company_profile six senses

about us

Our Core Purpose

“To create innovative and enlightening experiences that rejuvenate our guests’ love of SLOW LIFE*”

*Sustainable - Local - Organic - Wholesome Learning - Inspiring - Fun - Experiences

We strive to deliver attractive financial returns plus superior resort and spa products of which our owners will be proud.

We achieve this by bringing obsessive attention to detail in design, a discipline during development, and a hands-on approach to implementation during pre-opening; right up until and beyond practical completion.

We believe that, in light of our development and operating experience gained over more than a decade, and that given the quality awards we have won, and the team that we continue to build and grow through experience, that there is no better time than now to work with Six Senses as your development and operating partner.

Last, but not least, we are a private company comprising highly talented and experienced individuals who are all passionate about what they do. At Six Senses, it is not just a job for us and our almost 3,700 employees, covering more than 40 nationalities; it is a vocation to deliver and to serve.

About us July 2009 Our Core Purpose 3/37

OrganizationSix Senses is a resort and spa management and development company, established in 1995, which manages resorts under the brand names Soneva, Six Senses Hideaway, Six Senses Latitude, Six Senses Private Residences, and Evason; plus Six Senses Spas and Six Senses Destination Spas.

Our BrandsA resort or a spa for us is not just a physical property. We produce a harmony combining the attitude of the employees (whom we refer to as “hosts”), the smells, the sounds, the tactile textures, and the pleasing sights to make a stay at a Soneva, Six Senses Hideaway, Six Senses Latitude, Six Senses Destination Spa, or Evason a memorable experience. Six Senses Spas are operated in our resorts as well as at third-party properties.

Six Senses Retail outlets are currently operated in all our resorts and spas with further expansion planned in many international markets as well as audiences. Furthermore, it allows us to extend our reach into our guests’ homes.

About us July 2009 Organization / Our Brands 4/37

Six Senses BVI

Management

Six SensesMauritius Ltd.

Six Senses SpasRetail Operation

Six SensesResort Brands

Soneva by Six Senses

Six SensesHideaway

Six SensesLatitude

Six SensesDestination Spas

Six SensesPrivate Residences

Evason

Soneva Fushi

Six Senses Hideaway Samui

Soneva Gili

Six Senses HideawayHua Hin

Evason Phuket

Soneva Kiri

Six Senses LatitudeLaamu

Evason Hua Hin

Ownership Stakes

Soneva is committed to offer luxuries of the highest standard in an environment that nurtures the indigenous feel in design, architecture and service. The simple sophistication of a Soneva is enhanced by continually embracing innovations that result in the creation of unique experiences for guests. Traditional conventions are re-evaluated so that the concept of the place should reward all the human senses – as embodied by a Six Senses Spa. Cuisine is a fusion of international influences and the reality of the location together with the freshest ingredients from the resort’s own organic gardens.

A Soneva resort has a limited number of accommodations, allowing for exceptional and inspired service. Furnishings and finishes are crafted from renewable or sustainable sources, while ample personal space and the fusion of nature with guest experiences create destinations unto themselves, further expounding the Soneva theme – Intelligent Luxury.

The Soneva brand currently comprises Soneva Fushi and Soneva Gili in the Maldives. Soneva Kiri in Thailand is scheduled to open in October 2009 and Soneva In Aqua is under development.

With the notion of luxury currently being redefined with a greater emphasis on privacy, choice, and tailor made services, a Soneva property takes those notions to the extreme. Some of the resort facilities that enable this include large vegetable and fruit gardens where the chef can harvest a fresh salad in front of the guests’ eyes, and a large wine cellar where the guest can choose their wine before dinner or enjoy an educational wine dinner, hosted by the resort’s sommelier. When guests return to a Soneva property, they will be assigned the same butler (whom we refer to as Mr/Miss Friday), waiter and housekeeper. This enables guests to experience the true notion of tailor made services.

Visit our properties at www.sixsenses.com/corporate/document/properties.pdf

About us July 2009 Our Brands 5/37

http://www.sixsenses.com/corporate/document/properties.pdf

Six Senses Hideaway is the boutique interpretation of the Six Senses brand; where attention to detail and focus on the reality of the destination is the driving force, together with an unwavering commitment to the environment. Service levels at Six Senses Hideaway is very high, with butlers exemplifying the personal attention offered to every guest. Dining and refreshment alternatives cover international and locally-inspired cuisine and an impressive selection of vintages from around the world. A Six Senses Spa is a key component of a Six Senses Hideaway.

Accommodations at a Six Senses Hideaway are exclusively private pool villas which provide generous personal space and present an uncompromised standard of luxury. Offering elegantly designed architecture and natural furnishings, they are positioned with an image supporting the Six Senses Hideaway theme – Redefining Experiences.

Currently there are Six Senses Hideaway properties in Thailand (Samui, Hua Hin and Yao Noi) and in Vietnam (Ninh Van Bay near Nha Trang and Con Dao), and Zighy Bay on Oman’s Musandam Peninsula. Further developments are planned in Thailand, in Vietnam at Phu Quoc, in Brazil and in Turkey.




Six Senses Latitude usually offers a greater number of accommodations than Six Senses Hideaway while still maintaining attention to detail and generous proportions. They offer individual style with unique and diverse design personalities which provide spirited guest experiences that reflect the brand’s creative latitude. Emphasis is placed on personal service, and the resort’s hosts welcome guests to a Six Senses Latitude as they would welcome guests into their own community.

Dining and entertaining alternatives at Six Senses Latitude varies from the traditional, thereby offering additional guest appeal. They embrace the philosophy of providing modern luxuries and facilities while taking exceptional care of the environment. This blend of innovative concepts, together with a Six Senses Spa, makes them fashionable and desirable destinations in themselves, supporting the Six Senses Latitude theme – Redefining Experiences.

The Six Senses Latitude brand currently comprises Six Senses Latitude Laamu and Six Senses Latitude Jafre. They are in the Maldives and in Spain. Six Senses Latitude Laamu is scheduled to open in November 2009 and Six Senses Latitude Jafre is scheduled to open in 2010. These will be followed with properties in Vietnam, Thailand, and Brazil in 2011.




