Central Oh Prsa Socmed 10 3 09
-
Upload
lara-kretler -
Category
Business
-
view
863 -
download
3
description
Transcript of Central Oh Prsa Socmed 10 3 09
![Page 1: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/1.jpg)
1
HELPING YOUR CHAPTER
GO SOCIAL
10/3/09
![Page 2: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/2.jpg)
2
• PR professional since 1991• Avid social Internet user since 1994• Online community creator and participant since
1998• Blogger since 2001• Professional blog at www.larakretler.com• Social media practice lead at Fahlgren Mortine
PR• PRSA chapter leadership since 2003
About Lara Kretler
![Page 3: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/3.jpg)
3
Benefits of social media• Build deeper relationships and communities• Increase awareness for your chapter• Broaden your prospect network• Achieve search engine prominence (SEO)• Increase your web or blog traffic• Break through clutter to reach journalists• Empower members to become viral
ambassadors for the chapter• Watch for future chapter leaders
![Page 4: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/4.jpg)
4
Central OH PRSA social profiles
![Page 5: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/5.jpg)
5
LinkedIn• Objective: Greater engagement with and between
members– Created group in February 2008– Rolled out to membership via email and newsletter– Managed by Membership Committee– 203 members have joined to date
![Page 6: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/6.jpg)
6
– Positioned as a member benefit• Access rich profiles for fellow chapter
members• Uncover hidden connections
![Page 7: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/7.jpg)
7
• Objective: Awareness, communication with prospects– Created group in July 2008– Anyone can join– Communicated to membership via newsletter– Managed by Membership and PR Committees– 90 members and prospects have joined to date
![Page 8: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/8.jpg)
8
![Page 9: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/9.jpg)
9
• Objective: Awareness, communication with prospects and members– Created account in August 2008– Anyone can follow @PRSAcentralOhio– Communicated to membership via newsletter– Managed by Membership and PR Committees– Event attendees encouraged to live-Tweet using our
hashtag #COPRSA– 455 followers to date
![Page 10: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/10.jpg)
10
![Page 11: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/11.jpg)
11
Delicious• Objective: Thought leadership through content aggregation
– Created profile and began populating with content in early 2009
– Communicated with members via every newsletter– Great resource for all members; accessible by anyone– Managed by PR Committee– Aggregated links from Delicious are also used for
Twitter content
![Page 12: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/12.jpg)
12
![Page 13: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/13.jpg)
13
Top social networks
• Facebook• Twitter• LinkedIn• Flickr• Youtube• Delicious• Local social sites
![Page 14: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/14.jpg)
14
Niche social sites
• MyRagan• PRopenMic• PitchEngine• PRpeeps• 4,048 PR related communities on Ning.com
![Page 15: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/15.jpg)
15
• Create and share useful, meaningful content– Update “status” regularly with news, information,
events and links– Answer questions, offer advice– Provide tips and info related to our industry– Showcase expertise to gain credibility– Add value to gain and keep followers/friends/
members
• Be human, memorable and likeable• Build relationships on and off-line
Contributing to the community
![Page 16: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/16.jpg)
16
A: Whoever is passionate about it and steps up to champion
Q: Who owns social media?
![Page 17: Central Oh Prsa Socmed 10 3 09](https://reader033.fdocuments.in/reader033/viewer/2022061115/54585730af7959795d8b5249/html5/thumbnails/17.jpg)
[email protected]@LaraK on TwitterBlog at www.larakretler.com614-383-1618 (w)937-271-9151 (c)