Comparative Study of India Infoline With Other Broking Firms

8/20/2019 Comparative Study of India Infoline With Other Broking Firms

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COMPARATIVE STUDY OF INDIA INFOLINE WITH OTHER BROKING FIRMS

REPORT SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENTFOR

POST GRADUATE PROGRAM IN MANAGEMENT

BY

D.RAVI

EIILM/PGP/08-09/2H023

JULY, 2009

UNDER THE GUIDANE OF

HANDRAJYOTI HA!RABORTY

EIILM, !"#$%&%

'

SARVASIS SAHA

BRANH MANAGER () ULTADANGA %&

INDIA INFOLINE

EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT

6, WATERLOO STREET, KOLKATA – 700069


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NOTICE

The presentation of this project is truely based on

my knowledge and it may have some defaults and

errors which is to the subject knowledge. this project can be taken for the purpose of

understanding only and should not be taken as the

real. Charges and other services provided in it may

vary slightly or wholly.


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cknowledgement!I would like to express our gratitude to all those who have gave

us the possibility to complete this project. I am very much

thankful to our Director of EIILM Dr..!."anerjee# who has given

me this opportunity to be a part of a corporate house for $wo

months. %e provided me to do our &ummer Internship

!rogramme in India Infoline.

I want to thank to our Internal 'aculty (uide !rof. )handrajyoti

)hakraborty for showing us the path to commence this project in

the *rst instance# to do the necessary research work and to help

for using departmental data. %e looked closely at the *nal version

of the project for correction and o+ered suggestions for

improvement.

Especially# I would like to give our special thanks to our External

'aculty (uide Mr. &arvasis &aha whose patient love enabled us to

complete this work. %e has shown me the real corporate worldand gave me the suggestion that ,when you are selling

something# sell yourself-

Date: Thank you

Place D. Ravi


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DECLARATION

I D.RAVI here by declare that the pr!ect e"t#tled $c%parat#&e't(dy ) I"d#a #")l#"e *#th ther br+#" -r%' ha' bee" d"e

'lely by %e "ly. The pr!ect reprt I a% '(b%#tt#" #' "t a part

) a"y p(bl#cat#" r a"y pr!ect *h#ch ha' bee" p(bl#'hed

be)re.

I had d"e th#' pr!ect a' a part ) %y

c(rr#c(l(% "eeded )r the tra#"#" p(rp'e )r the c%plet#" )

p't rad(ate prra% #" %a"ae%e"t by the #"'t#t(te ea'ter"

#"'t#t(te )r #"terated lear"#" #" %a"ae%e"t.

D.RAVI

EIIL/

0012030


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CONTENT

1) Introduction

2) Methodology

3) Compny !ro"le

#) !roduct$ o% the Compny

&) De'Mt (c Re'Mt (c nd Trding (c

*) Di+erent Type$ o% De'Mt A(c

,) Comprti-e nly$i$

.) Re$ult

/) Recommendtion nd Conclu$ion

10) iliogrphy

11) Appendi


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INTROD4CTION

Every modern economy is based on a sound *nancial system

. *nancial system is a set of institutional arrangements through

which *nancial surpluses are mobili/ed from the units generatingsurplus income and transferring them to the others in need of

them. $he activities include production# distribution# exchange

and holding of *nancial assets0instruments of di+erent kinds by

*nancial institutions# banks and other intermediaries of the

market.

$he *nancial markets have two major components1 they are

money market and capital market.

'inancial Markets

Money Market )apital

Market

&ecurities Market other forms of Lending

nd "orrowing

2ew issue 3!rimary4 &tock

3&econdary4


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Market

"ONE# "$%ET!

$he Money Market refers to the market where borrowers

and lenders exchange short5term funds to solve their li6uidity

needs.

C&IT' "$%ET!

$he )apital Market is a market for *nancial investments that

are direct or indirect claims to capital 3(art# 78994.

(EC)$ITIE( "$%ET!It refers to the markets for those *nancial

instruments0claims0obligations that are commonly and readily

transferable by sale. It has two inter5dependent and inseparable

segments# the new issues 3primary4 market and the stock

3secondary4 market.

(ECON*$# "$%ET!

$he secondary market enables those who hold securities toadjust their holdings in response to changes in their assessment

of risk and return.

&$I"$# "$%ET!

$he !rimary Markets provides the channel of sale of new

securities.


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O+,ECTI-E( O T/E &$O,ECT!

T +"* the a*are"e'' ) peple ab(t 5hre mr6et.

T -"d (t the COM!ETITI7E !O5ITION ) I"d#a #")l#"e .

T pr%te the 'ale' ) I"d#a I")l#"e.


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"ET/O*O'O0# O (T)*#!

$he research was carried out through survey method# *eldwork in

order to collect data. Data collected through 6uestionnaire and

verbal discussion.

$he analysis of the data was done through simple statistical

techni6ue# such as drawing of percentage for generali/ation. $he

use of di+erent types of graphs gives a better pictorial

understanding about the whole project.

&'CE O (T)*#!