The first wellness retreat conceived by Six Senses, brought together fifteen years as a global leader – to create the premier destination spa of the 21st century. Six Senses Destination Spas offer world-class, innovative experiences that combine the location’s natural beauty with cutting-edge holistic and contemporary treatments.

Multi-day, integrated health programmes – Life Passages – focus on preventative wellness, helping to enrich lifestyles through complete immersion into healthy and mindful living. The preventive wellness area is a fundamental component of the spa, using consultations in iridology or live-blood analysis to provide invaluable insight into the health of each guest. Rates include all meals and two treatments per day.

The 7th Sense features interrelated spa concepts, focusing on Asian inspired therapies and treatments. Ground-breaking fitness programmes include kinesis training, postural enhancement, and physiotherapy.

Innovative, wellness-inspired dining experiences complete the journey. Guests enjoy delicious and nutritious organic fishetarian spa cuisine, with many dishes using fresh produce from the resort’s own organic vegetable gardens. Creative raw-food cuisine is also offered.

Supporting the concept of life enrichment, accommodations at Six Senses Destination Spas provide generous personal space and present an uncompromised standard of natural ecologically responsible luxury with elegantly designed architecture and natural furnishings. Positioned as the premier destination spas of the twenty-first century, they support the Six Senses Destination Spa theme – Enriching Life.




Extraordinary private residencies associated with the Six Senses brands are currently being developed in several locations in Thailand, plus Vietnam, South America and Fiji, with additional projects planned for other breathtaking corners of the world. Built with materials from sustainable sources, they tread lightly on the earth by applying construction techniques that are adapted to preserve the integrity of the environment and local communities that surround them. Far from lessoning the luxury, the unique approach enhances the natural experience. Luxury living as nature intended. We call it living the Six Senses Private Residences lifestyle.

As an industry leader in the premium brand lifestyle niche, Six Senses’ strong resort performance reflects positively on residential capital gain. Residential owners have the opportunity to include their residence in the Six Senses resort inventory, resulting in an ongoing return on investment during those periods when the villa is unoccupied by its owner(s). Branded villas also benefit from having all-inclusive access to the resort’s many facilities and services, which include complimentary butler whilst in residence and full daily housekeeping. A Six Senses Spa, together with dining alternatives are key elements supporting residences. Furthermore, villas bearing Six Senses’ brand integrity offer a premium value in a resale market.

The strength of association with a Six Senses brand, with innovative design expressed in luxurious accommodations and recognized as a leader in environmental sensitivity within the tourism and leisure sectors, adds significant value to private residence sales. Consistency of product and exceptional guest experiences makes this an ideal lifestyle brand relationship that adds value to residential developments. The highly credible Six Senses name creates the unity and value proposition that coordinates the individual brands: Soneva by Six Senses, Six Senses Hideaway, Six Senses Latitude and Six Senses Destination Spas.

Six Senses worldwide marketing distribution builds on loyalty earned over more than a dozen years, including enviable return-guest and guest-satisfaction statistics, and membership of Soneva Club and Six Senses Spirit. Substantial databases are maintained for communication to past guests, whilst the opportunity to directly market to resort guests on-site is a unique strength. Sales and marketing collateral specifications are established by Six Senses to represent specific brands whilst presenting a unified Six Senses proposition and choices to prospective owners. A dedicated Private Residences Web site is linked directly from www.sixsenses.com, which enjoys close to 200,000 unique visitors each month, also has its own landing page at www.sixsensesprivateresidences.com


http://www.sixsensesprivateresidences.com

Six Senses Spas mission is to deliver spa experiences that are both unique and memorable.

The pyramid of six spheres used to identify Six Senses Spas, represents the philosophy that is fundamental to the human experience: the foundation spheres represent the three primary senses of sight, sound and touch. The second level balances upon this foundation by satisfying the more acute senses of taste and smell. The apex sphere symbolizes a sense of elation discovered only by balancing the first five – the unique experience of all senses heightened beyond expectations.

Six Senses Spas diversity in creativity and design reflects the ability to adapt seamlessly to host cultures in surroundings conceived to rejuvenate and revitalize. Six Senses Spa therapists take guests on exhilarating sensory journeys, through many forms of holistic healing and sense of wellbeing; and through options of body and beauty care, delivering them with serene and reassuring professionalism. Spa products are made only from natural ingredients, in harmony with the environment.

Six Senses Spas’ uniqueness lies in the quest for perfectly - Balancing Senses.

A Six Senses Spa opens new niche markets that a hotel may not normally be able to attract. Moreover, Six Senses can contribute not only with the revenue lines from the Spa, but can increase room occupancies, increase double occupancies, and increase room rates. This is possible because we have on board our own dedicated corporate sales manager and vast support from Six Senses Group Sales to help market your packages. Moreover, our dedicated research ensures we are at the leading edge of both natural products and holistic treatments.

From an Investment prospective, diversifying one’s Hotel or Resort towards the globally growing spa demand, can prove to be very profitable.


For an operator considering the addition of a spa to their facilities, Six Senses Spas offer a unique approach to concept design and management.

Our spas are not replicated at every location. Each location has an individual character and our designers try to work with the local culture and character so that the spa incorporates elements of the local style and feel. This is reflected in the choice of building and finishing materials, the style of the architecture, size of the treatment rooms, and the choice of treatments and products used in the spa.

Six Senses Spas have their own signature treatments, such as the Sensory Journey, which is offered at every spa, and in addition, individual signature treatments are designed for each spa that reflects something local.

Our concept design also tries to encompass more thought to customer flow and to appeal to as many of the senses as we can. Greater emphasis is given to the size and privacy of the treatment rooms and to areas of relaxation around the spa. We want to encourage the guests to spend more time at the spa and not to feel in a rush to complete their treatment and leave. This enhances the opportunity for secondary spend and provides the ability to increase the average spend per guest.

Six Senses Spas have a dedicated person who is focussed on researching holistic treatments and products. We pride ourselves on the use of products that are essentially natural for all our treatments. Our products come from Australia, Indonesia, Thailand, India, Dubai, and the United Kingdom. We continually strive to locate interesting products that can be added to develop our range of treatments.

Six Senses also have a dedicated environmentalist on the team, acting as the conscience of the company. This ensures that all our work follows the best environmental practices from design to treatments. As such, we recently designed and constructed the Earth Spa by Six Senses made entirely of mud, thus restoring an ancient Thai traditional craft. The air is conditioned naturally through water evaporation and wind towers.

