Company Profile

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Company Profile

Transcript of Company Profile

Page 1: Company Profile

Company Profile

Page 2: Company Profile

Bath thyme is a UK based company that manufactures its products in Thailand. Our Manufacturer is

government certified and ships internationally across the globe. Our products are made from all natural

ingredients and use oriental flower and plant essences to produce the unique and beautiful scent of exotic

Asian flowers. Bath thyme is trying to bring you a complete range of bathing products from shower gel,

bath gel, hair shampoo, conditioning moisturising, and body scrub’s, all of our personal care products are free from SLS, and we also have a range of aromatherapy

products such as body oil’s and essential oil’s. Bath thyme have selected a water based scented air

freshener for our room sprays; these are chemical free and are safe to use around your children. We also have

pillow mist which you can spray on to your pillow and will send you off to a good nights sleep or to spray on

your clothes during the day.

Theses are high quality Spa grade products packaged and ready for retail to the public.

Our Products are already translated and printed in Arabic ready for the Arabic consumers.

About Us

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Bath Thyme have produced a high quality natural product.

In the UK, Body Shop is as a common high-street brand and is considered as low-average quality products.

Bath Thyme are looking to place our products as a higher quality natural product that fits a niche between Body Shop and the Top Names.

Thyme: is a natural herb we use in the UK with a distinctive scent and herbal health benefits, it is pronounced as “Time” So “Bath Thyme” in the context we use it refers to

the natural benefits of our products, and also Bath Time, or time for a bath!

Why Bath Thyme?

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Bath Thyme is a UK registered Company with products made to UK standards.

Company Registration: 291156 Our products are natural products.

We use pure flower essential oils for our scents

None of our products contain SLS (Sodium Laurel Sulphate) a sodium based foaming agent deemed irritating to the skin in the UK.

None of our products contain any harmful parabens or EDTA (ethelenediaminetetraacetic acid) which may cause an allergic reaction.

WHAT MAKES BATH THYME PRODUCTS SPECIAL

Bath Thyme is a UK registered Company with products made to UK standards.

Company Registration: 291156 Our products are natural products.

We use pure flower essential oils for our scents

None of our products contain SLS (Sodium Laurel Sulphate) a sodium based foaming agent deemed irritating to the skin in the UK.

None of our products contain any harmful parabens or EDTA (ethelenediaminetetraacetic acid) which may cause an allergic reaction.

WHAT MAKES BATH THYME PRODUCTS SPECIAL

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With the introduction of bath thyme personal care products we have targeted the higher end of the middle market. We have created a high end quality product aimed primarily at the home spa, self treatment concept for those who enjoy the luxuries of a professional spa and wish to continue their weekly sessions throughout the week at home, and perhaps indulge with some daily luxuries using our personal care products. We are looking to place our products in quality recommended Spas and hotels, also we wish to get into the retail sector to make them as accessible to the consumer as possible. The products are perhaps most suited for the 30-45 year old female demographic, due to the price bracket and the uniqueness of the floral scents they may not be quite so appealing to younger teenagers, however they have been extremely well received by all who have sampled them and no amount of statistics can compensate for personal taste.

MOTIVATION & TARGET DEMOGRAPHIC

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We have created a high end quality product aimed primarily at the home spa, Targeted the higher end of the middle market.

Individuals interested in self treatment concept for those who enjoy the luxuries of a professional spa and wish to continue their weekly sessions throughout the week at home,

Individuals interested in daily luxuries using our personal care products.

We are looking to place our products in quality recommended Spas and hotels, also we wish to get into the retail sector to make them as accessible to the consumer as possible.

We expect 60%-70% of our primary consumers to be most suited for the 30-45 year old female demographic.

And a further 15%-20% to be within the 45 and over female demographic.

And the remaining 15%-20% to be within the 18-30 year old female demographic.