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$he study was conducted in di+erent etail outlets in

:olkata# di+erent people selecting through random sampling and

,India Infoline &ecurities !vt. Ltd.-

("&'IN0 &'N! sample design is de*nite plan for obtaining an overall

analysis from a given population. It refers to the techni6ue or the

procedure# the researcher would adopt in selecting items to be

included in the sample research should select design which would

be reliable and appropriate for the study.

("&'E (I1E!

'or the present study respondents have been selected fromdi+erent places in :olkata. $he sample was taken as 7;;

respondents.

(O)$CE( O *T!

Data collection is an actively in marketing research. $he

design of the data collection method is the spine of research

design. $he sources of data are classi*ed in to two types.

$he !rimary Data.

$he &econdary Data.

&$I"$# *T!$he primary data are fresh data collected directly from the

*eld and therefore consist of original information gathered for thespeci*c purpose. It is expensive# laborious# and time consuming.

"ut it assures a greater degree of accuracy and reliability as it

comes straight from the horse


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(ECON*$# *T!

$he secondary data are the data# which the investigator

borrows from other who have collected it for various other purposes. $herefore it may not entirely be reliable. It is less

expensive and involves less expensive and involves less time and

labor than the collection of primary data.

The (ources of collecting *ata!

I. eports and publication of (overnment department and

international bodies.

II. 2ewspaper# maga/ines# trade journals.

III. !ublication of books company records# brochures#catalogues and other documents.

I>. Data related by statistical organi/ation.

>. In this study the main sources of data collection is the primary data using the method of structured 6uestionnaire.

(ampling &rocedure!

'or a statistical survey of a population# the investigator may

collect information from each and every unit belonging to the

population or he may collect information from some selected

representative units only. $he group of representative units from

which information is collected is called sample. sample is a

representative position of the population. statistical survey in

which a sample is made use of is known as sample survey.$he procedure of extracting a sample from a population is

called as sampling procedure. &ince validity of results of a survey

depends mainly on the selection of the sample# the sample

should be obtained with utmost care. Important methods of

sampling procedure are?


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i. andom sampling.ii. @udgment sampling.iii. Auota sampling.

$andom (ampling!

sampling procedure in which units are selected in such a

way that all the units in the population have e6ual change of

being selected is random sampling.

,udgment (ampling!

Bhen the population is small the investigator

personally# according to his judgment way select the units which

from the sample# such a sample is called purposive or a judgment

sampling.

2uota (ampling!

If the population has various categories of units the

investigators may decide to *x speci*ed 6uotas for

representation for all major categories.

In this study $andom sampling method is used.

IE'* 3O$%!

$his study involves the *eld work of around C; days# wherein the

target segment i.e. consumers were contacted individually.

!repared 6uestionnaire were administrated to them and answers

were collected. 'ieldwork was done in di+erent areas in :olkata.

$he study was conducted from ,India Infoline &ecurities !vt.

Ltd.-$he &tudy attempts to analy/e and determine ,$he position

of India infoline in &ecurities Market-.


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Company &ro4le

Of

India Infoline

bout India infoline

India Infoline 0roup


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$he India Infoline group# comprising the holding company# IndiaInfoline Limited and its wholly5owned subsidiaries# straddle the entire*nancial services space with o+erings ranging from E6uity research#

E6uities and derivatives trading# )ommodities trading# !ortfolioManagement &ervices# Mutual 'unds# Life Insurance# 'ixed deposits#(oI bonds and other small savings instruments to loan products andInvestment banking. India Infoline also owns and manages thewebsites http?00www.indiainfoline.com0 and http?00www.=paisa.com0

$he company has a network of 8C business locations 3branches andsub5brokers4 spread across C= cities and towns. It has more than9;;#;;; customers.

http://www.indiainfoline.com/http://www.5paisa.com/http://www.5paisa.com/http://www.indiainfoline.com/


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India Infoline 'td

&E"I authori/ed !ortfolio Manager1 it o+ers !ortfolio Management

&ervices to clients. $hese services are o+ered to clients as di+erentschemes# which are based on di+ering investment strategies madeto reFect the varied risk5return preferences of clients.


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India Infoline "edia and $esearch (ervices 'imited.

$he content services represent a strong support that drives thebroking# commodities# mutual fund and portfolio managementservices businesses. l.

It undertakes e6uities research which is acknowledged by noneother than 'orbes as G"est of the BebG and GHa must read forinvestors in siaG. India InfolineGs research is available not just overthe internet but also on international wire services like "loomberg3)ode? IILL4# $homson 'irst )all and Internet &ecurities where IndiaInfoline is amongst the most read Indian brokers.

India Infoline Commodities 'imited.

India Infoline )ommodities !vt Limited is engaged in the business ofcommodities broking. Be enjoy memberships with the M) and2)DE# two leading Indian commodities exchanges# and recentlyac6uired membership of D(). Be have a multi5channel deliverymodel# making it among the select few to o+er online as well as

oJine trading facilities.

India Infoline "arketing 5 (ervices

India Infoline Marketing and &ervices Limited is the holding company of India Infoline Insurance &ervices Limited and India InfolineInsurance "rokers Limited.

6a7 India Infoline Insurance &ervices Limited is a registered

)orporate gent with the Insurance egulatory and Development uthority 3ID4. It is the largest )orporate gent for I)I)I!rudential Life Insurance )o Limited. India Infoline was the *rstcorporate agent to get licensed by ID in early K;;7.