Our environmental philosophy extends throughout the organisation and includes consideration for our employees whom we refer to as hosts. We try to find hosts in the local


community, even if that requires a long term approach to training. We provide a part of ourrevenues to support local charity organisations in the community and try to support local industry initiatives.

Our environmental philosophy extends throughout the organisation and includes consideration for our employees whom we refer to as hosts. We try to find hosts in the local community, even if that requires a long term approach to training. We provide a part of our revenues to support local charity organisations in the community and try to support local industry initiatives.

Six Senses Spas have a corporate trainer and depending on the size of each operation, individually placed trainers. All hosts have a training plan that requires a commitment to training, and a succession plan. The hosts have three areas of training – integration with the resort/hotel, Six Senses Spas training and product knowledge, and specialist training in specific treatments.

Finally our Sales and Marketing Resources enable us to combine our holistic skills that are spread throughout the Six Senses Group and produce retreats where guests may book a week-long programme that includes rooms, food, activity, and spa. These retreats give excellent press and marketing publicity for the resort/hotel plus high spending guests that contribute to rooms, F&B, banqueting and spa revenues.




Evason properties introduce the Evason Value Proposition, with a greater number ofaccommodations than a Six Senses Hideaway or Latitude, while still maintaining attention to detail and generous proportions. They offer individual contemporary style and unique design personalities which provide spirited guest experiences. Emphasis is placed on personal service, and the resort’s hosts welcome guests to the resorts as they would welcome guests into their own community.

Evason dining and entertaining alternatives vary from the traditional, thereby offering additional guest appeal. They embrace the philosophy of providing modern luxuries and facilities, while taking exceptional care of the environment. This blend of innovative concepts, together with a Six Senses Spa, makes them fashionable oasis and desirable destinations in themselves, supporting the Evason theme - Redefining Experiences.

Embracing the family market, each Evason incorporates a Just Kids club where emphasis is placed on experiences, such as cultural education and excursions to local attractions. All Kids Clubs are managed by the resort’s own professional Montessori teacher.

Currently there are Evason resorts in Hua Hin and Phuket, Thailand; Nha Trang, Vietnam; and at the Ma’In Hot Springs, above the Dead Sea near Amman, Jordan. Development is currently being planned for several other locations.




Development servicesSix Senses offers consultancy, development and project management services for high-end resorts and spas operating under a Six Senses brand. Ideally involved with a project from its inception, the Six Senses team guides the development and assures that the brand spirit and brand values influence all facets of the project through to delivery of the finished product.

Advise on the overall design and concept of the propertyWe review and provide assistance in the design and planning of the project facilities in cooperation with the designers, consultants, and other specialists and suppliers as required, and provide advice as follows:

• Concept Designs, which will include a clear description of the overall concept and operational layout of the project.

• We brief the Owner and its professional consultants on the operational requirements for the property, including but not limited to current space allocations, basic facilities and service requirements, and list of specialists and minimum operating requirements.

• Area Requirement and Layouts for a) Guest accommodation b) Guest service and other public areas c) Service areas d) Staff facilities

About us July 2009 Development Services 14/37

e) Sports and recreation facilities f) Back of the house and other support facilities g) Retail Shop h) Six Senses Spa

• Kitchen Design

• Laundry

• Landscaping

• Finishing of floor, wall and ceiling treatments

• All fittings, sanitary wares etc., in all areas

• Staff uniform designs

• Graphics & Design

• Art works

Technical ServicesWe prepare a detailed project operation’s FF&E (Furniture, Fixture & Equipment) list for the consideration of the Developer/Designers/ Consultant, and will also advise on:

• All special systems, such as CCTV, Fire Alarm, Telephone & PABX, Paging, Computer software and hardware, Point of Sales, MATV & Satellite dish, Audio & Visual, Keying, and other tenant services and items required in the property.

• Review and comment from a hotel operator’s perspective on the final system plans and specifications submitted by the appointed mechanical consultant for the heating, ventilation, air conditioning, plumbing, drainage, power supply and distribution, general lighting, alarm, radio, television, telecommunication and public address systems.

• Review and comment on the quality, quantity, specifications and installation of furnishings and fittings, and on the preliminary and final lists of furnishings and fittings.

• Operating equipment, such as all chinaware, glassware, cutlery, linen, utensils, etc.

• Heavy operating Equipment such as kitchen, laundry, M&E etc.

• Identifying best sources of supply for all capital equipment and consumable, and advising in tendering, analyzing bids and selection.

Pre-Opening Services• Preparation of the Pre-opening budget and financial forecast for the first year of the project operations.

• Working capital calculations, accounting, and purchasing policies.


• Preparation of manning guides and recruitment schedules, personnel administration plans, staffing tables, salary and benefit schemes, personnel policies and staff regulations.

• Preparation of operating policies based on the operating concept for all operating departments. To endeavor to work out concepts which are less labor intensive but still effective.

• Preparation of a Marketing and Sales Action Plan which would include amongst other features: pricing, proposed advertising campaigns, identification of potential markets for the property, and customer groups.

• Preparation of brochures and other promotional materials, and graphic design.

• Planning and assistance with pre-opening public relations activities.

• Preparation of pre-opening operational documents and guidelines material that will ensure the quality and standard of the property.

• Advice on the negotiation of leases, licenses and concession contracts.

• Tests of the operations of the project.

Site Visits and InspectionsAt various design and construction phases of the Project, Six Senses’ Representatives will attend meetings with the various agencies working on the Project. During the construction phase they will make site visits as required for the purposes of inspecting overall construction and fitting out of the property.

Pre-Opening Technical Services FeesFor a period of up to 18 months from the effective date of the management agreement, there is a flat monthly fee. Every month beyond this period, and up to the official opening of the project, the fee will be at a reduced rate.

Post-Opening Full property management consists of identifying key objectives for the property and implementation through the unit’s General Manager. This includes accounting, administration, cost control, maintenance, sales and marketing, and concept implementation.

We believe that in most corners of the world, the notion of Luxury is currently being redefined - becoming strongly associated with privacy, back to nature, responsible tourism, and extremely personal service. Our Resorts and services, such as Spa Design are predicated on that belief.