TARGET DEMOGRAPHICHaving personally lived in the UK now for the past 20 years, there are many aspects of my Thai heritage that I miss and am very proud of that i would love to share with others. Thailand has a wealth of beauty to contribute. There are many things that we specialise in and that we have that are unique to Thailand. Some examples would be Thai massage and Thai Spas, famous for their efficacy and for the hospitality of the Thai people, other things would be some of the exotic plants that are indigenous to the east such as the lotus flower or the jasmine flower that feature so prominently in Thai history. None of the jasmine scented products I have tried during my time in the Uk have managed to do this beautiful flower justice. My products are based around the exotic scents of thai flowers such as jasmine and lotus but also other beautiful but less known scents such as Moke, and Kasalong. I was initially motivated to create something specialised for myself because I suffered from an under active thyroid gland which affects my body’s balance in many ways, but I have very sensitive skin which is very easily upset by many of the personal care products currently available on the market. I took my initial concept and expanded on

it to create a complete range of products including scrubs and masques. The products are intended to be mild and gentle for sensitive skin, we use natural ingredients and avoid any harmful chemicals. The scents are from high grade essential oils that give them an effective lingering duration. I want people to be able to use my products and to notice the difference after a single use,your skin should feel smooth and delicate afterwards. So far I have had people review my products and have told me that after a weeks use the spots on their back have cleared up, others have told me how wonderful their skin feels and how beautiful the scent is. These positive reviews and success stories are the things and keep me motivated and encourage me to continue. I hope that the more people that try them and appreciate them will promote them through recommendations and word of mouth as in my experience this is always the best recommendation, but I still need the opportunity to reach these people and that’s where I hope that you can help.

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Once we establish a connection in the interested country and confirm trade relations then we can register Bath Thyme as a trade mark in that country

BATH THYME IS A UK REGISTERED TRADE MARK

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Ms. Fanya Namthipaya has over 10 years of experience in International marketing from her educational background, working experience and she continues to demonstrate her high degree of knowledge in marketing and contacting international clients. Since 2000 during her study time she has worked for International Aviation Corporation ltd. as manager she has dealt with contacting International clients and sourcing new contracts for ground equipments for IAC. She has successfully managed to sell many high value items of ground support equipment and holds a respected reputation with Thai Airways international which is half privatised and government owned in Thailand. In 2000 She accepted the “Geneva Platinum Star for Quality” award in Geneva on behalf of IAC.

From 2001- June 2010: she established and ran “Muang Thai restaurant” in Edinburgh, UK.

The restaurant quickly became very popular with the locals receiving many compliments and recommendations. It had many published reviews in local newspaper and magazines for best thai restaurant in Edinburgh. In 2006/07 it was awarded the “Thai Select” award for “seal of approval for Thai cuisine” and many other awards for excellence during the time it was open.

From 2005- Present: She is the Director and founder of “Bath Thyme” brand, she was responsible for the packaging design, concept, ideals and creating the overall theme of Bath Thyme for Spa and personal care products using only the best ingredients and unique scents of exotic thai flowers, for which “she is very proud to be able to share her Thai heritage”. The concept of “Bath Thyme” is Home Spa products. She is also the director of International marketing for BANGKOK Beauty

and spa school in Thailand, she has now expanded her studies in Spa industry and received a certificate of Spa health and beauty, The school has been opened since 1997 and has earned itself a prestigious reputation as well as being awarded an innovator in the spa industry.

Bath Thyme can assist individuals to develop their own concept inc luding a l l spa t reatment programs tailored to meet the client’s expectations and our therapists will train the clients staff to high standard in spa hospitality. We can also we provide a full-service consulting in all areas of spa development.