6b7 India Infoline Insurance "rokers Limited India Infoline Insurance


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"rokers Limited is a newly formed subsidiary which will carry out thebusiness of Insurance broking. Be have applied to ID for theinsurance broking license and the clearance for the same is awaited.

India Infoline Investment (ervices 'imited

)onsolidated shareholdings of all the subsidiary companies engagedin loans and *nancing activities under one subsidiary. ecently#rient (lobal# a &ingapore5based investment institution invested&D C. million for a KK.=N stake in India Infoline Investment&ervices. India Infoline Investment &ervices !rivate Limited consistsof the following step5down subsidiaries.

3a4 India Infoline Distribution )ompany Limited 3distribution of retailloan products4

3b4 Money line )redit Limited 3consumer *nance4

3c4 India Infoline %ousing 'inance Limited 3housing *nance4

II' 6sia7 &te 'imited

II'L 3sia4 !te Limited is wholly owned subsidiary which has beenincorporated in &ingapore to pursue *nancial sector activities inother sian markets. 'urther to obtaining the necessary regulatoryapprovals# the company has been initially capitali/ed at 7 million&ingapore dollars.

India Infoline.com *istribution (ervices 'td.$hey have developed a retail distribution infrastructure 3Investor!oints4 to support our online presence. $his network# spread over C;locations# is engaged in the distribution of *nancial productsincluding *xed deposits# (oI elief bonds# insurance# mutual fundsand I!Gs. $hese Investor !oints help us service our broking


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customers also.

"oney Tree Consultancy (ervices3M$)& 7 Is a group company of India Infoline Ltd.# focusingdistribution on %ome Loans# !ersonal Loans# )redit )ards and2on O Life Insurance. "TC( extends the distribution reach of*nancial services providers by using alternate channels like theInternet# telephone# wireless# sales force and events.

CO$&O$TE &/I'O(O&/#!

&EO&'E O$0NI1TIONIt is rightly said about the services sector that our most pri/edassets go down the elevator at the end of every day. "eing in theservices industry# people are their biggest and most importantassets. $hey believe that people make all the di+erence.


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O3NE$ "IN*(ETBhat distinguishes India Infoline from other organi/ations is thefact that all employees are driven by wner Mindset. $his is a

privilege as well as a responsibility. $hey think and behave likeone. Bhile there is no Pthe way< of doing things# there are millionsof things which an owner would do di+erently as compared to atypical person with an employee mindset.

Be believe in the Olympic motto and have made it our principlefor the coming year. Be have been preparing to move into a neworbit of growth for several years now. Be believe that the realgrowth has yet not happened.

Each member of $eam India Infoline has been putting up anlympian *ght and is capable# con*dent# and certain and ready

to deliver faster# higher and stronger performance.

-ision

,ur vision is to be the most respected company in the *nancial


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services space.-

"ission

,$o become a full5Fedged *nancial services company known for

its 6uality of advice# personali/ed services and cutting edge

technology-


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&$O*)CT(

EAI$Q

M$L '2D

)MMDI$IE&

!M&

DEI>$I>E&

*emat account


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*e4nition!De5mat account is a safe and convenient means of holdingsecurities just like a bank account is for funds. $oday# practically88.8N settlement 3of shares4 takes place on De5mat mode only.

$hus# it is advisable to have a "ene*ciary wner 3"4 account totrade at the exchanges.

+ene4ts Of *e8mat ccount!

7. safe and convenient way of holding securities 3e6uityand debt instruments both4.

K. $ransactions involving physical securities are costlierthan those involving demateriali/ed securities 3just like

the transactions through a bank teller are costlier than $M transactions4. $herefore# charges applicable to aninvestor are lesser for each transaction.

. &ecurities can be transferred at an instructionimmediately.

R. Increased li6uidity# as securities can be sold at any timeduring the trading hours 3between 8?== M to ?; !Mon all working days4# and payment can be received in a

very short period of time.

=. 2o stamp duty charges.

C. isks like forgery# thefts# bad delivery# delays in transferetc# associated with physical certi*cates# are eliminated.

. !ledging of securities in a short period of time.

9. educed paper work and transaction cost.

8. dd5lot shares can also be traded 3can be even 7 share4.

7;. 2omination facility available.

77. ny change in address or bank account details canbe electronically intimated to all companies in which


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investor holds any securities# without having to informeach of them separately.

7K. &ecurities are transferred by the D! itself# so noneed to correspond with the companies.

7. &hares arising out of bonus# split# consolidation#merger etc. are automatically credited into the De5mataccount of the investor.

7R. &hares allotted in public issues are directly creditedinto De5mat account of the applicants in 6uick time.

Opening a *e8mat ccount

$o start dealing in securities in electronic form# one needs to opena De5mat account with a D! of his choice. n investor alreadyhaving shares in physical form should ensure that he gets theaccount opened in the same set of names as appearing on theshare certi*cate1 otherwise a new account can be opened in anydesired pattern by the investor.

2ote?

• $he agreement re6uired to be signed by the investordetails the rights and duties of the investor and D!.