Our Management StyleWe like to stay ahead of, and different from, other luxury resorts in the world by focusing on:

Conceptual SkillsWe place great importance on highly creative concept development that is sensitive to a specific location and incorporates local cultural and design elements. We avoid standard, off-the-shelf designs. We do not imitate what others have done. We are continuously redefining our hospitality and leisure concepts to stay at the forefront of new market trends. In this way, we are able to create the most appropriate product for each of our projects. This is then implemented by closely working with the general manager of each property in adapting our policies and systems according to the local environment.

About us July 2009 Our Management Style 17/37

The Core, the Six Senses management team, working in the Organic garden of Soneva Fushi by Six Senses, Maldives

PeopleWe recognize that our hosts form a key ingredient to our ongoing success. We therefore place a great deal of emphasis on and commit resources to choosing the right people. Once on board, ideas such as employee development and training, employee recognition, cross training and rotation, performance-related pay, empowerment and quality-circles, play a large part in the way we run our teams. In addition to this, we instil strong financial discipline among all of our teams to reinforce their sense of responsibility and loyalty. We are proud that our staff turnover rates are among the lowest in the resort hotel sector worldwide.

DynamismAs a young and dynamic company, we avoid the cumbersome and bureaucratic structure often associated with big corporations. Instead, for instance, we prefer to source talented and experienced property general managers who are entrepreneurial and who bring initiative to their resort operation. In order for this to work, we allow our general managers significant freedom and autonomy whilst still monitoring each operation and giving clear guidelines on financial targets, operating philosophy, and Best Practices, as well as essential controls and systems. Within this framework, our general managers take full responsibility for their resort.

The ExperienceWe recognize that the hospitality industry is becoming more and more competitive, and we also recognize that we have to keep differentiating ourselves. Six Senses, with its various brands, works on the understanding that guests are looking for an experience and not just a typical product. We aim to create an overall experience that can be absorbed by all the human senses and with each concept, we aim to instil consistency and harmony between what is seen, touched, heard, smelled and experienced.

About us July 2009 Our Management Style 18/37

Management ServicesSix Senses Resorts & Spas provides full property management which consists of identifying key objectives for the property and implementation through the unit general manager. This includes the following sections:

Accounting• Direction of financial controls, banking, and accounting to the standards of the “Uniform System of Accounts”.

• Provide monthly financial reports, detailed by department, including a statement showing Gross Revenue and Gross Operating Profit of the property in accordance with the Uniform System of Accounts.

• Deliver a draft results of the operation of the property during Fiscal Years to the Independent Accountant for audit, including: a profit and loss account, a balance sheet, a statement of changes in the financial position etc. AdministrationOn-going recruitment, training and related activities of the staff. Ensuring that the property’s staffing is adequate, job specifications and descriptions followed at all times, and for all staff positions, motivate staff and improve staff discipline, salaries and wages, benefit etc. Cost ControlSetting out and implementation of cost controls and purchasing controls appropriate for the operation of the property. Day to Day OperationsSupervise, direct and control on behalf of owner, the day-to-day affairs of the property and related operations to agreed budgets and standards. Quality AssuranceTwice a year our specialized team from our Hub in Bangkok will conduct a deep and detailed study and audit the property in terms of Group and international Best Practices, standards, policies, and procedures that ensures that the quality of the product and service of the property will always be improving and evolving.

About us July 2009 Management Services 19/37

FinanceControl & supervision of the budgeting process, including: • annual budget prior to the commencement of each fiscal Year;

• projections for the forthcoming Fiscal Year of the Gross Revenues of the property, Operating Expenses, and Gross Operating Profit;

• cash flow and working capital requirements;

• a budget for the purchase and replacement of FF&E (Furniture, Fixture & Equipment) and the Repairs & Renewals Reserve;

• a budget for Necessary Capital Expenditure and Recommended Capital Expenditure;

• a human resources budget to include expenditure by department for all salaries, wages, remuneration and fringe benefits etc.

InsuranceMaintaining and up-dating of all insurance and licenses, on behalf of the owner.

MaintenancePlanning and direction of all plant operations, repair and maintenance routines, and management and control of the energy and utility needs of the property.

Management StaffPlacing of qualified management staff for the property and coordinating their efforts to implement the management company’s policies.

Marketing Sales & PRPlanning and implementation of all Marketing, Sales, and PR activities, through the group’s extensive sales network and offices worldwide. Supervision and coordination of the property’s sales force and coordination with the group’s marketing activities.

PropertyReviewing the physical plant of the property and making recommendations on improvements or changes which will generate more income or improve operating efficiency. This is done through regular operational audits of the property.

Fee StructureOur management fees are calculated as a percentage of revenues and gross operating profits.

About us July 2009 Management Services 20/37

Sales & MarketingPositioningBy differentiating and creating unique experiences, we are able to achieve above average rates and stronger occupancies, giving a far higher yield per room. Our concepts lend themselves to high spends on extras per hotel guest, this being a strong management focus at each property.

PromotionWhen selling an experience, we believe that Public Relations is a more effective means of promotion than revenue advertising. Six Senses has contracts with well-established Public Relations companies in the United Kingdom, United States of America, Europe, Middle East, Asia, and Australia. Reviews and articles in quality publications continuously lead to awards made to Six Senses properties by many noteworthy authorities such as Harpers & Queen, Tatler Travel Guide, Condé Nast Traveler, Galivanters’ Guide, VIP Traveller, World Travel Awards, and many others. For details of all our awards, please refer to our Awards at www.sixsenses.com/About-Six-Senses/Awards-and-Critiques.php

All Public Relations Offices arrange press visits to Six Senses properties, distribute press releases that originate from head office, and maintain excellent relationships with our target media. Six Senses Executives make frequent presentations to media in support of the Public Relations efforts.

DistributionSix Senses properties can be accessed through all major systems, including Apollo, Sabre, and Amadeus. Each property is carefully evaluated to determine which access affiliation is most appropriate, given the property’s target markets and location.

Retailers and wholesalers: Six Senses’ sales offices have close and healthy relationships with travel agents and tour operators that feature and specialise in the niche markets for which Six Senses brands appeal most.

Incentive Houses and Conference Organisers: Six Senses works closely with incentive and conference organisers around the world. Whilst incentive trips and conferences have not been a big source of business for Soneva, they are more significant for Evason resorts.