EDUCATION AND QUALIFICATION• BA in Sciences and teaching from Rachapat University in Phuket• Trained in beauty at Niranrant Beauty Centre in Thailand• Trained for facial massage and aromatherapy massage at Frong College, France.• Trained as Specialist for “Baby face facial” at Belon America• Trained in European facial techniques from Pure skin science• Trained in hair scalp detox and spa detox from Grammer • Trained in Beauty waxing from CWY school, Thailand• Expert and specialist in lecturing for Services and marketing in Spa industry

RESUME1988-1990 CEO for Carra Brand, in Thailand1988-1997 CEO For CR international, Beauty products1997-2011 CEO of DO spa and beauty brand2002-2003 Management for Bangkok hospital international2005-2011 President a Bangkok and beauty spa school1990-2011 President at Languages school wisdom, at Had Yai, Thailand

Ms. Fanya Namthipaya Ms. Kamonrat AdamCHARITY WORK AND AWARDS• Research project for local Thai Spa knowledge and career opportunities in spas for King Rama 9 • Received Award for best beauty products in high quality and best service for “ Cardera Brand” from Wyne Berg• Received Award for support and Love for Thailand products society from King Rama9 at his 50th birthday.

EXPERIENCES• Helped management to set up menus and trained therapist for Spa at Bangkok hospital • Consulted on LaBella Spa at C-con square, Thailand• Consulted on Tan-ta-ra at Ramkam spa heng, Thailand• Consulted on management concepts and helped to set up spa treatment therapist, trained the entire therapists with new technique combining Thai message and European techniques to a high standard at Relex one hour for German Company.• Consulted on Bangkok and Spa in Spain• Trained staffs with Thai and European technique massage and sourced therapist for Sa-wad-dee spa in Bahrain.• Trained staffs with Thai and European technique massage and sourced therapist for Montra spa in Australia.

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1. strategic selection of the store location:

a. in shopping malls with high customer traffic and purchasing power.

b. main streets of city centre.

c. widely recognised tourist locations.

2. space for the potential store from 20-50m2

3. access to capital

4. experience and knowledge of retail, wholesale or cosmetics business is an advantage

SINGLE FRANCHISE SELECTION CRITERIA:

INVESTMENTS & PROFIT:

1. franchise store opening costs - from £40,000 , including

a. initial stock purchase of about £ 10,000

b. bath thyme concept furniture and design elements

c. single franchise fee

d. additional costs for renovation, staff and advertising

2. profit payback period - about 7 months, with respect to the profitable christmas sales season

3. profitability ratio starting from 230-300% remember that franchises, on average, have a 92% success rate, according to the sourcebook of franchise opportunities!

MASTER FRANCHISE

master franchise means the exclusive rights to develop your own bath thyme branded store network, attract new partners for franchise in your region (city, country or region). it is an opportunity to profit as the intermediary between the manufacturer and:

- single franchise holder;

- specially selected cosmetic chain stores;

- cosmetics and spa saloons;

- pharmacies;

- hotels.

you will receive an opportunity to create an bath thyme store chain in your preferred area as a master franchisee. you will get a control of the successful franchise system in a specific geographic area, a proven business module that works the brand name and even a partner in the form of a corporate office and other master franchises to give you valuable support, latest innovations and business expertise when you will need it.

As our potential partner Bath thyme will offer you a well designed business system which will allow you to develop an independent and profitable business. Even though the initial franchise fee is higher, a master franchise license can lead to greater growth than a single franchise. You will stay up-to-date on the latest technologies by being part of a larger franchise system and you will receive industry specific training and support directly from Bath thyme head office.

BENEFITS YOU WILL HAVE AS A MASTER FRANCHISEE ARE:

• Priority service due to the constant contact with Bath thyme as a manufacturer;

• Addiditonal discount programs on products;

• Outstanding start-up assistance and ongoing operational support

• Control over franchisees in territory and enforcement of agreements

• Professional website design offering national and international exposure

• Opportunity to create an online store in your territory

• Profit opportunities from supplying franchisees, as well as from franchise fees

• Profit from sales to cosmetic chains, hotels, spa saloons, pharmacies

• A wider range of marketing programs and tools

• Higher growth of turnover than in single franchise

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Bath Thyme

Mailing address: 64 Hay drive, Edinburgh EH16 4AL, United KingdomWarehouse: Unit 7 Perffermill Parc, Peffermill Industrial Estate Edinburgh EH16 5UY

Interroom Co,Ltd - Tel +0131 208 3588

www.bathyme.com