• D! may revise the charges by giving a ; days priornotice. &E"I has rationali/ed the cost structure forinaction by removing account opening charges#transaction charges for credit of securities and custodycharges# e+ective from @anuary K9# K;;=.

"a9imum Number of holders in a *e8mat ccount maximum of three persons are allowed to open a joint De5mataccount in their names.


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*E"TE$I'I(TION

*e4nition!Demateriali/ation is the process of converting physical shares3share certi*cates4 into an electronic form. &hares onceconverted into demateriali/ed form are held in a De5mat account.

*emateriali:ation &rocess !

n investor having securities in physical form must get themdemateriali/ed# if he intends to sell them. $his re6uires theinvestor to *ll a De5mat e6uest 'orm 3D'4 which is availablewith every D! and submit the same along with the physicalcerti*cates. Every security has an I&I2 3International &ecuritiesIdenti*cation 2umber4. If there is more than one security than thee6ual number of D's has to be *lled in.

$he whole process goes on in the following manner ?55


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*emateriali:ation &rocess

Investor surrrenders the physical certi*cates to the D! fordemateriali/ation

D! informs the Depository about the re6uest

D! submits the certi*cates to the registrar of the of the issuer)ompany

egistrar communicates with the Depository to com*rm the re6uest

Dematirialisation of the certi*cates is done by the register

.ccount are updated by the egister and the Depository informedabout the completion of Demateriali/ation

.ccounts are updated by the Depository and Dp is informed aboutthe same

Demat account of the invester is updated by D!


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T/IN0( IN-E(TO$( (/O)'* %NO3 +O)T CCO)NTO&ENIN0 N* *E"TE$I'I(TION

&roviding the bank account details at the time of accountopeningIt is mandatory for an investor to provide his bank account detailsat the time of opening a De5mat account. $his is done tosafeguard investorGs own interests. $here are two major reasonsfor this?

7. $he interest and dividend warrants canGt be en5cashedby any unauthori/ed person# as the bank accountnumber is mentioned on it.

K. It is convenient and time saving# as dividends andinterests given by the companies can be directlycredited to the investorGs bank account 3through E)&facility# wherever available4.

Change in bank account detailsIt is possible for an investor to make changes to the details of hisbank account. $he investor must inform any change in his bankaccount details to his D!. $his enables him to receive the cashcorporate bene*ts 3such as dividends# interests4 directly into hisaccount in time and discourages any unauthori/ed use by anysecond party.

Change in the address of investor as provided to the *& ny change in your address should be immediately informed toD!. $his enables D! to make necessary changes in the recordsand informing the concerned companies about the same.

Opening multiple accounts n investor is allowed to open more than one account with


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existing D! or with di+erent D!s.

"inimum balance of securities re;uired in *e8mat account $here is no stipulated minimum balance of securities to be kept in

a De5mat account. ccount opening and ownership pattern of securitiesne must make sure to open a De5mat account in the sameownership pattern in which the physical securities are held. 'orexample? If you have two share certi*cates# one in your individualname 3say GG4 and the other held jointly with some otherindividual 3say GQG4# then in such a case you will have to opentwo di+erent accounts in respective ownership patterns 3one in

your name i.e. GG and the other account in the name of GQG4.

(ame combination of names on certi4cates but di


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ddition=deletion of the names of the account holdersafter opening the account It is not possible to make changes in the names of the accountholders of a " account. new account has to be opened in a

desired holding0ownership pattern.

Closing a demat account and transfer of securities toanother account with same or di


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$emateriali:ation

$he process of getting the securities in anelectronic form# converted back into the physical form is knownas Demateriali/ation. n investor can remateriali/e his shares by*lling in a emat e6uest 'orm 3'4.

$he whole process goes on as follows? 555


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$emateriali:ation &rocess

Investor makes a re6uest for remateriali/ation to the D!

D! informs the Depository about the re6uest

Depository con*rms the re6uest to the registrar of theissuer )ompany

egistrar updates accounts and prints certi*cates fortheinvestor

Acc("t' are (pdated by the Dep'#try a"d deta#l' areprded t the D4

I"&e'tr rece#&e' the cert#-cate' )r% the re,#'ter

2ote?

• *epository 5 n organi/ation that facilitates holding ofsecurities in the electronic form and enables D!s to

provide services to investors relating to transaction insecurities. $here are two depositories in India# namely2&DL and )D&L. s per a &E"I guideline# the minimumnet worth stipulated for a depository is s.7;; crore.


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• 2&DL0)D&L 5 $he securities are held in depositoryaccounts# like the funds are held in bank accounts.$here are two depositories in India namely 2&DL and

)D&L. 2&DL 32ational &ecurities Depository limited4 wasestablished in ugust 788C and is the *rst depository inIndia. )D&L 3)entral Depository &ecurities Limited4 is theother depository and was established in 7888.

• D! 3Depository !articipant4 5 Depository !articipantcan be a *nancial organi/ation like banks# brokers#*nancial institutions# custodians# etc.# acting as anagent of the Depository to make its services available tothe investors. $here are a total of 7R D!s registeredwith &E"I# as on March 7# K;;8 and each D! isassigned a uni6ue identi*cation number known as D!5ID.

Trading account!