Internet: Six Senses established a Web site in 1996, at the forefront of this new technological medium, and continues to develop Web content that provides comprehensive product information. Visitors to www.sixsenses.com can review every resort in detail, download information, images, review restaurant and spa menus, check rates and the latest packages, and make on-line reservations utilizing secure payment portals.

About us July 2009 Sales & Marketing 21/37

http://www.sixsenses.com/About-Six-Senses/Awards-and-Critiques.php

Sales & Marketing OfficesOur Sales & Marketing offices cover the main markets for our properties plus potential and emerging markets. In conjunction with the unit General Manager, they are responsible for the preparation of a marketing plan for their region. Monthly sales and marketing reports are sent to each property covering public/media relations, office performance, key client contacts, newly contracted clients, market intelligence, and progress on activities detailed in the property’s annual marketing plan.

Six Senses maintains dedicated Sales and Marketing offices in the United Kingdom, Thailand, Japan, India, Australia and New Zealand, and strong contracted Sales and Marketing representation in Germany, France, Spain and Portugal, Nordic Region, Russia, North America, Hong Kong, and United Arab Emirates.

All Sales and Marketing offices are responsible for training tour operators and travel agents in the Six Senses products. Six Senses Sales and Marketing executives make frequent joint calls to support representative offices with major operators and also assist with training presentations.

Our commitment is to remain innovative and at the forefront of creativity in the hospitality industry.

About us July 2009 Sales & Marketing 22/37

Social Responsibility & EnvironmentSix Senses core values include a commitment to contribute resources, both financial and human, to help better the environment and the communities in which we operate; and to remain in harmony with the environment and cultural surroundings.

Six Senses is an acknowledged industry leader in environmental responsibility. Through careful consideration of the effects that operating systems, materials, and purchasing policies have on the environment, we are continually developing new initiatives and procedures to minimise our ecological impact.

For example, all timber used at Six Senses comes only from renewable sources. The Soneva statement “Intelligent Luxury” does in fact refer to the responsible attitude of the whole group - the balance where neither guest comfort nor the environment in which we operate is compromised.

Evason Phuket has achieved the prestigious Green Globe Certified status under the worldwide Green Globe Certification Program that recognises the property’s commitment to operating at the world’s highest environmental standard. It is the only resort in South-east Asia to be certified by Green Globe.

To attain certification, Evason Phuket firstly had to successfully benchmark against a number of key environmental performance areas including water usage, waste manage-ment, and energy efficiency. Evason Phuket had to achieve a level above the Green Globe benchmark figure that is measured against the performance of operations of similar size, operating within the same sector and region.

Six Senses Carbon Absorbent Standard

Six Senses Resorts must qualify as being ‘Carbon Absorbent’ for both existing and new properties. To achieve this target, Six Senses’ guidelines must be followed in terms of design, construction, operations and energy standards. Furthermore, Six Senses will need to be involved in all machinery/equipment and material selection to ensure environmentally friendly practices.

The carbon absorbent process is referred to as decarbonising in the Six Senses Glossary.

About us July 2009 Social Resposibility & Environment 23/37

Key areas to focus on include:

• Site location & surrounding • Erosion and control • Site drainage and slope control • Natural habitat and vegetation for flora and fauna.

• Natural resources in regards to water, materials, design specifics, etc.

• Site reconnaissance, investigation and inspection in regards to social, cultural and environmental impact during construction and operation • The socio, eco and environment aspect of the construction and operation

• Design, with construction details and materials • To incorporate local design, culture and systems, using indigenous and locally available materials and supply

• Energy and efficiencies, with metering and recording • Local grid and supply chain • Medium Voltage underground power distribution • Local power production and supply chain (common and sustainable system) • Emergency power supply and distribution • Fuel and storage with supply • Transformer and MDB with EMDB switch gear stations

• All equipment /machinery must follow energy efficiency rating – as defined by SSR

• Water and efficiencies, with metering and recording • Rain water catch and collection • Natural harvesting of existing water sources • Treatment with filtration and bacteria control • All equipment /machinery must follow energy efficiency rating – as defined by SSR

• Usage of sustainable technologies, applications and renewable sources • Wind energy • Solar photo Voltaic DC energy • Solar co-generation (with energy, heat, steam, air conditioning through adsorption chiller and fresh water through condensation) • Water/hydro power • Energy storage system


• Fire, Health & Safety • All local and country specific rules & regulations, with guidelines to fulfill the Six Senses Resorts & Spas ‘fire, health & safety’ aspects (based at NFPA standards)

• Communication system • To be according to the Six Senses Resorts & Spas standards and guidelines

• Waste handling, with collection, separation and recycling processes • Liquid waste: a. From Villas and Buildings b. From Host village c. From Laundry operations d. From kitchen and Canteen operations e. Other

• Solid waste: a. From Villas and Buildings b. From Host village c. From Laundry operations d. From kitchen and Canteen operations e. From Garden and Landscape f. Other • Carbon emission footprint with necessary carbon off-set ( the least carbon footprint is targeted in all cases) • Design • Construction • Operation – (food and supplies) • Travel • Logistics

• Certification processes (e.g. LEED, GREEN GLOBE GG® 21, AUDOBON, etc.)

• The Six Senses Resorts SLOW LIFE program to be applied in all parts of the operation. The SLOW LIFE program is a fully sustainable operation approach established to ensure that the resort and spa achieve a minimum carbon footprint in all activities.

For more information about our Social Responsibility & Environment, please visit www.sixsenses.com/environment


Meet the CoreSonu Shivdasani - Founder and CEO In less than two decades Sonu Shivdasani has created a whole new take on high-end hospitality by establishing the Six Senses group. In 1995, together with his wife Eva, they opened their first property – Soneva Fushi, in the Maldives, creat-ing a high end market in what was formerly a mass market destination. In 2000, Soneva Fushi was awarded the Best of the Best by the readers of Conde Nast Traveller UK. Sonu’s concept was Intelligent Luxury and was the forerunner and inspiration for a host of imitators who saw the potential in going green.

