Companyxyz socmed-shouldwe
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Lee Hopkins
Company XYZ
social media
Adelaide, 11th Feb 2011
advanced communication strategies and tools
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http://www.youtube.com/watch?v=gQ0wFqNfu7A
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Risks
Benefits
Case studies
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Brand hijacking
The ‘lunatic fringe’
Negative comments
Crisis: no way to respond
Employee error (Vodafone, KC)
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Branding
Goodwill
Lead generation
Customer service
Engagement with audiences
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3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability
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What if they don’t love me?
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http://www.youtube.com/watch?v=ypmfs3z8esI
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"This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile. The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused."
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http://www.youtube.com/watch?v=xwgYqIZUtZ0
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Kiss
Find your lovers
Start small
Take a pulse
Refine
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!@#!
• Truth, Trust, Transparency & Accountability
3T&A communication
universe:
• The Internet
• 9/11
• PC
• Harry Potter
Black Swan moments in
history
Conclusions
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When it comes to a
social media strategy,
like most companies
we’re building the
bicycle while we ride it @3MJane