It is that type of account with the help of which a De5Mat account

holder can buy or sell shares. India Infoline Ltd. !rovide their

customer software- $rade $erminal- for trading by free of cost

and unlimited number of scripts.

ormalities re;uired for opening of *e8"at and Trading a=c

in India Infoline 'td.

or Individual


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• !2 )ard3compulsory for all joint holders4

• ddress proof of all joint holders

• &pecimen copy of che6ue

or N$I

• 'oreign and Indian ddress proof

• !2 )ard3compulsory4

• "ank a0c indicating type of a0c as 2E02


or /)

• ddress proof and identity proof of karta

• !2 )ard of %'3compulsory4


• Declaration giving details of the family members of the %'

with their names# date of birth U relationship with the karta.

or "inor

• Minor !2 )ard

• "irth certi*cate of minor

• ddress and identity proof of guardian


India Infoline o+er three types of De5Mat a0c and $rading a0c

these are as follows?5

Individual ccount


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ccount opening charge O ===05

Margin Money5 K===05 3minimum4

Exposure O times for intraday U = times for delivery.

&oftware installation charge5 2IL

nnual Maintenance )harge5 2IL

"rokerage5 Intraday5.;=N U Delivery5.=;N

,oint /older>s ccount

ccount opening charge5===05

Margin money5 K===053minimum4

Exposure5 times for intraday U = times for delivery

&oftware installation charge5 2IL

nnual Maintenance )harge5 2IL

"rokerage5 Intraday5.;=N U Dilivery5.=;N

N$I CCO)NT


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IndiaInfoline outlet o


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CO"&$ITI-E (T)*# +ET3EEN *IE$ENT

+$O%E$0E

I$"(!


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=C opening charge8 ;05

Name of the software used8 $rader $erminal.

(oftware installation charge8 2il.

No. of scripts provided by the software8 nlimited.

"aintainance charge8 2il.

E9posure8 9 times 3intra day4 times 3delivery4.

Name of the bank with the help of which customer get the facility of

net banking8 %D') "ank# xis "ank# I)I)I "ank.

(ervices provided8 E6uity#I!#M'#!M)ommodities#Insurance#Bealth

Management &ervices# Mortgages.

*& sells charge8 7= per instruction V service tax.

+rokerage8 ;.;=N intraday ;.=;N deliveries.


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Transaction $eport8 &M mail#

daily courier#

&repaid (cheme8 2ot available.

Types of trading accounts provided8 De5Mat a0c# $rading a0c # Margin a0c.

Network8 7R7 branches and 9;;;;; customers.

"argin money8Minimum K===05

(ecrecy8 $elephone logger with recorder.

=C opening charge5=;;05

Name of the software used8 2ot available one can access through net.

"aintenance charge8 s.R=;05 from Knd year.

E9posure8 = times for margin and K= times for margin plus.

Name of the bank with the help of which customer get the facility of net banking8 I)I)I3providing /ero balance in saving account4

(ervices provided 5 E6uity#I!#)ommodities#Insurance#Mutual 'unds# (Ibonds#Derivatives# !ostal &avings.

+rokerage8 Intra day5;.7;N5;.7=N Delivery5 ; .RN5;.9=N

Transaction $eport8 $hrough )ourier3free of cost4


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&repaid (cheme8 2otavailable.

Types of trading

accounts provided8 De5Mat a0c# $rading a0c # &aving a0c.

Network8 K7KR branches across the countries and 78 foreign branches.

"argin money8 s.8=05

(ecrecy8 !assword provided to the customers and it can be changed by thecustomer only.

=C opening charge8 8;;05

Name of the software used8 !I"3!ower India "ulls4

(oftware installation charge8 =;05

No. of scripts provided by the software8 unlimited

"aintenance charge8 nil

E9posure8 K; times intraday and 9 times delivery.


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Name of the bank with the help of which customer get the facility ofnet banking8 %D')#ID"I#I)I)Iand xis "ank.

(ervices provided8 E6uity# %ousing Loan# !ersonel Loan# Insurance.

*& sell charge8 7;05

+rokerage8 Intraday5.;N U Delivery5.=;N

Transaction $eport8 $hrough mail U courier3'ree of cost4

&repaid (cheme8 not available.

Types of trading accounts provided8 )ash a0c # Intra a0c# Margin a0c.

Network8 79 branches and R=;;;;; customers across the country.

"argin money8 2IL

(ecrecy8 use logger phone so that the broker cannot go beyond their word.

=C opening charge8=;05

Name of the software used8 :eat

(oftware installation charge8 2IL

"aintainance charge8 s.C;05

E9posure8 R times of intraday.


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Name of the bank with thehelp of which customer getthe facility of net banking8 %D')# I& "ank# I)I)I "ank#&"I#)ity "ank#:$:.

(ervices provided8 E6uity#I!#M'.

*& sell charge8 K05

+rokerage8 intraday5 .;N5.;CN U Delivery5.=8N5.89N

Transaction $eport8 $hrough mail 3free of cost4


Types of trading accounts provide8 De5Mat a0c #$rading a0c# Margin a0c.

Network8 98; branches and C=;; customers across the country.

"argin money 5

(ecrecy8 Log in password changes after 7R days.