Always ahead of the field with new concepts and innovations, Sonu’s next major project was Soneva Gili, also in the Maldives, and that country’s first all-over-water resort. In one fell swoop, he had redefined the water villa. In the meantime, Sonu had begun the second-tier five-star-plus brand, which evolved to become Six Senses Hideaway – the brand that introduced pool villas to Thailand, and Six SensesLatitude. He was at the forefront of luxury tourism in Vietnam, establishing that country’s first real beach resort. He also launched the Six Senses Spas brand.

In 2009, Six Senses has 26 resorts that are either open or under development, and 41 Six Senses Spas that are in the group’s own properties or hosted by third-party managed properties. Whereas spas were once the differentiator, he contributed greatly to making them a qualifier. Still with the environment taking equal billing with his almost legendary service standards and guest comfort, Sonu recently revised the group’s core purpose: To Create innovative and enlightening experiences that rejuvenate our guests love of SLOW LIFE™ (Sustainable-Local-Organic-Wholesome Learning-Inspiring-Fun-Experiences), of which one focus is the opportunity to reduce the carbon footprint resulting from the transportation of produce that can be produced locally. He has also declared that the Six Senses group will be decarbonising by 2020. Decarbonising is the Six Senses terminology for carbon absorption, or net absorption of CO2.

Sonu’s other goals for the next decade include the recognition of Six Senses properties in the top 10 best places to work, worldwide – already well on the way, with resort-like facilities for hosts living on-site at many of his properties; and creating the Six Senses Foundation to manage the group’s philanthropic endeavors. The group has recently provided one developing community with a wind turbine to reduce dependence on traditional power sources, and has strong community programmes in every location in which Six Senses operates.

A man of immense energy, vitality and vision, Sonu is creating more niche brands for the future of Six Senses. Recently launched, Six Senses Destination Spas are taking the spa experience to new heights, with multi-day life-style adjustment programmes. Evalution by Six Senses will take eco-initiatives, wedded to personal luxury, to the ultimate level, while Soneva In Aqua is the soon to be launched brand of specially-built boats that are actually floating suites, with all the creature comforts expected from the brand.

A descendant of Indian parents, Sonu was born and studied largely in England, with some periods of his education being in Nigeria and Switzerland. He is an alumnus of Eton College and a graduate of Oxford University, where he

About us July 2009 Meet the Core 26/37

received an MA in English Literature. Whilst the evolution of Six Senses keeps Sonu quite busy, he still finds time to enjoy reading, art, architecture, wine, travelling, wellness and Six Senses Living in general.

Eva Shivdasani - Creative DirectorIn this challenging role, Eva was initially responsible for the overall design concepts for the interiors at Soneva Fushi and now advises on all design concepts and detail for almost every Six Senses project. During the 70’s and the 80’s Eva was a top fashion model appearing on the cover of more than 100 high-end magazines world-wide.

In the mid 70’s, Eva started a successful clothing company in Paris, L’EVA. Her real flair is in her impeccable taste, innovative and unconventional ideas, and an overall daring approach that ensures a different ‘feel’ for each project. Her attention to detail is legendary.

Bernhard Bohnenberger - Managing DirectorBernhard Bohnenberger – BB for short – joined Six Senses in 1991 as Development Director. He was appointed Managing Director of the company at the beginning of 1996.

A German citizen, he graduated from Lausanne Hotel School - one of the world’s leading hotel schools. He is also a gifted linguist being fluent in five languages with a working knowledge of several more. Prior to joining Six Senses, BB’s hotel operations experience includes Hilton Geneva and Hong Kong, Marco Polo Group in Hong Kong, Hotel Vier Jahreszeiten in Munich, Hotel Baur au Lac in Zurich and The Peninsula Hong Kong; all being hotels noted for their high standards of service and facilities. While at Six Senses, BB has been involved in a multitude of resort and spa projects exposing him to the market in almost every country in Asia as well as a growing number of non-Asian destinations around the world. His varied background, both in conventional luxury hotels and at the core of creativity for a new resort trend, provides him with the ideal talents to lead Six Senses Resorts & Spas in their innovative approach to creating exceptional guest experiences.

In July 2009, he was appointed Honorary Advisor to the President of the Senate of Thailand.


G. Narasimhan - Managing Director Business Development, South Asia and Indian OceanNarsi joined the Six Senses Goup in 1993 as Financial Controller. He then moved over as Finance Director and is now Managing Director Business Development, South Asia and Indian Ocean. He has played an active role in the development of the business from inception. He has wide international experience in corporate finance, financial control, international taxation, commercial and legal matters.

He holds a B. Com. degree from the University of Bombay (1979) and is a Member of the Institute of Chartered Accountants of India and a Member of the Institute of Chartered Secretaries of India.

Vincent Gillet - Chief Commercial OfficerVincent will oversee international marketing & sales strategies of the Six Senses resorts, spas, private residences and retail galleries.

Vincent, with his professional background being from outside the hospitality industry, and in building luxury brands in various high-end retail sectors, will play a significant role in developing the Six Senses unique brand equity.

Joining Six Senses from his former role of Global Brand Director for Stolichnaya within the Pernod Ricard Group – the second largest wine & spirit group worldwide), Vincent brings extensive experience from an impressive career in positioning, marketing and sales of global luxury brands. His previous roles also included UK Country Manager for Champagnes at Allied Domecq PLC., and Senior Brand Manager at Moet & Chandon for LVMH. For the Chanel Group (Holland & Holland Ltd), Vincent held several roles over an eight-year period, culminating with that of International Marketing Communications Manager.

Vincent received a Bachelor’s Degree from ISC Business School in Paris, plus Post Graduate Studies in International Marketing Strategy & Logistics from the same business school.


Alasdair Junor - Chief Operating OfficerAlasdair has taken up the role of Chief Operating Officer for Six Senses Resorts & Spas. The duties of this Inner Core role include overseeing all operational aspects of resorts managed under the brand names Soneva by Six Senses, Six Senses Hideaway, Six Senses Latitude and Evason, plus Six Senses Spas and Six Senses Destination Spas. He relocates from his previous role as Managing Director for Six Senses in Europe, Middle East and Africa, based in Dubai.

Alasdair Junor initially joined Six Senses as general manager of Soneva Fushi in the Maldives. Under his stewardship the resort was awarded the Best of the Best Leisure Property in the World, by Condé Nast Traveller UK, in 2000. He returned to the UK for a period, where he headed a hospitality development project that covered France, Majorca and several lo-cations within Asia. He returned to Six Senses in 2002 as general manager of Evason Phuket & Six Senses Spa in Thailand.

