to the collection. it

includes the following activities

(i" diting$ the first task in data processing is the editing. 'diting is the process of examining errors

and omissions in the collected data and making necessary corrections in the same.

(ii" %oding$ coding is the procedure of classifying the answer to a Huestion into meaningful

categories. 0oding is necessary to carry out the subseHuent operations of tabulating and analying

data. If coding is not done, it will not be possible to reduce a large number of heterogeneous

responses into meaningful categories with the result that the analysis of data would be weak and

ineffective, and without proper focus.

(iii"Ta#ulation$ tabulation comprises sorting of the data into different categories and counting the

number of cases that belong to each category. The simplest way to tabulate is to count the number of

responses to one Huestion. This is also called 6&!(ersal a?6la!o& The analysis based on just one

variable is obviously meager. $here two or more variables are involved in tabulation, it is called

?!(ar!ae or %6l!(ar!ae a?6la!o&

(i'" 6nalysis$ a+er he all hree a?o(e se.s1 he %os !%.ora& se. !s a&als!s o+ he 'aa

*nder this step, they can use the various tools of the analysis such as 0entral Tendency, "ispersion,

0orrelation coAefficient, )egression #nalysis, Test of &ypothesis e,

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DATA ANALYSIS O5 5G 4@ a&' 5G S

In which age group you are

a. 6A/=

b. /=A/6

c. /6A2=

d. 2= B above

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$hat is your Hualification

a. &igh school

b. Intermediate

c. Graduate

d. 1G

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$hat is your occupation

a. -ervice man

b. usinessman

c. -tudent

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In which Income group you are Cin thousandsD

a. 6A/=

b. /=A/6

c. /6 above

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$hich bike you have in a earlier time

a. &ero &onda

b. amaha

c. ajaj

d. &onda

e. T3-

f. -uuki

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From where you have got the information about F5

a. T3

b. Internet

c. 1rint media

d. Friends

e. F+

f. #nd other

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$hich colour do you liked most

a. )ed

b. lack

c. %range

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$hich factor influenced you to purchased it

a. -tyle

b. 1ower

c. &andling

d. 0omfort

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$hich mode of payment you choose

a. 0ash

b. Finance

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#re you satisfied with customer servicesV

a. es

b. !o

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$hich bike are more comfortable

a. &ero &onda

b. amaha

c. ajaj

d. &onda

e. T3-

f. -uuki

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$hich bike give you more mileage

a. &ero &onda

b. amaha

c. ajaj

d. &onda

e. T3-

f. -uuki

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$hich bike are looking more stylish

a. &ero &onda

b. amaha

c. ajaj

d. &onda

e. T3-

f. -uuki

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1rice of yamaha bikes

a. &igh

b. #verage

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$hich bikes give you maximum speed

a. &ero &onda

b. amaha

c. ajaj

d. &onda

e. T3-

f. -uuki

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0ustomer satisfaction of after sale service

a. &ero &onda

b. amaha

c. ajaj

d. &onda

e. T3-

f. -uuki

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SU$$ESTIONS

. 0ompany -hould Focus %n #dvertisement in news paper for better walk in

showrooms.

/. The level of service from the company side should be more effective as it was in the

past.

2. ack office of ushan #uto finance is totally ineffective. It should be more comfort

and allow to the other institution for provide finance and release some terms and

conditions.

4. +ake warrantee terms flexible for customer of )6 and F5 because these are the

premium segment customers.

6. Increase freHuency of adds in visual media that can be create a long term image in the

customer mind.

8. #dds should be creative, motivated and passionate.

:. )educe the cost of product under ==00 segment.

;. 0ompany should have to inform directly to the sub dealers about schemes and

discounts.


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LIMITATIONS

. Time duration was short.

/. "ue to nonAavailability of mode of transport lots of inconvenience was faced by the

investigator.

2. # large sample could not be taken and systematic probability was not conducted due to the

lack of time.

4. "uring the course of survey some unavoidable error are faced such as no response, inaccuracy

in response.

6. The findings are totally based on respondents prediction and hence can be biased to some

extent.

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CONCLUSIONS

. The brand awareness of yamaha is good.

/. The looking of the bikes is better then other bikes.

2. -tyle, warranty, price, brand image are the major factor considered for the customer

while buying a particular brand.

4. The ; to /6 years of age of youngsters are more like these bikes.

6. "ealers are not satisfied from the payment of his dues from the company side. It is

very time taken.

8. )elations between the dealers and sub dealers are not good especially in Ghaiabad.

:. #dvertisement by the company side is very least.

;. "ealers want more schemes for promotion of amaha.


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KUESTIONNAIRE

5G a&' R4< CUSTOMER SUR=EY

0ustomer nameOOOOOOOOOOOO

0ontact !oOOOOOOOOOOOOO..

. In which age group you are?

a. 6A/= b. /=A/6 c. /6A2= d. 2= B above

/. $hat is your Hualification

a. &igh school b. Intermediate c. Graduate d. 1G

2. $hat is your occupation

a. -ervice man b. usinessman c. -tudent

4. $hich bike you have in a earlier

a. &ero &onda b. amaha c. ajaj d. &onda

e. T3- f. -uuki

6. From where you have got the information about yamaha bike

a. T3 b. Internet c. 1rint media d. Friends

e. F+ f. #nd other

8. $hich colour do you liked most

a. )ed b. lack c. %range d. yellow

:. $hich factor influenced you to purchased it

a. -tyle b. 1ower c. &andling d. 0omfort

;. $hich mode of payment you choose

a. 0ash b. Finance

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BIBLIO$RAPHY

• G 0 eri, +arketing )esearch, Tata +cGraw &ill 1ublishing 0o. (T"., !ew "elhi,

Third 'dition C/==/D

• )ajan -exana A+arketing +anagement

C1ublish by Tata +cGraw &ill 1ublishing 0o. (T", !ew "elhiD

-econd 'dition C/==D

• ) -exanaA +arketing +anagement

C1ublish by &imalaya 1ublication, !ew "elhiD

!inth 'dition C/===D

• 1hilip 7otlerA +arketing +anagement

C1ublish by 1ren TiceAhall of India 13T. (T"., !ew "elhiD

!inth 'dition C/==/D

• handraiA )esearch +ethodology

1rint /==4, second edition

WEB SITE:

www.yamaha.co.in

Comparative STUDY OF YAMAHA BIKES With Other COMPANIES BIKES SUmitsadas.doc

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