=C opening charge8 R7=05

Name of the software used8 @ava

(oftware installation charge8 =;;05

"aintenance charge8 ;;05


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E9posure8 R times3 'orIntraday4

Name of the bank with the help of which customer get the facility of net banking8 %D')# I)I)I # I&

"ank# )ity "ank# &tandard )hartered "ank.

(ervices provided8 E6uities#Derivatives#ebroking#!MI!#)ommodities#Depository &ervices.

*& sell charge8 included in the a0c opening.

+rokerage8 intraday5; .;N U Delivery5;.;N

Transaction $eport8 $hrough )ourier3'ree of )ost4


Types of trading accounts provided8 De5Mat a0c# $rading a0c #"ank a0c.

Network8 =#;#KR customers in over cities and 7K;; businesslocations

"argin money8 it is not restricted.

(ecrecy8 7K95bit &&L technology to ensure the highest security on onlinetransactions.

=C opening charge8 =;05

Name of the software used8 @ava

(oftware installation charge82IL

"aintainance charge8s.=;05p.a


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E9posure8 = times3'or Intraday4

Name of the bank with the help ofwhich customer get the facility of netbanking8 I)I)I bank# I& bank# %D') bank# ID"I.

(ervices provided8 E6uity $rading#Derivatives#'orex#)ommodity#I!#M' UInsurance.

*& sell charge8 7K05

+rokerage8 intraday5;.;=N5;.;NU Delivery5;.K=N5;.R;N

Transaction $eport8 "y mail3'ree of )ost4


Types of trading accounts provided8De5Mat a0c #$rading a0c #)ommodity a0c.

Network8 7;;;; outlet in=;;; di+erent cities and KK lakh customers.

"argin money8 it is not restricted.

(ecrecy8 Extra &ecurity 'eatures with ,&ecurity $oken- which is the mostsecure and tested technology in the computer world. )ustomer


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(oftware installation charge8 8;;05

"aintenance charge8 K=;05 fromrd year.

E9posure8 K; times for intraday.

Name of the bank with the help of which customer get the facility of net banking8 I& bank #I)I)I bank# %D') bank.

(ervices provided8 E6uity# )ommodities#Insurance#Bealth Management&ervices#Insurance#Investment "anking.

*& sell charge8 905

+rokerage8 intraday5.;N U Delivery5.N

Transaction $eport8 $hrough mail3'ree of )ost4

&repaid (cheme8 2ot available.

Types of trading accounts provided8 De5Mat a0c# $rading a0c# Margin a0c.

Network8 79 locations more than R89 cities.

"argin money8=;;;;05 for 5LLQ U 5LLQ Lite.

7;;;;05for 5LLQ !ro.(ecrecy8 !assword provided to the customer has to change every after 7=days.


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=C opening charge8

=;05

Name of the software used8 @ava ssn.

(oftware installation charge8 nil

"aintenance charge8 unlimited

E9posure8 R times for intraday and delivery both.

Name of the bank with the help of which customer get the facility of

net banking8 I& bank# %D') bank# "I# ID"I#)ity "ank.

(ervices provided8 E6uity#I!#M'#Derivatives#)ommodities.

*& sell charge8 2IL

+rokerage8 intraday5;.;=N5.;N U Delivery5.K=N5.R;N

Transaction $eport8 $hrough mail3'ree of )ost4

&repaid (cheme8 yes

Types of trading accounts provided8 )lassic a0c 3for sudden user4 &pend $rade a0c3for fre6uent user4

Network8 =7; centers across 7; cities K#79#;;; customers.

"argin money8 s.=;;;05

(ecrecy8 &ecurity &ocket Layer3&&L4#a security that the informationtransmitted between customer and agent # given by >ersign # universally

accepted world wide web.$he security encripton level in &harekhan is 7K9bit.


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=C opening charge8 6502

(oftware installation charge8 IL

"aintenances charge8 IL

E9posure8 5 t#%e' )r #"traday a"d 7 t#%e' )r del#&ery.

Name of the bank with the help of which customer get the facility of net banking8 8D: ;a"+, S;I, I:I:I ;a"+.

(ervices provided8 E


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=C opening charge8 705

Name of the software used8din.

(oftware installation charge8 2IL

"aintenances charge8 ;;05

E9posure8 R times# and if the person can


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A: pe"#" chare2 7992

a%e ) the ')t*are ('ed2 S(" Ba&a.

S)t*are #"'tallat#" chare2 IL

/a#"te"a"ce' chare2 5002 )r% "d year.

ECp'(re2 5 t#%e' )r #"traday.

a%e ) the ba"+ *#th the help ) *h#ch c('t%er et the )ac#l#ty ) "et

ba"+#"2 8D: ,S; I, I:I:I, AC#' ;a"+.

Serce' prded2 E I"traday2.05>

Tra"'act#" Reprt2 Thr(h %a#lc(r#er?ree ) c't@

4repa#d Sche%e2 "t a&a#lable.

Type' ) trad#" acc("t' prded2 De2/at ac, Trad#" ac, /ar#" ac.

et*r+2 10 bra"che' #" =0 c#t#e'.

/ar#" %"ey2 50002

Secrecy2 pa''*rd ca""t be acce''ed thr(h #"ter"et.8D: Sec(er#t#e'er the h#he't le&el ) 'ec(r#ty '(ch a' 312b#t e"crypt" a"d SSL?Sec(red

Sc+et Layer@ tech"ly.