After graduating from the Robert Gordons University in Aberdeen Scotland, Alasdair began his career in Jordan as the food and beverage manager for Their Majesties, the late King Hussien, and Queen Noor. He has worked predominately with opening hotels in the capacity as general manager in Kenya, Wales and Scotland.

Christopher Oakes - Chief Concept OfficerPrior to his appointment a Chief Concept Officer, Chris’ most recent role with the group was as Area General Manager for Six Senses Hideaway at Hua Hin and Evason Hua Hin, in Thailand.

He first joined Six Senses from London based myhotels where he was involved with developing the company, holding the position of Operations Director, and General Manager of the first myhotel, plus having a seat on the Board. Prior to that, Chris was Regional General Manager for Forte Hotels where he was based at Bath Spa Hotel.

Chris’ professional history has seen him as General Manager of Mount Juliet House in Ireland and London’s historic Café Royal. These followed roles as Managing Director of Adare Manor in Limerick and operator of restaurants in the United Kingdom and Portugal. After earning his Diploma in Hotel Management, Chris spent several years developing his career at hotels in South Africa and the United Kingdom.


John Philipson - Managing Director for the MaldivesJohn joined Six Senses Resorts & Spas as the Area Director for the Maldives. Six Senses currently operate iconic Soneva Fushi – voted Best of the Best in Condé Nast Traveller’s Awards, and the Maldives’ first over-water resort, Soneva Gili. Six Senses is currently developing Evason Latitude at Laamu, which is scheduled to open in 2008.

John brings to Six Senses more than seventeen years of hospitality experience having had broad ranging responsibilities with deluxe 5-star international hotel and resort companies. John’s most recent assignment was as general manager of Rocco Forte Hotels’ The Lowry, in Manchester and The St. David’s Hotel and Spa in Cardiff, Wales. He joined the hospitality business in 1990 with Hyatt International in Grand Cayman Island, in the Caribbean. A British national, John has completed his Bachelor of Applied Science in Hospitality from New Hampshire College as well as his Masters of Science in Hospitality at I.M.C.A. Socrates in Boulder, Colorado - both in the United States.

Anand Rao - Chief Talent OfficerAnand has been appointed as Chief Talent Officer for Six Senses Resorts & Spas. He is responsible for overseeing the group’s human resources and training strategy to support the expanding portfolio of resorts managed under the brand names Soneva, Six Senses Hideaway, Six Senses Latitude and Evason, plus Six Senses Spas and Six Senses Destination Spas.

Prior to joining Six Senses, he was with The Ritz-Carlton since February 1995 where he held the positions of Corporate Director, organizational development; and Vice President, recruitment and selection.

Anand graduated from the Lausanne Hotel School (Ecole Hôtelière de Lausanne). His experience in the hospitality industry, working with various international hospitality companies including The Ritz-Carlton, EuroDisney, HiltonInternational and Sarova Hotels spans over 30 years in many countries including Switzerland, Kenya, Kuwait, Sudan, France, the UK and the USA. Anand began his career as a trainee and worked his way up through the ranks and held positions as restaurant manager, director of food & beverage, food & beverage analyst, director of training, and director of human resources, followed by a variety of corporate human resources positions.

Originally from India, Anand holds a Bachelor of Arts (Honours) Degree from Delhi University in English, as well as an Advanced Diploma in Hotel Management from the world-renowned, Lausanne Hotel School in Switzerland. He is fluent in French and several Indian languages and, as a result of his travels and work experience, is able to converse in a number of other languages.


Juergen E. Seidel - Group Director of Property Maintenance, Engineer & Innovation, Six Senses Resorts & Spas Juergen Seidel has taken over the additional responsibility of Conscience of Six Senses. In addition to his current responsibilities, he assumes the social and environmental conscience role and associated tasks, making him responsible for all SERF (Social and Environmental Responsibility Fund) activities at Six Senses’ Hub, resorts and spas, and for coordinating all group SERF activities.

Juergen’s other responsibilities as group director of property maintenance, engineer and innovation, include overseeing all properties’ engineering departments and supporting projects, energy and environment, Green Globe® 21 bench-marking and certification, plus new project development, construction and openings. His responsibilities also include his role as project leader of zero carbon emissions for the group and the Green Globe® 21 spa benchmarking and certification process.

Ana Maria Tavares - Managing Director Six Senses Destination Spa PhuketAna Maria joined Six Senses in 2006 to create the premier destination spa of the 21st century: Six Senses Destination Spa Phuket. She heads the operation and development of the project and the future development of the brand.

Ana Maria was the founding General Manager and Deputy Managing Director of renowned Chiva-Som International Health Resort, a role which she performed for six years and which firmly established the facility as a market leader. Under her direction Chiva-Som was awarded the world’s premier destination Health Resort, as voted by the readers of Condé Nast Traveler Magazine.

Following that tenure, Ana Maria relocated to her country of birth - Portugal - where she was responsible for planning the development of Chiva-Som Health Resort’s first overseas venture. Ana Maria later joined Shun Tak Holding Limited in Hong Kong as owner’s representative for three international 5-star properties and the largest conference centre in Macau.


Antony Paton - Area General Manager for Soneva KiriAntony has been appointed as Area General Manager of Soneva Kiri by Six Senses, which is currently under development on Koh Kood to the south-east of the Gulf of Thailand. He will oversee the general management of Soneva Kiri - the first Soneva branded resort to be launched in Thailand.

Antony joins us from his previous role of General Manager of Le Royal Amman, Jordan, and Deputy Chief Operating Officer of Le Royal Group of Hotels. He was responsible for the group’s hotels in Tunisia, Lebanon, Morocco, Egypt and Luxembourg, as well as his base in Jordan. Prior to this, Antony was the regional general manager for Ramada Hotels in the UK and was also General Manager of the clubs and restaurants division of the Peninsula Group in Hong Kong and Taiwan after being the General Manager of The Royal Household in Aqaba, Jordan.

Govind Chari - Group Finance Director, Six Senses Resorts & SpasGovind will oversee the group’s operations finance, accounting and reporting functions.

Govind brings to Six Senses over 18 years of varied experience as Chief Financial Officer and Senior Executive with world-renowned, multi-national companies in the construction, foundation, heavy engineering and manufacturing sector including Bauer Gmbh and Hyundai Engg. Govind has also worked in real estate projects and for international hotel companies such as Le Meridien and Starwood, across Asia, and in the U.S. Prior to joining Six Senses, Govind was Chief Financial Officer for a European resort development and hotel management company based in Bangkok.

Govind is a chartered accountant having graduated in Commerce from the Delhi University, and completed the examination of Final Groups of Cost and Work Accountancy and Company Secretaries from the respective Institutes of India. He has also attended CPA programmes, practiced Sarbanes Oxley corporate governance and is a member of the Institute of Internal Auditors America. Married with two children, Govind has travelled widely around the globe, and is a language addict—he is fully proficient in Thai, English, various Indian languages, a little Tagalog, and has even picked up Spanish along the way.


Omar Romero - Group Development Director, Six Senses Resorts & SpasOmar is responsible for pursuing new resort developments and ensuring standards are met within Six Senses branded resorts. In particular, he oversees the projects within the Americas and the Iberian Peninsula. He is a member of the core executive team reporting directly to the Six Senses Resorts & Spas Managing Director.

Omar joined Six Senses Resorts & Spas in 2003 after graduating from Ecole Hoteliere de Lausanne where he obtained a Bachelors Degree in Business Administration and Hospitality. Prior to this he received diplomas in Food Science and Hotel Management from the Hotel Management School Les Roches.

His career with Six Senses has spanned over 5 years, initially as a corporate operations executive where he was responsible for establishing best practices for the group. He then moved to the development department, where he most recently held the position of development director for the group.

Prior to joining Six Senses, Omar worked in operations at several hotels in Switzerland, Mexico and Spain. He is a dual Spanish and Mexican National who started his hospitality career working in his family business at 14 years of age.

Samir Patel - Managing Director, Six Senses SpaHis appointment supports the planned global expansion of Six Senses Spas throughout Asia, Europe, the Middle East, Africa and the Americas. He has specific responsibility for overseeing financial and operational performance and reports directly to the chief operating officer of Six Senses.

Samir came to Six Senses from his previous role with Taj Hotels, Resorts and Palaces, where he held the role of vice president of spa operations and development. During his 5 year tenure, Samir created Taj’s luxury spa division, which boasts over 40 spas in operation or under development across India, the Maldives, Mauritius, Sri Lanka and Bhutan. Prior to that, Samir worked for a non-profit organization - SYDA Foundation, as regional operations director for India.

A British National, Samir is originally from India and holds a Bachelor of Engineering majoring in production engineering from Sardar Patel University. He brings with him a wealth of experience spanning two decades living in India, Kenya, the United Kingdom and the USA.


Kashyap Vora - Group Director of Corporate Finance and TaxKashyap joined the Six Senses Group in 2002 as Senior Finance Executive. He then moved over as Financial Analyst. He holds a B. Com. degree from the University of Mumbai (1998) and is a qualified Chartered Accountant from the Institute of Chartered Accountants of India (2002). He has wide experience in corporate finance, financial evaluation and control, international taxation and commercial matters.

Before joining Six Senses, Kashyap served as Audit Manager with Suresh Surana & Associates, a leading Chartered Accountant firm in India which is also member of RSM international.

Kashyap Vora is located at Six Senses’ Bangkok Hub.

Lynn Villadolid - Senior Director, Six Senses Private ResidencesLynn oversees the expansion of Six Senses Private Residences as a luxury real-estate brand. Working with the Six Senses development team and external development partners, she leads the strategy execution, budgeting, broker network relationship management, commercial and legal agreements. Lynn also handles buyer sales enquiries in Europe, Russia and the USA. Prior to Six Senses, Lynn founded BarBoudoir Business Advisors, a London-based boutique management consultancy focused on strategy, corporate finance and business development for lifestyle and luxury goods companies. Having worked as an investment and private banker for top firms such as Goldman Sachs, Morgan Stanley and Merrill Lynch, Lynn has considerable contacts in the UK, Asia and the US. A British national, Lynn holds an MBA from Harvard University (2001) and a 1989 Philippine National Award for Leadership.


Anthony Williams - Senior Project DirectorA successful senior international executive, Anthony Williams joined Six Senses in 2008, bringing with him a wealth of operational experience in tourism, leisure/entertainment and hospitality, with a strong engineering background. He has a record of improving efficiencies and subsequently revenues without sacrificing quality. Having held engineering-related roles with several companies in his native United Kingdom, he relocated to Hong Kong in 1992 to take up a top executive role with the iconic Peak Tramway Company. After seven years, he had a stint at Ocean Park as Operations Director before joining the Shun Tak Group at the Macau Tower Convention & Entertainment Centre as general manger, then as the associate director of Hospitality Management.

Jurgen Meyer - Chief Information Officer Jurgen Meyer is an experienced IT director with more than twenty years experience at senior level leadership within the hospitality industry. He joined Six Senses in 2008 after years as a senior associate with Pertlink Ltd., where he was responsible for the design and implementation of innovative guest technology through all areas of a property to drive business and enhance profitability.

Having earned business administration and hospitality management diplomas in Germany and Switzerland, Jurgen’s early career was spent mainly in France. In 1982 he joined the then Inter-Continental Hotels Corporation as an installation specialist, moving to become a regional manager, based in Dubai. This was followed by a twelve year tenure as the group information technology officer with the Mandarin Oriental Hotel Group.


SLOW LIFE is pivotal to Six Senses philosophy. It expresses a commitment to our guests to provide complete and unique experiences, while at the same time improving the lives of our hosts and our communities.

It is about being at the forefront of environmental sustainability and offering the support, knowledge and simple message on how to rediscover a holistic lifestyle.

Six Senses Core Purpose is To create innovative and enlightening experiences that rejuvenate our guests’ love of SLOW LIFE*

*Sustainable – Local – Organic – Wholesome Learning – Inspiring – Fun – Experiences

SLOW LIFE SM

About us July 2009 SLOW LIFE 36/37

19/F Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey, Bangkok 10110, ThailandTel: +66 2 631 9777 Fax: +66 2 631 9799 www.sixsenses.com

company_profile six senses

Documents

Transcript of company_profile six senses