Comparative nalysis of charges and facilities provided by

di


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Compny AccountOpening

MrginMoney

ro6ergeIntr'Deli-ery89)

AMC Epo$ure8%or intr)

rnche$

I"d#a #")l#"e 02 5552 0.0520.50 502 1 t#%e' 607

Kta+'ec(r#t#e'

7502 50002 0.062 0.59 =602 t#%e' 190

I:I:I d#rect 5002 9752 0.0752 0.05 502 5 t#%e' 3

/t#lal '*al 352 tRe'tr#cted

0.0=2 0.=0 =002 t#%e' =0

Rel#are 992 50002 0.0520.5 #l 0 t#%e' 31=7

A"el br+#" 7=32 50002 0.0=2 0.=0 =002 t#%e' 30

Fe!#t 6502 #l 0.0=2 0.=0 #l 0 t#%e' 500

I"d#a b(ll' 9002 #l 0.0=2 0.=0 #l 0 t#%e' 731

Rel#a"ce%"ey

7502 tRe'tr#cted

0.052 0.5 502 5 t#%e' 30000

Share +ha" 7502 50002 0.0=2 0.=0 5002 t#%e' 50

8d)c 7992 50002 0.0520.50 5002)r% "dyr

5 t#%e' A


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0raphical representation

Of (urvey

$eport


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:('t%er a*are"e'' t*ard' Share /ar+et

50

350

t I"tere'ted

I"tere'ted

TOT' ? @AA

INTE$E(TE* IN (/$E "$%ET8 BA

NOT INTE$(TE* IN (/$E "$%ET 8 DA


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:('t%er hld#" de%at ac

50

300

Not /aving *emat =C /aving *emat =C

TOTAL2 350

OT 8AVIF DE/AT A::OGT250

8AVIF DE/AT A::OGT2 300

O(t ) 350 peple *h *ere #"tere'ted #" 'hare %ar+et 300 peple' already

had de%at ac, a"d 50 de'"Ht ha&e de%at ac.


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:('t%er' hld#" de%at ac #" d#ere"t br+#" -r%'

0

5

30

35

0

5

=0

=5=0

31

35

301

6 5= =

no o% cu$tomer$

" ) c('t%er'

TAT' C)(TO"E$( ? BAA

The raph #"d#cate' d#'tr#b(t#" ) "(%ber ) c('t%er' ) d#ere"t br+#"

-r%' a%" h("dred c('t%er' *h are already ha" de%at acc("t.


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Customer (egmentation

=0>

70>

"l#"e

#"e

TOTAL 2300

OLIE :GSTO/ERS 2=0

OLIE :GSTO/ERS 270

A%" the 300 c('t%er' *h are ha" de%at acc("t #" &ar#(' br+#"

-r%' the p#e chart 'h*' that =0>) the c('t%er' are d#" "l#"e trad#",

a"d 70> ) the c('t%er' are #"e trad#" #" the 'hare %ar+et.


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Customer approach to a broking 4rm

R/ Apprach )r#e"d' #"ter"et ha"d b#ll' "e*' paper

0

30

0

=0

0

50

6056

39

3

7 6

TOTAL2300

RELATIOS8I4 /AAFER A44ROA:8256

RIEDS RE:O//ADATIO 239

T8ROGF8 IERET ADVERTISE/ET2 3

VIA 8AD ;ILLS2 7

READIF ADVERTISE/ET I EWS 4A4ER2 6


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Customer satisfaction

0

5

30

35

0

5

=0

=5

=0

31

35

30

1

65

= =

3=

9 9

7

= =

65

6

3 3

0

3

0

ttal c('t%er''at#'-ed

d#''at#'-ed

The raph#cal repre'e"tat#" 'h*' the "(%ber ) c('t%er' *h

are 'at#'-ed r ("'at#'-ed *#th the &ar#(' br+#" -r%'

perat#" #" the %ar+et.


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:('t%er d#''at#')act#" ) I"d#a #")l#"e #" d#ere"t 'erce'

D#''at#')act#" ) c('t%er' ) I"d#a #")l#"e #" d#ere"t 'erce'.

3

=

3

3

"l#"e

#"e

tra"'act#"

c('t%er care

'ecrecy

'%'

Ttal c('t%er' J 6

O"l#"e 'erceJ 3

O#"e 'erce J =

Tra"'act#" J 3

Secrecy J 0

:('t%er care J 0

S%' J 3


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indings

"rokerage of India infoline is higher than thers broking

*rms like eligare#Motilal swal#Indiabulls#they are charging

; .;N for Intraday and ; .;N for Delivery where IndiaInfoline is taking ; .;=N for Intraday and ; .=;N for Delivery.

Margin money of India infoline is higher than other *rm like

Indiabulls#(eojit#Motilal swal#there is no restriction of

margin moneye."ut in India Infoline#the minimum margin

money should be =;;;0K=== rs..

Exposure is less than other *rms. India Infoline o+ers eight

times exposure on margin where as eligare and Indiabullso+er twenty times exposure on margin money.

%D')# I)I)I direct provide their customer


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Most of the people are not much aware of share market and

its bene*t.

$ecommendation

$o increase awareness about &hare Market and the name

India Infoline itself# the company should organi/e campaign.

$he campaign can be weakly# monthly# yearly# it will give a

good result to the company to capture market in the

competitive position.

$he company should reduce the margin money. It can help

to ac6uire more customers# if the *rms bring plans for noboundation of margin money.

$he )ompany should increase their focus on the less margin

money customers also .It can help to make more customers

of low margin money which can increase the revenue of the

*rm. $he elationship managers focus only to the high

margin money customer because from them they will get

high brokerage that should not be happened from the less

margin money customer.

$ransaction error should be avoided .$ransaction should be

done properly# taking in consideration that it is one of the

most re6uired 6uality of a *rm. Brong transaction or default

transaction may lead the prestige of the company to be

down.

"rokerage rate should be reduced. eligare#Motilalswal#Indiabulls# are charging as ; .;N for Intraday and ; .

;N for Delivery where as India Infoline is charging ; .;=N

for Intraday and ; .=;N for Delivery.$hough it is negotiable

but for high margin money customer not for less margin

money customer.


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$he )ompany should increase Exposure. It is the good tool

to capture the market.

Conclu$ion: I a% %(ch tha"+)(l t #"d#a #")l#"e )r prd#" %e the

pprt("#ty )r d#" tra#"#" prra%%e #" the ra"#at#" a'

%a"ae%e"t tra#"ee. Wh#le d#" %y '#p #" the rep(ted br+#"

-r% I"d#a #")l#"e I had t a cha"ce )r +"*#" a"d a"aly#"

the 'hare %ar+et. I *a' al' able t +"* ab(t the b('#"e''e"r"%e"t a"d b('#"e'' eth#c' ) the b('#"e'' *rld. I al'

ca%e t +"* ab(t *hat de' a -r% r a" ra"#at#" re


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The pr!ect '(r&ey )r c%par#'" *a' carr#ed "ly " the

ba'#' ) de%at acc("t.

referenceI had collected the datas from various recourses from

Internet#Library#)ompany itself.$he sources are given belowHHH..

7. www.traderji.com

K. ,reliance money obtain approval for ac6uiring stake in nmce-

www.reliancemoney.com

. ,executive summary - available at www.indiainfoline.com accessed 7;

@uly K;;8

R. ,annual audited consolidate results- available at

www.www.motilaloswal.com.

=. www.=paisa.com

C. www.indiabulls.com

. www.icicidirect.com9. www.sharekhan.com

8. www.tradersedgeindia.com

7;. www.tradingpicks.com

77. www.masteroftrading.com

7K. www.kotaksecurities.com

7. www.religareonline.com

7R. www.angeltrade.com

7=. www.google.com

7C. ***.'cr#bd.c%

http://www.traderji.com/http://www.indiainfoline.com/http://www.angeltrade.com/http://www.google.com/http://www.scribd.com/http://www.traderji.com/http://www.indiainfoline.com/http://www.angeltrade.com/http://www.google.com/http://www.scribd.com/


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nneure

QUESTONARIE FOR CUSTOMER’S

1) You are customer of………………………

2) For how many years are you investing in share trading?

a)6 months or less than 1 year b)1 year c)greater than1 year

3) How you came to know about …………………………………….?

a)internet b)news paper c) friend d)rm approach e)others

4) Are you trading online or offline?

a)online b)offline

5) Are you satisfied with the broking firm services?

Service Satisfied Unsatisfied


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Online

Offline

Transaction

Secrecy

Customer care

Sms

6) How would you categorize the firm?

a)Excellent b)Good c)Ok d)Bad

7) Would you like to change or shift to other broking firm?

a)yes b)no

8) Which broking firm you would like to shift?

a)Share khan b)India bulls c)India infoline d)Il&fs e)Religare f)Motillal oswal

g)Kotak securities h)Icici direct i)others

9) Do you have any suggestion for the broking firm?

……………………………………………………………………………………………

……………………………………………………………………………………………….

Name:


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Phone no:

Date:

QUESTONARIE FOR BROKERAGE FIRM

1) What is the rate of your brokerage?

Intra day delivery

Future option

2) What is the margin for De-mat A/c?

……………………………………

3) Do you have lifetime facility?

a) Yes b) no

4) The broking firm is registered with?

SEBI

IRDA


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NSE

BSE

5) What are your products?

Equity

Mutual funds

Demat

Gold coins

Derivatives

Commodities

Insurance

Others

6) Which is the most popular product?

………………………………………………….

7) Do you provide both online and offline facility?

a)onine only b)offline only c)both

8) What is the name of the terminal or what kind of software is used for online

trading?

…………………………………………………………………………

9) The transaction report is provided to customer through ?

a)sms b)courier c)email d)call

10) How many branches do you have in kolkata/India?

HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH..

11)Does your brokerage firm have ……… service?

a)pre paid b)post paid


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12)How does the secrecy of the customer is maintained?

……………………………………………………………………………………..

Name:

Designation:

Phone no:

Broking firm:

Date:

Comparative Study of India Infoline With Other Broking Firms

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Transcript of Comparative Study of India Infoline With Other Broking Firms